BeSocial

What BeSocial does

BeSocial is a free, publicly accessible influencer directory operated by Platform Talent Inc., a privately held company incorporated in Ontario, Canada. The platform aggregates publicly available data from five major social networks — YouTube, TikTok, Instagram, X (Twitter), and Twitch — into a unified index of 238.2K+ creator profiles organized across 22 categories, with follower counts and engagement metrics updated daily. Beyond the core creator directory, BeSocial operates a Creator Tools directory covering eight-plus tool categories (video editing, scheduling, CRM, AI tools, monetization) and a Talent Agency directory spanning Micro, Mid, and Mega-tier agencies. The platform is built on a modern low-cost stack using Supabase for database management and Vercel for hosting and CDN, and offers AI-powered natural language search and campaign brief matching to help brands filter and discover creators.

The product is positioned as a transparency-oriented alternative to influencer marketing tools that rely on modeled or estimated engagement data, emphasizing real public engagement metrics and free, self-serve access. Its primary user segments are brands and marketing teams seeking influencer partnerships, content creators looking to be discovered, talent agencies seeking visibility, and researchers studying the creator economy. The go-to-market is product-led growth: the directory is browsable and searchable without registration, brands submit inquiries via forms, and creators can claim and manage profiles. The company has no mobile app, no disclosed API, no channel partnerships, and no resellers.

BeSocial's revenue model is currently limited to advertising through Google AdSense and potentially other ad networks, with the company explicitly reserving the right to introduce optional premium features in the future under separate pricing terms. There are no disclosed funding rounds, no paying customers, no revenue figures, and a headcount of 1–10 employees, indicating a bootstrapped, lean operation. The platform is owned and operated by Platform Talent Inc., which positions itself as a builder of tools and infrastructure for the creator economy; BeSocial is its primary consumer-facing product.

Name

BeSocial

Legal name

Platform Talent Inc.

Website

https://besocial.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BeSocial is a free, publicly accessible influencer directory operated by Platform Talent Inc. (Ontario, Canada), aggregating 238K+ creators across YouTube, TikTok, Instagram, X, and Twitch for brands, agencies, and creators to discover and connect.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Web Search Portals and All Other Information Services (51929), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE)

akta.pro secondary industries

Creator Analytics, Measurement & Attribution Platforms (MPACABAJ), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Influencer Marketing & Creator Marketplaces (BPAMALAG)

Keywords

• Influencer directory
• Creator discovery
• Influencer marketing
• Creator economy tools
• Social media analytics

Headquarters

HQ city

Windsor

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Advertising (Google AdSense): Third-party advertisements displayed through Google AdSense and potentially other advertising networks. Revenue generated from ad impressions and clicks.
2. Potential Premium Features: The company reserves the right to introduce optional premium features in the future which will be governed by separate pricing terms. Currently the core directory is free to use.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

BeSocial operates a free, publicly accessible web directory that aggregates publicly available data from YouTube, TikTok, Instagram, X (Twitter), and Twitch to index over 238.2K social media influencer profiles. The platform provides searchable creator profiles with real follower counts and engagement rates, AI-powered natural language search and campaign matching, alongside curated directories of talent agencies and creator economy tools, serving brands, agencies, and creators worldwide.

Product overview

BeSocial is a unified influencer marketing platform consisting of a core influencer directory with over 238.2K creators indexed across 5 platforms (YouTube, TikTok, Instagram, X/Twitter, Twitch), paired with discovery tools, brand partnership features, creator profile management, a curated creator tools directory covering 8+ categories (video editing, photo editing, streaming, scheduling, CRM, AI tools, marketplace, monetization), and an agency directory. The AI-powered natural language search and campaign brief matching capabilities differentiate the platform from basic directory offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• BeSocial Influencer Directory A free, publicly accessible directory of social media influencers across YouTube, TikTok, Instagram, X (Twitter), and Twitch, featuring real follower counts, engagement rates, and category-based filtering with over 238.2K indexed influencers. Targeted at brands, agencies, and creators globally.
• Creator Discovery Tool Search and filter tool allowing brands to discover influencers by platform, category, audience size, and engagement rate, with AI-powered natural language search and campaign brief matching.
• Creator Tools Directory A curated directory of creator economy tools covering video editing, photo editing, streaming, scheduling, CRM, AI tools, marketplace, and monetization platforms, organized into 8+ tool categories for content creators.
• Agency Directory A directory of talent agencies and MCNs (multi-channel networks) in the creator economy, featuring agencies across Micro, Mid, and Mega tiers and various specializations for brand discovery.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• Platform Talent Inc.coreOthersBeSocial is operated by Platform Talent Inc., a company focused on building tools and infrastructure for the creator economy. Platform Talent Inc. is the parent/operating company behind BeSocial.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aspire: Influencer marketing platform offering creator discovery, marketplace, campaign management, and affiliate programs across multiple social platforms — directly comparable to BeSocial's discovery-and-matching core but with paid enterprise tooling layered on.
• Collabstr: Creator marketplace where brands can search and hire UGC creators and influencers across categories — comparable marketplace-style discovery with similar creator profile and category structure.
• Upfluence: End-to-end influencer search and campaign management platform that indexes creators across platforms and supports brand-to-creator workflows, overlapping BeSocial's discovery and AI-matching value proposition.
• Modash: Creator discovery and analytics API/platform indexing tens of millions of creators across Instagram, TikTok, YouTube, and Twitch with real audience and engagement data — a closely comparable discovery + measurement peer.
• CreatorIQ: Enterprise creator discovery and analytics platform serving large brands, with deep creator profiles and engagement data — comparable data-first positioning to BeSocial but at enterprise scale.
• Heepsy: Influencer search engine filtering creators by platform, category, location, and engagement metrics — directly comparable to BeSocial's free directory and Smart Search filter experience.
• Dovetale: Creator CRM and discovery platform — listed on BeSocial's own Tools Directory under the CRM category and overlapping the discovery, vetting, and partnership workflow BeSocial supports.
• Afluencer: Influencer-brand collaboration platform with searchable creator directory and category-based filtering — overlaps BeSocial's discovery-and-inquiry flow for smaller brands and creators.
• Influencer.co (by Creator.co): Influencer marketplace and discovery directory connecting brands with creators — listed on BeSocial's own Tools Directory and directly comparable on the discovery-and-match use case.

Broad incumbents

• HypeAuditor: Larger analytics and fraud-detection incumbent for influencer marketing across platforms; comparable on the engagement-data dimension that BeSocial markets, but with broader enterprise analytics positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/besocial
• LinkedInlinkedin.com/company/besocial
• Instagraminstagram.com/besocial
• TikToktiktok.com/@besocial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeSocial