Online Tech
Online Tech (OTAVA) is a multi-cloud managed services provider founded in 1994 in Ann Arbor, Michigan, operating two data centers and delivering HIPAA- and SOC-compliant cloud, colocation, security, and edge services to healthcare, financial services, manufacturing, ISV, and supply chain clients.
- Company typePrivate
- Founded1994
- HeadquartersAnn Arbor, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Online Tech does
Online Tech, operating under the brand OTAVA, is a multi-cloud managed services provider founded in 1994 and headquartered in Ann Arbor, Michigan. The company operates two owned data centers (in Indiana and Michigan) and delivers managed private and public cloud, colocation, backup, disaster recovery, security, and edge-computing services to mid-market and enterprise clients across five primary verticals: healthcare, financial services, manufacturing, independent software vendors (ISVs), and supply chain/logistics. The company carries an unusually broad compliance posture — HIPAA, HITECH, HITRUST, SOC 1/2/3, PCI-DSS, and ISO 27001 — which is positioned as a core differentiator for regulated-industry workloads.
The technology stack is built around Broadcom VMware Cloud Foundation (VCF) at the Pinnacle Partner tier, Microsoft Azure managed services, Veeam for backup and recovery, Zerto for disaster recovery and replication, Scale Computing for hyperconverged infrastructure, and Fortinet/Trend Micro for security. The firm has layered a proprietary security framework called S.E.C.U.R.E. on top of this stack and has been actively building an edge-computing offering to extend managed cloud services outside the core data center footprint. CEO Brad Cheedle leads the organization, which numbers between 51 and 100 employees and is privately held in affiliation with Schurz Communications.
The business model is predominantly subscription-based managed services revenue — recurring monthly contracts for cloud hosting, managed infrastructure, backup/DR, and security monitoring — supplemented by colocation revenue from the two owned facilities. Pricing is quote-based rather than published, consistent with enterprise/MSP commercial norms. Go-to-market is hybrid: direct sales for regulated-vertical enterprise clients and indirect distribution through technology aggregators and channel partners including AppDirect, AVANT, and Telarus, augmented by an in-house MSP Partner Program that resells the OTAVA platform to smaller managed service providers.
Online Tech firmographics
Firmographics- Name
- Online Tech
- Legal name
- OTAVA
- Website
- https://onlinetech.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Online Tech (OTAVA) is a multi-cloud managed services provider founded in 1994 in Ann Arbor, Michigan, operating two data centers and delivering HIPAA- and SOC-compliant cloud, colocation, security, and edge services to healthcare, financial services, manufacturing, ISV, and supply chain clients.
- Ownership category
- akta.pro rank
Where Online Tech is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Online Tech business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Managed Multi-Cloud Infrastructure: Ongoing managed services for private cloud, public cloud, and hybrid cloud environments. Includes dedicated private cloud with VMware and Veeam, managed Azure, and workload migration services.
- Data Protection and Disaster Recovery Services: Backup and data protection, disaster recovery as a service (DRaaS), cloud backup, and edge computing backup solutions. Revenue from continuous data protection subscriptions and service tiers.
- Compliance Services: Compliance-ready cloud solutions and certification management for regulated industries. Supports HIPAA, HITECH, HITRUST, SSAE18, SOC 1/2/3, PCI-DSS, and ISO 27001 compliance.
- Colocation Services: Data center colocation services with facilities in Indiana and Michigan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise solutions with quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Online Tech product offering
Product offeringCore offering
OTAVA is a managed multi-cloud services provider delivering Private Cloud, Hybrid Cloud, Managed Public Cloud (Azure), Broadcom VCF, Edge Computing, Hyperconverged Infrastructure, Colocation, Disaster Recovery as a Service (DRaaS), Workload Migration, and Compliance-ready cloud environments for regulated industries. Services are unified through Veeam-powered data protection, Zerto-based disaster recovery, Fortinet/Trend Micro security, and the proprietary S.E.C.U.R.E. layered security framework, with dedicated people-orchestrated support from planning through deployment and ongoing operations.
