Southwest Surgical Center

What Southwest Surgical Center does

Southwest Surgical Center (SWSC) is a private, multi-specialty ambulatory surgical center (ASC) founded in 2006 in Byron Center, Michigan, as a joint venture between a group of surgeons and Mercy Health Saint Mary's, with Trinity Health now referenced as the current operating/parent system in recent patient reviews. The center occupies a single freestanding facility at 2373 64th Street Southwest, Suite 2200, operating Monday through Friday 6:00 AM to 4:30 PM, and serves patients from Grand Rapids, Grandville, Hudsonville, Wyoming, and the surrounding Kent, Allegan, and Ottawa County communities in West Michigan. It is Joint Commission accredited, CMS-compliant under Conditions for Coverage and Participation, fully licensed by the State of Michigan as a Freestanding Surgical Outpatient Facility, and approved to provide services to Medicare patients, with industry membership in MASA and ASCA.

The center's core offering is outpatient surgical care across five specialty disciplines: ENT (4 procedures including ear tubes, septoplasty, sinus surgery, tonsil/adenoid removal), general surgery (gallbladder removal, hernia repair), hand surgery (carpal tunnel release, tendon/nerve repair, trigger finger release), orthopedics (7 procedures including total hip/knee/shoulder replacement and arthroscopic repairs), and plastic surgery (5 procedures including breast augmentation/reconstruction/reduction, skin cancer removal, tummy tuck) — 21 listed procedures in total. The technology stack combines minimally invasive arthroscopic, laparoscopic, and endoscopic surgical platforms with microsurgical instruments for complex hand nerve and tendon repair. A defining operational feature is co-location: surgeon offices, lab, x-ray, pharmacy, and an emergency department all operate in the same building as the ORs, enabling on-site dispensing at discharge and a one-stop pre/intra/post-op workflow. The center partners with Press Ganey for patient satisfaction surveying, OneMedicalPassport for online registration, and PatientNotebook for billing.

The business model is primarily fee-for-service revenue from elective outpatient surgical procedures billed to insurance (with patient responsibility for deductibles/coinsurance), augmented by physician partnership/ownership distributions in which partnered surgeons hold a financial interest in the facility. Patient financing is facilitated through CareCredit and Flex, and the center discloses financial relationships with physician investors per its Notifications page. The go-to-market is hybrid: direct-to-consumer (website contact, online consultation requests, phone 616-685-3975) plus a physician referral channel via partnered surgeons, supported by regional marketing positioning as a lower-cost, lower-infection-risk alternative to hospital-based surgery. Patient feedback (192 Google reviews, 4.9 average) indicates consistently high patient experience, and the center is in-network with major payors per its insurance and financial information page.

Name

Southwest Surgical Center

Legal name

Southwest Surgical Center

Website

https://southwestsurgical.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Southwest Surgical Center is a private, Joint Commission–accredited multi-specialty ambulatory surgical center in Byron Center, Michigan, founded in 2006 and offering 21 outpatient procedures across ENT, general, hand, orthopedic, and plastic surgery for West Michigan patients from Grand Rapids and surrounding counties.

Ownership category

akta.pro rank

Product category

Ambulatory Surgery Center

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Outpatient Care Centers (6214)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)

Keywords

• Ambulatory surgery center
• Outpatient surgical services
• Multi-specialty surgery
• Minimally invasive procedures
• Same-day surgical care

Headquarters

HQ city

Byron Center

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Outpatient surgical procedure fees: One-time fee-for-service revenue from performing elective outpatient surgical procedures across ENT, general surgery, hand surgery, orthopedics, and plastic surgery. Procedures are typically billed to insurance, with patients responsible for deductibles/coinsurance; the center is approved to provide services to Medicare patients and is in-network with major payors per the insurance & financial info page.
2. Physician partnership / ownership distributions: Revenue-sharing model where partnered physicians may hold a financial interest in the ASC and refer patients to it; distributions to physician partners are a revenue/equity allocation.
3. Patient financing through third-party healthcare credit: Revenue is collected via the center's payment portal (PatientNotebook) and facilitated through healthcare-financing partners such as CareCredit and Flex so patients can pay out-of-pocket costs over time.

