What Sticky Brand does

Sticky Brand Creative Group LLC, founded in 2006 and headquartered in Burlington, Vermont, is a privately held custom printing company that produces vinyl stickers, labels, magnets, decals, banners, and canvas prints using its proprietary Bombproof™ dual-layer vinyl technology and Greenguard Gold certified eco-solvent inks. The company serves four horizontally segmented customer cohorts — individual consumers, small businesses and creative entrepreneurs, product-packaging buyers (food, beverage, beauty), and large enterprise clients — with disclosed enterprise relationships spanning the NBA, YouTube, Spotify, Netflix, Nike, Toyota, Ben & Jerry's, The North Face, Specialized, Spindrift, L.L. Bean, Giro, Amazon Prime Video, and Goodwill. Distribution runs primarily direct via the thestickybrand.com e-commerce storefront, supplemented by local pickup at the South Burlington facility (expanded January 2023) and a sales-led enterprise motion with dedicated sticker experts for orders exceeding 10,000 units.

Core technology is built around ultra-high-resolution digital printing on permanent adhesive vinyl with an optically clear protective laminate (the Bombproof™ stack), laser precision die-cutting for arbitrary shapes, and Greenguard Gold certified eco-solvent ink chemistry marketed for lower volatile organic compound emissions than conventional printing. Substrate breadth extends to holographic, glitter, glow-in-the-dark, brushed aluminum, silver and gold metallic, neon, prismatic, pixie dust, clear, and kiss-cut finishes. Minimum order quantity is 100 pieces, production turnaround is 3-6 business days, and free digital proofing precedes production. Order intake runs on a Shopify commerce stack with Klaviyo for email and SMS automation, Shop Pay for installment payments, and Affirm as a secondary financing partner.

The revenue model is transactional B2C unit-pricing with volume discounts (e.g., 100 3" vinyl stickers at $35 promotional, 500 at $89 promotional, premium metallics and magnets priced higher) and a sales-led custom-quote motion for enterprise. The company reports no disclosed revenue, no institutional funding events, and signals founder-owned or bootstrapped ownership through its Vermont LLC filing, with Michael Rist serving as Founder, Owner and CEO and Nicholas Dagostino as Founder and President. External recognition includes three consecutive years on the Inc. 5000 (top 12-14% in 2023, 2024, and 2025), two Silver Stevie Awards at the 2023 American Business Awards, the 2026 Financial Times Americas' Fastest Growing Companies list, the 2026 Boston Globe New England's Fastest Growing Companies list, and the 2020 Guinness World Record for the largest ball of stickers.

Name

Sticky Brand

Legal name

Sticky Brand Creative Group LLC

Website

https://thestickybrand.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Sticky Brand is a Burlington, Vermont-based custom sticker, label, magnet, and decal printer founded in 2006, serving individual consumers, SMBs, product-packaging buyers, and major enterprise brands via direct e-commerce and a dedicated B2B sales motion.

Ownership category

akta.pro rank

Product category

Custom Sticker Printing

NAICS

Commercial Screen Printing (323113)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Sustainable Labels, Adhesives & Inks (Wash-Off Labels, De-inkable Inks, Low-VOC) (IMALAMAJ)

akta.pro secondary industries

Glue-Applied/Wet-Glue Labels (IMALAKAB), Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

Keywords

• Custom sticker printing
• Vinyl decal manufacturing
• Custom label printing
• Promotional product printing
• Commercial printing services

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Sticker Sales: One-time purchase model for custom printed stickers sold in various quantities. Customers pay per unit based on quantity, size, and material type. Volume discounts available for larger orders.
2. B2B Wholesale & Custom Orders: Custom pricing for businesses, organizations, and marketing agencies with large order quantities. Direct sales assistance with dedicated sticker experts for complex orders and special projects.
3. Product Labels & Roll Labels: Custom printed roll and sheet labels for product packaging, food and beverage items, and beauty products. Machine-ready roll labels for fast application.
4. Custom Banners: Custom printed banners and banner stands for trade shows, events, and retail promotions. One-time purchase with reusable banner stands.
5. Pre-made Sticker Packs: Pre-designed sticker packs sold directly through the Sticker Store for individual consumers and small purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sticky Brand manufactures and sells custom-printed vinyl stickers, magnets, labels, banners, decals, and canvas prints direct to consumers and businesses through an online storefront. Customers design or upload artwork, approve free digital proofs, and order customized products printed on proprietary Bombproof™ durable vinyl using Greenguard Gold certified eco-solvent inks, with low 100-piece minimums and 3-6 business day standard turnaround. The portfolio spans specialty finish stickers (holographic, glitter, glow-in-the-dark, metallic, clear, neon), roll and sheet product labels, banner stands, surface decals, wall graphics, and pre-made sticker packs.

