On Yer Bike

What On Yer Bike does

On Yer Bike is an independent, family-owned motorcycle dealership founded in 1989 and headquartered in Westcott near Aylesbury, Buckinghamshire, United Kingdom. The company operates a single physical showroom as authorised main dealer for four premium motorcycle brands — Aprilia, Ducati, Kawasaki, and Moto Guzzi — trading also as 'Ducati Aylesbury'. The business stocks over 400 new and used motorcycles across all major makes (BMW, KTM, Suzuki, Yamaha, Honda, Triumph and others), alongside a dedicated clothing superstore offering premium gear from brands including Alpinestars, Arai, AGV, Belstaff, Dainese, Shoei, and Halvarssons.

The company's product and service portfolio spans new and pre-owned motorcycle sales, a multi-brand clothing and accessories retail operation (online at shop.onyerbike.net and in-store), a full-service workshop providing MOT testing, maintenance, accident repairs, and diagnostics for all motorcycle brands, and ancillary services including test rides, finance brokering (FCA-authorised via ITC Compliance Limited), insurance referral, part-exchange valuations, and tyre fitting. Technology infrastructure is built on the DealerWebs platform with no proprietary IP; the digital showroom was relaunched in April 2026 with enhanced search and filtering.

Revenue is generated through unit-based retail sales of motorcycles and accessories, professional workshop service fees, finance/insurance referral commissions, and transaction fees on finance products (manufacturer schemes plus Klarna BNPL). The customer base is entirely individual retail buyers segmented across enthusiast, learner/new rider, performance/track, and touring/adventure personas, served through a combined showroom and e-commerce go-to-market with digital advertising, social media, email, and event-based demand generation. The company is privately held with no disclosed external funding, acquisitions, or institutional investors.

Name

On Yer Bike

Legal name

On Yer Bike LTD

Website

https://onyerbike.net

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

On Yer Bike is an independent UK motorcycle dealership in Buckinghamshire, authorised to sell Aprilia, Ducati, Kawasaki, and Moto Guzzi bikes, with 400+ new and used motorcycles in stock, a dedicated clothing superstore, and a full-service workshop serving retail riders.

Ownership category

akta.pro rank

Product category

Motorcycle Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Used & Refurbished Bike Retail (CRAMAHAK), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle dealership
• Motorcycle sales
• Motorcycle servicing
• Riding gear retail
• Used motorcycles

Headquarters

HQ city

Westcott

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Motorcycle Sales: Sale of new motorcycles from authorized dealer franchises for Aprilia, Ducati, Kawasaki, and Moto Guzzi brands.
2. Used Motorcycle Sales: Sale of pre-owned motorcycles across all makes and models including BMW, KTM, Suzuki, Yamaha, Honda, Triumph, and others. Over 400 new and used bikes in stock.
3. Motorcycle Clothing & Accessories: Retail sale of motorcycle gear including helmets, jackets, gloves, boots, and accessories from brands such as Alpinestars, Arai, AGV, Belstaff, Dainese, Richa, RST, Shoei, Halvarssons, and Furygan. Sold through dedicated clothing superstore and online shop.
4. Workshop Services: Motorcycle servicing, MOT testing, accident repairs, accessory fitting, and complex diagnostics for all motorcycle makes.
5. Finance & Insurance Products: Arrangement of motorcycle financing through manufacturer finance programs (Ducati Financial Services, Kawasaki K-Options) and third-party lenders (Klarna). Also offers motorcycle insurance and part-exchange services.
6. Test Ride Services: Test ride experiences with £20 fee (credited toward purchase) and specific requirements including full UK motorcycle licence and protective gear.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

On Yer Bike is an authorised multi-franchise motorcycle dealership operating a physical showroom in Westcott near Aylesbury, Buckinghamshire, selling new motorcycles from Aprilia, Ducati, Kawasaki, and Moto Guzzi, alongside a large pre-owned motorcycle inventory of over 400 bikes. The business also operates a dedicated Clothing Superstore (online and in-store) selling helmets, jackets, gloves, boots, and accessories from premium brands, and provides a full workshop for MOT testing, servicing, accident repairs, and diagnostics across all motorcycle makes.

