Food Lab
Food Lab, Inc. is a privately held, founder-owned nutritional analysis and FDA food label compliance consultancy serving U.S. food manufacturers, restaurants, and dietary supplement companies with project-based Nutrition Facts panels, ingredient and allergen statements, and label compliance reviews delivered by professional food scientists.
- Company typePrivate
- Founded2006
- HeadquartersLong Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Food Lab does
Food Lab, Inc. is a privately held, founder-owned professional services firm that provides nutritional analysis and FDA food label compliance consulting to food manufacturers, restaurants, and dietary supplement companies across the United States. Founded in 2006 as Brooker Laboratories by Daniel J. Brooker M.S. and rebranded to Food Lab, Inc. in 2011, the company is headquartered in Knoxville, Tennessee and operates with a 1–10 person team serving over 5,000 cumulative clients. Its core offering is the preparation of FDA-compliant Nutrition Facts panels, ingredient statements, and allergen statements, delivered as digital files (Adobe Illustrator and Photoshop) for direct integration into customer label artwork, with optional preliminary FDA compliance reviews of label artwork. Underlying the service is a proprietary food science software system that performs database-driven nutritional calculations using USDA ingredient data and brand-name ingredient profiles, with referral to third-party chemistry laboratories for products that require physical sample testing (e.g., beef jerky, fermented foods, nut milk, kombucha).
The business operates on a transactional, project-based revenue model with publicly disclosed tiered pricing: Nutrition Facts Only at $240, Retail Product Kit at $360, Complete Compliance Kit at $840, Food Label Compliance Review at $480, Restaurant Menu Nutrition Analysis at $240 per menu item, and Dietary Supplement Facts Kits starting at $600, plus $420/hour regulatory consulting. Discounts of 25–50% apply to similar products and follow-up work, and rush services add 50–100% for 1–2 day turnaround versus a standard 3–5 day cycle. Distribution is exclusively direct — through the foodlab.com website, secure online product submission portals (for retail food and dietary supplements), email, and a toll-free phone line (855-FOOD-LAB) staffed by labeling consultants. The firm has no external funding, no resellers, no API, no app, and serves only the U.S. market, relying on content marketing (an educational Insights blog covering regulatory topics such as California AB 1830, FD&C Red No. 3, and the sesame allergen designation), SEO, and word-of-mouth referrals for demand generation. Notable clients include Whole Foods, Kikkoman, Sbarro, Chopt, and Yogurt Land, and the company holds an A+ rating with the Better Business Bureau.
Food Lab firmographics
Firmographics- Name
- Food Lab
- Legal name
- Food Lab, Inc.
- Website
- https://foodlab.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Food Lab, Inc. is a privately held, founder-owned nutritional analysis and FDA food label compliance consultancy serving U.S. food manufacturers, restaurants, and dietary supplement companies with project-based Nutrition Facts panels, ingredient and allergen statements, and label compliance reviews delivered by professional food scientists.
- Ownership category
- akta.pro rank
Food Lab industry classification
Industry- Product category
- Food Label Compliance and Nutrition Analysis Consulting
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Labeling, Nutrition Facts & Allergen Verification Services (AFALAAAH)
- akta.pro secondary industries
- Regulatory Compliance & HACCP Consulting (FDA/USDA/EFSA) (AFALAAAD), Nutrition Facts / Nutrition Panel Verification (macro/micro nutrients, calories) (AFALAHAA)
Keywords
Where Food Lab is headquartered
LocationHeadquarters
- HQ city
- Long Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Food Lab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Food Label Nutrition Analysis Services: Project-based service fees for nutritional analysis, nutrition facts panels, ingredient statements, and allergen statements for food products. Pricing ranges from $120 to $840 depending on service tier. Includes discounted rates for similar products and minor changes.
- Restaurant Menu Nutrition Analysis: Flat-rate per-menu-item pricing at $240 per menu item, including analysis of all sub-recipes, recipe cards, and spreadsheet data.
- Dietary Supplement Label Services: Supplement Facts panel preparation and FDA compliance reviews for dietary supplement products, priced at $600 per product with 25% discounts for additional similar products.
- FDA Food Label Compliance Consulting: Regulatory compliance consulting at $420 per hour for questions and services outside standard packages. Includes label artwork reviews, claims analysis, and regulatory guidance.