Pricing tiers

Go-to-market motion3 records

Core offering

Southwest Surgical Center is a Joint Commission-accredited, multi-specialty ambulatory surgical center (ASC) that performs 21 elective outpatient procedures spanning ENT, general surgery, hand surgery, orthopedics, and plastic surgery. The freestanding facility co-locates surgeon offices, lab, x-ray, pharmacy, and an emergency department within a single building, enabling a one-stop pre-op, intra-op, and post-op experience with same-day discharge for most patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Ear Tubes Outpatient ENT procedure placing small tubes in the eardrums to relieve fluid buildup and recurring ear infections; performed for adult patients in West Michigan.
• Septoplasty Outpatient ENT procedure to straighten the nasal septum and improve airflow; performed for adult patients with breathing obstruction.
• Sinus Surgery Minimally invasive endoscopic sinus surgery using a slim camera inserted through the nostril to clear polyps, scar tissue, bone, or other obstructions without external incisions.
• Tonsil and Adenoid Removal Outpatient ENT procedure to remove the tonsils and/or adenoids for patients with recurrent infections or airway obstruction.
• Gallbladder Removal Laparoscopic cholecystectomy to remove the gallbladder through small incisions, typically performed as a same-day outpatient procedure.
• Hernia Repair Laparoscopic hernia repair performed through small incisions, allowing for less pain, quicker recovery, and outpatient discharge.
• Carpal Tunnel Release Outpatient hand surgery to relieve pressure on the median nerve in the wrist, addressing carpal tunnel syndrome.
• Tendon and Nerve Repair Microsurgical hand tendon and nerve repair using a surgical microscope and ultrafine stitches to precisely realign delicate nerve fibers.
• Trigger Finger Release Outpatient hand surgery to release a locked or catching finger tendon, restoring smooth motion and reducing stiffness.
• Hip Scope Minimally invasive arthroscopic hip surgery to diagnose and treat hip joint conditions through small incisions.
• Knee Scope Minimally invasive arthroscopic knee surgery to diagnose and treat knee joint conditions through small incisions.
• Rotator Cuff Repair Minimally invasive arthroscopic rotator cuff repair using small bone anchors and sutures to reattach torn tendons, often combined with a nerve block for post-op pain control.
• Shoulder Scope Minimally invasive arthroscopic shoulder surgery to diagnose and treat shoulder joint conditions through small incisions.
• Total Hip Replacement Total hip arthroplasty performed in the ASC setting with same-day or next-day discharge, replacing the damaged hip joint with a prosthetic implant.
• Total Knee Replacement Total knee arthroplasty performed in the ASC setting with same-day or next-day discharge, replacing the damaged knee joint with a prosthetic implant.
• Total Shoulder Replacement Total shoulder arthroplasty performed in the ASC setting, replacing the damaged shoulder joint with a prosthetic implant.
• Breast Augmentation Outpatient cosmetic breast augmentation procedure performed in the ASC setting.
• Breast Reconstruction Outpatient reconstructive breast surgery, typically following mastectomy, performed in the ASC setting.
• Breast Reduction Outpatient breast reduction procedure to relieve discomfort and improve proportion, performed in the ASC setting.
• Skin Cancer Removal Outpatient removal of skin cancer lesions performed by plastic surgeons in the ASC setting.
• Tummy Tuck Outpatient abdominoplasty procedure to remove excess abdominal skin and fat, performed in the ASC setting.