Product overview

Sticky Brand is a custom sticker, label, and decal printing company offering a comprehensive portfolio of print-on-demand products. The core offering centers on custom vinyl stickers (including Bombproof™ branded durable materials) available in standard vinyl, holographic, glitter, glow-in-the-dark, metallic, clear, and specialty finishes. Related product lines include custom magnets, roll and sheet labels for packaging, custom printed banners and banner stands, floor/window/sidewalk decals, wall graphics, canvas prints, and pre-made sticker packs. All products are printed with Greenguard Gold certified eco-friendly inks and feature options for custom shapes, sizes, and quantities. The company targets both individual consumers and business customers including well-known brands like the NBA, YouTube, and Spotify.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Stickers Custom die-cut vinyl stickers printed with Greenguard Gold certified eco-friendly inks using proprietary Bombproof™ material that is waterproof, scratch-resistant, and UV-resistant for indoor or outdoor use. Sold in custom shapes, sizes, and quantities with low 100-piece minimums.
• Holographic Stickers Custom stickers printed on iridescent holographic vinyl that diffracts light into shifting rainbow colors, made from durable Bombproof™ vinyl with scratch, water, and UV resistance.
• Glitter Stickers Custom stickers printed on Bombproof™ glitter holographic vinyl with a sparkling iridescent finish, waterproof, scratch, and UV resistant for long-lasting shine.
• Glow in the Dark Stickers Custom photoluminescent stickers that absorb light and glow brightly in darkness for up to 6 hours, printed with eco-friendly inks and protected with laminate.
• Custom Magnets Full-color custom die-cut magnets printed with Greenguard Gold certified eco-friendly inks, waterproof and fade-resistant for indoor or outdoor use on any magnetic surface.
• Clear Stickers Crystal-clear vinyl stickers that are optically clear and durable, protecting stickers from scratches, water and sunlight while allowing the design to stand out.
• Brushed Aluminum Stickers Industrial metallic texture stickers with a sleek, modern finish, printed on aluminum material for premium visual impact.
• Silver Metallic Stickers High-shine silver vinyl stickers with reflective metallic finish for bold, premium designs.
• Gold Metallic Stickers Luxurious gold foil effect stickers that add instant visual impact with a premium metallic finish.
• Sticker Sheets Multiple kiss-cut sticker designs arranged on a single durable Bombproof™ vinyl sheet with protective laminate, supporting up to 8 designs per sheet for sharing a logo or brand across multiple stickers.
• Kiss Cut Stickers Easy-peel stickers with custom cutline around the design, cut by sharp metal knife without penetrating the backing paper.
• Neon Stickers Ultra-bright neon color stickers that pop with vibrant fluorescent colors.
• Static Window Clings No-adhesive window decals that cling using static electricity, leaving no residue and perfect for temporary displays.
• Transfer Stickers Clean professional decals with no background vinyl, applied with clear transfer paper for impactful visual effect with negative space in unprinted areas.
• Prismatic Stickers Rainbow-shifting effect stickers that shimmer with movement, creating dynamic visual effects.
• Pixie Dust Stickers Subtle sparkle finish stickers with magical shine effect using fine glitter particles.
• Hang Tag Stickers Easy-peel stickers with custom cutline designed for hang tag applications and product labeling.
• Oval Euro Stickers Classic oval shape stickers screen printed on vinyl, designed for cars, windows, and outdoor street style applications.
• Roll Labels Machine-ready labels printed on rolls for fast, efficient high-volume application in packaging and branding workflows.
• Sheet Labels Flat label sheets ideal for short production runs and hand application, suitable for food and beverage items or beauty products.
• Custom Banners Durable custom printed banners for trade shows, events, retail, and promotions available in gloss, matte, or mesh finishes.
• Roll Up Banner Stands Portable pull-up display stands with custom printed banners for instant professional impact at events and presentations.
• X-Banner Stands Lightweight display banner system that sets up in seconds, designed for trade shows and events.
• Floor Decals Slip-resistant decals designed for high-traffic floor surfaces for wayfinding, safety messaging, and branding.
• Window Decals Eye-catching graphics designed for glass surfaces, suitable for storefront branding and signage.
• Sidewalk Decals Durable outdoor decals for concrete and sidewalk surfaces that guide and attract foot traffic.
• Wall Graphics Custom large-format easy-to-apply wall graphics for business and home décor, printed on removable or permanent adhesive material.
• Artist Rolled Canvas Prints Gallery-quality canvas prints shipped ready to stretch, featuring high-resolution printing on canvas material.
• Sticker Packs Pre-assembled sticker products with header cards, combining multiple stickers with branded packaging.
• Pre-Made Sticker Packs Ready-to-use preprinted sticker sets featuring designs for laptops, water bottles, notebooks, and phone cases, including themed packs like Sugar Skulls, Hike and Camp, Smiling Faces, Sushi Kawaii, and Flag Stickers.
• QR Code Stickers Scannable QR code stickers for any surface, printed with minimum 1 inch x 1 inch QR codes for reliable smartphone scanning.
• Bumper Stickers Weatherproof screen-printed vinyl stickers designed for cars and trucks that last for years in outdoor conditions.
• Sample Pack Assorted sticker sample pack featuring multiple popular materials and finishes, allowing customers to preview quality before placing custom orders.

