Screen Network S.A
Screen Network S.A. operates Poland's largest Digital Out of Home (DOOH) advertising network, managing 20,000+ screens nationwide under an integrated IT system. The Warsaw-listed company sells campaign-based ad space to brands, agencies, and public-sector clients, with proprietary AI-driven dynamic creative and 3D anamorphic capabilities.
- Company typePublic
- Founded2005
- HeadquartersWarszawa, Poland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Screen Network S.A does
Screen Network S.A. is a Warsaw-headquartered, public joint-stock company (Spółka Akcyjna) that operates the largest Digital Out of Home (DOOH) advertising network in Poland, with more than 20,000 screens managed under a single integrated IT system. The network spans large-format Super Screens in premium locations (Warsaw Marriott Hotel, Plac Unii, Galeria Katowicka, Manufaktura Łódź), City Screen urban billboards, Railway station screens at major hubs such as Warszawa Centralna and Kraków Główny, City Walk pedestrian displays, and Retail Media inside shopping centers; the network also extends into fitness clubs (CityFit, 258 screens in 23 locations) and post offices (Poczta Polska, 500 screens across 100 cities). The company's product line is augmented by a Think DOOH innovation unit developing computer-vision-based audience detection, GAN/SRGAN generative video capabilities (implemented in partnership with Veturai), and trigger-based dynamic creative that responds in real time to weather, traffic, air quality, blood-supply, or social-media data inputs. Screen Network also operates a flagship 3D anamorphic capability at the Warsaw Marriott Super Screen, the only such deployment in Poland.
Commercially, Screen Network sells advertising space on a quote-based B2B model to brand advertisers, media agencies, and public-sector clients, with pricing determined by screen type, location tier, campaign duration, and creative complexity. The company employs six named direct account managers executing an enterprise field-sales motion, supplemented by an active industry-awards and trade-association presence (IAB Polska, World Out of Home Organization, MIXX Awards, Digital Signage Awards). The customer base spans consumer brands (McDonald's, Samsung, Burger King, Pepsi, LEGO, Hochland, W.KRUK, Nissan, Pudliszki), healthcare/pharma (Philips), public institutions (Policja for road safety; Narodowe Centrum Krwi for real-time blood alerts), and non-profits (Fundacja Itaka, POLIN Museum, Ashoka). The company runs approximately 5,000 campaigns annually, reaches 6-6.5 million verified people per day (6 out of 10 Polish city dwellers), and contributes over 90% of revenue within the parent Digital Network group. Three consecutive Forbes Diamonds listings (2022, 2024, 2025) and multiple Polish and European industry awards (MIXX Awards Poland and Europe, Kreatura, Złote Spinacze, PRCH Retail Awards) underscore its market-leader position.
Screen Network S.A firmographics
Firmographics- Name
- Screen Network S.A
- Legal name
- Screen Network Spółka Akcyjna
- Website
- https://screennetwork.pl
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Screen Network S.A. operates Poland's largest Digital Out of Home (DOOH) advertising network, managing 20,000+ screens nationwide under an integrated IT system. The Warsaw-listed company sells campaign-based ad space to brands, agencies, and public-sector clients, with proprietary AI-driven dynamic creative and 3D anamorphic capabilities.
- Ownership category
- akta.pro rank
Screen Network S.A industry classification
Industry- Product category
- Digital Out of Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
- akta.pro secondary industries
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)
Keywords
Where Screen Network S.A is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Screen Network S.A business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- DOOH Advertising Sales: Screen Network generates revenue by selling advertising space on its network of over 20,000 digital screens across Poland. Clients (brands, agencies, government institutions) purchase campaign slots that are displayed on screens in high-traffic urban locations, transit hubs, shopping malls, and retail venues. Pricing is based on screen location, campaign duration, audience reach metrics, and creative complexity (dynamic, triggered, or 3D content). The company provides end-to-end services from campaign planning and implementation through to reporting and measuring results.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B advertising rates based on screen network reach, location tier, and campaign specifications |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Screen Network S.A product offering
Product offeringCore offering
Screen Network S.A. operates Poland's largest Digital Out of Home (DOOH) advertising network, managing over 20,000 digital screens across the country through a single integrated IT system. The company sells advertising space on screens located in urban centers, railway stations, shopping malls, and pedestrian zones, with capabilities for dynamic and data-triggered creative, 3D anamorphic content, and AI-powered audience targeting. Revenue is generated by selling campaign slots to brands, advertising agencies, and government institutions.
