India Money Mart

What India Money Mart does

IndiaMoneyMart, operated by Fair Vinimay Services Private Limited, is a Mumbai-headquartered RBI-registered NBFC-P2P lending marketplace that connects individual and institutional lenders directly with borrowers, primarily small businesses seeking working capital. The platform was granted NBFC-P2P certification by the Reserve Bank of India on 24 December 2018 under Section 45 IA of the RBI Act, 1934, and is a subsidiary of the eKosh Group. Active sourcing is currently concentrated in eight Tier-2/3 cities — Dehradun, Haridwar, Ayodhya, Lucknow, Dewas, Nagpur, Chhindwara, and Indore — supported by a hybrid digital-plus-field model.

The platform is built around three core technology components: a web marketplace with native iOS and Android applications, a proprietary credit algorithm branded the IMM Score that combines KYC, income documents, bureau pulls (CIBIL, CRIF-Highmark, Experian, Equifax), bank statements, and on-ground verification into a borrower risk grade, and a trustee-managed escrow payment mechanism compliant with RBI guidelines. Since 2021 the company has sharpened focus on supply chain loans for small businesses, funding 1-6 month working capital cycles for inventory purchase across supplier, retailer, and end customer stages. Disclosed portfolio quality shows Gross NPA of 3.11% and Net NPA of 0.00%, and academic review of 15,408 Google Play reviews placed IndiaMoneyMart among the two top-rated RBI-approved P2P platforms.

Revenue is generated on a transaction-fee basis: a non-refundable INR 100 + GST borrower registration fee, plus platform and processing fees on each transaction, with no lender registration fee. Lender portfolios range from INR 25,000 minimum to INR 50 lakh maximum and individual borrower exposure is capped at INR 5 lakh per platform and INR 10 lakh across all P2P platforms under RBI norms. The customer base spans long-tail SMB borrowers (kirana, retail, footwear) and individual/institutional lenders, with no publicly disclosed revenue, funding rounds, or AUM.

Name

India Money Mart

Legal name

Fair Vinimay Services Private Limited

Website

https://indiamoneymart.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

IndiaMoneyMart is an RBI-registered NBFC-P2P lending marketplace connecting individual and institutional lenders with small business borrowers for working capital and supply chain loans across Tier-2/3 Indian cities.

Ownership category

akta.pro rank

Product category

Peer-to-Peer Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Nondepository Credit Intermediation (5222), Activities Related to Credit Intermediation (5223)

SIC

Loan Brokers (6163), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

P2P Small Business / SME Marketplace Lending (FSAKAHAC)

akta.pro secondary industries

Consumer P2P Personal Loans (Unsecured) (FSAKAHAA), P2P Loan Servicing & Collections (Marketplace-Specific) (FSAKAHAN), Treasury, Cash Management & Liquidity (SME) (FSAGAJAG)

Keywords

• P2P lending platform
• Peer-to-peer lending
• NBFC lending platform
• Supply chain financing
• Small business lending

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Registration Fees: Non-refundable registration fees charged to borrowers upon registration. Borrowers pay INR 100 + GST as registration fee
2. Transaction and Processing Fees: Platform/processing fees levied on loan processing and assessment. Service charges collected from both borrowers and lenders on transactions
3. Service Charges: Service charges from both borrowers and lenders as per the business model of enabling transactions between lenders and borrowers through the P2P lending platform

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

IndiaMoneyMart operates an RBI-registered NBFC-P2P lending marketplace that directly connects creditworthy small business borrowers with individual and institutional lenders for unsecured P2P loans and short-tenure supply chain working capital loans of 1–6 months. The platform underwrites borrowers using a proprietary IMM Score credit algorithm, on-ground physical verification, and trustee-managed escrow accounts, while lenders can build diversified portfolios starting from INR 25,000 up to INR 50 Lacs with online tracking and collections support.

