Propulsion
Propulsion is a managed services provider founded in 2009 that delivers virtual event management and program services for enterprise clients, primarily Microsoft. Its 13-person team based in University Place, WA produces live and on-demand webcasts and event operations.
- Company typePrivate
- Founded2009
- HeadquartersUniversity Place, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Propulsion does
Propulsion Inc. is a privately held managed services company founded in 2009 and headquartered in University Place, Washington (with an additional Fircrest, WA address) that delivers virtual and live event production for enterprise clients. The company is built around two service lines: Virtual Event Management, covering end-to-end live and on-demand webcasting for corporate audiences, and Program Services, which provides event production support, operational excellence, process improvements, training, and data analysis. According to the company, it has delivered thousands of events reaching over 2 million attendees worldwide.
The company's delivery model is people-driven professional services rather than a packaged software platform. Its core technology positioning centers on webcasting production capabilities, integration interoperability with enterprise event platforms, and ease-of-use implementation for clients. The 13-person team is composed almost entirely of specialists with 10-20+ years of experience drawn from Microsoft (Infopedia Media, Event Builder), Oracle, Genentech, Xerox, and the hospitality sector (Sheraton, W Hotels, Kimpton, Embassy Suites). The founder, Ryan Olsen, previously served as Senior Operations Manager for Microsoft's largest webcasting team at Infopedia Media and as Director of Online Event Services at Worktank Enterprises, managing 28 event producers and 15,000+ webcasts for Microsoft before starting Propulsion.
Commercially, Propulsion operates as a managed services provider with revenue generated through direct professional services engagements. Public pricing is not disclosed and the company does not accept payment via its website. GTM motion is event-driven and relationship-driven: client acquisition flows from Ryan Olsen's entrenched Microsoft relationships and from word-of-mouth referrals within enterprise accounts, as evidenced by the website's testimonial wall, which consists entirely of Microsoft employee quotes praising service quality, data-driven improvement, and executive-level event execution. The company is privately held, has no disclosed funding, no subsidiaries, no acquisitions, and no public partnerships or alliances.
Propulsion firmographics
Firmographics- Name
- Propulsion
- Legal name
- Propulsion, Inc.
- Website
- https://gopropulsion.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Propulsion is a managed services provider founded in 2009 that delivers virtual event management and program services for enterprise clients, primarily Microsoft. Its 13-person team based in University Place, WA produces live and on-demand webcasts and event operations.
- Ownership category
- akta.pro rank
Where Propulsion is headquartered
LocationHeadquarters
- HQ city
- University Place
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Propulsion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Managed Services: Propulsion provides managed services to clients delivering virtual and live events. Revenue is generated through professional services engagements for event management and program services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Propulsion product offering
Product offeringCore offering
Propulsion is a managed services provider that delivers Virtual Event Management (live and on-demand webcasting, virtual meetings) and Program Services (operational support, process improvement, data analysis, training, and project management) to enterprise clients. The company produces and supports end-to-end virtual and live events, with a delivery track record spanning thousands of events and over 2 million attendees served worldwide.
Product overview
Propulsion is a managed services company founded in 2009 that provides two primary service offerings: Virtual Event Management and Program Services. The company delivers live and on-demand events for clients, having enabled over 2 million attendees worldwide. Services include event production, project management, training, and operational support primarily for corporate clients including Microsoft. The company operates as a single unified service offering rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Event Management
Quantifiable outcome
- Enabled clients to reach over 2 million highly satisfied attendees worldwide
- +1 more outcomes
Companies that use Propulsion
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Propulsion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Propulsion partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights3 records
Propulsion competitors and assessment
Company assessmentBroad incumbents
- Cvent: Cvent is a broad incumbent in enterprise event management, offering both software and a growing layer of managed services for in-person, virtual, and hybrid events—overlapping with Propulsion's managed services positioning but at vastly greater scale.
- ON24: ON24 is a leading virtual event and webinar platform serving enterprise marketing and sales teams; while primarily software-led, its enterprise customers overlap directly with Propulsion's target buyers and increasingly bundle production services.
- Bizzabo: Bizzabo provides an enterprise event experience platform covering in-person, hybrid, and virtual events; it competes for the same enterprise event budgets and increasingly encroaches on the managed services layer that Propulsion occupies.
- Hopin: Hopin (now primarily operating as RingCentral Events after restructuring) offers a virtual and hybrid events platform used by enterprise marketing teams, directly competing for the same virtual event production work that Propulsion delivers.
- RainFocus: RainFocus is an enterprise event management platform focused on large corporate events and conferences; it serves the same enterprise buyer as Propulsion and increasingly bundles production and managed services.
Direct peers
- 6Connex: 6Connex provides virtual event platforms and supporting managed services for enterprise marketing and events teams, making it a directly comparable managed-services-led virtual events peer.
- Splash: Splash is an event marketing platform with strong virtual event tooling and a managed services offering for enterprises, making it a comparable hybrid platform-plus-services peer for Propulsion.
- Worktank Enterprises: Worktank is a direct peer: a managed services firm specializing in online/virtual event production and webcasting for large enterprises, including extensive prior work for Microsoft—precisely the segment where Propulsion operates.
- Infopedia Media: Infopedia Media (a Microsoft-affiliated organization) ran one of the largest enterprise webcasting operations and is the direct predecessor to much of Propulsion's expertise; it remains a comparable in-house-style managed event services provider.
Emerging players
- Eventbrite: While Eventbrite is best known for self-service ticketing, it has built enterprise event capabilities that overlap with corporate virtual event use cases; it is an adjacent rather than head-to-head peer for Propulsion's managed services niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Propulsion social profiles
Digital presencePropulsion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propulsion leadership team
Management profileNumber of profiles
Profiles12 records
Propulsion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propulsion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propulsion
What does Propulsion do?
Propulsion is a managed services provider that delivers Virtual Event Management (live and on-demand webcasting, virtual meetings) and Program Services (operational support, process improvement, data analysis, training, and project management) to enterprise clients. The company produces and supports end-to-end virtual and live events, with a delivery track record spanning thousands of events and over 2 million attendees served worldwide.
Is Propulsion a public or private company?
Propulsion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Propulsion founded?
Propulsion was founded in 2009. It employs 11 to 50 people.
Where is Propulsion based?
Propulsion is headquartered in University Place, United States, in the North America region.
How does Propulsion make money?
One revenue line is on record: managed Services.
Who are Propulsion's main competitors?
Broad incumbents on record are Cvent, ON24, Bizzabo, Hopin and RainFocus. Direct peers are 6Connex, Splash, Worktank Enterprises and Infopedia Media. Eventbrite is listed as an emerging player.
Does Propulsion have an API?
No public API is recorded for Propulsion.