BatteryStation.co.uk

What BatteryStation.co.uk does

BatteryStation.co.uk is a UK-based online retailer specialising in batteries, chargers, and related accessories, operated by Alfafado Limited, a private limited company registered in England and Wales (company number 06486856). The company has been operating since 2003 and is self-described as a "leading UK supplier of batteries and chargers." Its product catalogue spans standard consumer sizes (AA, AAA, C, D, 9V), coin and button cells, lithium and lithium-ion cells (including 18650 and 26650 formats), hearing aid batteries, sealed lead acid batteries, specialist hard-to-find cells, rechargeable NiMH systems, battery chargers, torches, headlamps, and battery testers. Brands carried include Duracell, Energizer, Varta, Panasonic, GP, Ansmann, Xtar, Eneloop, Yuasa, Saft, Tadiran, Maxell, and Rayovac, with industrial-grade lines such as Procell by Duracell, Energizer Industrial, and Varta Industrial Pro serving B2B demand.

The business is built on a BigCommerce e-commerce storefront, with the registered office in Bradford (Sher House, 46 Houghton Place) and a warehouse and dispatch facility in Denton, Greater Manchester (Unit 13, 4 Tameside Business Park, Windmill Lane, M34 3QS). Revenue is generated through direct online sales on a transactional basis, with no minimum order requirement, same-day dispatch for orders placed before 4pm, and tiered shipping including priority, next-day, and Saturday delivery within the UK; cost-effective international shipping to the EU and beyond has been recently introduced. Pricing includes VAT and is positioned as competitive discounted retail, with bulk pack and OEM tray offerings (for example, Energizer Ultimate Lithium AA OEM trays of 1,240 units) and dedicated business credit accounts offering written payment terms to Public Sector, SME, and Larger Business customers.

The customer base spans individual domestic consumers, small and medium enterprises, larger businesses, and public sector organisations, with industrial and manufacturing buyers served via industrial-grade product lines. BatteryStation.co.uk operates as a pure direct-to-consumer and direct-to-business e-commerce retailer without physical retail stores, third-party marketplace listings, or disclosed API or integration surface; customer acquisition is driven primarily by organic search, email newsletters, and telephone-based order support. Geographic reach is concentrated in the United Kingdom with selective EU expansion, while the company explicitly does not deliver to the USA, Canada, or Africa.

Name

BatteryStation.co.uk

Legal name

Alfafado Limited

Website

https://batterystation.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

BatteryStation.co.uk is a UK-based online retailer operated by Alfafado Limited, selling batteries, chargers, torches, and related accessories from brands such as Duracell, Energizer, and Varta to individual consumers, SMEs, larger businesses, and public sector customers, with UK and selective EU shipping.

Ownership category

akta.pro rank

Product category

Battery Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

akta.pro secondary industries

Power Supplies, Batteries & Charging Components Retail (CRACAKAD), Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH), Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG)

Keywords

• Consumer batteries
• Rechargeable batteries
• Battery chargers
• Industrial batteries
• Specialty batteries

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Online Battery Retail: The company generates revenue through direct online sales of batteries and battery chargers to consumers and businesses. Product categories include AA/AAA/D/9V batteries, specialist batteries (CR123A, CR2, coin cells), rechargeable batteries, lithium batteries, sealed lead acid batteries, and battery chargers from brands such as Duracell, Energizer, Varta, Panasonic, GP, Ansmann, Xtar, Eneloop, and Yuasa. Revenue is primarily transactional (one-time purchases) with no minimum order requirement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BatteryStation.co.uk operates a UK-based e-commerce retail store selling an extensive range of batteries (alkaline, lithium, lithium-ion rechargeable, NiMH rechargeable, sealed lead acid, coin/button cells, hearing aid, watch, and specialist chemistries) and battery chargers from leading brands including Duracell, Energizer, Varta, Panasonic, Yuasa, Eneloop, GP, Ansmann, Xtar, Saft, Tadiran, and Maxell. The retailer also supplies related accessories such as LED torches, headlamps, and battery testers, serving both individual consumers and business customers with same-day dispatch, no minimum order, and dedicated business credit accounts.

