Auerswald

What Auerswald does

Auerswald GmbH is a family-owned German manufacturer of IP-based business telecommunications systems, headquartered in Cremlingen, Lower Saxony, with a 65-year operating history dating to 1960. The company designs, develops, and produces its hardware and software exclusively in Germany and sells a '360-degree' portfolio: the COMtrexx cloud-capable PBX (available as hardware appliance or VM with licensing tiers Next, Flex, Business, and Advanced), the COMpact on-premises hybrid PBX family (supporting ISDN, analog, and VoIP), the COMuniq ONE cloud telephone system, the COMfortel D-series SIP desk phones and M-series DECT mobile handsets, the COMfortel SoftPhone 2 cross-platform softphone, IP-DECT multicell systems, door entry systems, proprietary SIP trunking, and the Auerproxy server for remote softphone provisioning. A separate Auerswald EMS business provides OEM electronics manufacturing from PCB assembly to complex end products using a worldwide network of 250+ distributors and lean assembly lines accepting batch size 1.

Auerswald serves primarily German small and medium-sized enterprises plus targeted verticals such as healthcare and senior care (e.g., the Stiemerling Senioren-Residenz deployment using COMtrexx with alarm messaging), with additional OEM clients served through the EMS unit. Revenue is generated across six streams: hardware sales, software licenses and subscriptions (including recurring COMuniq ONE cloud subscriptions and COMtrexx licensing tiers), SIP trunk services, OEM/EMS manufacturing, and professional services/training delivered through the Auerswald Academy.

Go-to-market is overwhelmingly indirect: products are sold through authorized specialist dealers (Fachhändler) searchable via an online dealer locator, supported by a Premium Partner program, an exclusive partner portal, and an in-house Auerswald Academy. Direct enterprise sales and an own e-commerce shop (shop.auerswald.de) supplement the channel for licenses, spare parts, and larger accounts. Operating geographies are primarily Germany with extension to Austria and Switzerland, and the company imposes written-authorization controls on non-EU shipments. Following insolvency proceedings resolved in December 2025, Auerswald continues to operate as an independent family business led by CEO Christian Auerswald.

Name

Auerswald

Legal name

Auerswald GmbH

Website

https://auerswald.de

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Auerswald GmbH is a family-owned German manufacturer, founded in 1960, of IP-based business telecommunications systems — including COMtrexx and COMuniq ONE cloud PBX platforms, COMfortel SIP desk phones, and OEM electronics manufacturing services — sold mainly to German SMEs and healthcare providers through a Fachhändler partner channel.

Ownership category

akta.pro rank

Product category

Business Telecommunications Systems (VoIP/PBX)

NAICS

Telephone Apparatus Manufacturing (334210), Telephone Apparatus Manufacturing (33421), Other Communications Equipment Manufacturing (33429)

SIC

Services-Telephone Interconnect Systems (7385), Telephone & Telegraph Apparatus (3661)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

akta.pro secondary industry

In-Building Wireless & Neutral-Host Solutions (IBS) (HDAIAKAD)

Keywords

• VoIP telephony systems
• Cloud PBX platforms
• SIP desk phones
• Business telecommunications
• Electronics manufacturing services

