Crescent Motorcycles

What Crescent Motorcycles does

Crescent Motorcycles is a UK motorcycle and scooter retail dealership operating three physical showrooms across Dorset and Hampshire — Bournemouth (Charminster), Southampton (Bursledon), and Verwood (Ebblake Industrial Estate). Founded in 1950 as a small corner store, the family-run business has operated continuously for 75 years across three generations and is registered as Crescent Motorcycle Company Ltd (Companies House No. 03475588). The company is an authorised dealer for Suzuki and Yamaha, holds Official Yamaha GYTR Pro Shop designation, and is the home base of the 2026 Pata MAXUS Yamaha WorldSBK and WorldWCR factory racing teams. Headcount is in the 51–100 employee band and the business is privately held with no disclosed institutional investors or parent company.

The company generates revenue across five streams: new motorcycle and scooter sales (Suzuki and Yamaha, including 2026 models such as the R7, Ténéré 700 World Raid, SV-7GX, and DR-Z4S/SM priced from approximately £2,099 to £13,990+ OTR); approved used motorcycle sales across 19+ marques (including Aprilia, BMW, Ducati, Harley-Davidson, Honda, KTM, Triumph, and Yamaha); workshop services including MOT testing, DYNO, and factory-trained servicing; finance commission earned as an FCA-regulated credit broker (FRN 670180) arranging PCP and HP agreements through Santander, Moto Novo, Black Horse, Close Brothers, and Suzuki Financial Services; and parts and accessories through the GYTR Pro Shop, the main e-commerce site (crescent-moto.co.uk), and an eBay storefront. Distribution is multi-channel: three physical showrooms, the DealerWebs-powered main website, the dedicated GYTR Pro Shop microsite, the crescent-moto.co.uk e-commerce store, the eBay marketplace, and phone/email sales enquiry handling, with a £199 fully refundable online reservation deposit and £250 holding deposit mechanics.

Customers are individual motorcycle buyers — commuters, first-time riders, leisure riders, track and racing enthusiasts served through the Pro Shop and WorldSBK affiliation, and adventure/touring riders — within the Dorset/Hampshire regional catchment for showroom and service business, extended UK-wide for online and finance channels. Marketing leverages the WorldSBK racing team, showroom events ('Meet the Team', 'WorldSBK Comes To Verwood'), track experience events (Portimão, Brno), social media (Facebook, Twitter/X, Instagram, YouTube, Pinterest), email newsletters, and SEO via The SEO Works. The business was founded in 1950, celebrated its 75th Anniversary in 2025, and operates under FCA authorisation as a credit broker, not a lender.

Name

Crescent Motorcycles

Legal name

Crescent Motorcycle Company Ltd

Website

https://crescent-motorcycles.co.uk

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Crescent Motorcycles is a family-run UK motorcycle and scooter dealership founded in 1950, operating three showrooms in Dorset and Hampshire as an authorised Suzuki and Yamaha dealer with an official GYTR Pro Shop and Yamaha WorldSBK team home base. It serves individual riders — commuters, enthusiasts, racers, and adventurers — across new and used sales, servicing, MOT, finance brokerage, and parts.

