Unas
- Company typePrivate
- Founded2003
- HeadquartersSopron, Hungary
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Unas firmographics
Firmographics- Name
- Unas
- Legal name
- Unas
- Website
- https://unas.hu
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Unas industry classification
Industry- Product category
- E-commerce SaaS Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Rental & Leasing (7377), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Unas is headquartered
LocationHeadquarters
- HQ city
- Sopron
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
Unas business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Monthly recurring subscription model for webshop software access, hosting, SSL certificates, and continuous development. Includes all built-in features; external services (payment processing, shipping) billed separately by providers. Premium packages (VIP, PREMIUM) unlock advanced features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with core features |
| Subscription | Monthly | VIP package |
| Subscription | Monthly | PREMIUM package |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Unas product offering
Product offeringCore offering
Unas rents a fully equipped, cloud-based SaaS webshop system (Unas Webáruház rendszer) on a monthly subscription to Hungarian SMB merchants. Each store includes hosting, an SSL certificate, 50+ responsive design templates, a built-in CMS, and more than 200 pre-built integrations with shipping, payment, invoicing and marketplace providers. Add-on services cover .HU domain registration, web hosting, SSL certificates (free Let's Encrypt and paid Sectigo Positive SSL), customer support, and open REST/HMAC API access for custom integrations.
Product overview
Unas is a cloud-based SaaS e-commerce platform serving the Hungarian market, offering a complete rented webshop system (Webáruház rendszer) as its core product with a monthly subscription model. The platform provides all-in-one online sales capabilities including the core webshop software, selectable responsive templates (Választható kinézetek), over 200 pre-built third-party integrations (Integrációk), domain registration and hosting services (Domain, webtárhely), SSL certificates, and a built-in CMS. The service is designed for merchants without technical expertise and includes customer support, continuous development, and API access for custom integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Unas Webáruház rendszer (Unas Webshop System) Cloud-based SaaS e-commerce platform that delivers a fully equipped online store with built-in features, 50+ responsive design templates, more than 200 third-party integrations, CMS, marketing automation tools, multi-language and multi-currency support, and open API access on a monthly subscription for SMB merchants without technical expertise.
- Domain regisztráció és Webtárhely (Domain registration and web hosting) Add-on service covering .HU and international domain name registration (Unas is an accredited .HU registrar), web hosting with email accounts, SQL databases and SSL support, sold alongside the core webshop subscription.
- SSL tanúsítvány (SSL certificate) SSL certificate provisioning service offering free Let's Encrypt certificates and paid domain-validated Sectigo Positive SSL certificates with financial guarantee, including technical installation into the merchant's webshop.
- Integrációk, alkalmazások (Integrations and applications) Pre-built native integration catalogue of more than 200 external applications covering shipping carriers (GLS, MPL/Magyar Posta, 30+ couriers), payment processors (40+ providers), invoicing/accounting software (30+ programs) and marketplaces (eMAG, Allegro, Fizz.hu, Pepita, Árukereső, Plaza.hu, Facebook Shop, Instagram Shopping, Google Shopping, Google Merchant Center).
- Tartalomkezelő - CMS (Content management system) Built-in content management system enabling merchants to create and manage web content pages, blog articles and custom content elements directly from the admin interface without coding.
- Ügyfélszolgálat és támogatás (Customer support) Customer support service available via phone, email, chat, Skype and in-person in Hungarian, supplemented by a Facebook community group (unascsoport), expert/agency referrals, and a knowledge base covering admin usage, API, design customization and integrations.
Quantifiable outcome
- 99.98% uptime achieved through redundant server infrastructure
- +2 more outcomes
Companies that use Unas
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles2 records
Unas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability5 records
Feature12 records
Unas partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- GLScoreGLS (General Logistics Systems) is integrated as a shipping method in UNAS webshops, allowing merchants to process shipments through GLS's European logistics network.
- Magyar Posta (MPL)coreMagyar Posta's MPL parcel delivery service is integrated with UNAS webshops, including API connectivity for automated shipment processing. Magyar Posta actively recommends UNAS to merchants considering e-commerce.
- CofidiscoreCofidis provides installment payment solutions integrated into UNAS webshops, enabling merchants to offer buy-now-pay-later options to customers.
- eMAGcoreeMAG marketplace integration allows UNAS merchants to list and sync products and orders with Hungary's major marketplace platform.
- Fizz.hucoreFizz.hu parcel locker network integration; marketplace connection for multi-channel selling through Hungarian automated parcel stations.
- Facebook Marketplace / Facebook ShopcoreNative Facebook Shop integration allowing merchants to sync products to Facebook marketplace and Instagram Shopping.
- Google ShoppingcoreGoogle Shopping feed integration for product listing ads and organic shopping results visibility.
- Google Merchant CentercoreGoogle Merchant Center integration including Customer Reviews Badge feature for collecting and displaying verified purchase reviews.
- AllegrocoreAllegro marketplace integration for Central/Eastern European expansion through Poland's largest e-commerce platform.
