Maxcreate

What Maxcreate does

Maxcreate is a Malta-headquartered, founder-owned B2B software provider that designs and develops custom front-end casino websites and iGaming engagement layers for online casino operators and gaming groups. Founded in 2007 by Kenneth Schembri and operating from St. Julians, Malta with 1–10 employees, the company has spent over 15 years focused exclusively on the iGaming vertical, serving regulated European markets including Germany, Malta, the Isle of Man, and broader Europe through customers such as Kling Automaten GmbH (Jokerstar.de), MERKUR GROUP subsidiary Solis Ortus Service Ltd. (CrazyBuzzer.de), Far East Consortium's Palasino, Campeon Gaming Partners, TipWin, PriveCity, StellarSpins, JackpotJill, EvoBet, PokerDeals, and a prior blockchain e-sports engagement with Socios.

The company's core product is a fourth-generation enterprise casino platform built on a component-based React.js and Node.js microservices architecture deployed on AWS, with Kafka-driven server communication and an optimised database layer delivering sub-50 millisecond response times for thousands of concurrent players. The stack comprises three proprietary modules: MAX CMS (headless content management with GraphQL content API), MAX Gamify (real-time tournaments, leaderboards, loyalty missions, raffles, Wheel of Fortune, bonus automation), and a new MAX CRM layer with trigger systems, Segment & Action engine, push notifications, and a games recommendation engine. A complementary Social Platform enables in-casino player communities. Solutions are sold as Pre-Built Casinos (ready in 30–90 days for white-label or own-license operators) and Enterprise Casino Solutions (fully bespoke turnkey engagements with IP rights granted), delivered through three editions (MAX, Premium, Essentials), with bespoke development and design services as add-ons.

Maxcreate monetises primarily through one-time licenses on Pre-Built and Enterprise Casino Solutions, supplemented by project-based professional services fees for bespoke development and design, plus recurring managed support and maintenance. All engagements are quote-driven with no public pricing. Go-to-market is a hybrid of direct enterprise sales (via 'Get a quote' and 'Request demo' calls to action) and channel sales through preferred-partner relationships with Gaming Innovation Group (GiG, since 2015) and Pragmatic Solutions, whose PAM platforms route operators to Maxcreate for front-end, gamification, and CRM extensions. The company is privately held with no disclosed external funding, no M&A activity, and no subsidiaries, and is currently active with three open roles and a planned website relaunch in Q1 2026.

Name

Maxcreate

Legal name

MAXCREATE

Website

https://maxcreate.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Maxcreate is a Malta-based, founder-owned B2B software firm that designs and develops custom front-end casino websites, CMS, gamification, and CRM layers for online casino operators and gaming groups, integrated with leading PAM platforms such as GiG and Pragmatic Solutions.

Ownership category

akta.pro rank

Product category

Online Casino Software and iGaming Solutions

NAICS

Custom Computer Programming Services (541511), Gambling Industries (7132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

Keywords

• Custom casino solutions
• Online casino development
• IGaming front-end
• Casino gamification platform
• Casino CMS software

Headquarters

HQ city

Sliema

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pre-Built Casino Solutions: Ready-made casino front-end packages sold to operators for quick market entry. These are off-the-shelf solutions with gamification and CMS features, ideal for white label casinos or operators with their own license. Turnkey packages delivered in 30–90 days.
2. Enterprise Casino Solution (Custom Turnkey): Premium, bespoke, scalable turnkey solutions built from the ground up to client specifications. Includes full documentation, IP rights, dedicated QA, AWS infrastructure, and ongoing support and maintenance. Sold as a custom project engagement with enterprise-level pricing.
3. Bespoke Development Services: Custom development services for web or mobile applications, including React JS, Node JS, API development, native apps, and custom widgets. Charged as professional services or project-based fees.
4. Bespoke Design Services: Creative design services including brand identity, UI/UX design, native app design, character design, and game UI/UX. Provided as part of bespoke casino projects or as standalone design engagements.
5. Enterprise Support & Maintenance: Ongoing enterprise-grade support and maintenance services for deployed casino solutions, ensuring continued peak performance, updates, and compliance with gaming licenses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Maxcreate designs and develops custom online casino front-end solutions and iGaming services, including ready-made Pre-Built Casinos delivered in 30-90 days, premium bespoke Enterprise Casino Solutions built on a 4th-generation microservices platform on AWS, and standalone Bespoke Development and Design services. The offering is anchored by proprietary technology modules — MAX CMS, MAX Gamify, and MAX CRM — and is sold primarily to online casino operators and gaming groups in regulated markets such as Germany, MGA-licensed jurisdictions, and the Isle of Man, with preferred partner integrations into GiG and Pragmatic Solutions casino platforms.