Ownership category

akta.pro rank

Headquarters

HQ city

Verwood

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Motorcycle Sales: Sale of new motorcycles from Suzuki and Yamaha brands, including the latest 2026 models (R7, Ténéré 700 World Raid, SV-7GX, DR-Z4S/SM). Prices range from approximately £2,099 OTR for scooters (Suzuki Address 125) to higher-spec adventure and sport bikes.
2. Approved Used Motorcycle Sales: Sale of pre-owned motorcycles across all three showrooms. Includes Crescent Pro Shop approved track-ready machines. Part-exchange and tailored finance are available.
3. Motorcycle Servicing and MOT: Full-service department offering DYNO, MOT testing, servicing, and related maintenance for motorcycles. Qualified and factory-trained technicians are employed.
4. Finance Commission: As a credit broker (FCA registered, FRN 670180), Crescent earns commission from finance providers (Santander, Moto Novo, Black Horse, Close Brothers, and others) when arranging PCP and HP agreements for customers. Commission is received as a flat fee or percentage of the amount borrowed.
5. Parts and Accessories (Pro Shop): Sales of GYTR (Genuine Yamaha Technology Racing) parts and performance products through the Crescent Yamaha Pro Shop (crescentyamahaproshop.co.uk) and general accessories via crescent-moto.co.uk and eBay store.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Crescent Motorcycles is a multi-outlet motorcycle and scooter dealership selling new Suzuki and Yamaha motorcycles, approved used motorcycles from over 15 brands, performance parts through the official Yamaha GYTR Pro Shop, and providing in-house servicing, MOT testing, and DYNO tuning. The FCA-registered business also brokers motorcycle finance (PCP and HP) via multiple lenders and operates online sales channels including crescent-moto.co.uk and an eBay store.

Product overview

Crescent Motorcycles is a multi-outlet motorcycle and scooter dealership operating across three showrooms in Dorset and Hampshire (Bournemouth, Southampton, and Verwood). As an authorized dealer for Suzuki and Yamaha, they offer a comprehensive portfolio consisting of new motorcycles and scooters, approved used bikes, an online shop, a dedicated Yamaha GYTR Pro Shop for performance parts, and workshop services including MOT testing and DYNO facilities. Founded in 1950, the company celebrated its 75th anniversary in 2025 and supports professional racing through involvement with the Yamaha WorldSBK team. Finance options are available through partnerships with Santander, Moto Novo, and other lenders.

Differentiator

Problem solved

Functional benefit

Brands

• Crescent Yamaha Pro Shop: Official Yamaha GYTR Pro Shop offering performance parts and accessories selected and tested by the team's race technicians.
• Crescent Pro Shop

Products and services

• Suzuki Motorcycles (New) Complete range of new Suzuki motorcycles and scooters including sport, adventure and dual sport, street, and scooter categories. Models include Burgman Street 125EX, Avenis 125, Address 125, Burgman 400, SV-7GX, GSX-8R, and DR-Z4S/SM. Targeted at individual consumers across commuting, leisure, and sport riding segments.
• Yamaha Motorcycles (New) Complete range of new Yamaha motorcycles spanning adventure, hyper naked, sports heritage, sport touring, supersport, sport scooters, urban mobility, and competition categories. Models include R7, R9, Ténéré 700, MT series, TRACER series, and XSR series. Targeted at individual riders seeking factory-fresh bikes from a Yamaha authorised dealer.
• Approved Used Bikes Crescent Approved pre-owned motorcycles from 18 brands (Aprilia, BMW, CFMOTO, Ducati, Fantic, GasGas, Harley-Davidson, Honda, Husqvarna, Indian Motorcycle, Kawasaki, KTM, Maeving, Moto Guzzi, MV Agusta, Peugeot, Royal Enfield, Suzuki, Triumph, Yamaha). Fully serviced with part-exchange and tailored finance options.
• Crescent Yamaha GYTR Pro Shop Official Yamaha GYTR (Genuine Yamaha Technology Racing) Pro Shop offering performance parts, accessories, and race machine preparation. Stock includes track-ready approved used machines and GYTR performance products selected and tested by experienced race technicians. Targets performance and racing enthusiasts.
• Motorcycle Servicing and MOT Workshop services provided by qualified factory-trained technicians including DYNO tuning, MOT testing, routine servicing, and motorcycle maintenance across brands. Targeted at motorcycle owners across Dorset and Hampshire requiring after-sales support.
• Online Shop E-commerce platform at crescent-moto.co.uk offering online purchase of motorcycles, parts, accessories, and Crescent merchandise for delivery or collection.
• Motorcycle Finance Brokering FCA-regulated credit broker service (FRN 670180) arranging PCP and HP finance agreements through partner lenders including Santander, Moto Novo, Black Horse, Close Brothers, and Suzuki Financial Services. Crescent earns commission from lenders on completed finance arrangements.

