Handelsonderneming C.J. Klep

What Handelsonderneming C.J. Klep does

Handelsonderneming C.J. Klep B.V. is a family-owned Dutch agricultural supply company headquartered in Etten-Leur, Netherlands, founded by Kees Klep sr. in 1958 and incorporated as a B.V. in 1973. The company operates five divisions: Klep-Agro (fertilizers, biostimulants, biological pest control including Atheta coriaria, crop protection, substrates, and cultivation advice), Klep-Safety (PPE, occupational safety, hygiene products, and safety training), Klep-Techniek (garden machines, power tools, robotics, and full-service machinery repair), Klep Research (Klimaatcel climate chamber and field trial services supporting biostimulant, substrate, and crop protection testing), and Klep Bedrijfskleding (custom workwear with embroidery and printing). The company is the regional Noord-Brabant dealer or service partner for at least 19 equipment brands, including Makita, Echo, Dolmar, Pellenc, Cramer, Stiga, Gardena, Ambrogio, Sunseeker, BlueVolt, Pitbull, Simplicity, AS Motor, Walker, DiBO, Comet, Waterkracht, Tielbürger, and IK Sprayers, plus the AIGRO UP autonomous robot and Biolchim biostimulant line.

The business model is multi-line distribution plus services, generating revenue through one-time product sales (agro inputs, machinery, safety products, customized workwear) and professional services (machine installation, maintenance and repair, irrigation design, cultivation advisory, and field trials). Distribution is hybrid: a physical storefront and showroom in Etten-Leur open to both professionals and consumers, on-site field advisory by sector-specialized account managers, twice-daily regional delivery, and a webshop for selected product categories. The customer base spans professional agricultural and horticultural businesses (arable, greenhouse, strawberry and soft fruit, mushroom, tree nursery, ornamental, contractors), professional grounds maintenance and landscaping (golf courses, municipalities, garden contractors), occupational safety buyers, and private gardeners.

The Klimaatcel research facility, with 3 cultivation tables and 12 independently conditioned cabinets controlling light spectrum, CO2, temperature, humidity, and water delivery, is the principal proprietary technology asset and underpins evidence-based cultivation advisory. Recent commercial additions include 2026 BlueVolt electric ride-on mowers, the AIGRO UP autonomous agricultural robot, Sunseeker wireless robot mowers, and Cramer AI-powered robotic mowers, indicating a measured push into electric and autonomous equipment. The company remains privately held by the founding family with no external investors, no M&A activity, and no public revenue disclosures.

Name

Handelsonderneming C.J. Klep

Legal name

Handelsonderneming C.J. Klep B.V.

Website

https://klep-agro.nl

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Handelsonderneming C.J. Klep B.V. is a family-owned Dutch multi-line agricultural distributor in Etten-Leur serving professional growers, horticulturists, contractors, and grounds-maintenance buyers through five divisions: agro inputs, safety/PPE, technical machinery, research, and customized workwear.

Ownership category

akta.pro rank

Product category

Agricultural Supply and Horticultural Inputs Distribution

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Agricultural Chemicals (2870), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF)

akta.pro secondary industries

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Agricultural input supply
• Horticultural crop protection
• Garden machinery distribution
• Custom workwear services
• Agricultural research advisory

Headquarters

HQ city

Etten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agro Products Sales: Sale of agricultural inputs including fertilizers, biostimulants, substrates, seeds, organic fertilizers, crop protection products (biological and chemical), and GNO (natural origin crop protection agents). Products include Biolchim product lines and Nov@ biostimulant.
2. Technical Products & Machinery Sales: Sale and service of garden machines, chain saws, hedge trimmers, pruning shears, robot mowers, ride-on mowers, electric mowers (BlueVolt), sweepers, pressure washers, industrial cleaning equipment, construction tools, and compact loaders (Pitbull). New, demo, and second-hand machines sold.
3. Safety & Hygiene Products: Personal protective equipment (PPE), work clothing, hygiene products, and training under the Klep-Safety brand. Full package of products and services for occupational health and safety.
4. Business Clothing (Customized): Customized workwear including embroidery and printing with customer logos, custom-made garments, and a showroom for business clothing.
5. Service, Maintenance & Repair: Service, maintenance, and repair for all purchased machines. On-site service for robot mowers and irrigation systems. Technical staff assist with purchases and can design complete irrigation installations.
6. Research & Advisory Services: Crop cultivation research, scouting, and advisory services through Klep Research using the climate cell and field trials. Teeltadvies (cultivation advice) for resilient and residue-free cultivation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Handelsonderneming C.J. Klep B.V. distributes agricultural inputs (fertilizers, biostimulants, substrates, biological and chemical crop protection), garden and professional machinery from 20+ brands, occupational safety products and customized workwear, and provides cultivation advisory, research (via an in-house Klimaatcel climate chamber), and machine service/maintenance/repair. It operates a physical store in Etten-Leur, a webshop, and on-site field sales with twice-daily delivery to professional growers and private gardeners in the Noord-Brabant region.

