Marmalade Cafe
Marmalade Cafe is a privately held full-service restaurant chain operating seven California-inspired casual dining locations across Los Angeles County, serving individual consumers and enterprise catering clients through dine-in, private dining, online ordering, and full-service catering.
- Company typePrivate
- Founded1990
- HeadquartersCanoga Park, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Marmalade Cafe does
Marmalade Cafe is a privately held, founder-owned full-service restaurant chain founded in 1990 by Selwyn Yosslowitz, Robert Burns Jr., and Bonnie Burns, headquartered in Canoga Park, California. The company operates seven restaurant locations across Los Angeles County — Calabasas, El Segundo, Malibu, Santa Monica, Sherman Oaks, Westlake Village, and The Original Farmers Market — serving California-inspired eclectic cuisine for breakfast, lunch, and dinner with full bar service in a distinctive Americana antique-decorated neighborhood cafe setting curated by co-founder Bonnie Burns.
The core product is dine-in restaurant service, supplemented by private dining rooms and patio event spaces (capacities 24-100 guests) at five locations, a standalone full-service catering platform at marmaladecatering.com for weddings and corporate events, and online ordering powered by Toast for pickup and delivery. Gift cards are sold through the ToastTab storefront. The technology stack is entirely third-party SaaS: Toast for POS and online ordering, OpenTable for reservations, ezcater as a catering marketplace, Fishbowl for email marketing, Google Analytics, and Gratafy for gift certificates. There are no proprietary technology assets or AI/ML capabilities disclosed.
Marmalade Cafe generates revenue through five streams: dine-in restaurant sales, online ordering and takeout, private dining events, full-service catering (including bar services), and gift cards. The business serves two primary customer segments: individual consumers and local communities seeking everyday neighborhood dining and special occasion meals, and corporate and enterprise clients (named logos include Boeing, Mattel, CBS, and Warner Bros.) requiring catering and private dining for events. Distribution is exclusively direct-to-consumer through physical locations and the company's own digital ordering channels, with no franchise or wholesale model. A 3% credit card surcharge is applied to card transactions, exempting cash and debit.
Marmalade Cafe firmographics
Firmographics- Name
- Marmalade Cafe
- Legal name
- Marmalade Cafe
- Website
- https://marmaladecafe.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Marmalade Cafe is a privately held full-service restaurant chain operating seven California-inspired casual dining locations across Los Angeles County, serving individual consumers and enterprise catering clients through dine-in, private dining, online ordering, and full-service catering.
- Ownership category
- akta.pro rank
Marmalade Cafe industry classification
Industry- Product category
- Casual Full-Service Dining
- NAICS
- Full-Service Restaurants (722511), Caterers (722320), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industries
- Full-Service Catering (Off-Premise) (HSACAGAA), Family-Style Restaurants (THAFACAC), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Marmalade Cafe is headquartered
LocationHeadquarters
- HQ city
- Canoga Park
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Marmalade Cafe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-In Restaurant Sales: Revenue from customers dining at one of six restaurant locations across Los Angeles County, serving breakfast, lunch, and dinner with full bar services.
- Online Ordering and Takeout: Revenue from online food orders placed through their Toast-powered ordering platform for pickup and delivery.
- Private Dining Events: Revenue from private dining room rentals and events with customizable price-per-person menus, full buyout options, and minimum food/beverage spend requirements ranging from $400 to $1,750 depending on day and location.
- Catering Services: Full-service catering and delivery services for weddings, corporate events, and various occasions. Delivery/pickup available through ezcater; full-service catering through dedicated marmaladecatering.com platform.
- Gift Cards: Sale of gift cards through toasttab.com platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Westlake Village Private Dining Room - 30 guests capacity |
| Other | Pay-as-you-go | Sherman Oaks Private Dining - 35 guests capacity |
| Other | Pay-as-you-go | Sherman Oaks Patio - 100 guests capacity |
| Other | Pay-as-you-go | El Segundo Private Dining Room - 36 guests capacity |
| Other | Pay-as-you-go | El Segundo Sunroom - 24 guests capacity |
| Other | Pay-as-you-go | El Segundo Patio - 80 guests capacity |
| Other | Pay-as-you-go | Santa Monica Private Dining - 82 guests capacity |
| Other | Pay-as-you-go | Calabasas Private Dining Room - 40 guests capacity |
| Other | Pay-as-you-go | Calabasas Patio - 40-80 guests capacity |
| Unit Pricing | Pay-as-you-go | Happy Hour Menu - Small Bites |
| Unit Pricing | Pay-as-you-go | Happy Hour Drinks Menu |
| Unit Pricing | Pay-as-you-go | Dessert Menu |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Marmalade Cafe product offering
Product offeringCore offering
Marmalade Cafe operates seven full-service restaurants across Los Angeles County serving California-inspired breakfast, lunch, and dinner with full bar service in a warm neighborhood cafe ambiance adorned with Americana antiques. The chain complements its dine-in business with private dining room rentals for events of 24-100 guests, full-service catering for weddings and corporate functions distributed through marmaladecatering.com and ezcater, online ordering via Toast for pickup and delivery, and gift cards.
Product overview
Marmalade Cafe operates as a multi-location California-inspired restaurant chain offering a unified dining experience across seven locations in Los Angeles County. The core offering is all-day dining (breakfast, lunch, and dinner) served in a warm, neighborhood cafe ambiance adorned with Americana antiques. The product portfolio includes the core dine-in restaurant service supplemented by multiple add-on modules: Private Dining Rooms for events at five locations, Full-Service Catering for off-site occasions, Patio Events for outdoor gatherings, Online Ordering via Toast for pickup and delivery, Happy Hour and Small Bites menus for bar service, E-Club email membership for promotions, Gift Cards for gifting, and Employment Applications for recruitment. The restaurant is known for fresh, high-quality eclectic cuisine and has served the Los Angeles community for over 30 years since opening the original Montana Avenue location in Santa Monica in 1990.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service Full-service restaurant service offering California-inspired breakfast, lunch, and dinner with full bar service across seven locations in Los Angeles County (Calabasas, El Segundo, Malibu, Santa Monica, Sherman Oaks, Westlake Village, and The Original Farmers Market), serving local residents and visitors in a warm neighborhood cafe ambiance with Americana antique decor.
