Bays Brewery
Bays Brewery is a family-run craft brewery in Paignton, Devon, producing bottled ales, craft lagers, ciders, and no/low-alcohol drinks for UK consumers via its Shopify e-commerce storefront with home delivery.
- Company typePrivate
- Founded2008
- HeadquartersPaignton, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bays Brewery does
Bays Brewery is a family-run craft brewery headquartered in Paignton, Devon, operating since approximately 2008 with 11-50 employees. It produces four product ranges: Bottled Ales, Bottled Craft Lagers, Bottled Ciders, and a No & Low Alcohol Range, with case pricing between £28.99 and £34.99. The brewery's operations are anchored by a single production site at Aspen Way, Paignton, with a registered office in Torquay.
Revenue is generated entirely through direct-to-consumer e-commerce via a Shopify storefront at baysbrewery.co.uk, complemented by email newsletter subscriptions offering a 15% discount and prize-draw incentives. Customers across the UK place orders online with home delivery within approximately five working days; orders over £28 qualify for free delivery, while smaller orders incur a £9.50 charge. Stripe handles payment processing and Google Analytics tracks site usage.
The business model is asset-light on distribution, with no third-party retail or trade/hospitality channels disclosed. Brand equity is built through SIBA accreditation, a 2025 World Beer Awards Gold medal, Platinum-level industry recognition, and a long-running conservation partnership with Paignton Zoo that has raised over £30,000 for wildlife conservation alongside hundreds of thousands of pounds in charity brews for Devon causes. Operational sustainability practices include rooftop solar and spent-grain reuse with local farmers.
Bays Brewery firmographics
Firmographics- Name
- Bays Brewery
- Legal name
- Bays Brewery Limited
- Website
- https://baysbrewery.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bays Brewery is a family-run craft brewery in Paignton, Devon, producing bottled ales, craft lagers, ciders, and no/low-alcohol drinks for UK consumers via its Shopify e-commerce storefront with home delivery.
- Ownership category
- akta.pro rank
Bays Brewery industry classification
Industry- Product category
- Craft Beer and Brewery
- NAICS
- Breweries (31212), Beverage Manufacturing (3121)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
- akta.pro secondary industry
- Cider & Perry Producers & Brands (CRADAIAE)
Keywords
Where Bays Brewery is headquartered
LocationHeadquarters
- HQ city
- Paignton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Bays Brewery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Beer and Cider Sales: Direct-to-consumer sales of craft beers, ciders, and Devon drinks through the company's e-commerce website. Customers purchase products online with home delivery across the UK.
- Newsletter Subscription: Email newsletter subscription offering 15% discount to subscribers, generating recurring customer engagement and repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard delivery on orders under £28 |
| Unit Pricing | Pay-as-you-go | Bottled Ale Range |
| Unit Pricing | Pay-as-you-go | Bottled Craft Range |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Bays Brewery product offering
Product offeringCore offering
Bays Brewery is a family-run craft brewery in Torbay, Devon that manufactures and sells bottled ales, craft lagers, ciders, and no/low alcohol Devon drinks directly to UK consumers through its own Shopify-powered e-commerce website. The brewery operates from a single facility in Paignton, brewing four distinct product ranges that are sold online and delivered across the United Kingdom.
Product overview
Bays Brewery is a family-run brewery operating as a single-location craft beer producer in Torbay, Devon. Their product portfolio consists of four distinct product ranges: Bottled Ale Range (multi-award-winning traditional ales), Bottled Craft Range (craft lagers), Bottled Cider Range, and No & Low Alcohol Range. The company also offers Devon drinks through their online shop, with products available for direct consumer purchase with delivery across the UK.
Differentiator
Problem solved
Functional benefit
Brands
- Devon Drinks: Non-alcoholic beverage offerings including the No & Low Alcohol Range
Products and services
- Bottled Ale Range A range of multi-award-winning traditional bottled ales from Bays Brewery's core craft beer portfolio, sold at £34.99 per case to UK consumers via the online shop.
- Bottled Craft Range A range of bottled craft lagers within Bays Brewery's product portfolio, priced at £28.99 per case and sold directly to UK consumers online.
- Bottled Cider Range A range of bottled ciders offered by Bays Brewery alongside its beer products, sold at £34.99 per case to UK consumers through the company's e-commerce storefront.
- No & Low Alcohol Range A range of no and low alcohol beverages, including the Rock Steady non-alcoholic beer option, priced at £28.99 per case and sold under the Devon Drinks sub-brand.