Product overview

BatteryStation.co.uk is a UK-based e-commerce retailer specializing in batteries and battery chargers. The product portfolio consists primarily of standard consumer batteries (AA, AAA, C, D, 9V), specialty batteries (lithium, coin cells, button cells, hearing aid batteries, sealed lead acid), and rechargeable battery systems with associated chargers. The company also offers related accessories including torches, headlamps, and battery testers. Products span multiple sub-brands from major manufacturers including Duracell, Energizer, Varta, Panasonic, Yuasa, Eneloop, GP, Ansmann, Xtar, Maxell, Saft, Tadiran, Ultralife, and Rayovac. The business model is purely transactional retail without API access or technology integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• AA Batteries Standard AA-size batteries in alkaline, lithium, and rechargeable variants stocked from leading brands including Duracell, Energizer, Varta, and Panasonic, sold to consumers and businesses with no minimum order.
• AAA Batteries Standard AAA-size batteries in alkaline, lithium, and rechargeable variants from major brands, available in single small packs or bulk quantities.
• C, D, and 9V Batteries Larger-format alkaline batteries in C, D, and 9V PP3 sizes for high-drain and specialty consumer and commercial applications.
• Coin Cells and Button Batteries Small-format coin and button cells including CR1620, CR1632, CR2016, CR2025, CR2032, CR2430, CR2450, LR41, LR43, LR44, LR54, and 1/3N variants for watches, remotes, key fobs, and small electronics.
• Lithium Batteries High-performance primary lithium batteries including AA, AAA, 9V, CR123A, CR2, CRP2P (223), 2CR5 (245), PX28L, LS14250, LS14500, SL-750, and SL-760 variants from Saft, Tadiran, and Energizer.
• Lithium-Ion Rechargeable Batteries Rechargeable lithium-ion cells in 18650, 26650, 14500, and 21700 sizes from Xtar, intended for high-performance flashlights and electronic devices.
• Rechargeable NiMH Batteries Rechargeable NiMH batteries in AA, AAA, C, D, 9V, and 2/3AA sizes from Duracell, Energizer, Varta, Eneloop, GP, Ansmann, and Xtar, including high-capacity and high-cycle variants.
• Hearing Aid Batteries Zinc air hearing aid batteries in standard sizes 10 (Yellow), 13 (Orange), 312 (Brown), and 675 (Blue).
• Watch Batteries Watch button cells in standard sizes including 303/357 (SR44), 315 (SR716), 317 (SR516), 319 (SR527), 321 (SR616), 337 (SR416), 361/362 (SR721), 364/363 (SR621), 370/371 (SR920), 377/376 (SR66), 379 (SR521), 381/391 (SR1120), 384/392 (SR41), 386/301 (SR43S), 390/389 (SR1130), 393/309 (SR754), and 394/380 (SR936S).
• Sealed Lead Acid Batteries Yuasa-branded sealed lead acid batteries for backup power, emergency lighting, alarm systems, and UPS applications.
• Specialist Batteries Hard-to-find specialty batteries including 1/3N, 4LR61 J, AAAA, A11 (11A), A23 (23A), A27 (E27A), PJ996 (4R25-6V lantern), PP9, 3LR12 (MN1203) 4.5V, and PP8/2 electric fence batteries.
• Bulk Pack Batteries Bulk pack batteries including Procell by Duracell, Duracell Plus, Duracell Lithium OEM, Varta Industrial Pro, Varta Lithium, Energizer Industrial, Energizer Ultimate Lithium OEM, and Panasonic Zinc bulk packs for commercial and industrial buyers.
• Battery Chargers Battery charging devices for AA/AAA, 9V, multi-size, fast, USB, and lithium-ion flashlight formats from brands including Ansmann (Powerline, Energy, Comfort Plus, lead-acid series), Duracell, Energizer, Varta, ISDT, Xtar (MC, VC, SC, VP4 Plus Dragon, MX series smart chargers), and Eneloop (SmartPlus).
• Torches and Headlamps LED torches and headlamps from the Energizer Vision range including 100-450 lumen models, Vision HD, Vision HD+, Vision Ultra HD Rechargeable, and the Energizer Intrinsically Safe ATEX Headlamp.
• Battery Testers Battery testing devices including the Ansmann Smart LCD Battery Tester for checking remaining charge across common battery chemistries.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, moderate and minor.

