What MBX Eventos does

MBX Eventos Ltda. is a privately held Brazilian event technology company headquartered in São Paulo that provides accreditation, access control, and attendee data analytics for trade fairs, congresses, conferences, and corporate events across Latin America. Founded in 1998 and operating for more than 25 years, the firm serves event organizers, promoters, corporate event planners, and trade fair exhibitors through a vertically-segmented go-to-market focused on professional event services.

The company's core offering is the Sistema de Credenciamento Online, an integrated event management platform that combines customizable online registration with real-time monitoring of registrations and payments, electronic credential delivery, and on-site accreditation. This core is augmented by a suite of modular products including MBX Nearby (geolocation-based exhibitor-visitor matching), Totens de Autoatendimento (self-service check-in kiosks), a real-time visitor analytics dashboard with geographic and heat-map insights, an automated chatbot for attendee interactions, and facial recognition-based access control with photo registration. The platform is built on cloud-based infrastructure with LGPD-compliant data security (encryption, SSL, firewalls, antimalware) and integrates with Brazilian Federal Revenue (Receita Federal) APIs for visitor data enrichment.

MBX Eventos operates a sales-led, direct distribution model with no intermediaries or digital marketplaces, generating revenue through customized, quote-based service contracts with organizers and corporate clients. Pricing varies by event size, complexity, and duration, and contracts can span multi-year horizons. The company also does business as Meils do Brasil Eventos e Marketing, is bootstrapped and founder-owned with no disclosed institutional investment, and reaches buyers primarily through its corporate website, WhatsApp Business, phone consultation, and email outreach.

Name

MBX Eventos

Legal name

MBX Eventos Ltda.

Website

https://mbxeventos.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

MBX Eventos is a São Paulo-based event technology firm providing online accreditation, facial recognition access control, self-service kiosks, and data analytics for trade fairs, congresses, and corporate events across Latin America, serving organizers, promoters, and exhibitors for over 25 years.

Ownership category

akta.pro rank

Product category

Event Management and Accreditation Services

NAICS

Convention and Trade Show Organizers (561920), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Registration, Housing & Travel Desk Services (Delegate Logistics) (THAHACAJ)

Keywords

• Event accreditation services
• Event management platform
• Trade fair registration
• Access control systems
• Attendee data analytics

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Event Services: Full-service event management including pre-event planning, on-site execution, and post-event data services. Revenue generated through service contracts with event organizers, trade fair promoters, and corporate clients. Services are customized and priced based on event size, complexity, and duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MBX Eventos provides an integrated event management platform centered on online accreditation and on-site registration for trade fairs, congresses, and corporate events across Latin America. Services span the full event lifecycle—pre-event planning, on-site execution with self-service kiosks and facial recognition access control, and post-event data enrichment and analytics. Core deliverables include customizable online credentialing systems, real-time dashboards, MBX Nearby geolocation-based exhibitor matching, and LGPD-compliant data security.

Product overview

MBX Eventos offers a comprehensive event management platform focused on registration, accreditation, and attendee intelligence. The core product is the Sistema de Credenciamento Online platform, which handles participant registration, credential management, and payment processing. This core is supplemented by modular add-ons including MBX Nearby (geolocation-based exhibitor matching), Totens de Autoatendimento (self-service kiosks), Dashboard de Visitantes (real-time analytics), Chatbot (automated support), and Controle de Acesso com Reconhecimento Facial (facial recognition security). The ecosystem integrates data enrichment from government APIs, QR code/barcode access systems, and provides both online and on-site accreditation capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Sistema de Credenciamento Online Customizable online registration and accreditation system for event organizers, promoters, and corporate event planners. Supports participant self-registration, electronic credential delivery, payment processing, and real-time monitoring of registrations and payments throughout the event cycle.
• MBX Nearby Geolocation-based product that identifies each event visitor's location and provides data on nearby businesses and exhibitors matching the visitor's sector or activity, enabling targeted networking and lead generation for trade fair exhibitors and event organizers.
• Totens de Autoatendimento (Self-Service Kiosks) Touch-screen self-service kiosks for on-site registration and accreditation at events, allowing participants to check in independently using intuitive interfaces, reducing wait times and on-site staffing requirements.
• Dashboard de Visitantes (Visitor Dashboard) Real-time analytics dashboard providing data on visitor flow, daily attendance, geographic distribution by state, and heat maps for event insights, enabling organizers to monitor event performance during and after execution.
• Controle de Acesso com Reconhecimento Facial (Facial Recognition Access Control) Access control system using facial recognition and photo capture for security identification of event participants during on-site event execution, providing secure entry management.
• Chatbot Automated chatbot product for handling visitor inquiries and customer support interactions during events, reducing manual support workload.
• Full-Service Event Management End-to-end professional event management services covering pre-event planning (concept, venue selection, supplier management, marketing), on-site execution (receptionists, technicians, coordinators), and post-event deliverables for trade fairs, congresses, conferences, and corporate events across Latin America.

Quantifiable outcome

• Reduced accreditation wait times through technology-enabled self-service and efficient processes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature7 records

Partnerships

One partnership is on record.

• Extensive Partner Network (unnamed)minorOthersMBX Eventos maintains an extensive network of partners and resources to ensure every aspect of events is executed with perfection. This network includes venues, suppliers, equipment providers, and specialized service providers that support the company's full-service event management capabilities. Specific partner names are not publicly disclosed.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eventbrite: Large-scale global ticketing and event registration platform—offers a broader consumer and prosumer event solution that overlaps with MBX's online accreditation capabilities.
• Bizzabo: Enterprise event experience platform with registration, onsite solutions, and analytics—competes with MBX's integrated platform for mid-market and enterprise events globally and in LatAm.
• Cvent: Global enterprise event management platform with registration, attendee management, and analytics—broader portfolio but competes with MBX for large corporate conference credentials in LatAm.

Regional players

• Eventim: European-headquartered ticketing and event services group with proprietary technology stacks—comparable to MBX in providing large-scale accreditation and access control, though operating in different geographies.
• Ticketmaster Eventos: Latin American arm of a global ticketing giant providing event access and credentialing infrastructure for large venues and promoters—relevant peer for MBX's access control and large event capabilities in the region.

Direct peers

• Sympla: Brazilian ticketing and event management platform serving organizers across Latin America with registration, payment, and access solutions; competes most directly with MBX in the Brazilian event-credentialing market.
• InEvent: Event experience platform with strong presence in Brazil offering registration, virtual/hybrid events, and engagement tools—comparable to MBX in serving large corporate and association events.
• Even3: Brazilian academic and corporate event management software offering online registration, submission, and certification—overlapping with MBX's congress and conference credentialing capabilities.
• Doity: Brazilian event management platform providing registration, ticketing, and event marketing tools for organizers—a direct functional competitor to MBX in the LatAm market.

Emerging players

• Hopin: Virtual and hybrid events platform expanding into onsite solutions—competes with MBX on hybrid event registration, badges, and attendee engagement features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mbx-eventos

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBX Eventos