Frick

What Frick does

Frick GmbH is a privately held, family-owned German Handwerk (crafts/trades) company headquartered in Gerstetten, Baden-Württemberg, that delivers integrated bathroom renovation, heating modernization, and living-space renovation services to residential homeowners in the Ostalb region. It coordinates multiple building trades—plumbing, heating, electrical, tiling, carpentry, and painting—under a single-source project model, supported by a certified showroom in Gerstetten recognized by Dornbracht as one of Germany's BESTE BADSTUDIOS 2026.

The company's service offering is anchored in three core revenue streams: complete and partial bathroom renovation (full baths, showers, bathtubs, washlets, barrier-free and wellness upgrades), heating system modernization (heat pumps from Solvis, Vaillant, and iDM; solar thermal; photovoltaic; battery storage via E3/DC; hybrid systems; fuel cells), and living-space renovation (walls, paint, tiles, natural stone, lighting, electrical, carpentry, roof and facade). It operates a fourth recurring revenue line through maintenance, repair, and a 24/7 emergency service for installed systems, including remote diagnostics for heating equipment. Product procurement and installation are executed through a broad supplier ecosystem of recognized manufacturers (Dornbracht, TOTO, Solvis, Vaillant, iDM, E3/DC, Laufen, Bette, Artweger, JUNG, BEMM, AXOR).

Commercially, Frick runs a sales-led, field-service go-to-market: customers enter via showroom visits, the frick.eu website, or online inquiry forms, then progress through on-site consultation, design planning, and project execution. Pricing is project-based and quote-driven with no published list, and customer testimonials are surfaced via a Trustindex widget. The business is led by managing directors Rainer, Martina, and Christian Frick, is affiliated with the bad & heizung concept AG network, and operates from Wallbacher Straße 12, 89547 Gerstetten. The company maintains active digital marketing (Facebook, Instagram, YouTube, Google Analytics) alongside traditional showroom-led demand generation, serving a strictly regional Ostalb customer base.

Name

Frick

Legal name

Frick GmbH

Website

https://frick.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Frick GmbH is a family-owned German Handwerk company in Gerstetten, Baden-Württemberg, delivering integrated bathroom renovation, heating modernization, and living-space renovation services to residential homeowners across the Ostalb region through a single-source multi-trade coordination model.

Ownership category

akta.pro rank

Product category

Home Renovation Services

akta.pro primary industry

Construction Management & General Contracting (EPCM, Scheduling, QA/QC, HSE) (EUAMAFAJ)

Keywords

• Bathroom renovation services
• Heating modernization
• Residential plumbing services
• Heat pump installation
• Living space renovation

Headquarters

HQ city

Gerstetten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bathroom Renovation Projects: Frick generates revenue through project-based contracts for complete and partial bathroom renovations, including design, product supply, and installation. Customers pay for the full scope of work spanning consultation, planning, materials, and execution.
2. Heating System Modernization Projects: Revenue is earned from heating system replacement and modernization projects, including analysis, energy consulting, custom energy concept development, and installation of new heating equipment such as heat pumps, gas condensing boilers, and solar thermal systems.
3. Living Space Renovation Projects: Income is derived from interior renovation projects covering wall and color design, tile and natural stone work, lighting and electrical upgrades, and carpentry. Services are coordinated across multiple trades and delivered from a single source.
4. Customer Service and Maintenance: After project completion, ongoing revenue is generated through repair, maintenance, and servicing of installed heating and sanitary systems. The company operates a 24/7 emergency service line and provides remote diagnostics for installed systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Frick GmbH is a regional German crafts (Handwerk) company that provides full-scope bathroom renovation, heating system modernization, and living space renovation services for residential customers. The company coordinates multiple building trades — plumbing, heating, electrical, tiling, carpentry, and painting — from initial consultation and design through to installation and after-sales maintenance, backed by a dedicated showroom in Gerstetten.

