HORNBACH Baumarkt GmbH

What HORNBACH Baumarkt GmbH does

HORNBACH Baumarkt GmbH is the Austrian operating subsidiary of the HORNBACH Group, a DACH-region DIY and home improvement retailer. The company operates a hybrid physical retail and e-commerce platform anchored at hornbach.at, with multiple Baumarkt stores in Austria (including a documented location in Brunn am Gebirge) and a full online shop offering home delivery, reserve-and-pickup, and ProfiService for trade customers. The assortment spans 19 major product categories including building materials, bathroom and sanitary, wood/windows/doors, flooring and tiles, hardware, paints and wallpapers, garden, heating/climate/ventilation, interior decoration, kitchens, lighting/electrical, machines/tools, pet supplies, renewable energy, and smart home systems.

The company's core technology is a custom e-commerce platform with embedded configurators for made-to-measure products (shutters, doors, windows, wardrobes, insect screens), Google Maps integration for store locator services, and mobile apps distributed across iOS, Android, and Huawei AppGallery. A natural language AI chatbot (Macher Assistent) supports conversational DIY project consultation. The technology stack is operational rather than foundational; the company leverages third-party logistics partners (Post, DPD, Dachser, GLS, Raben, Gebrüder Weiss) for delivery and uses established Austrian E-Commerce Gütezeichen, Trustmark Austria, and E-Commerce Europe Trustmark certifications for trust signaling.

HORNBACH's revenue model is anchored in unit-priced product sales with volume discounts on bulk purchases (e.g., tiered pricing on construction materials). Additional revenue streams include value-added services such as Montageservice (installation), Holzzuschnitt (wood cutting), Farbmischservice (color mixing), Mietservice (equipment rental), and Anhänger- und Transportervermietung (trailer and van rental). Customer segments are segmented into two primary groups: DIY consumers and homeowners (the primary segment) and professional tradespeople served via ProfiService. Pricing is publicly disclosed with VAT-inclusive pricing across both online and in-store channels.

Name

HORNBACH Baumarkt GmbH

Legal name

HORNBACH Baumarkt GmbH

Website

https://hornbach.at

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

HORNBACH Baumarkt GmbH is the Austrian DIY and home improvement retail subsidiary of the HORNBACH Group, operating physical Baumarkt stores and the hornbach.at e-commerce platform across 19 product categories, serving DIY consumers and professional tradespeople via ProfiService.

Ownership category

akta.pro rank

Product category

DIY Home Improvement Retail

NAICS

Building Material and Supplies Dealers (4441), Other Building Material Dealers (44418)

akta.pro primary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

akta.pro secondary industries

Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ), Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• DIY home improvement
• Building materials retail
• Garden center products
• Hardware store chain
• Home renovation supplies

Headquarters

HQ city

Brunn am Gebirge

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

HORNBACH Baumarkt GmbH operates a DIY and home improvement retail business combining physical Baumarkt stores and an e-commerce platform (hornbach.at) across the DACH region. The company sells building materials, tools, garden products, bathroom and kitchen fixtures, paints, flooring, hardware, smart home systems, and renewable energy products across 19 major product categories. It also offers project planning consultation, custom cutting and color mixing, professional installation, equipment rental, an AI chatbot (Macher Assistent), and a dedicated ProfiService for trade professionals.

Product overview

HORNBACH Baumarkt GmbH operates a comprehensive DIY and home improvement retail platform combining physical store locations with an e-commerce presence across Austria and Germany. The core offering consists of 19 major product categories spanning building materials, bathroom and sanitary products, wood/windows/doors, flooring and tiles, hardware, paints and wallpapers, garden, heating/climate/ventilation, interior decoration, kitchens, lighting/electrical, machines/tools/workshop, pet supplies, renewable energy, and smart home systems. The product portfolio includes made-to-measure items via configurators. HORNBACH differentiates through value-added services including project consultation, color mixing, wood cutting, mounting/installation services, professional (ProfiService) offerings, and an AI-powered chatbot (Macher Assistent) for customer support. The company also offers a mobile app, rental services for equipment and vehicles, and maintains a dedicated fan shop and seasonal Christmas offerings.

Differentiator

Problem solved

Functional benefit

Brands

• HORNBACH Badkonzepte: HORNBACH Bathroom concepts and planning services
• HORNBACH Wohntrends
• HORNBACH Fanshop
• SMART HOME by hornbach
• HORNBACH Projektberatung
• ProfiService
• Macher Assistent