Product overview

Handelsonderneming C.J. Klep B.V. is a family-owned Dutch company (established 1958) serving the agricultural, horticultural, and green sector. The company operates as a multi-brand distributor and service provider organized into five core divisions: Klep-Agro (fertilizers, biostimulants, crop protection, substrates, and cultivation advice including biological control products like Atheta coriaria and Rhino-Mite), Klep-Safety (occupational safety, PPE, and hygiene products), Klep-Techniek (garden machines, power tools, equipment with brands including Makita, Echo, Dolmar, Pellenc, Cramer, Stiga, Gardena, Ambrogio, Sunseeker, BlueVolt, Pitbull, Simplicity, AS Motor, and Walker), Klep Research (climate chamber and field trial research services), and Klep Bedrijfskleding (custom work clothing with embroidery/printing). The company also offers the autonomous AIGRO UP robot for precision agriculture. Services include installation, maintenance, repair, and tailored cultivation advice.

Differentiator

Problem solved

Functional benefit

Brands

• Klep-Safety: Occupational safety and hygiene products division covering PPE, workwear, and hygiene products for the agricultural sector.
• Klep Research

Products and services

• Klep-Agro (Agricultural Supplies Division) Supply of agricultural inputs (fertilizers, biostimulants, substrates, seeds, organic and special fertilizers, biological and chemical crop protection, GNO natural-origin products) and bundled cultivation advisory for farmers and horticulturists.
• Klep-Safety (Occupational Safety & Hygiene) Total package of occupational health, safety, and hygiene products and services, including personal protective equipment (PPE), safety footwear, hygiene products, and safety training.
• Klep-Techniek (Garden Machinery & Technical Equipment) Full range of technical products including garden machines, power tools, robotic mowers, ride-on mowers, pressure washers, sweepers, compact loaders, and irrigation equipment, with authorized service and dealer partnerships across 20+ brands.
• Klep Research (Cultivation Research & Advisory) Research and advisory services covering crop cultivation, biostimulant and substrate testing, scouting, and teeltadvies (cultivation advice) for resilient and residue-free growing, supported by the in-house Klimaatcel climate cell and field trials.
• Klep Bedrijfskleding (Custom Workwear) Custom business clothing offering multiple quality brands in various sizes and colors, with embroidery and printing of customer logos, custom-made garments, and a dedicated showroom.
• Klep Winkel (Retail Storefront) Physical retail store in Etten-Leur open to both professional users and consumers with extensive showrooms for work clothing, PPE, garden machines, and professional articles for agriculture and horticulture.

Quantifiable outcome

• Twice-daily delivery to customers
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

21 partnerships are on record, tiered minor and core.

