Bivolino

What Bivolino does

Bivolino is a Belgian e-commerce company that sells custom-made-to-measure men's shirts and women's blouses to consumers in roughly 27 countries, accessible through a 7-language website and priced from approximately €39 to €225 depending on fabric and customization. The company is operated by Sieekrath BV, headquartered in Hasselt, Belgium, with manufacturing carried out on-demand in Romania and Tunisia (Mediterranean region). Its core product is a 3D online Shirt Designer configurator combined with a patented Biometric Sizing Technology (hosted on bivolinoservices.com) that calculates 12 body measurements from simple inputs—height, weight, age, and collar size—removing the need for a tape measure and supporting a 100% fit guarantee.

Underlying the configurator is a machine-learning pipeline that produces personalized size profiles stored to each customer account, enabling one-click repeat orders. The catalog spans 250+ Italian and European fabrics, 15 collar types, 12 cuff types, contrast fabrics, monograms, and various fit options (loose, tailored, slim), plus collections for business, weekend, formal, and arty/artistic designs. Production is on-demand with zero finished-goods inventory, 7–10 day manufacturing lead time, ~3-week delivery (extended to 5–6 weeks in mid-summer), and sustainability credentials including Oeko-Tex 100, GOTS, BCI, Fairtrade, and a reported 1.6 kg CO2 per shirt versus 2.7–6.8 kg for typical fast-fashion and Far East air-freighted alternatives.

Revenue comes primarily from one-time direct-to-consumer shirt sales, with additional streams from corporate logo shirt bulk orders (15–35% volume discounts, free test shirt), a 100+ brand ambassador/vendor affiliate program paying 5–10% commissions on net sales, and gift voucher sales in €50–€200 denominations. Customer segments span individual men and women (including tall and plus-size sub-segments), SMB and enterprise corporate buyers, and designer-vendors. The company has raised approximately $1.9M across three disclosed funding rounds between 2001 and 2010 and shows no subsequent institutional capital raises, consistent with a bootstrapped, founder-led operation under CEO Michel Bijvoet and COO Carine Moitier.

Name

Bivolino

Legal name

Sieekrath BV

Website

https://bivolino.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

Bivolino is a Belgian e-commerce retailer that designs, sells, and globally delivers custom-made-to-measure men's shirts and women's blouses, using patented AI biometric sizing to deliver a 100% fit guarantee without tape measure across 27+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Diepenbeek

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Custom Made-to-Measure Shirt Sales: Direct online sales of bespoke shirts and blouses manufactured to individual customer measurements. Products are made on-demand with no inventory, featuring customizable options including fabric, collar, cuffs, monograms, and fit preferences. Manufacturing occurs in Romania and Tunisia, with delivery within 3 weeks globally.
2. Corporate Logo Shirt Program: Bulk order program for companies requiring embroidered corporate shirts with company logos. Features include biometric size profiling for employees, logo upload, quantity-based discounts (15-35%), and a free test shirt before bulk production.
3. Vendor/Designer Commission Program: Brand ambassador program where registered designers create and purchase custom shirts, which are then featured in the gallery. Designers earn 5% commission on net shirt revenue (excluding shipping and VAT) paid via PayPal.
4. Gift Voucher Sales: Personalized gift vouchers available in denominations of €50, €75, €100, €125, €150, €175, and €200 with a 1-year validation period for recipients to redeem on the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Bivolino is a Belgian e-commerce company that sells custom-made men's shirts and women's blouses manufactured to individual body measurements. Orders are placed through an online 3D Shirt Designer configurator supported by patented biometric AI sizing technology that calculates 12 body measurements from simple inputs (height, weight, age, collar size), removing the need for a tape measure. Shirts are produced on-demand in Mediterranean manufacturing facilities in Romania and Tunisia and shipped globally, with a 100% fit guarantee.

Product overview

Bivolino operates as a made-to-measure online shirt platform offering a unified ecosystem of customization tools and products. The core offering centers on the Shirt Designer (Configurator), a 3D online tool enabling customers to design custom-tailored shirts and blouses in real-time, supported by patented Biometric Sizing Technology that calculates body measurements without a tape measure. The product portfolio includes: made-to-measure men's shirts and women's blouses manufactured in Romania and Tunisia; overshirt collections; corporate uniform shirts with logo embroidery; and seasonal collections (Summer, Business Essentials, Italian 2Ply, Designer Arty, Sartoriale). Additional services encompass gift vouchers, a brand ambassador/vendor program, and dedicated corporate accounts with bulk ordering. The platform targets individual consumers, corporate clients, and designer-vendors, with pricing ranging from €65 to €225 depending on fabric selection and customization.