- Add-on Services: Additional fees for services such as additional package sizes ($90), 100g nutrition analysis reports ($36), protein digestibility scoring ($180), custom formatting ($150), and nutrient dial-in services ($150).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Nutrition Facts Only - $240 (new) / $120 (similar) |
| One time/ perpetual license | Pay-as-you-go | Retail Product Kit (Best Value) - $360 (new) / $180 (similar) |
| One time/ perpetual license | Pay-as-you-go | Complete Compliance Kit - $840 (new) / $540 (similar) |
| One time/ perpetual license | Pay-as-you-go | Food Label Compliance Review - $480 (new) / $360 (follow-up) |
| Unit Pricing | Pay-as-you-go | Restaurant Menu Nutrition Disclosure - $240 per menu item |
| One time/ perpetual license | Pay-as-you-go | Dietary Supplement Facts Kit - Starting at $600 |
| One time/ perpetual license | Pay-as-you-go | FDA Supplement Label Compliance Review - $600 / $450 each additional |
| Outcome Based/ Performance | Pay-as-you-go | Regulatory & Consulting Support - $420 per hour |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Food Lab product offering
Product offeringCore offering
Food Lab, Inc. provides nutritional analysis and FDA-compliant food label preparation services to food manufacturers, restaurants, and dietary supplement companies across the United States. The company's professional food scientists calculate nutrition facts, generate ingredient statements and allergen declarations, and format Nutrition Facts panels in Adobe Illustrator/Photoshop for direct use on packaging. Service packages range from $120 to $840, with hourly regulatory consulting at $420, plus 24-hour rush options for expedited delivery.
Product overview
Food Lab is a food labeling compliance and nutritional analysis consulting company offering a portfolio of service packages. The core offerings include Nutrition Facts Only ($240), Retail Product Kit ($360 with Nutrition Facts, Ingredients, and Allergen Statement), Complete Compliance Kit ($840 with full compliance review), Food Label Compliance Review ($480), Restaurant Menu Nutrition Analysis ($240/item), and Dietary Supplement Facts Kit ($600+). These services are delivered by professional food scientists who perform nutritional analysis using database methods, with referrals to third-party chemistry labs for complex products. The company also offers add-on services including custom formatting to Adobe Illustrator files, rush orders, and regulatory consulting. Food Lab specializes in FDA food label compliance and does not produce physical labels.
Differentiator
Problem solved
Functional benefit
Products and services
- Nutrition Facts Only A nutritional analysis service that produces a formatted Nutrition Facts panel for one size of each food submitted. Priced at $240 for a new product and $120 for similar products or minor changes. Does not include ingredients list or allergen statement.
- Retail Product Kit Comprehensive package including nutritional analysis, formatted Nutrition Facts panel, ingredients list, and allergen statement for one size of each food submitted. Priced at $360 for a new product and $180 for similar products or minor changes. Marketed as the recommended package.
- Complete Compliance Kit Full-service package including preliminary FDA compliance review of one label artwork, nutritional analysis, Nutrition Facts panel, Ingredients List, and Allergen Statement. Priced at $840 for a new product and $540 for similar products or minor changes.
- Food Label Compliance Review Preliminary FDA compliance review of one label artwork to ensure the food label meets regulatory requirements. Priced at $480 for a new product and $360 for follow-up reviews or similar products.
- Restaurant Menu Nutrition Analysis Nutritional analysis service for restaurant menu items including analysis of all sub-recipes, recipe cards with nutrition info, and spreadsheet data with rounded nutrient values. Flat rate of $240 per menu item with additional processing charges for sides/toppings ($42-$60 each).
- Dietary Supplement Facts Kit Package for dietary supplements including Supplement Facts Panel (formatted in New 2020 or Original 1990 format), Ingredients Statement, and Allergen Statement compliant with FALCPA requirements. Tiered pricing starting at $600 for 1-6 ingredients, with additional fees for 7-15, 16-24, and 25+ ingredient products.
- FDA Supplement Label Compliance Reviews Preliminary FDA compliance review service specifically for dietary supplement labels, based on artwork submitted. Priced at $600 per product, with $450 for each additional similar product submitted together.
- Consulting & Regulatory Support Hourly consulting service for regulatory compliance questions outside of standard packages and other consulting needs as requested. Priced at $420 per hour, delivered by food scientists, the legal team, and a professor who teaches food law and regulations courses.
- Chemical Analysis (Third-Party Lab Referrals) Referral service to third-party laboratory partners for chemical analysis of physical samples when required, applicable for products like beef jerky, fermented foods, nut milk, kombucha, and foods with complex processing. Results are integrated into Nutrition Facts panels.