Products and services

• Bad & Sanitär (Bathroom & Sanitary) Comprehensive bathroom and sanitary assortment including HORNBACH Badkonzepte bathroom concepts, fixtures, fittings, hot water appliances, ceramics, bathroom furniture, showers, bathtubs, and sanitary installation accessories for homeowners undertaking bathroom renovation projects.
• Baustoffe (Building Materials) Building materials covering dry construction, insulation, facades, raw construction, drainage, roofing, and building waterproofing for construction and renovation projects.
• Holz, Fenster & Türen (Wood, Windows & Doors) Wood, windows and doors assortment including construction lumber, windows, furniture construction panels, interior doors and frames, stairs and railings, insect screens, garage doors, and entrance doors.
• Bodenbeläge & Fliesen (Flooring & Tiles) Flooring and tiles assortment including ceramic tiles, laminate, parquet, vinyl, design floors, cork, carpet, PVC, stone carpet, and related accessories.
• Eisenwaren (Hardware) Hardware category including screws, nuts, anchors, nails, safes, mailboxes, cleaning equipment, wire, ropes, chains, profiles, wood connectors, padlocks, house numbers, fence construction, and security technology.
• Farben, Tapeten & Wandverkleidungen (Paints, Wallpapers & Wall Coverings) Paints, wallpapers, wall coverings, adhesives, fillers, painting and wallpapering accessories, and wall/ceiling paneling.
• Garten (Garden) Garden assortment including garden storage, fences, landscaping materials, garden machines and tools, irrigation, grills, garden furniture, sun protection, pools, plants, seeds, soil, plant care, garden play equipment, and pond equipment.
• Heizen, Klima & Lüftung (Heating, Climate & Ventilation) Heating, climate and ventilation products including air conditioners, fans, stoves, firewood, pellets, chimney systems, radiators, heat pumps, floor heating, dehumidifiers, and ventilation systems.
• Küche (Kitchen) Kitchen assortment including HORNBACH kitchen concepts, kitchen furniture, laundry room, electrical appliances, kitchen faucets, sinks, worktops, and accessories.
• Maschinen, Werkzeug & Werkstatt (Machines, Tools & Workshop) Machines, tools and workshop equipment including construction machinery, workwear, machine accessories, hand tools, shelving, storage, trailers, transport, ladders, and scaffolding.
• Erneuerbare Energie (Renewable Energy) Renewable energy products including photovoltaic systems and accessories, solar thermal, and mobile power supply.
• Smart Home Geräte & Systeme (Smart Home Devices & Systems) Smart home devices and systems including starter kits, hubs, Shelly Smart System, heating control, light and power control, home security, smart garden, smart pet, and smart room climate.
• Artikel nach Maß (Custom-Made Products) Custom-made products including sun protection, insect protection, cabinets, doors, windows and balcony doors, garden design, weather protection, bathrooms, material cutting, and acoustic panels configured to customer specifications.
• Macher Assistent – KI-Chatbot AI-powered chatbot providing conversational project consultation and support for DIY and home improvement queries.
• HORNBACH Projektberatung (Project Consultation) Professional project consultation service for customers planning larger DIY or home improvement projects, providing expert advice on materials, design, and execution.
• ProfiService Dedicated professional service for trade professionals and contractors offering bulk quantities, professional-grade products, and specialized services for commercial projects.
• Montageservice (Installation Service) Professional installation and assembly service for purchased products, available to customers across product categories.
• Mietservice (Equipment Rental) Rental service for construction equipment and machinery available to customers for project use.
• Holzzuschnitt (Wood Cutting Service) Custom wood cutting service providing precise dimensions for lumber and wood products according to customer specifications.
• Farbmischservice (Color Mixing Service) Custom color mixing service for paints and coatings, allowing customers to obtain specific colors for their projects.
• Anhänger- und Transportervermietung (Trailer & Van Rental) Trailer and van rental service for transportation of purchased goods, available at HORNBACH locations.
• HORNBACH Konfiguratoren (Product Configurators) Online configurators allowing customers to customize made-to-measure products such as shutters, doors, windows, wardrobes, and insect screens.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• B&Q: UK's largest DIY retailer (Kingfisher Group) operating physical stores and online, with comparable broad DIY assortment and similar emphasis on project-led home improvement content.
• Mr. Bricolage: French-headquartered European DIY retail chain with franchise network, offering comparable product categories and omnichannel retail to HORNBACH, primarily operating in France and select European markets outside DACH.
• Wickes: UK-based DIY and home improvement retailer with comparable product categories (kitchens, bathrooms, building materials) and trade customer focus via Wickes for Trade, operating in a different geography.

Direct peers

• Hellweg: German DIY chain focused on home improvement and garden products with comparable physical store format and product assortment across building materials, tools, and household categories.
• Hagebau: German/DACH DIY and building materials retail group with overlapping product categories (Baustoffe, Werkzeug, Garten), trading and franchising model comparable to HORNBACH's assortment and channel mix.
• Leroy Merlin: European DIY big-box retailer (Adeo Group) with strong Austrian/German footprint, matching HORNBACH's broad assortment across construction, renovation, garden, and home categories.
• Bauhaus: Austrian/German-headquartered big-box DIY and home improvement retailer with overlapping product assortment (building materials, garden, tools) and direct physical + e-commerce presence in HORNBACH's core Austrian market.
• OBI: Major DACH DIY chain operating physical stores and online shop with comparable product depth in building materials, garden, tools, and home improvement categories directly competing with HORNBACH in Austria.
• Max Bahr: German DIY retailer (now under Hagebau) with similar big-box format and product focus on building materials, tools, garden, and home renovation serving DACH consumers.
• toom Baumarkt: REWE Group-owned DIY chain operating in Austria and Germany with comparable big-box stores and e-commerce offering across home improvement, garden, and construction categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCh1xDTSTFI9c-N7S0TE28TA
• Facebookfacebook.com/hornbach.at
• Instagraminstagram.com/hornbach_at
• Pinterestpinterest.at/hornbach_at
• TikToktiktok.com/@hornbachat
• LinkedInlinkedin.com/company/hornbach-baumarkt-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HORNBACH Baumarkt GmbH