Product overview

MAXCREATE offers a comprehensive iGaming platform portfolio comprising Pre-Built Casinos (low-cost, ready-in-30-days solutions), Enterprise Casino Solution (premium turnkey solution with microservices architecture), and Bespoke Development/Design services. The company provides integrated solutions on major casino platforms including GiG and Pragmatic Solutions, featuring proprietary modules such as MAX CMS for content management, MAX Gamify for gamification (tournaments, leaderboards, missions, raffles, Wheel of Fortune), and CRM layer with trigger and bonus systems. Solutions are built using JavaScript technologies (React, Node.js) on AWS infrastructure and are deployed for operators in regulated markets worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Built Casinos Low-cost, quick-to-market casino front-end solution with gamification options and feature-packed Content Management System, works with any compatible casino platform, ideal for white label casinos or operators with their own license. Delivered in 30 to 90 days.
• Enterprise Casino Solution Premium, scalable, turnkey casino solution custom-crafted for an enterprise's unique vision, built from the ground up with microservices architecture, headless CMS (MAX CMS), AWS infrastructure, dedicated QA team, full documentation, IP rights, and ongoing enterprise support. Available in three editions: MAX, Premium, and Essentials.
• Bespoke Development Custom development services for web or mobile applications, including React JS, Node JS, API development, native apps, and custom widgets, delivered as project-based engagements for casino operators and gaming groups.
• Bespoke Design Creative design services including brand identity, UI/UX design, native app design, character design, and game UI/UX, provided as part of bespoke casino projects or as standalone design engagements.
• Enterprise Support and Maintenance Ongoing enterprise-grade support and maintenance services for deployed Maxcreate casino solutions, covering updates, performance tuning, and ongoing compliance with gaming license requirements.

Quantifiable outcome

• Sub-50ms response times for thousands of concurrent players on 4th-generation platform
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• GiG (Gaming Innovation Group)coreTechnology or IntegrationMAXCREATE has been working closely with GiG since 2015, delivering multiple online casino solutions on both GiG Core and GiG Magic systems. GiG is a preferred casino platform partner, with MAXCREATE providing custom front-end, CMS, and gamification layers integrated with GiG's PAM and back-office services. Andrew Doublesin, GiG's Head of Integrations, has praised MAXCREATE's innovative tech and design teams. The Palasino MGA-licensed casino front-end was delivered on GiG Magic platform.
• Pragmatic SolutionscoreTechnology or IntegrationPragmatic Solutions is listed as a preferred casino platform partner. MAXCREATE's enterprise solutions integrate with the Pragmatic Solutions Casino Platform, providing custom front-end, MAX CMS, and gamification/CRM layers. Used for Jokerstar.de and PriveCity relaunches.
• Campeon Gaming PartnerscoreStrategic or Co-development PartnerLong-standing strategic partner. Campeon Gaming Partners works with MAXCREATE on redesign of their casino brands including CampeonBet.com, SonsOfSlots.com, and SonsofSlots.com, using MAXCREATE's pre-built and bespoke casino solutions. Co-founder Marinos Shiapanis has publicly praised MAXCREATE's professionalism and deliverables.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetConstruct: BetConstruct offers a full suite of turnkey gambling and betting platforms, including casino, sportsbook, and front-end tools. It is a broader incumbent than MAXCREATE but competes for the same operator-level turnkey and custom casino engagements.
• EveryMatrix: EveryMatrix is a larger, established B2B iGaming platform provider offering casino, sports, payments, and PAM solutions to operators. While much broader than MAXCREATE, it overlaps in casino platform/front-end delivery for the same operator base.
• Digitain: Digitain provides turnkey iGaming and sportsbook platforms, casino engines, and front-end solutions to operators across multiple regulated jurisdictions. It is a broader incumbent but overlaps with MAXCREATE's enterprise turnkey and white-label casino offerings.
• Bragg Gaming Group (ORYX Gaming): Bragg Gaming, including the ORYX Gaming product suite, supplies casino content aggregation, PAM, and player engagement tools to operators. Its ORYX-branded platform and engagement layer overlap with MAXCREATE's front-end/CRM/gamification value proposition at a broader scale.

Direct peers

• Slotegrator: Slotegrator is a B2B iGaming solutions aggregator and turnkey casino platform provider offering white-label casinos, game aggregation, and platform integration services. It directly overlaps with MAXCREATE's pre-built and custom turnkey casino offerings for operators.
• SoftSwiss: SoftSwiss provides a turnkey online casino platform, white-label casino solutions, and game integration services for operators. Like MAXCREATE, it sells packaged and bespoke iGaming solutions to operators globally and competes for the same turnkey casino launch business.
• 1Click Games: 1Click Games supplies turnkey online casino platforms, white-label casino software, and integrations with major game providers. It targets the same operator segment with ready-made and custom casino front-end/platform offerings as MAXCREATE.
• NuxGame: NuxGame provides turnkey iGaming and sports betting software, including casino platform modules and front-end solutions. Its turnkey casino product competes directly with MAXCREATE's pre-built and enterprise casino offerings for licensed operators.
• SoftGamings: SoftGamings provides turnkey online casino solutions, white-label casino platforms, and bespoke casino software development. Its product mix — including platform integrations, game aggregation, and custom builds — closely mirrors MAXCREATE's enterprise and pre-built casino offerings.
• CASEXE: CASEXE builds turnkey online casino platforms and white-label casino software for operators, including payment, game content, and front-end components. It competes in the same turnkey and bespoke casino niche as MAXCREATE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/kennethschembri

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxcreate