Tully Insurance Agency

Name

Tully Insurance Agency

Legal name

Tully Insurance Agency

Website

https://tullyins.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAF

Captive Insurance Advisory & Management

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial lines insurance
• Farm and ranch insurance
• Multi-carrier insurance

Headquarters

HQ city

Sulphur Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Commissions - Personal Lines: Commissions earned from selling and renewing personal insurance policies including home, auto, and renters insurance through multiple carrier partnerships.
2. Insurance Commissions - Commercial Lines: Commissions from commercial insurance products including general liability, commercial property, workers compensation, commercial auto, contractors insurance, cyber liability, and business owner packages.
3. Insurance Commissions - Farm & Ranch: Commissions from specialized farm and ranch insurance policies covering agricultural operations, equipment, livestock, and ranch properties.
4. Insurance Commissions - Equine Mortality: Commissions from equine mortality insurance for horse owners, breeders, and trainers covering death, illness, accident, theft, and veterinary costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Tully Insurance Agency is a family-owned, veteran-led independent insurance agency that represents multiple carriers (Nationwide, Progressive, Travelers, RVOS, Foremost, Safeco) to provide personal, commercial, farm and ranch, and specialty insurance products. The agency matches customers with coverage from multiple insurers and provides local advisory, policy servicing, and claims support across Northeast Texas.

Product overview

Tully Insurance Agency operates as an independent insurance agency offering multi-carrier access to both personal and commercial insurance products. The portfolio includes personal lines (Home Insurance, Auto Insurance) and commercial lines (Contractors Insurance, Commercial Auto Insurance, General Liability Insurance, Commercial Property Insurance, Workers Compensation Insurance, Business Owner Package, Cyber Liability Insurance), along with specialty products (Farm & Ranch Insurance, Equine Mortality Insurance). As an independent agency, they represent multiple carriers including Nationwide, Progressive, Travelers, RVOS, Foremost, and Safeco, providing customers with comparison options across different insurers. The agency also maintains a blog section with insurance education content covering topics like summer activities, life insurance, distracted driving awareness, financial literacy, recreational vehicle insurance, and umbrella insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Home insurance providing financial protection against disasters such as earthquakes, floods, and poor maintenance, covering both the house and its contents. Includes homeowners policies for owners and renters policies for contents coverage, offered to residential property owners in Northeast Texas.
• Auto Insurance Auto insurance providing financial protection in the event of an accident, covering medical expenses, liability, and property damage. Includes collision, comprehensive, liability, medical payments, and uninsured/underinsured motorist coverage for individual vehicle owners.
• Commercial Insurance Comprehensive commercial insurance portfolio including contractors insurance, commercial auto, general liability, commercial property, workers compensation, business owner package, and cyber liability. Designed to protect Texas businesses with multi-carrier access for flexible coverage options.
• Contractors Insurance Contractor liability insurance protecting against property damage, injuries, and contract requirements. Includes general liability, commercial auto, workers compensation, and business owner package options tailored for trade businesses.
• Commercial Auto Insurance Commercial auto insurance covering vehicles used for business operations including dump trucks, hotshot trucking, escort vehicles, box trucks, and semi-trucks. Includes liability, physical damage, hired and non-owned auto, and uninsured/underinsured motorist coverage.
• General Liability Insurance Commercial general liability insurance protecting against claims involving bodily injury, property damage, and personal or advertising injury tied to business operations. Covers third-party injuries, property damage to others, and advertising disputes.
• Commercial Property Insurance Commercial property insurance protecting buildings, equipment, inventory, tools, and business contents from covered losses including fire, storms, theft, and vandalism. Coverage extends to structures, business contents, and specialized equipment.
• Workers Compensation Insurance Texas workers compensation insurance providing medical benefits, lost wage support, and structured claims process for workplace injuries. Covers subscriber and non-subscriber options depending on employer preference.
• Business Owner Package (BOP) Business owner's policy bundling general liability and commercial property coverage into one streamlined package, simplifying protection for small to mid-sized businesses.
• Cyber Liability Insurance Cyber liability insurance protecting businesses against financial losses from data breaches, hacking, and cyberattacks. Covers data breach response, legal costs, regulatory fines, business interruption, cyber extortion, data recovery, and network security liability.
• Farm and Ranch Insurance Farm and ranch owner's insurance providing comprehensive protection combining business and homeowners coverage with customizable options. Protects home and contents, ranch personal property, ranch structures, and provides liability protection tailored for agricultural operations.
• Equine Mortality Insurance Equine mortality insurance protecting horse owners from financial losses if a horse dies due to illness, accident, injury, theft, or necessary euthanasia. Coverage is based on the horse's value and includes optional endorsements for major medical, surgical, loss of use, and personal liability coverage.

