A1 Motorcycles
A1 Motorcycles is a single-location motorcycle dealership in Ringwood, Victoria, selling new and used bikes, parts, accessories, and service for Honda, CFMoto, Royal Enfield, Kymco, and Suzuki, serving individual riders across the Melbourne region.
- Company typePrivate
- Founded1987
- HeadquartersRingwood, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What A1 Motorcycles does
A1 Motorcycles is a privately-held, single-location motorcycle dealership headquartered at 56 Maroondah Hwy, Ringwood, Victoria, Australia, operating since 1987 with a headcount in the 11–50 range. The business is an authorised dealer for Honda, CFMoto, Royal Enfield, and Kymco motorcycles and scooters, and additionally supports Suzuki via its parts catalogue. Its core activity is the retail sale of new motorcycles and scooters, complemented by a stocked inventory of more than 100 pre-owned bikes spanning learner-friendly through to premium touring and adventure models.
The company monetises through six identifiable revenue streams: new vehicle sales, pre-owned vehicle sales, spare parts (genuine and replacement, sold both in-store and through an online Part Finder), accessories and rider gear (helmets, jackets, boots, gloves, luggage, performance upgrades, cleaning products), professional servicing and mechanical repairs, and a tyre centre. Additional revenue comes from an eBay parts storefront and branded gift cards redeemable online or in-store. The underlying technology stack is conventional retail/e-commerce — a website with a make/year/model Part Finder, an online basket, and social sharing buttons — with no proprietary technology, AI capabilities, patents, or trademarks disclosed.
A1 Motorcycles serves a horizontal B2C customer base of individual riders in the Victoria region, spanning first-time learners, commuters, touring enthusiasts, and adventure riders. Its go-to-market is direct-to-consumer through the physical showroom (open Monday–Friday 9:00am–5:30pm, Saturday 9:00am–3:00pm) supplemented by online parts ordering and eBay marketplace distribution. The firm has no parent company, no disclosed institutional investors, no subsidiaries, and no external funding rounds.
A1 Motorcycles firmographics
Firmographics- Name
- A1 Motorcycles
- Legal name
- A1 Motorcycles
- Website
- https://a1motorcycles.com.au
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A1 Motorcycles is a single-location motorcycle dealership in Ringwood, Victoria, selling new and used bikes, parts, accessories, and service for Honda, CFMoto, Royal Enfield, Kymco, and Suzuki, serving individual riders across the Melbourne region.
- Ownership category
- akta.pro rank
Where A1 Motorcycles is headquartered
LocationHeadquarters
- HQ city
- Ringwood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
A1 Motorcycles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Motorcycle and Scooter Sales: Sale of new motorcycles and scooters from brand partners Honda, CFMOTO, Royal Enfield, Kymco, and Suzuki. Revenue generated from the margin between wholesale acquisition and retail sale prices.
- Used/Pre-loved Motorcycle Sales: Sale of quality pre-owned motorcycles. The business carefully assesses each pre-owned bike to ensure reliability and value. Wide variety of makes and styles available from learner-friendly models to premium touring options.
- Spare Parts Sales: Sale of genuine and replacement motorcycle components through both physical store and online part finder system. Supports maintenance of new models and restoration of older bikes. Parts can be ordered via part finder on website.
- Accessories and Rider Gear: Sale of motorcycle accessories including helmets (road, adventure, modular/open face, MX), jackets (road, adventure, leather), boots, gloves, luggage solutions, and performance upgrades. Also bike cleaning and care products.
- Service and Repair: Professional motorcycle servicing and repairs including logbook servicing, roadworthy inspections, mechanical repairs, diagnostics, and general maintenance. Skilled technicians service most motorcycle brands.
- Tyre Services: Tyre Centre providing tyre sales and fitting services for motorcycles.
- Gift Cards: Gift cards available in denominations of $25, $50, $100, $200, or custom amounts. Can be used either online or in store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Gift cards available in standard denominations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
A1 Motorcycles product offering
Product offeringCore offering
A1 Motorcycles is a single-location motorcycle dealership in Ringwood, Victoria, Australia that sells new motorcycles and scooters from Honda, CFMOTO, Royal Enfield, and Kymco, alongside more than 100 pre-loved motorcycles. The business also sells spare parts and rider accessories, and operates an in-house service centre providing mechanical repairs, logbook servicing, roadworthy inspections, diagnostics, and tyre fitting for most motorcycle brands.
Product overview
A1 Motorcycles is a motorcycle and scooter dealership based in Ringwood, Victoria, Australia. The company operates as a single-location dealer offering a unified product portfolio centered on new and used motorcycles. The core offerings include new bikes from four primary brands (Honda, CFMoto, Royal Enfield, Kymco), complemented by a selection of over 100 quality pre-owned motorcycles. Supporting the vehicle sales business, the company provides spare parts through an online parts finder system (supporting CFMoto, Honda, Kymco, and Suzuki makes), a dedicated service centre for mechanical repairs and maintenance, and a tyre centre. The accessories division offers helmets, jackets, boots, and bike care products. The company also maintains an eBay store for parts sales and offers gift cards for in-store or online redemption.
Differentiator
Problem solved
Functional benefit
Products and services
- New Motorcycles and Scooters New motorcycles and scooters from Honda, CFMoto, Royal Enfield, and Kymco. Showroom provides options for every type of rider, from dependable commuters to adventure machines and classic-styled rides.
