Avgerinos Cosmetics

What Avgerinos Cosmetics does

Avgerinos Cosmetics is a Greek natural and vegan cosmetics manufacturer founded in 1964, headquartered in Melissia, Athens. The company develops and distributes skincare, body care, perfumes, men's grooming, and home fragrance products for women and men, organized around nine signature fragrance collections (Baby Talc, Hammam, My Musk, Perla, Queen, Stars, Avra, Coco Dream, and Fairy Dust) that span a cohesive home-spa product ecosystem. The Fairy Dust line is packaged in biodegradable sugarcane-based tubes and carries PETA vegan and cruelty-free certification.

The company's core technical approach in face care is mesotherapy-based formulation, designed to deliver active ingredients deep into the epidermis for claimed fast and lasting hydration, anti-aging, and firming effects. Core products include DD Cream SPF 20, 24-hour anti-aging and hydrating face creams, hyaluronic acid serum, SPF 50 sun protection, the award-winning Let's Sparkle bronzer, and Self Tan Water. Selected products are natural, vegan, cruelty-free (PETA-certified), and gluten-free. Mesotherapy-based technology is positioned as the primary proprietary formulation differentiator, alongside plant-derived oils (Macadamia, Argan, organic olive oil).

Avgerinos operates a product-led, omnichannel go-to-market model. Primary revenue is direct-to-consumer e-commerce via avgerinoscosmetics.gr (free shipping over €50), supplemented by company-operated physical stores under "Ta Katastimata Mas," shop-in-shop retail partnerships, a B2B wholesale portal, a Business Day program for trade professionals, and listing on the Skroutz marketplace. Unit retail pricing spans roughly €6.90 to €65.27, with bundle and gift-set configurations at higher price points. The company employs 11–50 people, has no disclosed external funding or parent company, and operates primarily as a domestic Greek SME with nascent English-language web presence pointing to limited international intent.

Name

Avgerinos Cosmetics

Legal name

Avgerinos Cosmetics

Website

https://avgerinoscosmetics.gr

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Avgerinos Cosmetics is a Greek natural and vegan cosmetics manufacturer founded in 1964, selling skincare, body care, perfumes, men's grooming, and home fragrances across nine signature scent collections via DTC e-commerce, physical stores, B2B wholesale, and marketplace channels.

Ownership category

akta.pro rank

Product category

Natural and Vegan Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD), Professional Skincare & Facial Treatments (CRABALAF), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Natural cosmetics
• Vegan skincare
• Fragrance collections
• Men's grooming
• Home fragrances

Headquarters

HQ city

Attikí

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce Retail: Direct e-commerce sales through own online store (avgerinoscosmetics.gr) selling branded cosmetic and personal care products at retail prices. Revenue is generated through one-time product purchases across multiple categories including perfumes, body care, face care, men's grooming, and home scents.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Avgerinos Cosmetics manufactures and distributes a portfolio of natural, vegan, and cruelty-free cosmetic and personal care products organized around nine signature fragrance collections. The product range spans face care (cleansers, anti-aging creams, serums, sun protection, masks), body and bath care (creams, oils, scrubs, shower gels, bath salts), perfumes and body mists, men's grooming products, sunless tanning solutions, and home fragrance items such as reed diffusers and linen sprays. Core facial products are formulated using mesotherapy-based technology designed for deep penetration of active ingredients into the epidermis.

Product overview

Avgerinos Cosmetics is a Greek natural and vegan cosmetics brand offering a comprehensive skincare and fragrance portfolio. The product line is organized around 9 signature fragrance collections (Summer Addict, Fairy Dust, Baby Talc, Hammam, My Musk, Perla, Queen, Stars, Avra, Coco Dream) spanning body care, face care, perfumes, men's grooming, and home scents. Core products include specialized face treatments (DD creams, anti-aging creams, serums) based on mesotherapy principles, body care (creams, oils, scrubs, shower gels), sunless tanning solutions, and home fragrance products (reed diffusers and linen sprays). The brand emphasizes natural ingredients, vegan formulations certified by Peta, and Greek manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Addict Collection Summer body care line with signature vanilla, cedar, coconut, and bergamot scent covering face, body, hair, and sun protection products.
• Fairy Dust Collection Sustainable body care line with vegan and cruelty-free PETA-certified formulations packaged in biodegradable sugarcane-based tubes, including shower gel, scrub, body cream, mist, and glitter gel.
• Baby Talc Collection Body care line with nostalgic baby powder fragrance combining rose, orange, lily of the valley, apple, ylang-ylang, and Madagascar vanilla notes.
• Hammam Collection Body care line inspired by traditional Eastern cleansing rituals, featuring spicy vanilla, rich spices, sambac jasmine, and velvety sandalwood.
• My Musk Collection Body care line with fresh, natural fragrance of ylang-ylang, jasmine, musk, and mandarin designed as a lifestyle choice reflecting elegance.
• Perla Collection Body care collection featuring Far Eastern flowers with revitalizing citrus and rare Bali flowers, evoking femininity and sensuality.
• Queen Collection Body care collection celebrating beauty and confidence, with bright, playful fragrance featuring sweet sparkling intensity.
• Stars Collection Body care with sensual fragrance combining bergamot and plum fruit notes with vanilla sweetness and amber warmth, positioned as a statement of style and elegance.
• Avra Collection Body care line infused with melon, peach, and vanilla fragrance, using natural ingredients suitable for all skin types.
• Coco Dream Collection Tropical body care collection with coconut and vanilla fragrance designed to nourish, hydrate, and leave skin soft and glowing.
• Face Care Products Natural face care line built on mesotherapy-based formulations including cleansers, exfoliators, hydration creams, anti-aging treatments, foundation creams, masks, and SPF 50 sun protection.
• Body & Bath Products Body care range including body creams with Macadamia oil and shea butter, body oils, body scrubs, shower gels, and bath salts, available across the brand's signature fragrances.
• Perfumes Long-lasting Eau de Parfum products for women and men, with separate women's, men's, and body mist ranges tied to the brand's signature fragrances.
• Men's Care Line Dedicated men's grooming line addressing male skin needs with emphasis on hydration, protection, cleansing, and anti-aging across face, body, and beard/hair categories.
• Home Scents Home fragrance range including aromatic reed diffuser sticks and linen sprays in six scents matching the brand's signature collections.
• Sunless Tan Products Self-tanning product line including Self Tan Water and Let's Sparkle bronzer for natural, even tan without UV exposure, using vegan formulations.
• Gift Sets Curated gift sets combining products from multiple collections, including Queen Gift Box, Fairy Dust Gift Bag, Summer Glow Set, and build-your-own pick-3 sets.
• Summer Glow Set Travel-friendly summer body care set for daily summer care with glow and summer mood, priced at €65.27.
• Anti-aging Face Cream 24h 24-hour face cream that boosts collagen production and reduces wrinkles, formulated on mesotherapy principles for deep active ingredient penetration.
• Hyaluronic Acid Serum Hydrating serum designed to fill and smooth lines and wrinkles, providing enhanced hydration and prevention of visible signs of aging.
• Sun Protection Cream SPF 50 Face sunscreen with SPF 50 protection, extremely light non-greasy texture, immediately absorbed with effective hydration.
• Self Tan Water Lightweight transparent mist for natural, even tan without UV exposure, no sun and no waiting required, priced at €14.40.
• Let's Sparkle Bronzer Award-winning body and face bronzer foundation with glitter for an instant sun-kissed glow.

