New Orleans Council on Aging

What New Orleans Council on Aging does

New Orleans Council on Aging (NOCOA) is a nonprofit social services agency founded in 1980 and headquartered at 2475 Canal St. Suite 400 in New Orleans, Louisiana. It operates as the designated provider of senior services for Orleans Parish, serving adults age 60 and older with priority for those at highest risk of isolation, hunger, and neglect. The organization delivers its services through three physical senior centers (Carrollton Hollygrove, Pontchartrain Park, Arthur Monday), a home-delivered meals program serving 435 homebound seniors, and a transportation service, collectively reaching 2,000+ older adults annually and serving 300+ meals daily.

NOCOA's service portfolio spans nutrition programs (Meals on Wheels and congregate meals), wellness and support services, transportation assistance, homemaker services, caregiver and companion support, information and referral, and special initiatives including Entergy charitable utility bill assistance (up to $200 per bill, capped at once every six months) and Medicare enrollment assistance. The organization is not a technology company; its "platform" is a coordinated field service delivery system relying on phone-based intake (504-821-4121), email, and in-person center visits. Community-based outreach, word-of-mouth, and partnerships with city, state, and federal agencies drive client acquisition.

NOCOA's revenue model is government-funded nonprofit operations, combining federal, state, and local government grants and contracts, charitable utility pass-through funding managed on behalf of Entergy, and individual/corporate donations. All services are provided free of charge to eligible low-income seniors in Orleans Parish. Leadership comprises Executive Director Howard L. Rodgers III, CFO George Dubuclet, Chief Programs Officer David Wilbon, and Chief Fundraiser Martin Huber, with governance from a Board of Directors chaired by Dr. Kevin J. Brown, LCSW. The organization employs 11–50 staff and maintains an AmeriCorps volunteer integration to augment service capacity.

Name

New Orleans Council on Aging

Legal name

New Orleans Council on Aging

Website

https://nocoa.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

New Orleans Council on Aging is a nonprofit social services agency delivering nutrition, transportation, wellness, and homemaker programs to 2,000+ low-income seniors age 60+ annually in Orleans Parish through three senior centers and home-based services, funded by government grants and donations.

Ownership category

akta.pro rank

Product category

Senior Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Community & Senior Center Lifelong Learning Programs (EDAAAMAB)

Keywords

• Senior nutrition programs
• Senior transportation services
• Congregate meal services
• Elder social services
• Aging support services

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Grants & Contracts: NOCOA receives federal, state, and local government funding to operate senior services programs including meals, transportation, and wellness services.
2. Charitable Utility Assistance (Entergy): NOCOA manages Entergy's charitable utility assistance program locally, distributing funds to eligible low-income seniors and adults with disabilities for electric bill payment.
3. Donations & Philanthropy: Individual donations, corporate sponsorships, and partnership contributions support meals, transportation, and critical services for low-income seniors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

New Orleans Council on Aging is a non-profit aging services agency that delivers nutrition, transportation, wellness, social engagement, information & assistance, homemaker, and caregiver support programs to older adults in Orleans Parish. Services are accessed through neighborhood senior centers, in-home delivery, and case-managed referrals, funded primarily by government grants and private donations.

Product overview

NOCOA is a nonprofit organization offering a unified portfolio of social services for older adults in Orleans Parish, primarily serving adults age 60 and older. The core offerings center around nutrition programs (Meals on Wheels and congregate meals), wellness and support services, community engagement, transportation assistance, information and assistance, homemaker services, and caregiver support. Special initiatives include Entergy bill payment assistance, Medicare enrollment assistance, and seasonal cooling centers. The organization operates three senior centers across New Orleans where multiple services converge. This is not a technology platform but a coordinated social services delivery system.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 2,000+ older adults served annually
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AmeriCorpssupportingOthersAmeriCorps volunteers support NOCOA programs and senior services, providing additional capacity for community outreach and service delivery.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• National Council on Aging: The national umbrella for state and local Councils on Aging; NOCOA is a downstream implementer of many of the same federal aging programs (OAA, nutrition, caregiver support) at the parish level.
• AARP Foundation: National nonprofit focused on older adults' food security, income, and isolation; the programmatic cousin of NOCOA at national scale and a likely grantor/peer network member.

Direct peers

• Meals on Wheels America: National network of senior meal-delivery programs; NOCOA's Meals on Wheels service (435 homebound recipients) operates under the same conceptual model and partially common funding sources.
• Jefferson Council on Aging: Parish-level Council on Aging serving Jefferson Parish, adjacent to Orleans; mirrors NOCOA's service portfolio and funding structure as a Louisiana COA peer.
• National Hispanic Council on Aging: National nonprofit providing community-based aging services, caregiver support, and nutrition programs — comparable mission and service mix to NOCOA at the national level.
• Council on Aging St. Tammany: Parish-level Council on Aging in neighboring St. Tammany, Louisiana; offers an essentially identical service mix (meals, transportation, homemaker, caregiver support) to NOCOA's.

Regional players

• UNITY of Greater New Orleans: New Orleans-area collaborative of human-services nonprofits; competes for the same local government and philanthropic funding pool relevant to NOCOA.
• Catholic Charities Archdiocese of New Orleans: Large New Orleans nonprofit delivering senior services (case management, meals, housing support) that overlap with NOCOA's offerings in the same geographic market.

Emerging players

• PACE (Program of All-Inclusive Care for the Elderly): National model providing integrated medical and social services to nursing-home-eligible seniors; represents a higher-acuity, more clinically intensive alternative to NOCOA's community-based services.

Others

• Senior Corps (AmeriCorps Seniors): Federal volunteer program — already an active NOCOA partner — that supplies volunteer capacity to senior-services organizations and shapes how NOCOA can scale its companion programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nocoa2015

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Orleans Council on Aging