Coldwell Banker Preferred

What Coldwell Banker Preferred does

Coldwell Banker Preferred (doing business as Coldwell Banker Realty) is a regional real estate brokerage franchise serving the Philadelphia and Central Pennsylvania markets, founded in 1906 and headquartered in Conshohocken, United States. The company operates within the broader Coldwell Banker franchise system, with company-owned offices owned by a subsidiary of Anywhere Advisors LLC and franchised offices independently owned and operated. It serves three primary customer segments: residential home buyers, home sellers, and renters in the Mid-Atlantic region. The firm employs 501–1,000 people and operates as a private, for-profit entity.

The company's core offerings include searchable residential property listings (for sale and rent), an agent and office directory, a home value estimator, and a Move Meter location comparison tool, all delivered through the coldwellbankerhomes.com digital platform. Mortgage pre-approval and lending services are offered through a Core partnership with Guaranteed Rate Affinity, LLC, which shares common ownership with Coldwell Banker Realty. Assurant Home Warranty provides optional add-on home warranty protection plans. No proprietary technology platform, AI/ML capabilities, or unique technical architecture is disclosed in the available data.

Coldwell Banker Preferred generates revenue through commissions on residential real estate transactions. Affiliated agents operate as independent contractor sales associates rather than employees, providing personalized buying, selling, and renting services as the primary customer-facing channel. The website functions as a digital lead generation and self-service platform. Commission rates are not publicly disclosed and vary by transaction. Beyond its core Mid-Atlantic geographic focus (Philadelphia plus Central Pennsylvania communities including Harrisburg, Lancaster, York, Reading, and Hershey), the firm participates in the national Coldwell Banker System covering 40+ U.S. regional markets.

Name

Coldwell Banker Preferred

Legal name

Coldwell Banker Real Estate LLC

Website

https://cbpref.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Coldwell Banker Preferred (DBA Coldwell Banker Realty) is a regional real estate brokerage franchise serving the Philadelphia and Central Pennsylvania markets, providing residential buying, selling, and rental services through independent contractor agents and a self-service digital platform with integrated mortgage and warranty partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Conshohocken

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Revenue is generated through commissions earned on residential real estate transactions. Agents affiliated with Coldwell Banker are independent contractor sales associates who facilitate home buying, selling, and renting transactions. The company operates as part of the broader Coldwell Banker franchise system, with company-owned offices owned by a subsidiary of Anywhere Advisors LLC.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Coldwell Banker Preferred (Coldwell Banker Realty) is a residential real estate brokerage serving the Philadelphia and Central Pennsylvania markets. The company facilitates home buying, selling, and renting transactions through a network of affiliated independent contractor sales associates. Supplementary offerings include mortgage pre-approval services through a partnership with Guaranteed Rate Affinity, LLC, and optional home warranty plans through Assurant.

Product overview

Coldwell Banker Realty operates a real estate marketplace platform that connects buyers, sellers, and renters with properties and agents across the Philadelphia and Central Pennsylvania regions. The platform's core offerings include searchable homes for sale and rental listings, agent and office directories, and mortgage services. Supplementary tools include a home value estimator for sellers and a Move Meter location comparison tool. The platform is part of the broader Coldwell Banker franchise system, with affiliated agents operating as independent contractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Home Buying Services Representation services for residential property buyers in the Philadelphia and Central Pennsylvania markets, including property search, home tours, offer negotiation, and closing support. Delivered through affiliated independent contractor sales associates.
• Residential Home Selling Services Listing and marketing services for homeowners selling residential property in the Philadelphia and Central Pennsylvania markets, including home valuation, MLS listing placement, marketing exposure, and buyer qualification support.
• Residential Rental Services Searchable database of residential properties available for rent across the Philadelphia and Central Pennsylvania regions, with agent support for rental transactions.
• Mortgage Pre-Approval Services Mortgage pre-approval and home loan services offered to buyers through a partnership with Guaranteed Rate Affinity, LLC, integrated into the real estate transaction flow.
• Home Warranty Plans Optional home warranty plans offered through a partnership with Assurant, providing protection against unexpected home repair costs for homeowners.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Assurant Home WarrantyminorGTM or Marketing PartnerAssurant Home Warranty is featured as a partner on the Coldwell Banker website, offering home warranty plans to protect homeowners from unexpected repair costs. This partnership provides an additional service offering for customers going through the home buying or owning process.
• Guaranteed Rate Affinity, LLCcoreGTM or Marketing PartnerGuaranteed Rate Affinity, LLC shares common ownership with Coldwell Banker Realty and provides mortgage lending services. Because of this relationship, the brokerage may receive a financial or other benefit. The partnership offers integrated mortgage pre-approval and home loan services. Operating in New York as GR Affinity, LLC.
• Coldwell Banker Franchise SystemcoreStrategic or Co-development PartnerColdwell Banker operates as a franchise system with company-owned offices (owned by Anywhere Advisors LLC subsidiary) and independently owned and operated franchised offices. The system fully supports the Fair Housing Act and Equal Opportunity Act principles.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Better Homes and Gardens Real Estate: National residential real estate franchise affiliated with a well-known consumer brand. Comparable as a competing franchise system targeting similar home buyer/seller segments with affiliated agents.
• Re/Max: One of the largest franchised residential real estate networks with a heavy independent-agent model. Comparable in franchise structure, agent-mix, and cross-region transaction brokerage to Coldwell Banker.
• ERA Real Estate: Long-established global residential real estate franchise with affiliated independent agents. Comparable as a legacy franchise competitor with shared business model, agent economics, and consumer value proposition.
• Keller Williams Realty: Largest U.S. residential real estate franchise by agent count, operating on a high-commission agent-attraction model. Directly comparable in serving home buyers/sellers through a national agent network with similar value propositions.
• Sotheby's International Realty: Premium residential real estate franchise serving luxury and high-end segments. Comparable as an established branded franchise network with affiliated agents and shared service integrations.
• Berkshire Hathaway HomeServices: A national residential real estate franchise network operating under the Berkshire Hathaway brand. Highly comparable as a competing legacy franchise model with affiliated independent agents, integrated services, and broad U.S. geographic coverage.
• Century 21 Real Estate: Global residential real estate franchise with a long-established network of independently owned offices. Directly comparable as a competing franchise system serving U.S. consumers and recruiting agents under a shared national brand.

Broad incumbents

• Compass: Tech-enabled national residential real estate brokerage with proprietary platform and in-house agents. Comparable as a major national competitor for agent recruitment and consumer mindshare, though operating a different (non-franchise) model.
• Redfin: Tech-enabled residential brokerage with salaried agents and consumer-facing portal. Comparable in serving the same home buyer/seller market with a digital-first brand; not a franchise but a direct competitor in the same geographies.
• eXp Realty: Cloud-based, 100%-commission residential brokerage with a rapidly growing agent base across the U.S. Comparable as a major competitor reshaping agent economics and challenging traditional franchise models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ColdwellBankerPref
• Facebookfacebook.com/coldwellbankerpreferred
• Instagraminstagram.com/cbrphillycenpa
• Xx.com/cb_preferred
• LinkedInlinkedin.com/company/coldwell-banker-preferred

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Preferred