What Lundegaard does

Lundegaard is a Prague-headquartered consulting and technology company that designs and delivers digital transformation solutions for enterprise clients across Central and Western Europe. Founded in 1997 (incorporated 1998) by Ondřej Fatka and Petr Bartoň, the firm operates from four offices in Prague, Hradec Králové, Brno, and Košice (Slovakia), employing approximately 100 professionals. It serves large organizations in banking, insurance, automotive, logistics, energy, manufacturing, and government, with named clients including Moneta Money Bank, BNP Paribas Cardif, Škoda Auto, Ayvens, 3M, PPL, Generali Česká pojišťovna, and Pražská energetika. Since February 2026 it has operated as part of the Expandia Digital group following a 60% majority acquisition, while retaining independent management.

Lundegaard's core technology stack is technology-agnostic, anchored by Liferay DXP combined with ReactJS, Spring Boot (Java), .NET, and Node.js, deployed on AWS and Microsoft Azure. Its proprietary product, Perselio (formerly Zoe.AI), is an AI-powered e-commerce personalization platform combining semantic full-text search, real-time recommendation engine, and an AI shopping assistant, with reported outcomes of up to 25% profitability lift and 2-5% revenue lift for clients. The firm maintains an open-source React Union framework and holds Liferay Gold Partner and Red Hat Advanced Business Partner status, alongside ISO 9001, ISO 27001, ISO 20000-1, and (as of mid-2026) ISO/IEC 42001 certifications covering AI management. Its "Contextual Digitalization" methodology combines data-driven and event-driven paradigms with extensive behavioral analytics for hyper-personalization.

The company generates revenue through a mix of digital transformation consulting, custom software development, and Perselio platform licensing or SaaS arrangements, sold through direct enterprise sales and long-term strategic partnerships. Pricing is project-based and custom-quoted on multi-year contracts, with recurring SaaS emerging as a secondary stream from Perselio. Go-to-market is consultative enterprise field sales targeting large multinationals and leading regional brands. Marketing relies on content (blog, e-books, scorecards such as the Digital Insurance Scorecard), Clutch reviews, LinkedIn-led social presence, and industry events including the Composable Future Conference.

Name

Lundegaard

Legal name

Lundegaard a.s.

Website

https://lundegaard.eu

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Lundegaard is a Prague-based digital transformation consulting and technology firm serving enterprise clients across banking, insurance, automotive, logistics, and government in Central Europe. It delivers custom software, portal and microservices implementations, and a proprietary AI e-commerce personalization platform called Perselio.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Digital Strategy & Transformation (BPAHAEAA), Software Engineering & Application Modernization (BPAHAEAD), Data, Analytics & AI Consulting (BPAHACAI), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Digital transformation consulting
• Enterprise software development
• AI personalization platform
• E-commerce recommendation engine
• Cloud-native application services

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Transformation Consulting: Strategic consulting services for digital transformation including digital strategy, roadmap creation, UX design, and customer journey optimization. Delivered through direct client engagement with enterprise clients.
2. Perselio Platform (E-commerce AI): AI-powered e-commerce platform sold as a SaaS or licensing arrangement, comprising search, recommendations, and shopping assistant modules. Generates recurring revenue through platform usage and integration fees.
3. Custom Software Development: Custom software development services including web portals, mobile applications, and enterprise system implementations using technologies such as Liferay DXP, React, .NET, Spring Boot, and cloud platforms (AWS, Azure). Delivered as project-based or managed services engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Lundegaard delivers end-to-end digital transformation for enterprise clients, combining consulting (strategy, UX, roadmap), custom software development (web portals, mobile apps, microservices) and proprietary AI products, most notably Perselio (formerly Zoe.AI), an AI-powered e-commerce personalization platform comprising semantic search, real-time recommendations, and a generative shopping assistant. The firm primarily serves large organizations in banking, insurance, automotive, logistics, energy, manufacturing, and public administration across Central and Western Europe.

Product overview

Lundegaard is a Czech consulting and technology company offering a portfolio of services centered on digital transformation and AI-powered solutions. The core product offering includes Perselio (formerly Zoe.AI), an AI-powered e-commerce personalization platform combining semantic search, product recommendations, and shopping assistant. Services encompass enterprise AI integration, digital accessibility compliance, DevOps automation, and Red Hat OpenShift consulting. Lundegaard also develops open-source tools including React Union. The company operates as part of the Expandia Digital group following a 60% stake acquisition in February 2026, while maintaining independent management.