- Devon Drinks A sub-brand of Bays Brewery offering non-alcoholic beverage lines including the No & Low Alcohol Range (Rock Steady) targeted at consumers seeking alcohol-free craft drink options.
Quantifiable outcome
- Raised over £30,000 for wildlife conservation
- +1 more outcomes
Companies that use Bays Brewery
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Bays Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Bays Brewery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Paignton ZoocoreLong-standing conservation partnership with Paignton Zoo, brewing limited-edition beers supporting wildlife conservation. Over the years they have raised more than £30,000 to help protect endangered species including rhinos, giraffes, elephants, gorillas, and orangutans.
Scale indicators3 records
Expansion highlights4 records
Bays Brewery competitors and assessment
Company assessmentBroad incumbents
- BrewDog: UK's largest craft brewer, operating at scale with broad national distribution, own DTC platform, and a wide product range including low/no alcohol — overlapping with Bays Brewery in craft category, DTC e-commerce, and SKU breadth.
- Camden Town Brewery: London-founded craft brewery (now AB InBev-owned) with multi-award lagers and own DTC storefront — comparable to Bays Brewery in craft positioning, award-led marketing, and DTC-led sales, but at much larger scale.
- Marston's PLC: Large UK regional brewer and pub operator with multi-brand craft offerings; comparable to Bays Brewery as a broad incumbent in the UK brewing space whose portfolio products compete with Bays in on-trade and retail.
Direct peers
- Otter Brewery: Devon-based family craft brewery producing ales and lagers with strong local-community positioning, very similar in size, ethos, and product mix to Bays Brewery. Both compete for the Devon regional craft-beer customer.
- Sharp's Brewery: Cornwall-based multi-award-winning craft brewery, now part of Molson Coors, producing ales (notably Doom Bar) with a similar regional provenance and award-led brand story to Bays Brewery.
- Harbour Brewing Co: Cornwall-based craft brewery producing ales and lagers with strong regional identity and modern branding, comparable to Bays Brewery as a Southwest England craft competitor with overlapping product range.
- St Austell Brewery: Southwest England (Cornwall) regional craft brewery with a multi-product portfolio of ales, lagers, and ciders and on-site hospitality, comparable to Bays but at larger scale and national distribution.
- Skinners Brewery: Cornish family-run craft brewery producing traditional ales and lagers with regional community roots, a close operational analogue to Bays Brewery in size, family-ownership, and product focus.
- Tiny Rebel Brewing Co: Welsh multi-award-winning craft brewery known for award-led branding and a broad range of ales, lagers, and limited editions — directly comparable to Bays on multi-award differentiation and craft-segment positioning.
Regional players
- Porthminster Brewing Co: Cornwall-based small craft brewery producing ales and lagers with a coastal provenance similar to Bays' Torbay roots; a regional rather than direct Southwest competitor due to different home county.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bays Brewery social profiles
Digital presenceBays Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bays Brewery leadership team
Management profileNumber of profiles
Profiles1 record
Bays Brewery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bays Brewery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bays Brewery
What does Bays Brewery do?
Bays Brewery is a family-run craft brewery in Torbay, Devon that manufactures and sells bottled ales, craft lagers, ciders, and no/low alcohol Devon drinks directly to UK consumers through its own Shopify-powered e-commerce website. The brewery operates from a single facility in Paignton, brewing four distinct product ranges that are sold online and delivered across the United Kingdom.
Is Bays Brewery a public or private company?
Bays Brewery is a private company. It is classified as family owned and is currently operating.
When was Bays Brewery founded?
Bays Brewery was founded in 2008. It employs 11 to 50 people.
Where is Bays Brewery based?
Bays Brewery is headquartered in Paignton, United Kingdom, in the Europe region.
How does Bays Brewery make money?
Two revenue lines are on record. Beer and Cider Sales are the primary driver. The others are newsletter Subscription.
Who are Bays Brewery's main competitors?
Broad incumbents on record are BrewDog, Camden Town Brewery and Marston's PLC. Direct peers are Otter Brewery, Sharp's Brewery, Harbour Brewing Co, St Austell Brewery, Skinners Brewery and Tiny Rebel Brewing Co. Porthminster Brewing Co is listed as a regional player.
Does Bays Brewery have an API?
No public API is recorded for Bays Brewery.
What industry is Bays Brewery in?
Bays Brewery's product category is Craft Beer and Brewery. Its primary akta.pro industry code is THAFALAB, Packaging & Production Breweries (Limited/No On-site Service), with a secondary code of CRADAIAE, Cider & Perry Producers & Brands. Its NAICS code is 31212 and its SIC code is 2082.