Michigan Ambulatory Surgery Association

What Michigan Ambulatory Surgery Association does

Michigan Ambulatory Surgery Association (MASA) is a nonprofit membership trade association founded in 2006 and headquartered (mailing address) in Grand Rapids, Michigan. It represents ambulatory surgery centers (ASCs) operating within the State of Michigan, providing legislative advocacy before the Michigan Legislature and CMS, an annual Education Day conference and four quarterly membership meetings with breakout tracks across Administrative, Clinical, Billing & Coding, and Materials Management, regulatory compliance guidance, peer networking through a login-protected member blog, and access to a member job board and equipment sale/wanted marketplace. MASA coordinates its policy positions with the national ASCA organization and operates a political action committee (MASAPAC) that contributes to Michigan state and statewide candidates. Membership is limited to ASCs licensed by the Michigan Department of Health and Human Services and either holding a Certificate of Need or qualifying for exemption, with hospital-owned ASCs eligible only if the hospital owns ≤70% equity.

MASA's revenue is generated from two member tiers. Facility membership covers all employees of a Michigan ASC under a single annual subscription (dues not publicly disclosed). Vendor membership is a four-tiered annual program: Platinum at $3,200, Gold at $2,200, Standard at $1,200, and Associate at $700, with benefits including homepage logo placement, complimentary event registrations, and (at higher tiers) access to the facility member contact list and a vendor table at Education Day. Additional revenue comes from standalone website advertising (Platinum banner $1,000/year, Gold banner $500/year), event exhibits ($500 for member vendors, $1,200 for non-members), event sponsorship packages ($700-$2,000), and a $50/month non-member job posting fee. The association is managed externally by Association Managers Marcy Lay and Lauren Bunn of Consulting By M, with governance provided by an elected Board of Directors drawn from member facility representatives.

MASA claims 90+ member facilities across Michigan, including Copper Ridge Surgery Center (Traverse City), West Michigan Surgery Center (Grand Rapids), OAM Surgery Center at Midtowne (Novi), and Surgery Center of Genesee County (Flint). Vendor members include major medical device and distribution companies such as Stryker, Cardinal Health, McKesson Medical-Surgical, GE Healthcare OEC, HST Pathways, Nephron Pharmaceuticals, DePuy Synthes (Johnson & Johnson MedTech), and Surgical Information Systems, alongside specialty firms in anesthesia, biomedical services, linen, and tax consulting. The organization publishes no proprietary technology product, does not employ dedicated technical staff, and operates primarily through its website, Facebook page, and in-person event programming.

Name

Michigan Ambulatory Surgery Association

Legal name

Michigan Ambulatory Surgery Association

Website

https://michiganasc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Michigan Ambulatory Surgery Association (MASA) is a Grand Rapids-based nonprofit trade association founded in 2006 that represents 90+ ambulatory surgery centers across Michigan, providing legislative advocacy, educational programming, peer networking, and vendor member services to Michigan ASCs and medical device suppliers.

Ownership category

akta.pro rank

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Facility Membership Dues: Annual dues paid by Michigan ambulatory surgery centers to join MASA. Covers all facility employees under a single membership. Fee tiers not publicly disclosed in source data; members pay via online form.
2. Vendor Membership Dues: Four-tiered annual vendor membership (Platinum $3,200, Gold $2,200, Standard $1,200, Associate $700). Includes advertising placement on homepage, event registrations, and exhibit discounts.
3. Website Advertising: Standalone website banner advertising fees: Platinum placement $1,000/year (scrolling banner, max 4 advertisers); Gold placement $500/year (half banner, max 3 per section). These are separate from membership benefits.
4. Event Exhibits and Sponsorships: Revenue from exhibitor booth fees and event sponsorships at annual Education Day and membership meetings. MASA member vendor exhibit fee $500 (discounted from $1,200 non-member rate). Sponsorship packages range from $700 to $2,000.
5. Employment Ad Postings (Non-Members): Non-member employment ad posting fee of $50/month for job postings on the MASA website.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MASA is a nonprofit membership trade association that represents Michigan ambulatory surgery centers and provides them with legislative advocacy before state and federal policymakers, regulatory and operational guidance, educational programming (administrative, clinical, billing/coding, materials management tracks), peer networking, and tiered vendor sponsorship opportunities. It generates revenue through facility and vendor membership dues, conference exhibits/sponsorships, and homepage website advertising.