Quantifiable outcome

• 4.9/5 average customer rating from 16,638 verified reviews
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• Vermont Green FCcoreStrategic or Co-development Partner · 24 April 2023Three-year partnership with Vermont Green Football Club, a Burlington-based championship soccer team. Collaboration includes custom sticker collections to help spread their message about social justice, equity, and environmental responsibility. The partnership reflects shared values between both organizations and has been marked by creativity, collaboration, and community engagement.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vistaprint (Cimpress): The largest SMB-focused custom print platform, offering a much broader portfolio (business cards, marketing materials, signage, labels, stickers). It is a broad incumbent whose size and breadth of catalog compete with Sticky Brand for the same small-business marketing budget.
• MOO: Premium custom print brand best known for business cards but with adjacent custom sticker and label products. Competes for the same design-conscious SMB and brand buyer, with stronger premium-brand positioning.
• Avery: Established label and sticker brand selling printable label sheets, software-driven design tools, and custom labels to consumers and small businesses. Competes for the same end-user / SMB sticker and label demand, with stronger retail distribution and a recognizable brand.

Direct peers

• Sticker Giant: A custom sticker and label printer serving both individual creators and enterprise customers. Overlaps directly with Sticky Brand on die-cut vinyl stickers, roll labels, and B2B sticker orders, with a similar self-serve + sales-led GTM model.
• Sticker Mule: The largest direct-to-consumer custom sticker and label printer in the U.S., offering a nearly identical product set (vinyl stickers, custom labels, magnets, packaging) via self-serve e-commerce. It is Sticky Brand's most direct and most threatening competitor, operating at significantly larger scale.
• Carstickers: Long-standing custom vinyl sticker and decal printer specializing in bumper stickers, vehicle decals, and outdoor-grade vinyl. Highly comparable to Sticky Brand's Bombproof™ outdoor use case and core vinyl die-cut offering.
• Online Labels: Specialist in custom blank and printed labels (sheet labels, roll labels, inkjet/laser labels) for product packaging and shipping. Direct overlap with Sticky Brand's roll labels and sheet labels SKUs targeting product packaging customers like Spindrift and food/beauty brands.

Emerging players

• 4OVER4: Online commercial printing marketplace offering custom stickers, labels, and a wide range of print products to small businesses and resellers. Comparable business model (online custom print) with broader catalog reach.
• PsPrint: Online commercial printer offering custom stickers, labels, postcards, and marketing collateral. Comparable in serving SMB and mid-market customers with online ordering, though with a much broader print catalog.
• GotPrint: Online commercial printing platform with custom stickers, labels, packaging, and marketing materials. Comparable SMB-targeting online print model with a focus on competitive pricing rather than premium materials.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thestickybrand
• Xx.com/thestickybrand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sticky Brand