Lemm Werbeagentur

What Lemm Werbeagentur does

Lemm Werbeagentur GmbH is a German full-service advertising agency headquartered in Euskirchen, North Rhine-Westphalia, founded in 1994 and operating as a privately-held GmbH managed by Theo Lemm and Martin Herden. The agency delivers an integrated portfolio spanning creative/strategy (brand strategy, corporate design, copywriting), web development (frontend and backend, responsive/mobile-first design, hosting), e-commerce (certified Shopware 6 Business Partner implementation with custom middleware), and online marketing (SEO, SEA, performance marketing, social media, content, newsletters), supplemented by traditional print production for retail campaigns (e.g., NEON postcards, nobilia prospectus series). Its core technology stack combines a proprietary AI chatbot (KI-Assistent), a CRM-driven lead automation tool (Lead-Charger), an AI consulting service (Digitaler KI-Berater), 3D visualization, and integrations with Google Analytics, Facebook Pixel, LinkedIn Insight Tag, SalesViewer, and Microsoft Bookings, all under GDPR-compliant operations.

Lemm serves primarily mid-market German retailers in the furniture and kitchen verticals, with named customers including Möbelhaus MEYERHOFF, Möbel Rehmann, Möbel Bald, Schäfer Möbelgesellschaft, Möbel Jähnichen, and der küchenmacher, alongside a 15+ year co-development partnership with nobilia (Germany's largest kitchen manufacturer) for prospectus and online action pages. The client base extends secondarily into government (Stadt Mechernich, Stadt Bad Münstereifel), insurance (AXA Decker), real estate (Office Park Euskirchen), and hospitality (Heimat Restaurant). The agency's go-to-market is consultative sales-led, anchored on free, non-binding consultation appointments, and supported by an event-driven layer (annual 'Dialog' customer magazine, newsletter, industry events, and an active social presence across Facebook, Instagram, LinkedIn, Xing, and YouTube).

Revenue mechanics are professional services-based: project fees and ongoing retainers across creative, web, e-commerce, and marketing engagements, with an additional services hourly rate of EUR 105 + VAT for scope expansions. Strategic differentiation rests on three decades of vertical specialization in trade marketing (Handelsmarketing), certified partnerships with Shopware and Google, proprietary AI tooling, and case-study outcomes such as a 3,800% e-commerce growth result delivered for Möbelhaus MEYERHOFF via a Shopware 6 platform with smart middleware. The firm is independently owned with no disclosed institutional investors, parent company, M&A activity, or public funding rounds.

Name

Lemm Werbeagentur

Legal name

Lemm Werbeagentur GmbH

Website

https://lemm.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Lemm Werbeagentur is a German full-service advertising agency in Euskirchen delivering creative design, web development, Shopware 6 e-commerce, online marketing, and AI-enabled tools (KI-Assistent, Lead-Charger) primarily to mid-market furniture and kitchen retailers across Germany, with a 15+ year partnership with nobilia.

Ownership category

akta.pro rank

Headquarters

HQ city

Euskirchen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative & Strategy Services: Core agency services including brand strategy, corporate design, copywriting, and print advertising. Charged on project basis or hourly rates per AGB (105 EUR/hour + VAT for additional services).
2. Web & E-Commerce Development: Design, development, and hosting of custom websites and Shopware 6 e-commerce platforms. Revenue from project fees and ongoing maintenance contracts.
3. Online Marketing: SEO, SEA, performance marketing, content marketing, social media marketing, and newsletter campaigns. Can include ongoing retainer or campaign-based fees.
4. Nobilia Marketing Materials: Production of nobilia kitchen catalogues, prospectuses, and online action pages for kitchen retailers. Revenue from print and digital marketing material production.
5. Special Sale Postcards (Sonderverkauf): Sale of specialized long neon postcards for retail special sale promotions. Clients contact Lemm to design and produce these for their campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Lemm Werbeagentur is a full-service advertising agency based in Euskirchen, Germany, offering an integrated portfolio of marketing services spanning brand strategy, graphic design, copywriting, web development, e-commerce (Shopware 6), online marketing (SEO, SEA, social media), and print production. The agency provides end-to-end campaign execution for clients, with a particular specialization in furniture and kitchen retail trade marketing supported by proprietary tools such as the KI-Assistent AI chatbot and Lead-Charger CRM system.

Product overview

Lemm Werbeagentur is a full-service advertising agency based in Euskirchen, Germany, offering an integrated portfolio of marketing and creative services. The core offerings include Web development (with Shopware e-commerce specialization as a Shopware Business Partner), Online Marketing (SEO/SEA, social media, content), and Creative/Design services. The agency enhances its core services with AI-powered tools including the KI-Assistent (AI chatbot), Digitaler KI-Berater (AI consulting), and Lead-Charger (CRM-based lead automation). Additional specialized offerings include nobilia-specific marketing materials (prospects and online action pages), NEON Postkarte for retail promotions, and the annual Dialog customer magazine. The product architecture is a unified agency service model with AI-enhanced modules that can be combined for comprehensive client solutions.