Product overview
Screen Network is Poland's largest Digital Out of Home (DOOH) advertising network operating over 20,000 screens across the country. The company's unified platform comprises multiple screen product lines: Super Screen (large-format LED curtains at premium locations), City Screen (urban billboards), Railway (train station screens), City Walk (pedestrian zones), and Retail Media (shopping malls and stores). The network uses a single integrated IT system enabling real-time ad delivery and dynamic content. Core technology features include AI-powered image recognition for audience measurement, 3D anamorphic billboard capabilities, and trigger-based automation connecting to weather, traffic, and database systems. The Think DOOH innovation unit develops advanced campaigns using computer vision, GAN-based generative AI, and data integration. The company provides end-to-end services from campaign planning through implementation to reporting and results measurement.
Differentiator
Problem solved
Functional benefit
Brands
- Super Screen: Large format LED screens in premium locations such as Warsaw Marriott Hotel and major shopping centers
- City Screen
- Railway
- City Walk
- Retail Media
- Think DOOH
Products and services
- Super Screen Large-format LED curtain screens at premium locations including Warsaw Marriott Hotel, Plac Unii, Galeria Katowicka, and Manufaktura Łódź, featuring 3D anamorphic advertising capabilities and serving as flagship display locations. Sold as advertising space to enterprise brands and agencies.
- City Screen Digital billboard network along busy streets and intersections throughout Polish cities, providing urban outdoor advertising coverage for brands and agencies.
- Railway Digital screens at major railway stations including Warszawa Centralna, Warszawa Śródmieście, Kraków Główny, Katowice, and Poznań Główny, reaching commuters and travelers.
- City Walk
- Retail Media Digital screens in shopping malls (including Galeria Katowicka, Manufaktura, Elektrownia Powiśle) and retail stores, targeting shoppers with high-attention advertising in captive environments.
- Think DOOH Innovation unit within Screen Network focused on creating cutting-edge DOOH campaigns using AI, Big Data, Image Recognition, GAN-based generative AI, and advanced software development for bespoke client campaign solutions.
Quantifiable outcome
- Reaches 6 out of 10 Polish city dwellers daily
- +2 more outcomes
Companies that use Screen Network S.A
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Screen Network S.A technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature6 records
Screen Network S.A partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Fundacja Itaka (Itaka Foundation)coreScreen Network partnered with Fundacja Itaka – Centrum Poszukiwań Ludzi Zaginionych (centre for searching for missing persons) to display AI-animated 'living' posters of missing persons on over 20,000 screens across Poland. The campaign used deep fake technology (GAN/SRGAN) to animate photos of missing people, bringing them 'to life' on screens to increase public attention and aid search efforts.
- VeturaicoreTechnology partner responsible for AI/deep fake video generation. Veturai developed the GAN (Generative Adversarial Network) algorithm that animated static photos of missing persons, and the SRGAN (Super Resolution GAN) that enhanced video quality for screen display.
- CityFitcoreScreen Network partnered with CityFit, Poland's largest 24/7 fitness chain, adding 258 indoor screens across 23 locations nationwide. This partnership enhanced Screen Network's indoor media offering with high-attention advertising placements targeting gym-goers.
- Poczta Polska (Polish Post)coreScreen Network created an advertising network in Polish Post (Poczta Polska) locations, deploying 500 screens across 100 cities. This partnership extends Screen Network's reach into post office environments, targeting customers waiting in queues.
- Muzeum Historii Żydów Polskich POLINminorScreen Network supported the Museum of the History of Polish Jews POLIN's 'Żonkile' campaign to commemorate the Warsaw Ghetto Uprising, displaying ambassador images and memory messages on screens across Warsaw.
- Narodowe Centrum Krwi (National Blood Centre)minorScreen Network partnered with the National Blood Centre to broadcast blood donation alerts and real-time blood type shortage information on over 20,000 screens nationwide. The dynamic content updated in real time based on NCK database data.
- The World Out of Home Organization (WOO)coreScreen Network is a member of WOO, the only global Out of Home association (formerly FEPE International, founded 1959) that promotes and improves the OOH industry worldwide. Screen Network participated in the #OurSecondChance international campaign organized by WOO.
- IAB PolskaminorScreen Network joined IAB Polska (Internet Advertising Bureau Poland) as a DOOH expert member, contributing to the development and education of the digital advertising market in Poland.
- Digital Network (Grupa Digital Network)coreScreen Network is a subsidiary of Digital Network, the parent company group. Screen Network generates over 90% of the group's total sales. Digital Network operates as the holding/parent entity.
- 4FUN.TVminorJoint campaign with 4FUN.TV for Independence Day 2021, displaying the Polish National Anthem in karaoke format on DOOH screens across Poland.
- AshokaminorPartnership with international social innovation organization Ashoka for the #kobietyzmieniajaswiat (WomenChangingTheWorld) campaign on International Women's Day, promoting Polish women innovators on DOOH screens.
- Gazeta.pl / Sport.plminorMedia partnership to track Robert Lewandowski's record-breaking goal tally on large-format LED screens in central Warsaw during Bundesliga matches.
- Totalizator SportowyminorPartnership with Totalizator Sportowy (Polish betting company) to live-stream the 'Wielka Warszawska' horse race on DOOH screens in central Warsaw.