Differentiator

Problem solved

Functional benefit

Brands

• Perselio: Platform for personalization in e-commerce, combining AI-powered search, recommendations, and shopping assistant. Formerly known as Zoe.ai. Boosts e-commerce profitability by up to 25%.

Products and services

• Perselio (formerly Zoe.AI) AI-powered real-time personalization platform for e-commerce combining semantic search, personalized recommendations, and a shopping assistant; delivers hyper-personalized shopping experiences via behavioral data analysis without cookies.
• Enterprise AI Integration Services

Quantifiable outcome

• Perselio platform boosts e-commerce profitability by up to 25%
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability11 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• AckeeminorOthersAckee is a mobile app developer and part of the Expandia Digital group alongside Lundegaard and Arbes Technologies. Together with Lundegaard, they strengthen the group's ability to deliver modern front-end solutions.
• Arbes TechnologiesminorOthersArbes Technologies is a creator of software solutions primarily for financial institutions and part of the Expandia Digital group. Lundegaard's entry complements Arbes Technologies' systemic foundation with strategic consulting competencies.
• LiferaycoreTechnology or IntegrationLundegaard is a Liferay Gold/Silver Partner with deep expertise in Liferay DXP platform implementation. The partnership involves extensive portal development, migration projects, and digital transformation work using Liferay's platform. Lundegaard has completed hundreds of projects on the Liferay platform.
• Red HatcoreTechnology or IntegrationLundegaard is a Red Hat Advanced Business Partner, providing Red Hat OpenShift consultation and helping companies transition to hybrid cloud environments.
• Perselio (formerly Zoe.AI)coreOthersPerselio is Lundegaard's own AI-powered e-commerce personalization platform (formerly Zoe.AI) offering search, recommendations, and shopping assistant capabilities. The platform boosts e-commerce profitability by up to 25%.
• ClutchminorOthersClutch is a platform for assessing and reviewing software and technology services vendors. Lundegaard maintains a profile on Clutch where clients can leave reviews and ratings.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Profinit EU: Prague-based data, analytics, and digital engineering consultancy serving European banks and insurers with custom platforms and AI/ML solutions; overlaps with Lundegaard's data-driven personalization practice.
• Unicorn (Unicorn a.s.): Large Czech-headquartered IT services and consulting company serving banking, insurance, and government across CEE with end-to-end digital transformation engagements; closest scale peer at the larger end.
• INSIA: Czech digital transformation and IT consulting firm with a comparable mix of custom development, enterprise portal work, and banking/insurance vertical focus; competes head-to-head for the same Prague enterprise RFPs.
• MoroSystems: Brno-based software consultancy delivering custom enterprise solutions and digital platforms for mid-market and enterprise clients using modern Java/.NET stacks; similar headcount and Central European delivery model.
• Cleverlance (Cleverlance Group): Czech IT services group offering custom software, digital banking, and system integration for financial-services clients, with a comparable enterprise consulting-plus-delivery mix.

Broad incumbents

• Thoughtworks: Global digital transformation consultancy with deep custom software engineering and AI/data capabilities; a broader, much larger player that Lundegaard competes with for European enterprise transformation RFPs.
• Globant: Global IT and digital consulting firm with AI/data, enterprise platforms, and digital experience practices; competes for the same European enterprise digital budgets as Lundegaard at a much larger scale.

Emerging players

• Algolia: AI search and personalization SaaS for commerce that competes with Perselio's semantic search and recommendation modules; relevant on the product/component side.
• Bloomreach: AI-powered e-commerce personalization and search platform competing directly with Perselio/Zoe.AI on the product side, even though they are not a consulting services competitor.

Regional players

• Ciklum: Global digital engineering and consulting firm with strong Central/Eastern European delivery centers; competes for the same European enterprise digital engineering programs from a CEE base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lundegaard
• LinkedIncz.linkedin.com/company/lundegaard
• Instagraminstagram.com/zit.lunde
• Xx.com/lundegaardjerry

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lundegaard