Würth-Hochenburger

What Würth-Hochenburger does

Würth Hochenburger GmbH is a privately held Austrian building materials and home improvement retailer founded in 1922 in Innsbruck. The company operates a three-division platform: Baustoffe (25 building materials branches serving trade and commercial customers), Baumärkte (8 DIY/home improvement stores in western Austria for private consumers), and Gartencenter (garden centers with showcase gardens, irrigation, machinery, and grills). It also operates a Swiss branch in Otelfingen (Canton Zurich) and a German storefront (fritz-baustoffe.de), giving it a DACH-region footprint. The business model is transaction-based retail of construction materials, tools, and home improvement supplies sold both through physical locations with in-store expert consultation (Fachberatung) and value-added services (3D bathroom planning, wood cutting, paint mixing, loan transporters) and via the WH-Gewerbeportal B2B portal, which provides individualized pricing, delivery tracking, and an online product catalog for trade customers.

Revenue mechanics combine one-time retail transactions across the consumer channel with multi-year individual pricing contracts on the B2B portal for commercial buyers. The supplier ecosystem spans 40+ brand partnerships (Wienerberger, Saint-Gobain, Knauf, Sika, Velux, Hörmann, Internorm, and others) and is complemented by the proprietary WH-Eigenmarken private label. Logistics is operated in-house via Logistik & Fuhrpark with own fleet to deliver to construction sites. Customer segments span enterprises (construction companies, tradespeople, landscape gardeners, garden masters) and SMB/individual buyers (private consumers, DIY enthusiasts), with the trade/commercial segment identified as primary. Distribution covers 7 Austrian federal states plus Switzerland and Germany.

Core technology is a conventional retail platform combining physical stores with a B2B e-commerce portal and online product catalog; no API, SDK, or AI capabilities are documented. The company maintains social presence on LinkedIn, Facebook, YouTube, and Instagram, an active careers portal, and publishes the WH-Bauprofil trade publication. Headcount exceeds 800 employees as stated by the company, materially above the metadata's 11–50 firmographic estimate, supporting a meaningful operating scale.

Name

Würth-Hochenburger

Legal name

Würth Hochenburger GmbH

Website

https://wuerth-hochenburger.at

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Würth Hochenburger GmbH is a private Austrian building materials and home improvement retailer founded in 1922, operating 25 Baustoffmärkte, 8 Baumärkte, and garden centers across Austria, plus branches in Switzerland and Germany, serving trade customers, construction firms, and private consumers.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Building Material and Supplies Dealers (4441), Home Centers (444110), Hardware Retailers (44414), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro industry

PRIMARYCRAIADAA

General Home Improvement & Hardware Stores

Consumer Products & Retail/Home & Furniture Retail/Home Improvement & Hardware Retail

SECONDARYCRAFAHAB

Construction Materials & Building Supplies Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

SECONDARYCRAIADAN

Workplace/Jobsite Supplies Retail (Site Consumables, Tarps, Ropes, Chains)

Consumer Products & Retail/Home & Furniture Retail/Home Improvement & Hardware Retail

Keywords

• Building materials retail
• Home improvement retail
• Construction supplies
• Garden center retail
• B2B trade portal

Headquarters

HQ city

Innsbruck

HQ country

Austria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Building Materials Retail - Trade Customers: Sale of construction materials, building supplies, and professional tools to trade customers including construction companies, craftspeople, and building professionals through 25 building material stores across Austria
2. Home Improvement Retail - Consumer Customers: Sale of home improvement products, building materials, and gardening supplies to private consumers through 8 home improvement stores in western Austria
3. Garden Centers: Specialized garden center operations offering plants, garden equipment, and landscaping materials to private garden owners and landscape gardeners

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Würth-Hochenburger sells construction and building materials, DIY/home improvement products, and garden center supplies through 25 building material stores, 8 DIY stores, and garden center locations across Austria, supplemented by a B2B e-commerce portal that serves trade and commercial customers with individual pricing and a comprehensive online product catalog. The retail offering is paired with manufacturer-independent specialist consultation across eight construction domains, value-added in-store services (3D bathroom planning, wood cutting, color mixing, loan transporters), and an in-house logistics fleet for delivery to construction sites.