Headquarters

HQ city

Cremlingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of IP telephony hardware including SIP desk phones (COMfortel D-Serie), ITK systems (COMpact series), DECT devices, headsets, door communication systems, and accessories. Sold through partners, e-commerce, and direct enterprise sales.
2. Software Licenses and Subscriptions: Software licenses for COMtrexx, COMpact systems, and COMfortel telephone series. Additional license tiers for COMtrexx Next, COMtrexx Flex, COMtrexx Business, COMtrexx VM, and COMtrexx Advanced. Cloud services through COMuniq ONE subscription.
3. Cloud Services (COMuniq ONE): Professional cloud telephone system offered as a subscription service, consolidating business communications in the cloud with optional add-ons such as Allnet Flat.
4. SIP Trunk Services: Proprietary SIP trunk service with intelligent cloud features, enabling VoIP connectivity for business telephone systems.
5. Professional Services and Training: Implementation support, seminars/training through Auerswald Academy, and service/maintenance offerings. SEMinars for partners and end customers on product usage.
6. OEM/EMS Manufacturing Services: Electronic Manufacturing Services (EMS) offered under Auerswald EMS brand, providing OEM manufacturing from minimal PCB assemblies to complex end products, component procurement, and worldwide logistics for third-party clients.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Auerswald is a German manufacturer of IP-based business telecommunications solutions, developing and producing cloud/on-premises PBX systems (COMtrexx, COMpact, COMuniq ONE), SIP desk phones (COMfortel series), DECT multicell systems, softphones, and SIP trunk services. It also provides OEM electronics manufacturing services (EMS) for third-party clients.

Product overview

Auerswald is a German manufacturer of secure VoIP telecommunications solutions offering a comprehensive 360-degree portfolio. The product lineup centers on three main PBX platforms: COMtrexx (cloud-capable hybrid PBX available as hardware appliance or virtual machine with multiple licensing tiers including Next, Flex, Business, and Advanced), COMpact (traditional on-premises hybrid PBX appliances available in various capacities from entry-level to high-density), and COMuniq ONE (fully cloud-based phone system). These are complemented by the COMfortel SIP desk phone series (D-series including D-600, D-400, D-210 and M-series for mobile DECT with M-700 featuring alarm messaging), COMfortel SoftPhone 2 cross-platform softphone application, proprietary SIP-Trunk service, IP-DECT multi-cell wireless systems, door communication solutions, and Auerproxy server for remote provisioning. The company also offers Electronic Manufacturing Services (EMS) for OEM customers and operates under the FONtevo brand. The portfolio emphasizes Made in Germany quality with up to 60 months warranty, supports open SIP standards for third-party interoperability, and is positioned for business telecommunications across all enterprise sizes.

Differentiator

Problem solved

Functional benefit

Brands

• COMtrexx: A telecommunications system/Appliance for business telephony
• COMfortel D-Serie
• COMfortel M-Serie
• COMpact
• COMuniq ONE
• FONtevo
• Auerswald EMS

Products and services

• COMtrexx Cloud-capable or on-premises hybrid PBX system providing voice, video, and messaging for business environments, available as a hardware appliance or virtual machine (VM) with support for SIP trunk connectivity and Proxmox VE virtualization. Includes an integrated Alarm Messaging solution.
• COMpact Serie Traditional on-premises hybrid PBX appliance series (COMpact 4000, 5000R, 5200R, 5500R, 3000, 5010/5020 VoIP) supporting ISDN, analog, and VoIP for various business sizes.
• COMuniq ONE Professional cloud-based phone system (Cloud-PBX) offering unified communications as a subscription, with an optional Allnet Flat add-on for unlimited calls to German landlines, mobile networks, and EU fixed lines.
• COMfortel D-Serie Premium SIP desk phone series (D-600, D-400, D-210) with modern functional design, Zero-Touch-Provisioning, and compatibility with open SIP standards including third-party systems.
• COMfortel M-Serie Mobile DECT phone series including COMfortel M-700 for enterprise mobility, featuring AML alarm messaging capabilities (alarm triggering, alarm reception, mobile device location).
• COMfortel SoftPhone 2 Cross-platform softphone application for desktop and mobile devices enabling secure telephony and chat through IP network connection to Auerswald PBX systems.
• IP-DECT Multizellensysteme Multi-cell DECT wireless communication systems for enterprise mobility, enabling seamless wireless telephony coverage across sites.
• SIP-Trunk Proprietary SIP trunk service with intelligent cloud features providing VoIP connectivity for business telephone systems.
• Türkommunikationssysteme Door communication systems for building entry management, integrable with Auerswald telephony systems.
• Auerswald Electronic Manufacturing Services (EMS) OEM/contract electronics manufacturing services offering assembly from minimal PCB circuit boards to complex end products, with global component sourcing (250+ distributors), production from batch size 1, and worldwide logistics.
• Auerswald Academy Training and seminar programs for partners and end customers covering product usage, implementation, and best practices.