Quantifiable outcome
- 5,000+ food companies served nationwide since 2006
- +3 more outcomes
Companies that use Food Lab
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Food Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Food Lab partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Food Lab competitors and assessment
Company assessmentEmerging players
- MenuCalc: Online nutrition analysis tool for restaurants and food service operators to publish menu nutrition information. Competes with Food Lab's per-menu-item analysis service but via self-serve software rather than professional service delivery.
- Nutrislice: Menu nutrition analysis and school/district menu labeling platform. Partially overlaps with Food Lab's restaurant menu nutrition analysis offering, focused on institutional foodservice rather than restaurant chains.
Direct peers
- LabelCalc: Cloud-based nutrition analysis and food label compliance software for SMB food manufacturers. Competes directly with Food Lab's core Nutrition Facts panel and compliance review offerings, targeting the same small/mid-sized customer base.
- ReciPal: Self-serve SaaS platform for nutrition analysis and FDA-compliant food label generation. Directly competes with Food Lab's database-driven Nutrition Facts panel service for small food brands, but offers an automated, lower-cost alternative versus Food Lab's consultative model.
- Nutritionix: Nutrition database and API provider powering restaurant menu and packaged food labeling for major chains. Overlaps with Food Lab's restaurant menu nutrition analysis service ($240/item) and packaged food nutrition facts work, but delivers via data/technology at scale.
- Nutritional Solutions Inc. FDA food labeling and nutrition analysis consultancy providing Nutrition Facts panels, ingredient statements, and label reviews. Direct service-to-service competitor to Food Lab in the same SMB and restaurant customer segments.
- ESHA Research (Genesis R&D): Long-established nutrition analysis and food labeling software used by food manufacturers, including a database-driven Nutrition Facts panel generator. Competes with Food Lab on the same nutrition analysis and labeling output, primarily through software licensing rather than service delivery.
Broad incumbents
- Eurofins Scientific: Large international food testing laboratory group providing nutritional analysis, allergen testing, and food label support. Broader alternative to Food Lab for enterprise customers needing physical sample analysis plus labeling, especially for export-grade documentation.
- NSF International: Global public health and safety organization providing food label compliance review, certification, and testing services. Competes with Food Lab on label compliance reviews and consulting, particularly for dietary supplement customers in Food Lab's secondary segment.
- Silliker (Mérieux NutriSciences): Global food testing, labeling, and regulatory services network offering both analytical chemistry and labeling support. Competes with Food Lab on regulatory consulting and label review for larger enterprise customers needing accredited lab testing alongside labeling.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Food Lab social profiles
Digital presenceFood Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Food Lab leadership team
Management profileNumber of profiles
Profiles1 record
Food Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Food Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Food Lab
What does Food Lab do?
Food Lab, Inc. provides nutritional analysis and FDA-compliant food label preparation services to food manufacturers, restaurants, and dietary supplement companies across the United States. The company's professional food scientists calculate nutrition facts, generate ingredient statements and allergen declarations, and format Nutrition Facts panels in Adobe Illustrator/Photoshop for direct use on packaging. Service packages range from $120 to $840, with hourly regulatory consulting at $420, plus 24-hour rush options for expedited delivery.
Is Food Lab a public or private company?
Food Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Food Lab founded?
Food Lab was founded in 2006. It employs 1 to 10 people.
Where is Food Lab based?
Food Lab is headquartered in Long Beach, United States, in the North America region.
How does Food Lab make money?
Five revenue lines are on record. Food Label Nutrition Analysis Services are the primary driver. The others are restaurant Menu Nutrition Analysis, dietary Supplement Label Services, FDA Food Label Compliance Consulting and add-on Services.
Who are Food Lab's main competitors?
Emerging players on record are MenuCalc and Nutrislice. Direct peers are LabelCalc, ReciPal, Nutritionix, Nutritional Solutions Inc. and ESHA Research (Genesis R&D). Broad incumbents are Eurofins Scientific, NSF International and Silliker (Mérieux NutriSciences).
Does Food Lab have an API?
No public API is recorded for Food Lab.
What industry is Food Lab in?
Food Lab's product category is Food Label Compliance and Nutrition Analysis Consulting. Its primary akta.pro industry code is AFALAAAH, Labeling, Nutrition Facts & Allergen Verification Services, with a secondary code of AFALAAAD, Regulatory Compliance & HACCP Consulting (FDA/USDA/EFSA). Its SIC code is 8734.