- Private Dining & Event Space Private dining rooms and patio sections available at Calabasas, El Segundo, Santa Monica, Sherman Oaks, and Westlake Village for hosting special events, corporate functions, weddings, rehearsal dinners, and milestone celebrations, accommodating 24 to 100 guests with customizable price-per-person menus, full bar service, and minimum food and beverage spend requirements.
- Full-Service Off-Premises Catering Full-service catering and bar service delivered off-premises for weddings, corporate events, and special occasions, with customizable per-person menus, full bar and wine selection, and delivery/pickup distributed through marmaladecatering.com and ezcater.
- Online Ordering for Pickup and Delivery Digital online ordering platform at marmalade.toast.site, powered by Toast, that allows customers to place pickup and delivery food orders from any Marmalade Cafe location.
- Gift Cards Gift cards redeemable at any Marmalade Cafe location, sold through the toasttab.com platform, allowing customers to give the Marmalade experience as a gift.
Quantifiable outcome
- Nearly 20,000 combined customer reviews across all locations averaging 4+ stars
- +1 more outcomes
Companies that use Marmalade Cafe
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Marmalade Cafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Marmalade Cafe partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- ezcaterminorThird-party catering delivery platform offering delivery and pickup services for same-day catering orders.
- OpenTableminorRestaurant reservation platform driving customer bookings at all six restaurant locations.
Scale indicators5 records
Recent moves9 records
Expansion highlights4 records
Marmalade Cafe competitors and assessment
Company assessmentDirect peers
- Buca di Beppo: Full-service Italian chain specializing in large-party dining, family-style meals, and private events — directly mirrors Marmalade's family-style ambiance and event-driven capacity.
- Mimi's Bistro: Multi-unit breakfast-through-dinner full-service bistro with French-inspired comfort food, full bar, and a similar neighborhood-cafe ambiance; comparable menu, daypart structure, and target customer.
- Hillstone Restaurant Group: Operates Houston's, Bandera, R+D Kitchen, and other premium-casual full-service concepts serving affluent suburban markets with all-day menus, full bars, and private dining — the closest direct comparable to Marmalade's positioning.
- Maggiano's Little Italy: Full-service Italian-American sit-down chain with extensive banquet and catering business — comparable to Marmalade's private-dining and event-driven revenue mix.
Regional players
- Gladstones Malibu: Beachside Malibu full-service restaurant with scenic views, full bar, and weekend brunch traffic — competes head-to-head with Marmalade's Malibu location for the same affluent LA tourist/locals.
- Cafe Bizou: Long-running LA-based French-California bistro chain serving premium-casual full-service fare with a similar neighborhood-dining feel and brunch/lunch/dinner daypart mix.
Broad incumbents
- The Cheesecake Factory: Iconic full-service casual-dining chain with broad menu, full bar, banquet/event catering, and high-traffic suburban locations — overlapping Marmalade's dine-in plus private-event model at a national scale.
- P.F. Chang's: Full-service Asian casual-dining chain with bar, brunch, and banquet catering — analogous premium-casual positioning and event revenue mix to Marmalade.
- California Pizza Kitchen: California-headquartered full-service casual dining chain with all-day menus, bar service, catering, and a strong Southern California presence — directly comparable geography and concept to Marmalade.
- BJ's Restaurants: National full-service casual chain with deep menu, full bar, and revolved catering/private-event programs; competes with Marmalade for the same premium-casual guest in suburban California markets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Marmalade Cafe social profiles
Digital presenceMarmalade Cafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marmalade Cafe leadership team
Management profileNumber of profiles
Profiles3 records
Marmalade Cafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marmalade Cafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marmalade Cafe
What does Marmalade Cafe do?
Marmalade Cafe operates seven full-service restaurants across Los Angeles County serving California-inspired breakfast, lunch, and dinner with full bar service in a warm neighborhood cafe ambiance adorned with Americana antiques. The chain complements its dine-in business with private dining room rentals for events of 24-100 guests, full-service catering for weddings and corporate functions distributed through marmaladecatering.com and ezcater, online ordering via Toast for pickup and delivery, and gift cards.
Is Marmalade Cafe a public or private company?
Marmalade Cafe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marmalade Cafe founded?
Marmalade Cafe was founded in 1990. It employs 51 to 100 people.
Where is Marmalade Cafe based?
Marmalade Cafe is headquartered in Canoga Park, United States, in the North America region.
How does Marmalade Cafe make money?
Five revenue lines are on record. Dine-In Restaurant Sales are the primary driver. The others are online Ordering and Takeout, private Dining Events, catering Services and gift Cards.
Who are Marmalade Cafe's main competitors?
Direct peers on record are Buca di Beppo, Mimi's Bistro, Hillstone Restaurant Group and Maggiano's Little Italy. Regional players are Gladstones Malibu and Cafe Bizou. Broad incumbents are The Cheesecake Factory, P.F. Chang's, California Pizza Kitchen and BJ's Restaurants.
Does Marmalade Cafe have an API?
No public API is recorded for Marmalade Cafe.
What industry is Marmalade Cafe in?
Marmalade Cafe's product category is Casual Full-Service Dining. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of HSACAGAA, Full-Service Catering (Off-Premise). Its NAICS code is 722511 and its SIC code is 5810.