Quantifiable outcome

• 1200+ happy customers served
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• NationwidecoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier partnership providing personal and commercial insurance products including home, auto, and business coverage options.
• ProgressivecoreChannel Partner/ Reseller/ DistributorNational insurance carrier partnership offering auto insurance and related personal lines products through independent agency distribution.
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor commercial and personal lines insurance carrier providing coverage options including short-term rental coverage through independent agents.
• RVOScoreChannel Partner/ Reseller/ DistributorRegional farm and ranch insurance specialist carrier providing agricultural coverage options in Texas.
• ForemostcoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier offering coverage for unique risks including specialty housing and mobile home coverage.
• SafecocoreChannel Partner/ Reseller/ DistributorLiberty Mutual subsidiary providing personal insurance products through independent agency distribution network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm that operates an independent agency and brokerage model across personal and commercial lines. Comparable on multi-carrier distribution and commercial lines, but at vastly larger scale and broader geographic scope.
• Brown & Brown, Inc. National insurance brokerage that acquires and operates independent agencies, including in Texas. Comparable in that it runs the same independent-agency economics, but at much larger scale and as a publicly traded consolidator.
• Farmers Insurance Group: National insurance carrier with a strong captive agent presence in Texas for personal and small commercial lines. Comparable customer base especially in rural and agricultural communities, and competes directly for farm/ranch and homeowner coverage.
• State Farm Mutual Automobile Insurance Company: Largest U.S. personal lines insurer with an extensive captive agent network concentrated in suburban and rural communities. Comparable because it competes directly for the same Texas homeowner and auto customers, but as a single-carrier captive model rather than an independent agency.
• Hub International Limited: North American insurance brokerage that acquires and grows independent agencies across commercial and personal lines. Comparable in business model and customer base, but operates at significantly larger scale and as a PE-backed conglomerate.
• Allstate Insurance Company: National personal lines carrier with a captive agent network serving similar rural and suburban markets. Comparable target customer base (home, auto) and community-rooted distribution, but operates as a captive agency selling only Allstate products.

Direct peers

• Higginbotham Insurance & Risk Management: Large Texas-headquartered independent insurance agency offering multi-carrier access across personal, commercial, and specialty lines. Most directly comparable because it operates the same independent agency model in Texas, but at substantially larger scale and broader geographic reach.

Regional players

• Texas Farm Bureau Insurance: Texas-exclusive insurance carrier offering farm, ranch, home, and auto coverage through a regional agent network. Comparable particularly on farm/ranch and rural Texas customer base, but operates as a captive carrier in Texas only.

Emerging players

• GEICO (Berkshire Hathaway): Direct-to-consumer auto and home insurer competing for the same Texas personal lines customers via online and phone channels. Comparable as a channel competitor rather than a direct peer, but a meaningful threat to Tully's personal lines book.
• Progressive Direct (Progressive Casualty Insurance): Direct-to-consumer insurance carrier that is also a Tully carrier partner. Comparable because it competes for the same Texas auto and home customers via direct online channels, representing the disintermediation threat to traditional independent agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tully-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tully Insurance Agency