Studiowiki

What Studiowiki does

Studiowiki Srl is a privately held Italian communication and brand strategy agency founded in 2012, headquartered in Savona (Liguria) with a secondary office in Venice Mestre. The firm operates under a 'Brand & Land' (Marca e Territorio) philosophy, delivering end-to-end brand strategy, marketing planning, art direction, content creation, PR and press office, digital strategy, events, and (as of September 2025) photo workshop services. Its core customer base is Italian public administrations: municipalities (Ravenna, Modena, Genova, Finale Ligure, Asti, Ventimiglia, Albenga, Jesolo), regional governments (Liguria, Toscana, Veneto, Emilia-Romagna, Puglia), DMOs, tourism foundations, and cultural institutions, supplemented by a smaller set of private-sector clients such as La Feltrinelli, Johnson & Johnson, and Decathlon.

The business model is B2B professional services delivered on a project-by-project, quote-based basis. There is no disclosed pricing model, no publicly listed fees, and no recurring SaaS or subscription revenue. Go-to-market is direct enterprise field sales: Studiowiki engages client stakeholders directly, defines collaborative project scopes, and delivers through an eight-module service stack. The agency co-founded the DEDE Destination Design network (with MA.DE, Artescienza, Ideazione, ITUR) and operates a wholly-owned spin-off, MA.DE Materia & Destinazione, focused on Italian PDO/DOC wine and agri-food communication, providing an ecosystem-based delivery model rather than a single integrated platform. Supporting infrastructure includes the INova monthly magazine, Wikiacademy (University of Genoa research partnership), Wikiroom co-working, and the Wikè social-responsibility program, all of which double as thought-leadership and brand-building assets. The company is ISO 9001:2015 certified, a Google Partner, and MailUp certified, with no disclosed use of AI/ML, APIs, or proprietary technology platforms.

Name

Studiowiki

Legal name

Studiowiki Srl

Website

https://studiowiki.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Studiowiki is an Italian brand strategy and communication agency (founded 2012, Savona) specializing in territorial branding and destination design for Italian municipalities, regional governments, tourism boards, and select private companies, delivered through an eight-module service stack and the DEDE Destination Design network.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Brand strategy services
• Territorial branding
• Destination marketing
• Communication agency
• Public sector marketing

Headquarters

HQ city

Finale Ligure

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Brand Strategy and Communication: Full-service agency providing brand strategy, marketing planning, destination design, creative communication, digital development, content creation, PR/press office services, and event organization to public and private clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Studiowiki is a B2B communication agency that delivers integrated brand strategy and territorial marketing services to Italian public administrations and private companies. Its offering is organized around eight service modules — Project Management, Marketing, Art Direction, Content Providing, PR and Press Office, Digital Strategy, Events and Conferences, and Photo Workshop — executed either directly or through affiliated companies within the DEDE Destination Design network.

Product overview

Studiowiki is a brand strategy agency specializing in territorial brand strategies and destination design for Italian tourist destinations, public administrations, and private bodies. The company operates a multi-department service model organized around core competencies: Project Management, Marketing, Art Direction, Content Providing, PR and Press Office, Digital Strategy, Events and Conferences, and Photo Workshop. These services are delivered both directly and through affiliated companies within the DEDE Destination Design network, which Studiowiki co-founded. The ecosystem also includes subsidiary ventures (MA.DE for food and wine communication), partner companies (Artescienza for video production, Ideazione for strategic consulting, ITUR for tour operating), and internal initiatives (INova magazine, Wikiacademy research center, Wikiroom co-working space, Wikè CSR program). The company positions itself as a network of specialized firms rather than a single integrated platform.

Differentiator

Problem solved

Functional benefit

Brands

• DEDE Destination Design: Network of companies for tourist destination management and marketing, co-founded by Studiowiki.
• Wikè
• Wikiacademy
• Wikiroom
• INova
• MA.DE Materia & Destinazione