Product overview

Würth Hochenburger operates a multi-channel building materials and home improvement retail platform in Austria, consisting of three core divisions: Baustoffe (building materials for trade customers), Baumärkte (DIY stores for private customers), and Gartencenter (garden centers). The company operates 25 building material branches and 8 DIY stores across Austria. The offering includes the WH-Gewerbeportal B2B digital platform with online product catalog and individual pricing, complemented by in-store services such as 3D bathroom planning, wood cutting, color mixing, and loan transporters. WH-Eigenmarken (private label products) supplement the supplier brand range. Founded in 1922 in Innsbruck, the company employs over 800 people and serves both commercial and private customers across western Austria.

Differentiator

Problem solved

Functional benefit

Brands

• WH-Eigenmarken: Private label / own-brand product lines sold under the WH brand in building materials.

Products and services

• Baustoffe (Building Materials) Building materials and construction supplies covering eight specialist areas (high-rise construction, civil engineering and road construction, dry construction, roof and wood construction, tiles, garden and landscaping, windows/doors/gates, and natural building materials). Sold to trade customers, specialist craftsmen, construction companies, and industry through 25 building material stores across Austria.
• Baumärkte (DIY Stores / Home Improvement) Home improvement and DIY retail stores in western Austria (Tirol, Salzburg) serving private customers, DIY enthusiasts, and private builders. Offers departments for wood, bathroom and sanitary, paints and lacquers, electrical and lighting, machines and tools, floor tiles, windows/doors/gates, and garden center products.
• Gartencenter (Garden Centers) Garden center retail offering for private garden owners, landscape gardeners, and garden masters. Covers garden care and plant cultivation, garden irrigation, garden machines, garden tools and work clothing, and grills and grill accessories, complemented by Ideengarten showcase gardens and garden consulting services.
• WH-Eigenmarken (Private Label Products) Proprietary WH-branded private label building material products sold within the building materials range, offering quality-controlled alternatives to manufacturer brands in construction and home improvement categories.
• 3D-Badplanung (3D Bathroom Planning) 3D bathroom design planning service offered at WH-Baumärkte locations, enabling private customers to visualize bathroom layouts before purchase.
• Holzzuschnitt (Wood Cutting Service) Custom wood cutting service at Baumärkte locations, providing precise cuts to customer specifications for DIY and renovation projects.
• Farbmisch-Service (Color Mixing Service) Professional custom color mixing service for paints and lacquers to customer-specified colors, available at Baumärkte locations.
• Logistik & Fuhrpark (Logistics and Delivery Service) In-house logistics and delivery fleet service providing reliable transport of construction materials to building sites and businesses across the Würth Hochenburger branch network.
• Leihtransporter (Loan Transporters) Vehicle loan service for private customers to transport purchased materials home, available at Baumärkte locations.
• WH-Vorteilskarte (Advantage Card) Customer loyalty card program for private customers offering exclusive benefits and discounts at WH-Baumärkte locations.
• Online-Produktkatalog (Online Product Catalog) Comprehensive online product catalog accessible via the B2B portal, organized by the freeClass classification system and supplier listings, providing detailed product information, specifications, and availability for trade customers.

Quantifiable outcome

• Serving customers across 7 Austrian federal states through 33 retail locations
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

47 partnerships are on record, tiered core and minor.