Product overview

On Yer Bike is an award-winning motorcycle dealership operating as a multi-franchise dealer near Aylesbury, Buckinghamshire. The business offers a unified dealership experience combining new motorcycle sales (as authorised main dealers for Aprilia, Ducati, Kawasaki, and Moto Guzzi), an extensive pre-owned motorcycle inventory spanning multiple brands, a dedicated clothing superstore selling gear and accessories, and a full-service workshop providing MOT testing, maintenance, and repairs. Additional services include test rides, motorcycle finance schemes, insurance referrals, and part-exchange valuations. Established in 1989, the company serves riders from supersport machines to adventure tourers, with the clothing department offering brands including Alpinestars, Shoei, Dainese, and Arai. The dealership also operates a separate online shop at shop.onyerbike.net for clothing and accessories purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• New Motorcycle Sales (Aprilia, Ducati, Kawasaki, Moto Guzzi) Retail sale of brand-new motorcycles from four authorised franchises: Aprilia, Ducati, Kawasaki, and Moto Guzzi. Customers can browse new ranges, access brand-specific finance offers, and purchase directly from the dealership with full manufacturer warranty support.
• Pre-Owned Motorcycle Sales Retail sale of second-hand motorcycles spanning multiple brands including BMW, KTM, Suzuki, Yamaha, Honda, and Triumph, complementing the authorised dealer franchises with over 400 bikes available in inventory.
• Motorcycle Clothing Superstore Retail sale of motorcycle apparel, helmets, gloves, jackets, boots, trousers, and luggage accessories from brands such as Alpinestars, Arai, AGV, Belstaff, Dainese, Richa, RST, Shoei, Halvarssons, and Furygan, available both in-store at the dedicated Clothing Superstore and via the online shop.
• Workshop Services Motorcycle servicing, MOT testing, accident repairs, accessory fitting, and complex diagnostics performed by qualified specialists for Ducati, Kawasaki, Aprilia, and Moto Guzzi, with capacity to service all motorcycle brands.
• Test Rides Scheduled test ride experiences for prospective buyers on the dealership's motorcycles, with a £20 fee per ride that is credited toward any subsequent purchase.
• Motorcycle Finance Arrangement Credit brokerage arranging motorcycle financing through manufacturer-backed schemes such as Ducati Financial Services and Kawasaki K-Options, and third-party lender Klarna, including 0% APR campaigns, PCP, HP, and 50/50 deferred payment plans.
• Motorcycle Insurance Referral Referral service connecting customers with motorcycle insurance providers for coverage on newly purchased or existing motorcycles.
• Part Exchange / Bike Valuation Valuation and trade-in service that allows customers to obtain the trade-in value of their existing motorcycle when purchasing from the dealership.
• Tyre Fitting Tyre supply and fitting service delivered through the in-house workshop, providing replacement tyres alongside broader maintenance work.

Quantifiable outcome

• Over 400 new and used motorcycles in stock
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• DucaticoreChannel Partner/ Reseller/ DistributorAuthorized main dealer franchise for Ducati motorcycles. On Yer Bike operates as 'Ducati Aylesbury' and is the official Ducati dealer for the region, offering new models, finance campaigns, and exclusive events such as the Ducati Roadshow 2026.
• KawasakicoreChannel Partner/ Reseller/ DistributorAuthorized main dealer for Kawasaki motorcycles operating as a dedicated Kawasaki microsite (kawasaki.onyerbike.net). Offers Kawasaki finance campaigns, new model launches, and exclusive promotions including summer offers and the KLE 500 launch.
• ApriliacoreChannel Partner/ Reseller/ DistributorAuthorized main dealer for Aprilia motorcycles. Offers new Aprilia range, Aprilia-specific deals, and access to the latest Aprilia models.
• Moto GuzzicoreChannel Partner/ Reseller/ DistributorAuthorized main dealer for Moto Guzzi motorcycles. Stocks Moto Guzzi models including the V7 Sport, Stelvio Duecento Tributo, and new arrivals.
• PayPalminorOthersPayment processing partner for e-commerce transactions. Customers can pay using PayPal for online purchases and invoices.
• Sage Pay / OpayominorOthersInvoice and billing payment processing partner for secure card payments.
• KlarnaminorOthersBuy now, pay later payment option offered at checkout. Klarna may receive personal data (contact and order details) for payment eligibility assessment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Auto Trader (UK): UK leading online vehicle marketplace including motorcycles. Comparable as a UK motorcycle listing channel that On Yer Bike uses to reach used-bike buyers and that competitors use as well — adjacent ecosystem participant rather than direct competitor.
• Bennetts: UK motorcycle insurance specialist and content/community platform. Comparable to On Yer Bike's motorcycle insurance referral service line and shares the same target rider customer base, though operates in financial services rather than retail.

Direct peers

• A1 Motorcycles: Mid-sized UK multi-brand motorcycle dealer with workshop and apparel retail. Comparable to On Yer Bike as an independent regional dealer combining franchise sales, servicing, and gear retail.
• Laguna Motorcycles: Independent multi-franchise UK motorcycle dealer with multiple locations selling premium brands including Kawasaki and Ducati. Closest direct competitor profile to On Yer Bike in terms of brand mix and integrated retail + workshop model.
• Carl Rosner Motorcycles: Independent UK Ducati and other premium motorcycle dealer. Directly comparable to On Yer Bike on Ducati franchise, premium segment focus, and single-showroom independent operator profile.
• Infinity Motorcycles: Multi-store UK motorcycle retailer with physical showrooms and a strong online apparel and accessories shop. Directly comparable to On Yer Bike's combined showroom-plus-clothing-superstore model and similar target customer base.
• P&H Motorcycles: UK Kawasaki authorized dealer with workshop and clothing operations. Directly comparable to On Yer Bike's Kawasaki franchise, workshop services, and apparel superstore model.
• Wheels Motorcycles: UK multi-franchise motorcycle dealer selling Kawasaki alongside other premium brands with workshop facilities. Comparable single-region authorized dealer with similar brand mix and service-led model.
• Crescent Motorcycles: UK authorized Ducati and Moto Guzzi dealer offering new/used bikes, servicing, and clothing. Directly comparable to On Yer Bike on its Italian franchise portfolio and integrated sales/service/apparel offering.

Broad incumbents

• Stratstone: Large UK multi-brand automotive and motorcycle dealer group operating showrooms across the country. Directly comparable as a multi-franchise motorcycle retailer but at significantly greater scale and geographic reach than On Yer Bike.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OnYerBikeLTD
• LinkedInlinkedin.com/company/on-yer-bike-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Yer Bike