Products and services

• Project Management Coordination, supervision and control of project phases from analysis through implementation, ensuring qualitative and quantitative criteria are met, delivered to clients as part of Studiowiki's communication engagements.
• Marketing Brand strategy development including analysis, positioning, marketing plan definition, and media mix channel management, delivered to Italian public administrations and private clients.
• Art Direction Creative concept development, mood creation, and graphic output design for projects in compliance with client briefs.
• Content Providing Content creation including copywriting, branded content, social media content, storytelling, and naming services in multiple languages.
• PR and Press Office Press office services, media relations, and public relations management for client projects across Italian public bodies and private companies.
• Digital Strategy Website and web portal development with open source CMS, SEO optimization, and digital advertising campaign management across platforms including Google, Microsoft, Spotify, TikTok, and Meta.
• Events and Conferences Organization and dissemination of communication events including press conferences, press tours, meetings, seminars, and conferences.
• Photo Workshop Photography services and visual content creation for communication projects, added as a new service module in 2025.
• DEDE Destination Design Network of companies co-founded by Studiowiki providing destination management, territorial marketing, tourism promotion, and consultancy services for public and private stakeholders.
• MA.DE Materia & Destinazione Studiowiki spin-off specializing in communication and promotion of Italian wine and agri-food products with designation of origin certifications (DOC, DOCG, PDO, IGT).
• INova Monthly magazine distributed via newsletter covering communication and marketing topics, particularly in the tourism industry.
• Wikiroom Co-working space for creative professionals and open brands to collaborate in a shared environment.
• Wikiacademy Research and training association developing projects in collaboration with University of Genoa and MA.DE, focused on tourism governance mapping in Italy.

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• UNA Agenzie della comunicazione uniteminorGTM or Marketing Partner · 1 January 2018Collaboration for 'The show must go home' Covid-19 communication campaign supporting Italian communication agencies.
• PR HubminorGTM or Marketing Partner · 1 January 2018Partnership for 'The show must go home' Covid-19 communication campaign.
• MA.DE Materia & DestinazionecoreStrategic or Co-development PartnerStudiowiki's spin-off company created to communicate, enhance, and promote local specialties and products with designation of origin certification in the Made in Italy wine and agri-food chain (DOC, DOCG, PDO, IGT).
• ArtescienzacoreTechnology or IntegrationVideo production house that creates all audiovisual contents for Studiowiki clients, including TV and web commercials, documentary films, and web series for branded contents.
• IdeazionecoreStrategic or Co-development PartnerCompany developing tourism and territorial marketing plans, specializing in strategic consultancy services to public and private bodies active in Italian destinations.
• ITURcoreChannel Partner/ Reseller/ DistributorTourism promotion and marketing partner, specialized as tour operator and manager of tourist information offices, visitor centers, museums, and libraries. Also Studiowiki's partner in DEDE network.
• DEDE Destination DesigncoreStrategic or Co-development PartnerNetwork of companies co-founded by Studiowiki to meet the needs of tourist destinations, public administrations, and bodies for tourism promotion. Provides tourism intelligence, territorial marketing, destination brand communication, and tour operating services.
• University of GenoaminorStrategic or Co-development PartnerAcademic research collaboration with Wikiacademy for creating mapping of governance and decision-making systems of the Italian tourism industry.
• TreedomminorOthersEnvironmental partnership since 2015 for carbon offset through tree planting. Studiowiki plants trees and gives them to customers to offset environmental impact.
• CaritasminorOthersCharitable partner for 'All Us of Unity' art auction project (2018) where proceeds were donated to Caritas.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• FutureBrand: International brand consultancy with a strong place-branding and destination-positioning practice. Overlaps with Studiowiki on Italian and European tourism-region branding projects.
• Interbrand: Global branding consultancy operating in Italy with destination and place-branding capabilities for public and corporate clients. Competes with Studiowiki for regional branding mandates, with broader international scale.
• Landor & Fitch: Global branding and design consultancy with destination and territorial branding work. Comparable in terms of brand strategy services but operates at significantly larger scale than Studiowiki.
• Dlv BBDO: Italian branch of BBDO Worldwide, a major global advertising network. Competes for integrated creative and public-sector communication contracts in Italy at a much larger scale.
• Publicis Italia: Italian arm of Publicis Groupe, a major global advertising network. Frequently competes with Studiowiki for Italian public-sector and large enterprise brand mandates, with much broader media and creative capabilities.
• Ogilvy Italia: Italian operations of Ogilvy, the global creative and communications network. Comparable on brand strategy and integrated campaigns, with significantly greater resources and international footprint.

Regional players

• Caffeina: Italian digital agency focused on brand strategy and digital transformation, primarily serving Italian enterprises and institutions. Comparable in digital strategy and content production offerings.

Direct peers

• Giuliano Mari & Partners: Italian communication and destination-branding agency focused on territorial marketing for Italian regions, municipalities, and tourism bodies. Closely comparable niche, geography, and customer mix to Studiowiki.
• Different: Independent Italian communication agency providing brand strategy, creativity, and digital services to public and private clients. Comparable service mix and Italian-market focus.

Emerging players

• Me&Roosevelt: Independent Italian branding and communication agency. Comparable offering in brand strategy and content for Italian institutional and corporate clients, though smaller scale than Studiowiki.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/studiowiki
• YouTubeyoutube.com/user/STUDIOWIKI1
• Facebookfacebook.com/studiowiki
• LinkedInlinkedin.com/company/studiowiki-srl
• Instagraminstagram.com/studiowiki

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studiowiki