• Internorm Fenster & TürencoreGTM or Marketing Partner · 24 June 2026Window and door manufacturer running a joint summer promotional campaign (Internorm Sommeraktion 2026) with Würth Hochenburger offering 5% discount on windows and doors until August 8, 2026
• Del ConcaminorOthersTile and ceramic manufacturer whose products are sold through Würth Hochenburger building material stores
• PCI Augsburg GmbHminorOthersConstruction chemical products supplier available through Würth Hochenburger catalog and stores
• HörmannminorOthersDoor and gate manufacturer whose products are featured in Würth Hochenburger building material assortment
• Rigips Saint GobainminorOthersDrywall and construction material supplier (Saint-Gobain Rigips) for drywall construction and interior finishing
• AustrothermminorOthersAustrian insulation material manufacturer (Dämmstoffe) whose products are part of the building material assortment
• KANN GmbHminorOthersPaving and garden material supplier whose products are sold through Würth Hochenburger
• TIBA Austria GmbHminorOthersConcrete products manufacturer (TIBA Beton) whose products are part of the building material range
• Knauf GmbHminorOthersInternational construction material manufacturer (Knauf) for drywall, insulation, and building materials
• Baumit GmbHminorOthersFacade, insulation, and finishing material supplier available through Würth Hochenburger
• Domoferm GmbH & Co KGminorOthersDoor and gate manufacturer whose products are featured in the building material assortment
• ISOVER Saint GobainminorOthersInsulation material specialist (ISOVER Saint-Gobain) providing thermal and acoustic insulation products
• Knauf Insulation GmbHminorOthersInsulation material supplier (Knauf Insulation) for building insulation applications
• Leitl Werke GmbH (Bauhütte-Leitl)minorOthersBrick and concrete manufacturer (Leitl Ziegel & Beton) whose products are part of the masonry assortment
• MEA Bausysteme GesmbHminorOthersBuilding systems manufacturer (MEA) providing basement window wells and drainage solutions
• PROTEKTOR International GmbHminorOthersConstruction profile and finishing product supplier (PROTEKTOR) available through Würth Hochenburger
• RÖFIX AGminorOthersAustrian construction material manufacturer (Röfix) for facade systems and renovation products
• ARDEX Baustoff GmbHminorOthersConstruction chemical specialist (ARDEX) for tile adhesives, sealants, and floor leveling products
• BMI Austria GmbHminorOthersRoofing material supplier (BMI Villas) for flat roofs and roof tiles
• Günther ToreminorOthersGate and door manufacturer (Günther Tore) whose products are part of the gate assortment
• HauratonminorOthersDrainage and civil engineering products supplier (Hauraton) for road construction and drainage systems
• Ostendorf KunststoffeminorOthersPlastic pipe systems manufacturer (Ostendorf) for sewage and drainage applications
• PIPELIFE Austria GmbH & Co KGminorOthersPlastic pipe systems manufacturer (Pipelife) for plumbing, irrigation, and drainage solutions
• Wienerberger Österreich GmbHminorOthersBrick and roof tile manufacturer (Wienerberger) whose products are featured in the masonry assortment
• Blanke Systems GmbH & Co KGminorOthersTile installation systems manufacturer (Blanke Systems) whose products support tile work
• James Hardie Austria GmbHminorOthersFiber cement board manufacturer (James Hardie/Fermacell) for facade and interior construction
• NATURinFORM GmbHminorOthersNatural wood composite materials manufacturer (NATUR in FORM) for garden and outdoor applications
• Schiedel GmbHminorOthersChimney and heating systems manufacturer (Schiedel) for chimneys and stoves
• Sika Österreich GmbHminorOthersConstruction chemical specialist (Sika) for sealants, adhesives, and waterproofing products
• Sonae AraucominorOthersWood-based panel manufacturer (Sonae Arauco) for engineered wood and MDF products
• Steinbacher Dämmstoff GmbHminorOthersAustrian insulation material manufacturer (Steinbacher Dämmstoffe) for building insulation
• Xella Porenbeton Österreich GmbH (Ytong)minorOthersAAC (autoclaved aerated concrete) block manufacturer (Xella/Ytong) for masonry construction
• Mall UmweltsystememinorOthersEnvironmental systems manufacturer (Mall) for rainwater management and sustainable construction
• Hain-System-Bauteile GmbH & Co KGminorOthersConstruction component manufacturer (Hain System) whose products are part of the building material assortment
• Ebenseer GmbHminorOthersConcrete paving and garden material manufacturer (Ebenseer) for paving stones, garden plates, and landscaping products available through Würth Hochenburger
• Rockwool Handelsgesellschaft m.b.H.minorOthersStone wool insulation manufacturer (Rockwool) for thermal, acoustic, and fire protection insulation products available through Würth Hochenburger
• Senftenbacher Ziegelwerk Flotzinger GmbHminorOthersBrick manufacturer (Senftenbacher) for brick masonry, flat roof tiles, and solar shading systems (RAFFSTORE roller shutter boxes) available through Würth Hochenburger
• P&T Technische Mörtel GmbH & Co. KGminorOthersTechnical mortar specialist (P&T Technische Mörtel) for specialized construction applications
• Avenarius-Agro GmbHminorOthersConstruction chemical and industrial coatings manufacturer (Avenarius-Agro) for waterproofing, joint sealing, injection technology, rust protection, and floor coatings available through Würth Hochenburger B2B portal
• VeluxminorOthersRoof window manufacturer (Velux) whose products are available through Würth Hochenburger building material stores
• Etex Building Performance GmbHminorOthersBuilding performance specialist (Etex) for drywall systems and construction materials
• ACO GmbHminorOthersDrainage and building drainage systems manufacturer (ACO) for surface drainage and channel systems
• Wavin GmbHminorOthersPlastic pipe systems manufacturer (Wavin) for drinking water, sewage, and drainage applications
• TEC7minorOthersConstruction chemical products supplier (TEC7) for sealants and adhesives
• Swisspor Österreich GmbH & Co KGminorOthersInsulation material manufacturer (Swisspor) for building thermal insulation products
• Sopro Bauchemie GmbHminorOthersTile adhesive and construction chemical manufacturer (Sopro) for tile installation and floor systems
• SynthesaGruppeminorOthersConstruction chemical group (SynthesaGruppe) for paints, coatings, and construction chemicals

