HeadRed
HeadRed is a UK-based digital marketing agency founded in 1999 in Coventry, offering SEO, PPC, social media, CRO, email, e-commerce, and web design services to business clients, operated by founder and owner Philip Smith.
- Company typePrivate
- Founded1999
- HeadquartersCoventry, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HeadRed does
HeadRed is a privately held digital marketing agency headquartered in Coventry, United Kingdom, founded in 1999 by Philip Smith, who continues to serve as founder and owner. The firm operates with a headcount of 11-50 employees and offers a broad portfolio of digital marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, conversion rate optimization (CRO), email and online marketing, e-commerce marketing, and web design. The service mix is breadth-oriented rather than vertically specialized, consistent with a full-service agency targeting small and mid-sized business clients rather than enterprise accounts.
The business model follows a traditional professional services structure: revenue is generated through fee-based client engagements across the listed service lines, with no disclosed pricing model, contract structure, or publicly available rate cards. No proprietary technology platform, AI/ML capabilities, patents, certifications, or unique data assets were identified in the available data. The firm has no disclosed parent company, subsidiaries, funding rounds, M&A activity, or known investor base, consistent with a bootstrapped, founder-owned operating model.
Public-facing signals are limited. The corporate website (headred.net) was inaccessible at the time of data collection, displaying only a verification screen, and no management team beyond the founder, no named customers, no awards, no partnerships, and no operating geographies beyond the UK headquarters are documented. With no disclosed revenue, headcount trend, or strategic transactions over its 25+ year history, the company presents as a stable but small, undifferentiated regional agency with minimal public market visibility.
HeadRed firmographics
Firmographics- Name
- HeadRed
- Website
- https://headred.net
- Company type
- Private
- Founded year
- 1999
- Headcount range
- 11–50 employees
- Short description
- HeadRed is a UK-based digital marketing agency founded in 1999 in Coventry, offering SEO, PPC, social media, CRO, email, e-commerce, and web design services to business clients, operated by founder and owner Philip Smith.
- Ownership category
- akta.pro rank
HeadRed industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where HeadRed is headquartered
LocationHeadquarters
- HQ city
- Coventry
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
HeadRed business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
HeadRed product offering
Product offeringCore offering
HeadRed is a digital marketing agency that provides search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, conversion rate optimization (CRO), email and online marketing, e-commerce marketing, and web design services to business clients. Founded in 1999 and based in Coventry, United Kingdom, the agency operates with a team of 11-50 employees serving organizations seeking outsourced digital marketing expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Conversion Rate Optimization (CRO)
- Email and Online Marketing
- E-Commerce Marketing
- Web Design Services
Companies that use HeadRed
Customer profileIdeal customer profiles1 record
HeadRed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HeadRed partnerships and signals
Strategic signalRecent moves2 records
HeadRed competitors and assessment
Company assessmentDirect peers
- Hallam Internet: Nottingham-based full-service digital marketing agency providing SEO, PPC, paid social, and web development. Comparable multi-channel digital agency serving UK B2B and B2C clients.
- Evoluted: Sheffield-based digital agency offering SEO, PPC, web design, and CRO services. Closely comparable mid-sized UK boutique with a similar full-service digital mix.
- Further: Birmingham-based digital transformation and marketing agency offering web, SEO, and digital strategy. Comparable regional UK competitor with overlapping service lines.
- Koozai: UK digital marketing agency delivering SEO, PPC, content, and social media services. Comparable boutique agency competing for the same SME and mid-market digital budgets.
- Bulldog Digital Media: UK-based performance marketing agency focused on PPC, SEO, and paid social. Comparable in scale and service mix for clients seeking results-led digital acquisition.
- The Pixel: Coventry-area full-service digital agency offering web design, SEO, and digital marketing. Most direct geographic peer to HeadRed in the West Midlands region.
- Impression: UK digital marketing agency of comparable size offering SEO, PPC, content, and CRO services to mid-market clients. Directly comparable on service mix, geography, and boutique scale.
- Tug: UK-based digital marketing agency offering SEO, content, and paid media. Comparable boutique digital agency competing in the same UK mid-market segment.
Broad incumbents
- Croud: Larger UK-headquartered digital marketing network offering paid media, SEO, content, and programmatic across multiple geographies. Comparable on services but at meaningfully greater scale.
- Borneo: UK digital agency offering data, tech, and performance marketing services. Comparable on digital performance services though typically serving larger enterprise clients.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
HeadRed social profiles
Digital presenceHeadRed financial estimates
Financial estimateRevenue estimate
Valuation estimate
HeadRed leadership team
Management profileNumber of profiles
Profiles1 record
HeadRed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HeadRed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HeadRed
What does HeadRed do?
HeadRed is a digital marketing agency that provides search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, conversion rate optimization (CRO), email and online marketing, e-commerce marketing, and web design services to business clients. Founded in 1999 and based in Coventry, United Kingdom, the agency operates with a team of 11-50 employees serving organizations seeking outsourced digital marketing expertise.
When was HeadRed founded?
HeadRed was founded in 1999. It employs 11 to 50 people.
Where is HeadRed based?
HeadRed is headquartered in Coventry, United Kingdom, in the Europe region.
Who are HeadRed's main competitors?
Direct peers on record are Hallam Internet, Evoluted, Further, Koozai, Bulldog Digital Media, The Pixel, Impression and Tug. Broad incumbents are Croud and Borneo.
Does HeadRed have an API?
No public API is recorded for HeadRed.
What industry is HeadRed in?
HeadRed's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 541810 and its SIC code is 7311.