Product overview

IndiaMoneyMart operates as a single unified P2P lending platform (Fair Vinimay Services Private Limited) that connects borrowers seeking loans with lenders looking for returns. The core product is the web-based P2P marketplace with mobile applications (iOS and Android) as complementary access channels. Key offerings include unsecured P2P loans, supply chain working capital loans (1-6 months tenure), and an escrow-based payment mechanism for fund security. The platform is regulated by the Reserve Bank of India as an NBFC-P2P and uses its proprietary IMM Score credit algorithm for borrower assessment. The ecosystem is anchored by trustee-managed escrow accounts for secure fund transfers between participants.

Differentiator

Problem solved

Functional benefit

Products and services

• IndiaMoneyMart P2P Lending Platform A peer-to-peer (P2P) lending marketplace that directly connects creditworthy small business and retail borrowers with individual and institutional lenders for unsecured P2P loans, operating under RBI NBFC-P2P regulation.
• Supply Chain Loans Working capital loans for small businesses with 1–6 month tenures, focused on inventory purchase financing spanning supplier to retailer to end customer, with close on-ground performance monitoring.
• IndiaMoneyMart Mobile Application Native iOS and Android mobile applications enabling lenders and borrowers to access the P2P lending platform on-the-go, featuring complete online tracking, portfolio management, and customer support for lending and borrowing activities.

Quantifiable outcome

• Gross NPA: 3.11%, Net NPA: 0.00%
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Capital Float: Now part of Twin brothers Sequoia and Flipkart-backed SMB lending platform offering working capital and supply chain finance to Indian SMEs. Overlaps with IMM's MSME supply chain loan focus but with broader institutional balance-sheet funding rather than a marketplace model.

Emerging players

• Olyv (formerly SmartCoin): Indian digital lending platform that originated in micro-lending and small-ticket consumer credit. Less direct P2P marketplace overlap, but competes for the same underserved borrower segment with mobile-first underwriting.
• LoanTap: Indian fintech providing flexible personal and business loans to salaried and SME segments. Competes with IndiaMoneyMart at the tail end of the small business borrower market, though LoanTap funds loans on its own balance sheet rather than via a P2P marketplace.
• Rupeek: Asset-backed digital lending platform in India operating in the gold-loan space. While principally secured-asset lending, it competes for risk-tolerant retail lenders seeking yield in alternative Indian credit products.

Direct peers

• Lendbox: Indian RBI-registered NBFC-P2P platform offering direct lending between individual/lender investors and borrowers, with similar transaction-fee revenue model and small-business focus. Named in the same 7-platform user satisfaction study as IndiaMoneyMart.
• LenDenClub: RBI-registered NBFC-P2P platform in India enabling peer-to-peer lending between lenders and borrowers, with a focus on personal and small business loans. Comparable in scale and similar in transaction-fee revenue model.
• Faircent: One of India's earliest RBI-registered NBFC-P2P platforms, offering direct peer-to-peer lending to individuals and small businesses. Operates the same marketplace intermediary model connecting lenders and borrowers with credit assessment.
• i2iFunding: RBI-registered NBFC-P2P platform in India that connects lenders with borrowers, including small business and personal loans. Explicitly identified in independent research as the co-leader in user satisfaction alongside IndiaMoneyMart among 7 RBI-approved P2P platforms.
• Liquiloans: RBI-registered NBFC-P2P platform in India that facilitates lending between individuals and creditworthy borrowers, including small business loans. Operates within the same regulatory framework and serves overlapping customer segments.
• 5Paisa P2P Lending: P2P lending offering from 5Paisa, an RBI-registered NBFC-P2P platform explicitly benchmarked alongside IndiaMoneyMart in the same user satisfaction study. Provides comparable retail-investor-facing P2P products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/indiamoneymart1
• Facebookfacebook.com/IndiaMoneyMart.IMM
• LinkedInlinkedin.com/company/fair-vinimay-services-pvt--ltd-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about India Money Mart