Quantifiable outcome

• 75th anniversary celebrated in 2025, marking 75 years in business since 1950

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Suzuki GB PLCcoreChannel Partner/ Reseller/ DistributorAuthorised Suzuki dealer offering new Suzuki motorcycles and scooters (Sport, Adventure & Dual Sport, Street, Scooters ranges) and Suzuki-approved services, warranty, and finance.
• Yamaha Motor Europe N.V Branch UKcoreChannel Partner/ Reseller/ DistributorAuthorised Yamaha dealer offering the full Yamaha range (Adventure, Hyper Naked, Sports Heritage, Sport Touring, Supersport, Sport Scooters, Urban Mobility, Competition). Also official Yamaha GYTR Pro Shop and home to the Yamaha WorldSBK Team.
• Yamaha WorldSBK TeamflagshipStrategic or Co-development PartnerCrescent Verwood is home to the 2026 Pata MAXUS Yamaha WorldSBK and WorldWCR Teams. This is a flagship partnership providing exclusive racing credibility, showroom events (Meet the Team), and track experience events for customers.
• The SEO Works LTDminorGTM or Marketing PartnerSEO agency providing search engine optimisation services for crescent-motorcycles.co.uk.
• KTM Sportmotorcycle UK LTDminorChannel Partner/ Reseller/ DistributorCrescent sells used KTM motorcycles (e.g., KTM 125 Duke) as part of its approved used stock.
• Honda UKminorChannel Partner/ Reseller/ DistributorCrescent lists Honda motorcycles in its used bike inventory.
• Contact Training and Consultancy Limited T/A Contact OnlineminorImplementation/ SI/ Consulting PartnerListed as a third-party data processor in Crescent's GDPR privacy statement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• J&S Accessories: UK motorcycle retailer and accessories specialist with multiple outlets. Comparable in combining motorcycle sales with a strong parts, clothing, and accessories merchandising engine.
• CMC Motorcycles: UK online-led motorcycle retailer with a large used bike inventory and finance offerings. Comparable as a parallel retail channel targeting the same UK consumer customers with finance and part-exchange.
• Dawsons Motorcycles: UK multi-brand motorcycle dealership with multiple locations operating across northern England. Comparable as an established authorised dealer combining new and used sales, servicing, and OEM finance offerings.
• Laguna Motorcycles: Multi-brand UK motorcycle retailer with multiple showrooms across the South of England. Highly comparable as a multi-outlet authorised dealer combining new and used sales, servicing, finance, and apparel/accessories.
• MSS Performance: UK motorcycle dealer with a performance and track-focused proposition. Closely comparable to Crescent's GYTR Pro Shop and track-ready used bike programme, with overlapping performance parts and race-tech positioning.
• Infinity Motorcycles: Multi-store UK motorcycle retailer with showrooms in London and the Home Counties. Comparable as a multi-brand dealer offering new and used bikes, finance, parts, and servicing with a strong consumer brand presence.
• P&H Motorcycles: Multi-brand UK motorcycle dealer operating across multiple showrooms. Comparable as a multi-outlet retailer combining new/used sales, finance, and aftersales servicing.
• Carl Rosner: Long-established London motorcycle dealer offering new and used motorcycles across multiple brands. Comparable as a heritage authorised dealer with multi-brand authorised relationships and servicing.
• Webbs Motorcycles: Multi-brand UK motorcycle dealer with a long-established regional presence. Comparable as a heritage authorised retailer providing new and used sales, finance, and aftersales servicing.

Broad incumbents

• Performance Bikes: Established UK motorcycle retailer and enthusiast brand with a broader portfolio spanning retail and media. Comparable as a high-visibility consumer motorcycle retailer, though operating at a wider scale and geographic footprint than Crescent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/crescentmoto
• YouTubeyoutube.com/channel/UCymLu4y_s1mphbYX356rEwQ
• Facebookfacebook.com/crescentmoto
• Instagraminstagram.com/crescentmoto
• Pinterestpinterest.co.uk/crescentmoto
• LinkedInlinkedin.com/company/crescent-motorcycle-company-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crescent Motorcycles