Product overview

Frick is a traditional German crafts company specializing in bathroom renovation, heating modernization, and living space renovation services for residential customers in Gerstetten. The company operates as a service-based business rather than a software product company, offering physical installation and renovation services. The product portfolio includes bathroom renovation (complete baths, showers, bathtubs, fixtures, wellness), heating systems (heat pumps from Solvis, Vaillant, and iDM, solar thermal, photovoltaic, hybrid systems), and living space renovation (walls, paint, tiles, lighting). Frick works with partner brands including Artweger, AXOR, Bette, Dornbracht, Laufen, TOTO Washlets, Solvis, Vaillant, iDM, E3/DC, JUNG, and BEMM. The company coordinates all trades including plumbing, heating, electrical, tiling, carpentry, and painting from a single source.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathroom Renovation Services Complete bathroom renovation for residential homeowners, including planning, design, and installation of complete baths, showers, bathtubs, washbasins, fixtures, bathroom furniture, toilets, accessories, mirrors, and lighting. Covers full and partial renovations, barrier-free upgrades, guest bathrooms, and shower modernizations.
• Heating Modernization Services End-to-end heating system replacement and modernization for homeowners, including energy analysis, custom energy concept development, and installation of heat pumps (Solvis, Vaillant, iDM), gas condensing boilers, oil condensing boilers, hybrid heating systems, solar thermal, photovoltaic, and heating controls.
• Living Space Renovation Services Interior renovation services covering wall and color design, tile and natural stone work, lighting and electrical upgrades (including JUNG switch programs), carpentry, furniture, parquet, facade insulation, and roof work — coordinated across multiple trades from a single provider.
• Customer Service and Maintenance After-sales repair, maintenance, troubleshooting, water testing, heating checks, gas inspections, and a 24/7 emergency service hotline for installed heating and sanitary systems, including remote diagnostics capability.
• Barrier-Free Bathroom Solutions Accessible bathroom renovation including barrier-free planning, level-access showers, barrier-free fittings, low-entry bathtubs, and comfort lift seats for elderly or mobility-impaired homeowners.
• Washlet / Dusch-WC Installation Supply and installation of TOTO Washlet shower-toilet products (RW, SW, RX EWATER+, SX EWATER+, NEOREST models) with same-day retrofit service available for existing bathrooms.
• Wellness Installations Installation of wellness products in the home including whirlpools, steam baths (Artweger Body + Soul), saunas, and swimming pools as part of bathroom and living space projects.
• Photovoltaic and Energy Storage Installation Design and installation of solar PV systems, battery storage (E3/DC home power stations, S10 Xplus/Xflex), EV wallboxes, and hybrid heating configurations to reduce energy costs and increase energy independence for homeowners.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• DornbrachtcoreGTM or Marketing PartnerFrick is recognized as one of Dornbracht's BESTE BADSTUDIOS, a label Dornbracht awards to independent bathroom studios that meet high standards in exhibition design, craftsmanship, and advisory expertise. This recognition serves as a marketing endorsement that validates Frick's quality to prospective customers.
• SolviscoreTechnology or IntegrationSolvis develops hybrid heating systems with integrated hot-water technology and renewable energy solutions using modular construction. Frick installs Solvis products including the SolvisLea Pro heat pump, SolvisLino pellet heating system, SolvisMax and SolvisBen boilers, and associated controls (SolvisControl, SolvisPortal).
• TOTOcoreTechnology or IntegrationTOTO is a Japanese manufacturer of washlet/dusch-WC products known for hygiene, comfort, and design. Frick installs and retrofits TOTO WASHLET products including models RW, SW, RX EWATER+, SX EWATER+, and the NEOREST. Frick offers a same-day washlet retrofit service.
• VaillantcoreTechnology or IntegrationVaillant is a global heating technology company offering heat pumps, oil condensing boilers, and gas condensing units. Frick installs Vaillant products including the aroTHERM heat pump, ecoVIT exclusive oil condensing boiler, and ecoTEC plus gas condensing appliances.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Others

• GC-Gruppe: Germany's largest heating, plumbing, and air-conditioning wholesale group with over 125,000 trade customers. Comparable as the upstream supplier/distribution channel that serves Frick and similar Handwerk businesses, and as a consolidator in the German HVAC value chain.

Broad incumbents

• Viessmann: Leading German manufacturer of heating, industrial and refrigeration systems including heat pumps. Comparable as a major supplier and competitor in the heating modernization space where Frick generates significant revenue, and at scale also runs direct installer/sales channels.
• Bauhaus: Major European home improvement and DIY retail chain with extensive bathroom and heating departments plus installation services. Comparable as a much larger competitor also addressing German homeowners' renovation demand, though via a retail/installation hybrid rather than specialist Handwerk model.
• Geberit: European market leader in sanitary technology (installation systems, piping, bathroom ceramics). Comparable as a dominant supplier in the German bathroom renovation market and increasingly offers complete bathroom system solutions that intersect with Frick's core offering.
• Hansgrohe: Premium German manufacturer of showers, faucets, and bathroom fixtures. Comparable as a premium-brand supplier whose products are commonly installed in high-end bathroom renovations, the same segment Frick serves via its Dornbracht/AXOR/Laufen/Bette showroom.
• Duravit: German manufacturer of designer bathroom ceramics, furniture, and wellness products. Comparable as a premium bathroom brand whose products feature in the type of complete-bathroom renovation projects Frick delivers to its Ostalb residential customers.
• Vaillant: Global heating technology manufacturer whose products (aroTHERM heat pump, ecoTEC plus) Frick installs. Comparable as a heating-systems incumbent that increasingly sells direct to end customers, partially overlapping with Frick's heating modernization value proposition.
• bad & heizung concept AG: Parent/affiliated network of independent German bathroom and heating specialist studios. Most directly comparable organizationally because Frick operates under its brand network, sharing similar showroom-based, multi-trade residential renovation economics.

Emerging players

• Aroundhome: German home services comparison platform that mediates leads for bathroom renovation, heating, and solar projects. Comparable to Frick in addressing the same homeowner demand for integrated bathroom/heating renovations via a digital lead-generation channel.
• MyHammer: German online marketplace connecting homeowners with tradespeople and contractors across renovation, bathroom, and heating categories. Comparable because it competes for the same German residential renovation customer demand Frick targets, albeit via a marketplace rather than direct delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FrickBadHeizung
• Instagraminstagram.com/frick_bad_heizung
• LinkedInlinkedin.com/company/frick-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frick