• DuracellcoreChannel Partner/ Reseller/ DistributorBatteryStation.co.uk is an authorised distributor of Duracell batteries including Duracell Plus Power, Duracell Ultra Power, Duracell Lithium, Industrial by Duracell (formerly Procell), and Procell by Duracell product lines. The company stocks the full range including specialist Duracell CR123A and DL123 lithium batteries.
• EnergizercoreChannel Partner/ Reseller/ DistributorAuthorised distributor of Energizer battery products including Energizer Max, Energizer Ultimate Lithium, Energizer Industrial, and Energizer rechargeable batteries and chargers. Full range of AA, AAA, C, D, and 9V batteries available.
• VartacoreChannel Partner/ Reseller/ DistributorDistributor of Varta batteries including Varta Industrial Pro, Varta Longlife Max Power, Varta Longlife Power, and Varta rechargeable Accu batteries. Also stocks Varta battery chargers.
• PanasonicmoderateChannel Partner/ Reseller/ DistributorDistributor of Panasonic batteries including Panasonic Alkaline Power, Panasonic Powerline, Panasonic Pro Power, Panasonic Zinc Carbon, and Panasonic lithium batteries.
• AnsmannmoderateChannel Partner/ Reseller/ DistributorDistributor of Ansmann rechargeable batteries, battery chargers (including Powerline, Energy, and Comfort Plus series), and Ansmann lead acid battery chargers. Offers Ansmann high-capacity rechargeable batteries with up to 2850mAh capacity.
• XtarmoderateChannel Partner/ Reseller/ DistributorDistributor of Xtar lithium-ion batteries (18650, 26650, 14500, 21700) and Xtar battery chargers including MC series, VC series, SC series, VP4 Plus Dragon, and MX series smart chargers.
• Panasonic EneloopmoderateChannel Partner/ Reseller/ DistributorDistributor of Panasonic Eneloop rechargeable batteries including Eneloop Lite, Eneloop Pro, Eneloop Standard, and Eneloop SmartPlus chargers. Eneloop batteries are rechargeable up to 1900 times.
• Yuasa BatteriesminorChannel Partner/ Reseller/ DistributorDistributor of Yuasa sealed lead acid batteries.
• Saft BatteriesminorChannel Partner/ Reseller/ DistributorDistributor of Saft lithium batteries including LS14250 and LS14500 models.
• Tadiran BatteriesminorChannel Partner/ Reseller/ DistributorDistributor of Tadiran SL-760 lithium batteries.
• GP BatteriesminorChannel Partner/ Reseller/ DistributorRecently added distributor of GP batteries including GP Coin & Button Cells, GP Rechargeable, and GP Ultra Alkaline products.
• BigCommercecoreTechnology or IntegrationThe BatteryStation.co.uk e-commerce platform is built on BigCommerce infrastructure (cdn11.bigcommerce.com), providing the underlying technology for the online store, product listings, shopping cart, checkout, and order management.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Tayna Batteries: UK-based specialist online battery retailer offering a broad range of consumer, industrial, and vehicle batteries. Directly comparable to BatteryStation in product breadth, target customer (DIY + trade), and e-commerce-first distribution model.
• Cheap Batteries: UK e-commerce battery retailer focused on discounted consumer and industrial batteries. Direct competitor on price-led positioning in the same online specialist niche as BatteryStation.
• Cell Pack Solutions: UK-based specialist battery retailer and pack assembler serving consumer and industrial customers. Comparable in multi-brand distribution, online sales, and inclusion of custom battery pack services.
• Pro Power Batteries: UK online specialist selling batteries, chargers, and power accessories across consumer and industrial categories. Closely comparable in SKU breadth, specialist focus, and B2C/B2B mix to BatteryStation.
• Just Batteries: UK online battery and charger retailer serving both consumer and trade customers. Directly comparable in product range, specialist depth, and e-commerce delivery model.

Broad incumbents

• CPC Farnell: UK industrial and electronics distributor with significant battery and charger assortment. Comparable in serving trade and industrial battery buyers but as a broad-line distributor rather than a specialist.
• Duracell Direct (UK): Direct-to-consumer UK storefront of Duracell, one of BatteryStation's most important supplier brands. Comparable on the consumer battery range but competes on single-brand depth rather than multi-brand specialist breadth.
• Yuasa Battery Online (GS Yuasa): UK arm of major battery manufacturer Yuasa. Comparable as a branded supplier of sealed lead acid and automotive batteries, though it operates as a manufacturer/brand rather than multi-brand specialist retailer.
• Energizer UK: Official UK presence of Energizer, another core BatteryStation supplier. Comparable in battery and torch/headlamp categories but as a brand-direct channel rather than multi-brand specialist.
• RS Components: Large UK industrial and electronics distributor carrying batteries, chargers, and torches as part of a much broader components catalogue. Comparable on B2B industrial and trade customer overlap, though it operates at vastly greater scale across many product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/batteriesuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BatteryStation.co.uk