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Fritz Baumärkte (fritz-baustoffe.de): German building-materials retailer already linked to Würth-Hochenburger via shared brand/affiliation; relevant as a regional peer providing geographic benchmarking for the company's German expansion thesis.

Broad incumbents

• Saint-Gobain Distribution (e.g., Raab Karcher): European building-materials distribution arm of Saint-Gobain serving trade customers with structural materials, drywall, insulation, and ceramics — overlapping strongly with Würth-Hochenburger's Baustoffe assortment.
• Bauhaus (Austria): Pan-European DIY and home-improvement big-box chain with Austrian stores; competes head-on in Baumärkt / DIY categories with broader assortment and stronger purchasing scale.
• Hornbach Baumarkt: European DIY/home-improvement retailer with Austrian locations; competes in the Baumarkt format with very large-format stores and a strong pro/trade offering that overlaps with Würth-Hochenburger's value proposition.
• BayWa Bau & Garten: German-headquartered group with a Bau & Garten retail division combining building materials, DIY stores, and garden centers — directly comparable in three-segment format to Würth-Hochenburger's Baustoffe/Baumärkte/Gartencenter model.
• Hagebau: German-headquartered cooperative of independent building-materials and DIY retailers with Austrian presence; relevant as a multi-format (trade + DIY) peer with a comparable cooperative buying model.
• OBI (Austria): European DIY/home-improvement chain with Austrian stores; competes in Baumarkt categories for DIY consumers and light-trade customers.

Direct peers

• Quester Baustoffhandel: Austrian building materials dealer operating multiple Baustoffmärkte across Austria with a similar trade-customer focus, product assortment, and regional density; the closest like-for-like competitor to Würth-Hochenburger's Baustoffe business.
• RWA / Lagerhaus Baustoffhandel: Austrian cooperative building-materials and DIY retailer (RWA/Lagerhaus) with multi-state store presence serving both farmers, tradespeople, and DIY consumers — directly comparable in geographic footprint and dual B2B/B2C model.

Peers

• Travis Perkins (UK):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Würth-Hochenburger