Product overview
OTAVA is a multi-cloud managed services provider offering a platform-plus-modules architecture centered on cloud infrastructure and data protection. The core portfolio consists of cloud hosting products (Private Cloud, Hybrid Cloud, Managed Public Cloud, Broadcom VCF) combined with a complementary suite of data resilience modules (Otava Cloud Backup, Microsoft 365 Backup, Cloud Connect, DRaaS, Edge Computing backup) and professional services (Workload Migration, Colocation, Hyperconverged Infrastructure). All backup and data protection services are unified through Veeam technology integration, while cloud infrastructure relies on VMware/Broadcom VCF and Microsoft Azure. The S.E.C.U.R.E. Framework provides a proprietary security overlay across the entire portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Cloud Dedicated single-tenant private cloud infrastructure built on VMware for enterprise workloads requiring full customization and control.
- Hybrid Cloud Hybrid cloud service combining private and public cloud resources so workloads can move between environments based on performance, cost, and compliance requirements.
- Managed Public Cloud Managed public cloud service built on Microsoft Azure that provides operational support, monitoring, and optimization for public cloud workloads.
- Broadcom VCF (VMware Cloud Foundation) Dedicated private cloud with VMware and Veeam included plus VCF licensing for customers transitioning from traditional VMware environments under Broadcom's partner program; offered as an Authorized Pinnacle Partner for VCF with 3 months free and migration included.
- Edge Computing Distributed computing solution that brings processing power closer to data sources for low-latency applications and real-time data processing at the edge.
- Hyperconverged Infrastructure Converged compute, storage, and networking solution (delivered with Scale Computing) that simplifies data center operations and scales infrastructure resources.
- Colocation Data center colocation service providing physical space, power, and cooling for customer-owned hardware in OTAVA's Indiana and Michigan facilities.
- Disaster Recovery as a Service (DRaaS) Business continuity service providing disaster recovery capabilities with rapid failover and recovery time objectives for enterprise workloads, underpinned by Zerto technology.
- Workload Migration Migration service that transitions customer workloads to cloud environments with minimal downtime and business disruption, including VMware-to-OTAVA migrations.
- Cloud Compliance Solutions Compliance-ready cloud environments pre-configured for regulated industries, supporting HIPAA, HITECH, HITRUST, SSAE18 SOC 1/2/3, PCI-DSS, and ISO 27001.
Quantifiable outcome
- 99.999% uptime achieved for KCG Inc. through OTAVA Cloud and disaster recovery
Companies that use Online Tech
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Online Tech technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Online Tech partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, key and minor.
- BroadcomcoreAuthorized Pinnacle Partner for VCF (VMware Cloud Foundation). OTAVA continues as a VMware VCF Partner in Broadcom's New Partner Program, helping existing and new customers navigate the VMware transition. Offers 3 months free and migration included for VMware to OTAVA migrations.
- VeeamcoreVCSP Partner of the Year 2024. Veeam backup solutions for cloud, edge, and hybrid environments. Provides data protection, backup, and disaster recovery integration across OTAVA's service offerings.
- Microsoft AzurecoreManaged Azure services partner providing public cloud infrastructure as part of OTAVA's multi-cloud portfolio. Offers managed public cloud solutions.
- ZertokeyProvides disaster recovery and business continuity technology integrated into OTAVA's service offerings for continuous data protection.
- FortinetkeySecurity technology partner providing firewall and cybersecurity solutions integrated into OTAVA's security and data protection offerings.
- Trend MicrokeySecurity technology partner providing threat protection and cybersecurity solutions for OTAVA's cloud environments.
- Scale ComputingkeyOutstanding Partner Momentum Award 2025 recipient. Hyperconverged infrastructure partner providing edge computing and virtualization solutions.
- AppDirectkeyCloud services marketplace platform enabling distribution of OTAVA's managed services and multi-cloud solutions through AppDirect's channel ecosystem.
- AVANTkeyTechnology advisor and distributor network providing access to OTAVA's solutions through AVANT's channel partner ecosystem.
- TelaruskeyTechnology services distributor enabling resale and distribution of OTAVA's multi-cloud and managed services through Telarus partner network.