• KWF Kanker BestrijdingminorOthersKlep displays the KWF partner logo on its website, indicating a charitable partnership supporting cancer research. No further details on the partnership structure provided.
• MakitacoreChannel Partner/ Reseller/ DistributorKlep is a service dealer of Makita products across multiple categories including chain saws, pole chain saws, hedge trimmers, pruning shears, vacuum cleaners, pressure washers, construction tools, and garden machinery. Provides new machines, parts, repairs, and maintenance.
• DolmarcoreChannel Partner/ Reseller/ DistributorKlep is a service dealer of Dolmar products including chain saws, pole chain saws, hedge trimmers, brushcutters, and other garden machinery.
• PellenccoreChannel Partner/ Reseller/ DistributorKlep is a service dealer of Pellenc products including chain saws, pole chain saws, hedge trimmers, pruning shears, and other professional green area equipment.
• EchocoreChannel Partner/ Reseller/ DistributorKlep is a service dealer of ECHO products including chain saws, pole chain saws, hedge trimmers, brushcutters, backpack blowers, and robot mowers.
• CramercoreChannel Partner/ Reseller/ DistributorKlep is a dealer of Cramer products including pole hedge trimmers, hedge trimmers, and robot mowers (RM series and AiConic AI-powered models).
• GardenacoreChannel Partner/ Reseller/ DistributorKlep is a dealer of Gardena robot mowers (250m² to 1500m² range), smart irrigation systems, drip hoses, and related products.
• STIGAcoreChannel Partner/ Reseller/ DistributorKlep is a dealer of STIGA products including robot mowers (RM series with AGS technology), ride-on mowers (Estate 384e electric), sweepers, and garden tractors.
• AmbrogiocoreChannel Partner/ Reseller/ DistributorKlep is a dealer of Ambrogio robot mowers (Twenty series, 4.0 Elite, L250i Elite, L400B) for domestic and professional applications.
• SunseekerminorChannel Partner/ Reseller/ DistributorKlep is a dealer of Sunseeker robot mowers (X3, X5, X7, X7 Plus) featuring wireless navigation without perimeter wire.
• WalkerminorChannel Partner/ Reseller/ DistributorKlep is a dealer of Walker zero-turn front mowers and offers a wide range of attachments, options, and accessories for professional grounds maintenance.
• SimplicityminorChannel Partner/ Reseller/ DistributorKlep is a dealer of Simplicity ride-on mowers and zero-turn mowers featuring Free Floating, Quick Hitch, and Suspension Comfort systems.
• AS MotorminorChannel Partner/ Reseller/ DistributorKlep is a dealer of AS Motor rough terrain ride-on mowers (YAK 4WD, Sherpa) and AS 470/531 professional mowers.
• PitbullminorChannel Partner/ Reseller/ DistributorKlep is a dealer and demonstrator of Pitbull compact loaders (X27-45CRT, X28-45CRT) and attachments (bucket, silage fork, feed push).
• AIGROcoreTechnology or IntegrationKlep is a dealer of the AIGRO UP autonomous robot for mowing, weeding, hoeing, UV-C crop protection, and precision spraying. Demo on customer location available.
• DiBOminorChannel Partner/ Reseller/ DistributorKlep is a dealer of DiBO products including industrial vacuum cleaners, floor cleaners/scrubbers, and pressure washers.
• CometminorChannel Partner/ Reseller/ DistributorKlep is a dealer of Comet professional cold and hot water pressure washers with brass pump heads and ceramic pistons.
• WaterkrachtminorChannel Partner/ Reseller/ DistributorKlep is a dealer of Waterkracht industrial pressure washers including mobile, stationary, and trailer-mounted units.
• TielbürgerminorChannel Partner/ Reseller/ DistributorKlep is a dealer of Tielbürger professional sweepers suitable for both consumers and professionals (municipalities, hospitals, horse facilities, agriculture, cleaning companies).
• IK SprayersminorChannel Partner/ Reseller/ DistributorKlep is a dealer of IK professional spray guns and pressure sprayers for cleaning agents and pest control products.
• BiolchimcoreChannel Partner/ Reseller/ DistributorKlep distributes Biolchim biostimulant products, which have been proven in Klep's own field trials as well as in practical implementations by growers.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• AIGRO: Dutch manufacturer of the AIGRO UP autonomous field robot that Klep sells and demos; an emerging agtech peer whose commercial pathway runs partly through Klep.
• Biolchim S.p.A. Italian biostimulant manufacturer whose product line Klep distributes; partner-level relationship and direct overlap in the 'weerbaar telen' offering with which Klep differentiates.

Direct peers

• Van Iperen International: Dutch family-owned agro distributor specializing in specialty fertilizers, biostimulants, and crop solutions for greenhouse and open-field growers — overlaps with Klep's biostimulant/advisory offering and Dutch grower base.
• AgruniekRijnvallei: Cooperative Dutch agro supplier offering fertilizers, crop protection, seeds, and advisory to arable farmers and livestock holders — comparable to Klep's landbouw/veehouderij and loonwerk customer segments.
• GroeNoord: Dutch dealer of agricultural and horticultural machinery (Kubota, Krone, etc.) with service, parts, and smart-farming support — directly comparable to Klep-Techniek's machinery dealer and aftersales model.
• Royal Brinkman: Largest Dutch horticultural input distributor; supplies growers with fertilizers, crop protection, substrates, biological control, and technical equipment — directly comparable to Klep-Agro's portfolio across greenhouse and open-field horticulture.

Broad incumbents

• BayWa AG: German-headquartered global agro trader and distributor with input retail, machinery, and energy divisions; competes with Klep at the upper end of the agro-input and renewable/electric machinery categories.
• Kramp Groep: Europe's largest specialist in agricultural spare parts, accessories, and workshop supplies; serves dealers and OEMs — broader incumbent competing for the same dealer-channel wallet as Klep's machinery service business.
• Husqvarna Group (Husqvarna & Gardena): Global outdoor power equipment and robotic mower incumbent; Klep is a Gardena dealer and Husqvarna's expanding direct/online strategy is a direct competitive reference for Klep-Techniek's robotic mower franchise.

Regional players

• Ploegmakers B.V. Regional Dutch agro distributor serving arable and livestock customers in Noord-Brabant-adjacent areas; comparable scale and customer mix to Klep's landbouw/veehouderij operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/handelsonderneming-c.j.-klep-b.v.
• Xx.com/klepagro
• Facebookfacebook.com/klepbv

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Handelsonderneming C.J. Klep