- ÁrukeresőcorePrice comparison engine integration; UNAS powers many winners in the annual Ország Boltja (Store of the Country) competition organized by Árukereső.
- Sectigo (Positive SSL)coreSSL certificate provider; UNAS offers Sectigo Positive SSL certificates as premium security option beyond free Let's Encrypt, including technical installation and financial warranty.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Unas competitors and assessment
Company assessmentBroad incumbents
- Wix: Wix is a broad website-building SaaS that has layered in e-commerce functionality (Wix Stores) for SMBs. It overlaps with UNAS in the SMB DIY-merchant segment but operates as a generalist with many capabilities beyond commerce.
- Squarespace: Squarespace is a broad SaaS for SMB websites with commerce capabilities, particularly strong with creative and brand-led merchants. Comparable to UNAS in SMB segment but mostly oriented to design-led storefronts rather than utilities-heavy SMBs.
- Adobe Commerce (Magento): Adobe Commerce is an enterprise-grade e-commerce platform used by larger merchants. It is comparable to UNAS at the product-architecture level (templates, integrations, marketplaces, multi-language) but addresses a more enterprise / mid-market segment and competes upstream when SMB merchants outgrow UNAS.
Regional players
- Shoptet: Shoptet is the leading Czech e-commerce SaaS, with a market-share-dominant position in Czechia similar to UNAS's Hungary position. Comparable product (bundled hosting, templates, integrations), comparable SMB GTM, and direct CEE geographic adjacency make it an obvious regional peer.
- Shopware: Shopware is a Germany-based e-commerce platform (commercial open-source plus cloud) targeting European SMB and mid-market merchants. It is a comparable European-region peer with overlapping marketplace and integrations emphasis, even though it sits further upmarket than UNAS.
Direct peers
- WooCommerce: WooCommerce is the open-source WordPress e-commerce plugin widely used by Hungarian and CEE SMB merchants as a free alternative to subscription platforms. It directly competes for the same DIY merchant segment but operates with a self-hosted rather than SaaS model.
- Shopify: Shopify is the global leader in SMB e-commerce SaaS, offering subscription-based online store software with an app ecosystem and POS extensions. It is the most direct international analogue to UNAS's product, though at a vastly larger scale and with broader customization depth.
- Shoprenter: Shoprenter is a Hungarian SaaS webshop platform that, like UNAS, targets Hungarian SMB merchants with a self-serve rental model. It is the closest direct competitor in UNAS's home market with comparable positioning, feature set, and pricing structure.
- BigCommerce: BigCommerce is a US-headquartered SaaS e-commerce platform serving SMBs and mid-market merchants with multi-channel, headless, and B2B capabilities. It competes with UNAS in serving international SMB merchants who outgrow entry-level platforms, including via API-first integrations and marketplaces.
Emerging players
- PrestaShop: PrestaShop is an open-source e-commerce platform popular with European SMB merchants and agencies, with deep multilingual / multi-currency support similar to UNAS. It overlaps in the SMB and cross-border segment and is often the open-source alternative considered alongside subscription SaaS like UNAS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Unas social profiles
Digital presenceUnas compliance and trust
Trust signalCompliance1 record
Unas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unas leadership team
Management profileNumber of profiles
Unas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unas
What does Unas do?
Unas rents a fully equipped, cloud-based SaaS webshop system (Unas Webáruház rendszer) on a monthly subscription to Hungarian SMB merchants. Each store includes hosting, an SSL certificate, 50+ responsive design templates, a built-in CMS, and more than 200 pre-built integrations with shipping, payment, invoicing and marketplace providers. Add-on services cover .HU domain registration, web hosting, SSL certificates (free Let's Encrypt and paid Sectigo Positive SSL), customer support, and open REST/HMAC API access for custom integrations.
Is Unas a public or private company?
Unas is a private company. It is classified as unknown and is currently operating.
When was Unas founded?
Unas was founded in 2003. It employs 11 to 50 people.
Where is Unas based?
Unas is headquartered in Sopron, Hungary, in the Europe region.
How does Unas make money?
One revenue line is on record: saaS Subscription.
Who are Unas's main competitors?
Broad incumbents on record are Wix, Squarespace and Adobe Commerce (Magento). Regional players are Shoptet and Shopware. Direct peers are WooCommerce, Shopify, Shoprenter and BigCommerce. PrestaShop is listed as an emerging player.
Does Unas have an API?
Yes. Unas provides a public REST API that allows external systems to integrate with the webshop platform. The API supports endpoints for managing orders (getOrder, setOrder), products (getProduct, setProduct), and customer groups (getCustomerGroup, setCustomerGroup). Authentication is secured via HMAC hash with a secret key and time-based tokens. External applications can be embedded directly into the admin interface (Embedded integration type) for PREMIUM and VIP tier subscribers, with automatic API key generation upon installation. The platform also supports webhook-based notifications via setAutomatism for order status change events. Developer documentation is at unas.hu/tudastar/api.
What industry is Unas in?
Unas's product category is E-commerce SaaS Platform. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 51821 and its SIC code is 7377.