- Used Bikes Quality pre-owned motorcycles with a wide variety of makes and styles. Each pre-owned bike is carefully assessed to ensure reliability and value. Range covers learner-friendly models to premium touring and adventure options.
- Spare Parts Genuine and replacement motorcycle components supporting new models and older bikes. Searchable via the online Part Finder system covering CFMoto, Honda, Kymco, and Suzuki vehicles, and also available via eBay store.
- Service Parts Maintenance and service-related components including engine filters, oils and fluids, service tools, electrical parts and batteries, and spark plugs.
- Accessories and Rider Gear Motorcycle accessories and rider gear including helmets (road, adventure, modular/open face, MX, special edition), jackets (road, adventure, leather), boots, gloves, luggage solutions, performance upgrades, and bike cleaning and care products.
- Service Centre Professional motorcycle servicing and repairs for most motorcycle brands. Services include logbook servicing, roadworthy inspections, mechanical repairs, diagnostics, and general maintenance by skilled technicians.
- Tyre Centre Tyre sales and fitting services for motorcycles.
- Gift Cards Gift cards available in denominations of $25, $50, $100, $200, or custom amounts, redeemable either online or in-store.
- eBay Store Online parts sales through the eBay platform under the store name aonemotorcyclesringwood, providing additional purchasing options for customers beyond the physical showroom.
Companies that use A1 Motorcycles
Customer profileSegments2 records
Ideal customer profiles2 records
A1 Motorcycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A1 Motorcycles partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered primary and secondary.
- HondaprimaryAuthorised Honda motorcycle and scooter dealer. Stocks and sells new Honda motorcycles and scooters. Provides genuine Honda parts through the parts department.
- CFMotoprimaryAuthorised CFMOTO motorcycle dealer. Stocks and sells new CFMOTO motorcycles. Provides genuine CFMOTO parts through the parts department.
- Royal EnfieldprimaryAuthorised Royal Enfield motorcycle dealer. Stocks and sells new Royal Enfield motorcycles. Provides genuine Royal Enfield parts through the parts department.
- KymcoprimaryAuthorised Kymco scooter and motorcycle dealer. Stocks and sells new Kymco scooters and motorcycles. Provides genuine Kymco parts through the parts department and online part finder system.
- SuzukisecondarySuzuki motorcycles featured on the Part Finder, indicating parts support for Suzuki models. May include sales of new or used Suzuki motorcycles.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
A1 Motorcycles competitors and assessment
Company assessmentDirect peers
- MotoSport: Online motorcycle and powersports parts retailer. Comparable to A1 on the parts/accessories retail proposition, focused on digital channels rather than showroom retail.
- RevZilla: Dominant U.S. online retailer of motorcycle gear, parts, and accessories. Comparable to A1 in retailing motorcycle-related products directly to consumers, though its scale is materially larger and online-first vs A1's brick-and-mortar model.
- Cycle Gear: U.S. multi-store motorcycle gear and accessories retailer. Comparable to A1 on accessories, helmets, and apparel retailing; differs on its multi-store physical footprint and online presence.
- BikeBandit: Large online motorcycle parts and accessories retailer, comparable to A1's spare parts and accessories revenue lines. Direct competition for the same customer wallet through an e-commerce-led distribution model.
- Chaparral Motorsports: U.S. multi-brand authorized powersports dealer combining new/used vehicle sales, parts, accessories, service, and tyres. Closely mirrors A1's one-stop-shop model across the powersports retail vertical.
- J&P Cycles (JPCycles): Large motorcycle aftermarket parts, accessories, and gear retailer. Comparable to A1's spare-parts and accessories business, with much larger scale and online specialization.
Regional players
- Sportsbikeshop: U.K.-based online motorcycle gear and accessories retailer with multi-brand inventory. Comparable product categories to A1's accessories line, but operates primarily in the U.K. market rather than Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
A1 Motorcycles social profiles
Digital presenceA1 Motorcycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
A1 Motorcycles leadership team
Management profileNumber of profiles
A1 Motorcycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A1 Motorcycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A1 Motorcycles
What does A1 Motorcycles do?
A1 Motorcycles is a single-location motorcycle dealership in Ringwood, Victoria, Australia that sells new motorcycles and scooters from Honda, CFMOTO, Royal Enfield, and Kymco, alongside more than 100 pre-loved motorcycles. The business also sells spare parts and rider accessories, and operates an in-house service centre providing mechanical repairs, logbook servicing, roadworthy inspections, diagnostics, and tyre fitting for most motorcycle brands.
Is A1 Motorcycles a public or private company?
A1 Motorcycles is a private company. It is classified as unknown and is currently operating.
When was A1 Motorcycles founded?
A1 Motorcycles was founded in 1987. It employs 11 to 50 people.
Where is A1 Motorcycles based?
A1 Motorcycles is headquartered in Ringwood, Australia, in the Oceania region.
How does A1 Motorcycles make money?
Seven revenue lines are on record. New Motorcycle and Scooter Sales are the primary driver. The others are used/Pre-loved Motorcycle Sales, spare Parts Sales, accessories and Rider Gear, service and Repair, tyre Services and gift Cards.
Who are A1 Motorcycles's main competitors?
Direct peers on record are MotoSport, RevZilla, Cycle Gear, BikeBandit, Chaparral Motorsports and J&P Cycles (JPCycles). Sportsbikeshop is listed as a regional player.
Does A1 Motorcycles have an API?
No public API is recorded for A1 Motorcycles.