Differentiator

Problem solved

Functional benefit

Brands

• KI-Assistent: AI assistant chatbot available 24/7, GDPR-compliant, answering questions about services and connecting users with appropriate contacts.
• Lead-Charger

Products and services

• Creative Design (Kreation) Creative design services including emotional imagery, impactful colors, and distinctive typography to create visually impressive marketing designs for business clients.
• Web Development Full-service web development including frontend and backend development, hosting, responsive design, mobile-first approach, and user experience optimization for business clients.
• E-Commerce (Shopware 6) Customized online shop development and integration using the Shopware 6 platform, connecting e-commerce with brick-and-mortar retail operations for retailers.
• Online Marketing Comprehensive digital marketing including SEO, SEA, performance marketing, content marketing, social media marketing, and newsletter campaigns for business clients.
• Social Media Management Social media strategy and management across multiple platforms including content creation and community engagement for business clients.
• Content Creation Content creation services for various marketing channels including blogs, articles, and multimedia content for business clients.
• Print Production Traditional print marketing materials including brochures, catalogs, magazines, and direct mail campaigns for business clients.
• Copywriting and Text Professional copywriting and text creation for marketing materials, websites, and advertising for business clients.
• Marketing Strategy Marketing strategy development and consulting to guide overall marketing direction and campaign planning for business clients.
• Digitaler KI-Berater (AI Consulting) AI consulting service helping clients integrate artificial intelligence into their business processes and marketing strategies.
• Lead-Charger (CRM Lead Management) CRM-based lead generation and management system that prevents customer inquiries from being lost and automates follow-up processes for retail and business clients.
• KI-Assistent (AI Chatbot Service) AI-powered chatbot service that provides 24/7 automated customer support, answers questions about services, and routes inquiries to appropriate contacts. GDPR-compliant and available around the clock for client use.
• Nobilia Prospekt Production Custom brochure and catalog design services specifically for nobilia kitchen retailers, including 8-page and 16-page prospectus formats and online action pages for kitchen campaigns.
• NEON Postkarte (Special Sale Postcards) Extra-long neon postcards for retail special sale promotions, designed and produced for retail clearance, inventory, and seasonal sales events for retail clients.
• Nobilia Online Action Pages Responsive online landing pages for nobilia kitchen promotions with QR code integration linking to digital content, allowing consumers to browse products, book appointments, and request consultations.

Quantifiable outcome

• E-commerce boost of 3,800% for Möbelhaus MEYERHOFF through Shopware 6 platform with smart middleware and digital marketing
• +1 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• nobiliacoreStrategic or Co-development Partner · 1 January 2009Lemm Werbeagentur has been a nobilia partner agency for more than 15 years, specializing in producing effective advertising materials including nobilia prospectuses and catalogues for kitchen retailers. The partnership includes co-developing prospectus series (8-page, 16-page, alternating pages) and online action pages for nobilia kitchen campaigns.
• ShopwarecoreTechnology or IntegrationLemm Werbeagentur is a certified Shopware Business Partner. Their developers are certified in Template Design and Development. They implement Shopware 6 e-commerce platforms with custom middleware for furniture and kitchen retailers.
• GooglecoreTechnology or IntegrationLemm holds Google Partner status, indicating certified expertise in Google advertising products. They manage Google Ads campaigns for clients and are listed in the Google Partners directory.
• IHK AachenminorOthersLemm is a member of the IHK Aachen (Chamber of Industry and Commerce), indicating membership in the regional business community and access to its network.
• Bündnis Nachhaltige UnternehmenminorStrategic or Co-development PartnerLemm participates in the 'Alliance for Sustainable Companies' (Bündnis Nachhaltige Unternehmen), demonstrating commitment to sustainability practices and ESG principles in their own operations.
• BeSocialminorGTM or Marketing PartnerPartnership with BeSocial, a social media marketing specialist, shown in the agency's partner logo section.
• Service & Consult (Netzwerk)minorOthersPartnership within the Netzwerk Service & Consult, a professional services and consulting network, shown in Lemm's partner logo section.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group, headquartered in Munich, providing strategy, creative, media, and technology — overlapping with Lemm's full-service scope but at significantly greater scale and geographic reach.
• DDB Germany (DDB Mudra): Global advertising network's German operations with integrated creative, digital, and e-commerce offerings — competing for the same enterprise clients but with broader network resources than Lemm.

Others

• Shopware: The e-commerce software vendor whose platform Lemm is certified to implement — listed here as the central ecosystem participant around which Lemm's e-commerce practice is built, since Shopware's partner network directly affects Lemm's inbound opportunity flow.

Direct peers

• denkwerk: German full-service digital agency with strong e-commerce, web, and online marketing offerings — directly comparable in service mix and German mid-market focus to Lemm's digital and e-commerce practice.
• Fork Unstable Media: Specialized German digital agency focused on e-commerce, Shopware, and performance marketing — directly comparable to Lemm's Shopware Business Partner e-commerce practice.
• Jung von Matt: One of Germany's largest independent creative networks with integrated digital and e-commerce capabilities — competes with Lemm for integrated brand and digital mandates from German mid-market and enterprise clients.
• Scholz & Friends: Major German creative and full-service advertising agency offering brand strategy, campaigns, and digital services to enterprise clients across Germany — comparable as a direct competitor for German marketing budgets where Lemm operates.
• nexum: German full-service digital agency covering strategy, creation, web development, and online marketing — comparable service breadth and mid-market orientation to Lemm.
• netzreich: German full-service digital agency offering web, e-commerce, SEO, SEA, and social media — comparable mid-sized competitor in Lemm's geographic and service footprint.

Emerging players

• Linqia: Influencer-marketing platform and creator-economy agency — adjacent in digital marketing services, useful as a peer for online marketing capability benchmarking relevant to Lemm's content and social services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCV5_w2nXcCFN36QaLpi7rEQ
• Facebookfacebook.com/LemmWerbung
• LinkedInlinkedin.com/company/lemm-werbeagentur
• Instagraminstagram.com/bei_lemm
• Xx.com/agentur_lemm

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemm Werbeagentur