Quantifiable outcome

• 192 Google reviews averaging 4.9 stars
• +2 more outcomes

Named customers2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Mercy Health Saint Mary'sflagshipStrategic or Co-development Partner · 1 January 2006Co-founding partner of the Byron Center ASC in 2006 when a group of surgeons partnered with Mercy Health Saint Mary's to create a freestanding surgical facility built around patient needs. Mercy Health Saint Mary's provides hospital-level resources and capabilities that are combined with the convenience of a smaller center.
• Partnered physician investors (multiple surgeons)flagshipStrategic or Co-development PartnerSeveral physicians are partnered with Southwest Surgical Center and may hold a financial interest in the facility. Surgeon partners refer patients to the center; physicians across ENT, general, hand/plastic, orthopedic, and podiatry disciplines are included. The center discloses physician financial interest to patients per its Notifications page.
• Press GaneycoreTechnology or IntegrationPress Ganey is the patient and family satisfaction survey partner; patients may receive an email or paper survey from Press Ganey after their procedure. The center uses this for patient-experience improvement as part of its Quality Data transparency program.
• PatientNotebookcoreTechnology or IntegrationPatientNotebook powers the center's online patient payment portal, including statement lookup, make-payment, and enhanced bill-pay workflows for surgical procedures.
• OneMedicalPassportcoreTechnology or IntegrationOneMedicalPassport powers the center's online patient registration workflow (fid=62). Patients complete pre-admission registration through this portal before their procedure date.
• Michigan Ambulatory Surgery Association (MASA)minorStrategic or Co-development PartnerIndustry association membership providing the center with state-level advocacy, networking, and benchmarking among Michigan ambulatory surgery centers.
• Ambulatory Surgery Center Association (ASCA)minorStrategic or Co-development PartnerNational ASC industry association membership; the center reports standardized quality and safety outcomes to ASCA as part of its transparency efforts.
• Trinity HealthflagshipStrategic or Co-development PartnerTrinity Health is referenced in multiple patient reviews as the parent health system ('Trinity Health Southwest Surgical Center'); a knee replacement review explicitly notes coordination between Dr. Henne and Trinity Health was seamless, indicating Trinity Health is the current operating/parent system for the facility.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• Privia Health: Privia is a physician enablement and medical group platform that supports independent practices and ambulatory care delivery. Not a direct ASC competitor but represents the broader ecosystem of physician-aligned, value-based care infrastructure that intersects with SWSC's referral base.
• Trinity Health: Trinity Health is a large national Catholic health system that is the operating/parent context for Southwest Surgical Center (via Mercy Health Saint Mary's). Relevant as the system partner that supplies referrals, payor contracts, and brand credibility — and as a key relationship risk to monitor.

Direct peers

• Surgery Partners: Surgery Partners is a publicly-traded operator of multi-specialty ambulatory surgical centers across the U.S., partnering with physicians in the same physician-ownership model SWSC uses. Closest publicly traded comparable for a multi-specialty, physician-partnered ASC like Southwest Surgical Center.
• Envision Healthcare / AmSurg: AmSurg operates a national network of multi-specialty ambulatory surgery centers alongside physician practices, closely matching SWSC's specialty breadth and ASC management approach. Useful benchmark for physician-partnered multi-specialty ASC economics.
• Surgical Care Affiliates (SCA Health): SCA Health, owned by Optum/UnitedHealth Group, is a national multi-specialty ASC operator with a physician-partnership model. Directly comparable on service mix (ENT, orthopedics, general surgery, GI), payer leverage, and ASC-versus-hospital outpatient positioning.
• United Surgical Partners International (USPI): USPI is the ambulatory surgery division of Tenet Healthcare and one of the largest multi-specialty ASC operators in the U.S., with a heavy physician-partnership orientation. Highly comparable to SWSC on facility mix, specialty breadth, and physician ownership economics, but at vastly greater scale.

Broad incumbents

• HCA Healthcare: HCA is one of the largest U.S. for-profit hospital systems and operates a significant outpatient surgery footprint including freestanding ASCs. Competes with SWSC for outpatient surgical volumes in overlapping geographies and represents the hospital-outpatient alternative SWSC positions against.
• Tenet Healthcare: Tenet is the parent of USPI and a major diversified hospital and ambulatory operator. Comparable as the broader parent context for ASC strategy and as a hospital-outpatient competitor to independent ASCs like SWSC.

Emerging players

• Regent Surgical Health: Regent Surgical Health develops, manages, and partners with physicians to operate multi-specialty ASCs across the U.S. Closely comparable development and physician-partnership model; useful proxy for the partnership economics and growth trajectory available to SWSC.
• SurgCenter Development: SurgCenter Development partners with surgeons to develop and operate multi-specialty ambulatory surgery centers, using a physician-ownership model similar to SWSC's. Directly comparable on the development/operating playbook for independent, multi-specialty ASCs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/explore/locations/197646627531879/southwest-surgical-center
• LinkedInlinkedin.com/company/southwest-surgical-center

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwest Surgical Center