Differentiator

Problem solved

Functional benefit

Products and services

• Made-to-Measure Men's Shirts Bespoke men's shirts tailored to individual body measurements using biometric AI sizing, available in sizes from 4'11 to 7'0.5 height, collar sizes 14–23.5 inches, and weights 99–364 lbs. Customers customize fabric (250+ options from Italian weavers including Albini), collar type (15 options), cuff style (12 options), buttons, monograms, contrast fabrics, and fit (loose, tailored, slim). Manufactured in Romania and Tunisia with a 100% fit guarantee.
• Women's Custom Blouses Made-to-measure women's blouses with biometric AI sizing, available in inclusive sizes (UK 6-XXS to 26-9XL; EU 34-XXS to 54-6XL) with multiple fit options (Anastasia slim fit, Georgia loose fit, Racilla Princess slim fit), adjustable waist, hips, and sleeve length, and customizable collar, cuffs, and personalization features.
• Corporate Uniform Shirts with Logo Embroidery Bulk-order corporate shirts featuring company logo embroidery, biometric size profiling for staff, quantity-based discounts (15% for 10–24 units, up to 35% for 100+ units), free test shirt with logo embroidery before bulk production. Designed for staff uniforms, branded merchandise for events, and customer-facing employee apparel.
• Personalized Gift Vouchers Personalized gift cards redeemable on the Bivolino website for custom-made shirts, available in denominations of €50, €75, €100, €125, €150, €175, and €200 with a 1-year validation period from purchase.
• Custom Overshirts Customizable overshirts (including Shacket Overshirt Fundamentals at £115) using the same made-to-measure configurator, allowing fabric selection and personalization of details.

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Klub Lange MensenminorOthersDutch partner organization for tall people (Klub Lange Mensen). The partnership likely focuses on Bivolino's extended sizing options for tall men including extra-long sleeve shirts (X-sleeves) and oversized shirt options.
• LangzijnminorOthersDutch partner organization (Langzijn translates to 'tall') focused on serving tall consumers. Bivolino's partnership addresses the fashion needs of tall men who often struggle to find properly fitting shirts.
• Plus manminorOthersDutch partner organization for plus-size men. Partnership addresses the need for extended sizing options, including big and tall shirt sizes, addressing common complaints about limited size ranges in sustainable fashion.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Indochino: Made-to-measure menswear brand offering custom suits and shirts with showrooms plus online ordering. Competes with Bivolino for the custom menswear customer but operates at significantly larger scale with showroom distribution.
• Proper Cloth: Online custom made-to-measure shirt retailer offering personalized dress shirts with extensive fabric libraries. Direct competitor to Bivolino in the e-commerce custom shirt category, sharing a similar DTC model and broad size range strategy.
• Tailor Store: Swedish online custom clothing retailer offering made-to-measure shirts and other garments. European-based peer with comparable DTC custom apparel model and broad size customization.
• Hockerty: Online made-to-measure menswear and womenswear retailer offering custom shirts, suits, and jackets with a 3D configurator. Closely comparable business model to Bivolino with similar customization depth and direct-to-consumer online motion.
• Blank Label: Online custom shirt retailer offering made-to-measure dress shirts with personalization options. Direct competitor in the same custom shirt category with comparable DTC motion and price positioning.
• Alton Lane: Made-to-measure menswear company offering custom shirts and suits with online plus showroom experience. Overlaps with Bivolino in the custom menswear category with a more US-centric footprint.
• Ratio Clothing: Online custom made-to-measure shirt company using AI-based fit recommendations and broad fabric selection. Direct competitor focused on the same custom-fit dress shirt niche with similar premium pricing.
• Black Lapel: Online custom menswear brand offering made-to-measure suits, shirts, and tuxedos. Direct peer in the online custom menswear category with comparable personalization options.

Broad incumbents

• Suitsupply: Global menswear retailer offering made-to-measure and ready-to-wear suits and shirts. Competitor named explicitly by Bivolino as a luxury alternative, but operates a much broader portfolio with physical retail.

Emerging players

• Twillory: Online menswear brand specializing in performance and casual dress shirts with strong DTC motion. Adjacent peer in online shirts with similar target customer but focused on ready-to-wear rather than fully made-to-measure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=w2hbUr-HdGQ
• Xx.com/bivolino
• Facebookfacebook.com/bivolino1

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bivolino