- FCB Bridge2Fun / Onet.plminorJoint initiative to create the 'Good News' news service, displaying positive news content on Screen Network LED screens during the COVID-19 pandemic.
- naTemat.plminorJoint initiative to launch #ClimateClock in Warsaw city centre, displaying countdown to climate change deadline and information about climate disasters on large-format screens.
- Fundacja LegiiminorScreen Network participated in Fundacja Legii's 'Wszyscy do Wioseł' (All to Oars) charity rowing event supporting Fundacja Dajemy Dzieciom Siłę and the 116 111 helpline for children and youth.
- J.W. ConstructionminorPartnership with J.W. Construction developer to deploy new advertising screens in Warsaw and Szczecin.
- Orientarium ZOO ŁódźminorPartnership to install advertising screens in the Orientarium ZOO Łódź, blending advertising with nature-themed entertainment venues.
Scale indicators10 records
Recent moves13 records
Expansion highlights6 records
Screen Network S.A competitors and assessment
Company assessmentEmerging players
- VIOOH: Programmatic DOOH supply-side platform jointly founded by JCDecaux and Ströer that enables automated buying of digital out-of-home inventory. Comparable as a technology layer that monetises DOOH screen networks at higher utilization.
- Place Exchange: Programmatic supply-side platform for DOOH inventory that connects screen networks with digital ad buyers. Comparable as a programmatic enabler competing for a share of digital out-of-home ad budgets.
- Vistar Media: Programmatic DOOH ad-serving and analytics platform partnering with screen networks globally to enable audience-based targeting. Comparable as the technology infrastructure that supports advanced targeting campaigns like those Screen Network sells.
Others
- Broadsign: DOOH content management and ad-serving software provider powering digital signage networks globally. Comparable as an ecosystem enabler whose CMS/back-office tools run many competing DOOH networks.
Direct peers
- Clear Channel Outdoor: One of the largest global outdoor advertising companies with significant DOOH operations and a presence in European markets. Comparable as a multi-country DOOH screen network operator serving enterprise advertisers and agencies.
- Outfront Media: Major US-based outdoor advertising company with a growing portfolio of digital billboards and transit DOOH screens. Comparable as a publicly-listed DOOH/transit operator serving enterprise advertisers.
- Lamar Advertising: One of the largest outdoor advertising operators in North America, operating digital and static billboards across the US. Comparable DOOH-network business model selling screen inventory to national brands.
- JCDecaux: World's largest out-of-home advertising company, operating DOOH screens across more than 80 countries including Poland. Directly comparable as a DOOH network operator selling screen advertising space to brands and agencies at scale.
- Ströer Polska: Polish subsidiary of Ströer operating DOOH and out-of-home advertising screens in Poland. Direct head-to-head domestic competitor to Screen Network for premium Polish DOOH inventory and agency clients.
- Ströer: Germany-headquartered European DOOH and out-of-home advertising leader operating digital screens across Germany and other European markets. Screen Network's sales director previously worked at Ströer Polska, reflecting the direct competition for premium Polish DOOH inventory.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Screen Network S.A social profiles
Digital presenceScreen Network S.A financial estimates
Financial estimateRevenue estimate
Valuation estimate
Screen Network S.A leadership team
Management profileNumber of profiles
Profiles3 records
Screen Network S.A funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Screen Network S.A M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Screen Network S.A
What does Screen Network S.A do?
Screen Network S.A. operates Poland's largest Digital Out of Home (DOOH) advertising network, managing over 20,000 digital screens across the country through a single integrated IT system. The company sells advertising space on screens located in urban centers, railway stations, shopping malls, and pedestrian zones, with capabilities for dynamic and data-triggered creative, 3D anamorphic content, and AI-powered audience targeting. Revenue is generated by selling campaign slots to brands, advertising agencies, and government institutions.
Is Screen Network S.A a public or private company?
Screen Network S.A is a public company. It is classified as public and is currently operating.
When was Screen Network S.A founded?
Screen Network S.A was founded in 2005. It employs 11 to 50 people.
Where is Screen Network S.A based?
Screen Network S.A is headquartered in Warszawa, Poland, in the Europe region.
How does Screen Network S.A make money?
One revenue line is on record: DOOH Advertising Sales.
Who are Screen Network S.A's main competitors?
Emerging players on record are VIOOH, Place Exchange and Vistar Media. Broadsign is listed as an others. Direct peers are Clear Channel Outdoor, Outfront Media, Lamar Advertising, JCDecaux, Ströer Polska and Ströer.
Does Screen Network S.A have an API?
No public API is recorded for Screen Network S.A.
What industry is Screen Network S.A in?
Screen Network S.A's product category is Digital Out of Home Advertising. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks. Its NAICS code is 54185 and its SIC code is 7310.