Product overview

MASA is a nonprofit professional membership association for ambulatory surgery centers (ASCs) in Michigan, not a technology product company. The association provides membership services including educational programs (Education Day conferences, breakout sessions on Administrative, Clinical, Billing & Coding, and Materials Management topics), legislative advocacy, networking events, a member job board, equipment sale/wanted listings, and advertising opportunities for vendor members. The organization does not offer a software product or technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• MASA Facility Membership Annual facility membership covering all employees of a Michigan-licensed ASC, providing collective legislative advocacy, regulatory guidance, peer networking, and access to MASA's events and member blog.
• Vendor Membership Tiers (Platinum, Gold, Standard, Associate) Annual vendor membership tiers ($700 Associate, $1,200 Standard, $2,200 Gold, $3,200 Platinum) granting medical device, supply, and service companies logo placement on the MASA homepage, complimentary meeting and Education Day registrations, exhibit table access, and member contact lists.
• Annual Education Day Conference Two-day annual conference for member ASCs and vendors offering keynote speakers (e.g., ASCA CEO Bill Prentice), four educational breakout tracks, an exhibitor showcase, and AAPC/AORN continuing education credits.
• Quarterly Membership Meetings Quarterly in-person meetings of MASA members held in March, June, September/October, and December at Michigan venues, featuring legislative updates, business sessions, and breakout tracks.
• MASA Website Homepage Banner Advertising Standalone year-long homepage banner advertising placements (Platinum $1,000/year for the large scrolling banner, max 4 advertisers; Gold $500/year for half banners, max 3 per section) for non-member advertisers seeking visibility to MASA website visitors.
• MASA Job Board and Sale/Wanted Marketplace Online job posting board and sale/wanted equipment marketplace hosted on michiganasc.com; member job postings are free, non-member postings are $50/month, and 60-day equipment listings are free for members.
• MASAPAC Political Action Committee Political action committee operated by MASA that provides financial contributions to Michigan state legislative and statewide candidates aligned with MASA's ASC advocacy positions.

Quantifiable outcome

• ASCs cost significantly less than hospital outpatient departments for the same procedures — Medicare pays 54% more in hospital settings
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered platinum vendor, gold vendor, associate vendor and core.

• A2 Biomedical Solutionsplatinum vendorChannel Partner/ Reseller/ Distributor · 1 January 2026Platinum vendor member of MASA. Provides biomedical solutions to ASCs. Receives large homepage logo placement, 2 complimentary meeting registrations, 1 vendor table at Education Day, access to facility contact list, and invitation to Administrator Speed Dating event.
• Strykerplatinum vendorChannel Partner/ Reseller/ Distributor · 1 January 2026Platinum vendor member. Major surgical equipment and medical device company serving Michigan ASCs. Receives Platinum tier benefits including homepage logo, event registrations, and exhibit access.
• Cardinal Healthgold vendorChannel Partner/ Reseller/ Distributor · 1 January 2026Gold vendor member of MASA. Provides medical-surgical supplies and distribution services to ASCs. Receives small homepage logo and 1 complimentary meeting registration.
• GE Healthcare OECgold vendorChannel Partner/ Reseller/ Distributor · 1 January 2026Gold vendor member. Provides surgical imaging equipment (C-arms, OR imaging) to ASCs. Receives Gold tier benefits.
• HST Pathwaysgold vendorChannel Partner/ Reseller/ Distributor · 1 January 2026Gold vendor member. Provides ASC software and revenue cycle management solutions. Speaks at MASA Education Day events on benchmarking and OR utilization topics.
• McKesson Medical-Surgicalgold vendorChannel Partner/ Reseller/ Distributor · 1 January 2026Gold vendor member. Provides medical-surgical supply distribution to ASCs. Receives Gold tier benefits.
• Nephron Pharmaceuticals Corporationgold vendorChannel Partner/ Reseller/ Distributor · 1 January 2026Gold vendor member. Provides pharmaceuticals to ASCs. Receives Gold tier benefits.
• Agile (Sales and Use Tax Consulting)gold vendorChannel Partner/ Reseller/ Distributor · 1 January 2026Gold vendor member. Provides sales and use tax consulting services to ASCs. Presented at Education Day 2025 on recovering overpaid Michigan sales/use taxes for ASCs.
• AAAHC (Accreditation Association for Ambulatory Health Care)associate vendorChannel Partner/ Reseller/ Distributor · 1 January 2026Associate vendor member. Provides ASC accreditation services. Staff (Sam Breden, Kris Kilgore) present at MASA membership meetings on survey findings and AAAHC standards.
• Sohn Linen Serviceplatinum vendorChannel Partner/ Reseller/ Distributor · 1 January 2026Platinum vendor member. Provides linen and laundry services to ASCs. Receives Platinum tier benefits.
• Surgical Information Systemsplatinum vendorChannel Partner/ Reseller/ Distributor · 1 January 2026Platinum vendor member. Provides ASC surgical software and information systems. Speaks at MASA Education Day on revenue cycle and coding topics.
• DePuy Synthes (Johnson & Johnson MedTech)associate vendorChannel Partner/ Reseller/ Distributor · 1 January 2026Associate vendor member. Provides orthopaedic surgical devices and implants to ASCs.
• ASCA (Ambulatory Surgery Center Association)coreStrategic or Co-development Partner · 1 January 2026MASA coordinates activities with the national ASCA organization, as stated in its bylaws. ASCA CEO Bill Prentice delivers keynote at MASA Education Day. MASA disseminates ASCA's legislative and regulatory positions to Michigan members.
• MASAPACcoreOthersMASA's political action committee makes financial contributions to candidates for the Michigan House, Senate, and statewide offices. Supports candidates who share MASA's legislative goals, regardless of political affiliation.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Texas Ambulatory Surgery Center Society: State-level ASC trade group for Texas. Mirrors MASA's combination of state advocacy (TASCS engages Texas legislature) and annual education events for ASC administrators, clinical staff, and vendors.
• Ohio Association of Ambulatory Surgery Centers: State-level ASC association in Ohio. Directly comparable to MASA in mission, structure, and Midwest ASC market dynamics.
• Illinois Association of Surgery Centers: State association representing Illinois ASCs with advocacy and education. Comparable as a peer state-level chapter operating in an adjacent Great Lakes regulatory environment to MASA.
• Florida Association of Ambulatory Surgical Centers: State ASC association for Florida. Operates a similar legislative advocacy and member education model for Florida ASCs and vendors, directly comparable in scope and mission to MASA.
• California Ambulatory Surgery Association: State-level ASC trade association in California with advocacy and education programs analogous to MASA's. Compares as a state chapter model targeting ASC facility and vendor members in its respective state.
• Michigan Health & Hospital Association (MHA): Michigan state hospital trade association. Operates in the same state and policy environment as MASA, representing the hospital side of outpatient care and frequently an opposing party in MASA's legislative advocacy on CON and reimbursement issues.

Broad incumbents

• Medical Group Management Association (MGMA): National professional association for medical group practice administrators, including ASC administrators. Overlaps with MASA on operational, billing/coding, and materials management education for ASC managers but addresses a broader healthcare ambulatory audience.
• American Hospital Association (AHA): National hospital trade association, including hospital outpatient departments that compete with ASCs. AHA's policy positions on site-neutral payment directly counter MASA's advocacy, making it a structurally relevant counterpart on the opposite side of the ASC vs. HOPD debate.

Direct peers

• Ambulatory Surgery Center Association (ASCA): National trade association representing ASCs. MASA explicitly coordinates with and disseminates ASCA's positions to Michigan members, and ASCA's CEO keynotes MASA's Education Day. ASCA is the federal-level parallel to MASA's state-level advocacy and education role.

Others

• Accreditation Association for Ambulatory Health Care (AAAHC): ASC accreditor that is itself an Associate vendor member of MASA and presents at MASA events. Comparable as an ASC ecosystem participant, though not a trade association; functions as an enabling/advisory partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Michigan-Ambulatory-Surgery-Association-1727060757587569
• LinkedInlinkedin.com/company/michigan-ambulatory-surgery-assoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Michigan Ambulatory Surgery Association