Quantifiable outcome

• Up to 60 months manufacturer warranty — longest in the industry

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• ZoiPer (Securax EOOD)coreTechnology or IntegrationZoiPer provides the underlying softphone technology and infrastructure for the COMfortel SoftPhone application, including the update server, push notification service, and core softphone client engine. Securax EOOD operates under the ZoiPer brand. Server locations include Bulgaria (update/push servers) and the USA (Apple/Google push infrastructure).
• Proxmox VEcoreTechnology or IntegrationCOMtrexx supports Proxmox VE, a European open-source virtualization platform (hypervisor). This enables businesses to run Auerswald's telephony system as a virtual machine on-premises, addressing growing cybersecurity concerns and data sovereignty requirements.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• NFON: NFON is a European cloud telephony provider offering Cloud PBX and UCaaS services to SMBs primarily in Germany, Austria, and the UK. Emerging European cloud PBX competitor comparable to COMuniq ONE, with stronger recurring-revenue orientation and broader European footprint.
• snom (VTech): snom is a German-designed SIP desktop phone brand (now owned by VTech) targeting business customers and PBX integrators. Overlaps with Auerswald's COMfortel D-Series on SIP desk phones and shares a German engineering heritage.

Direct peers

• 3CX: 3CX is an international software-based PBX and UC platform sold via channel partners, widely adopted by European SMEs. Comparable to Auerswald's COMtrexx/COMuniq ONE on IP-PBX functionality, though delivered as pure software without German hardware manufacturing.
• STARFACE: STARFACE is a German provider of cloud PBX and UCC platforms targeted at SMEs, sold via a partner channel. Direct cloud-PBX competitor to COMuniq ONE in the German Mittelstand segment.
• Gigaset: Gigaset is a German manufacturer of DECT cordless phones, business telephony systems, and IP-PBX solutions, headquartered in Bocholt, Germany. Closely comparable to Auerswald on DECT handsets and SME PBX, with broader consumer brand reach.
• Funkwerk: Funkwerk (formerly Funkwerk Kölleda) produces business telephony systems, IP-DECT, and communications solutions for European enterprise and SME markets. Directly comparable as a German-speaking PBX and DECT vendor with overlapping product categories.
• AGFEO: AGFEO is a German manufacturer of IP-PBX systems, SIP telephones, and CTI software primarily for German SMEs and dealers. Direct competitor to Auerswald in on-premises and hybrid PBX with a similar partner-channel GTM model in Germany.

Broad incumbents

• Mitel: Mitel is a global provider of business communications, on-premises PBX, and cloud UC solutions for SMB and enterprise customers. Broad incumbent competing across Auerswald's hardware PBX, cloud PBX, and SIP trunking categories at larger scale.
• Deutsche Telekom (MagentaBusiness / Telekom Cloud PBX): Deutsche Telekom offers managed cloud telephony and SIP trunk services to German SMEs and enterprise customers via its MagentaBusiness portfolio. A dominant incumbent competing with Auerswald on cloud PBX and SIP trunking with significantly broader reach and brand.
• Panasonic Business Communications: Panasonic offers business communication systems, SIP DECT handsets, and PBX solutions across European markets. Comparable to Auerswald on DECT hardware and SMB telephony systems with broader international distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Auerswaldservice
• Facebookde-de.facebook.com/Auerswald.GmbH
• LinkedInde.linkedin.com/company/auerswald-gmbh
• Instagraminstagram.com/auerswald.de
• Xx.com/Auerswald_GmbH

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auerswald