- SandlerminorSales training and methodology partner supporting OTAVA's sales and go-to-market team development.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Online Tech competitors and assessment
Company assessmentDirect peers
- Expedient: Expedient delivers managed private cloud, public cloud, colocation, and disaster recovery from data centers across multiple US metros. It is a close comparable to OTAVA in serving regulated mid-market customers with integrated cloud and resilience services.
- Rackspace Technology: Rackspace Technology is a large multi-cloud managed services provider offering managed AWS, Azure, Google Cloud, and private cloud, plus data protection and compliance services. It is a direct comparable to OTAVA in multi-cloud managed infrastructure for regulated enterprises, with deeper scale and global footprint.
- Flexential: Flexential combines colocation data centers with managed private and public cloud, DRaaS, and backup across 40+ US facilities. It directly mirrors OTAVA's colocation-plus-managed-cloud-plus-resilience stack for mid-market and enterprise regulated customers.
- Lightedge: Lightedge provides managed private and hybrid cloud, colocation, and compliance services (including HIPAA and HITRUST) from multiple US data centers. It directly overlaps OTAVA's regulated-industry multi-cloud and colocation positioning.
- TierPoint: TierPoint operates a national footprint of data centers offering colocation, managed private/public cloud, DRaaS, and security/compliance services. It competes head-to-head with OTAVA for healthcare and mid-market enterprise managed cloud and colocation deals.
Others
- Veeam Software: Veeam is the underlying backup and data-protection technology powering OTAVA's cloud backup, M365, edge, and DR services, and awarded OTAVA VCSP Partner of the Year in 2024. It is the core enabling technology partner rather than a direct competitor.
- AVANT Communications: AVANT is a major technology services distributor and advisor through which OTAVA reaches mid-market customers. It is a channel ecosystem participant rather than a direct cloud services competitor.
- Zerto (HPE): Zerto, now part of Hewlett Packard Enterprise, provides the disaster recovery and continuous data protection technology integrated into OTAVA's DRaaS portfolio. It is a key technology supplier/partner, not a direct competitor.
Broad incumbents
- CoreSite (American Tower): CoreSite, now part of American Tower, is a large US colocation and interconnection provider with broad enterprise cloud on-ramps. It is a broader incumbent in OTAVA's colocation and connectivity wheelhouse rather than a managed-services specialist.
- Iron Mountain Data Centers: Iron Mountain Data Centers is a major global colocation and asset-management-backed data center operator offering compliant hosting and cloud-adjacent services. It is a larger, broader incumbent overlapping OTAVA's colocation and compliance-ready infrastructure offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Online Tech social profiles
Digital presenceOnline Tech compliance and trust
Trust signalCompliance9 records
Online Tech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Online Tech leadership team
Management profileNumber of profiles
Profiles1 record
Online Tech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Online Tech M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Online Tech
What does Online Tech do?
OTAVA is a managed multi-cloud services provider delivering Private Cloud, Hybrid Cloud, Managed Public Cloud (Azure), Broadcom VCF, Edge Computing, Hyperconverged Infrastructure, Colocation, Disaster Recovery as a Service (DRaaS), Workload Migration, and Compliance-ready cloud environments for regulated industries. Services are unified through Veeam-powered data protection, Zerto-based disaster recovery, Fortinet/Trend Micro security, and the proprietary S.E.C.U.R.E. layered security framework, with dedicated people-orchestrated support from planning through deployment and ongoing operations.
Is Online Tech a public or private company?
Online Tech is a private company. It is classified as corporate owned and is currently operating.
When was Online Tech founded?
Online Tech was founded in 1994. It employs 51 to 100 people.
Where is Online Tech based?
Online Tech is headquartered in Ann Arbor, United States, in the North America region.
How does Online Tech make money?
Four revenue lines are on record. Managed Multi-Cloud Infrastructure is the primary driver. The others are data Protection and Disaster Recovery Services, compliance Services and colocation Services.
Who are Online Tech's main competitors?
Direct peers on record are Expedient, Rackspace Technology, Flexential, Lightedge and TierPoint. Others are Veeam Software, AVANT Communications and Zerto (HPE). Broad incumbents are CoreSite (American Tower) and Iron Mountain Data Centers.
Does Online Tech have an API?
No public API is recorded for Online Tech.