Quantifiable outcome

• Products consistently rated 4.69–5.00 out of 5 stars by customers, with most flagship products achieving perfect 5.00 ratings (e.g., MY MUSK EAU DE PARFUM, STARS EAU DE PARFUM, FACE FOAMING SCRUB, FACE CLEANSING GEL)

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• PETA (People for the Ethical Treatment of Animals)coreOthersVegan and cruelty-free certification provided by PETA for Avgerinos Cosmetics products. The Fairy Dust collection is explicitly certified vegan and cruelty-free by PETA and is also gluten-free. This certification is a key trust and marketing differentiator for the brand's ethical positioning.
• SkroutzminorChannel Partner/ Reseller/ DistributorAvgerinos Cosmetics is listed on the Skroutz marketplace (skroutz.gr/m.Avgerinos-Cosmetics.48978.html), one of Greece's largest e-commerce and price comparison platforms. Skroutz logo appears in the website footer, indicating an active marketplace distribution partnership.
• ESPA (European Small and Medium-sized Enterprises Association)minorOthersAvgerinos Cosmetics participates in ESPA (European Small and Medium Enterprises PAckage) — indicated by ESPA poster/logo placement on the website. ESPA is a European support program for small and medium enterprises providing funding and development assistance.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frezyderm: Greek dermocosmetic brand positioned at the intersection of clinical skincare and pharmacy retail. Comparable due to its Greek origin, dermocosmetic/clinical positioning, and pharmacy channel strength — adjacent to Avgerinos's Best in Pharmacy recognition.
• Apivita: Greek natural cosmetics company leveraging bee-based and natural ingredients across face, body, hair, and men's care. Closely comparable as a Greek heritage natural beauty brand with similar category breadth and pharmacy/DTC distribution.
• Korres: Greek natural cosmetics brand headquartered in Athens, with a portfolio spanning skincare, body care, fragrances, and men's grooming. Directly comparable as a Greek-origin, natural-ingredient, multi-category brand selling through DTC, retail, and international channels.

Broad incumbents

• Elemis: British premium skincare brand with spa/heritage roots selling through DTC, retail, and professional spa channels. Comparable on the home-spa positioning, premium pricing, and mesotherapy-adjacent clinical skincare narrative.
• Yves Rocher: French botanical cosmetics brand with strong retail footprint in Greece and across Europe. Comparable due to botanical/natural positioning, multi-category fragrance and skincare portfolio, and physical-store + DTC distribution.
• The Body Shop: Established global natural and ethical beauty retailer with vegan ranges and franchise/shop-in-shop distribution. Comparable on ethical/natural positioning, gift-set merchandising, and shop-in-shop and franchise-style expansion model.
• Lush: Global natural, vegan, and cruelty-free cosmetics brand with strong ethical positioning and multi-category fragrance/body care lines. Comparable on vegan/cruelty-free credentials, multi-category portfolio, and omnichannel retail model.

Emerging players

• Natura Siberica: Natural and organic cosmetics brand rooted in regional/botanical heritage with multi-category portfolio. Comparable on regional-origin, natural-ingredient storytelling, and multi-category (face/body/hair) portfolio structure.
• Bulldog Skincare for Men: Men's natural grooming brand with face, body, and beard care lines. Comparable on the men's grooming and natural-ingredient positioning that Avgerinos addresses through its dedicated men's line.

Regional players

• Madara Cosmetics: Northern European natural and organic cosmetics brand with multi-category face, body, and sun care lines. Comparable on certified natural positioning, mid-sized scale, and DTC-led distribution strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChshsyWZ29jpB7MmI41RAUg
• Facebookfacebook.com/Avgerinoscosmetics.gr
• Instagraminstagram.com/avgerinoscosmetics
• TikToktiktok.com/@avgerinoscosmetics
• Xx.com/AVGERINOSCOSMET
• LinkedInlinkedin.com/company/avgerinos-cosmetics

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avgerinos Cosmetics