Woodland Country Club

What Woodland Country Club does

Woodland Country Club is a member-owned, private country club operating on 160 acres in Carmel, Hamilton County, Indiana. Founded in 1956 when Bill Diddel converted his original 1928 farmland purchase from a public course to private status upon signing 300 charter members, the club centers on an 18-hole par-72 championship golf course originally designed by Diddel and renovated by Pete Dye in 2002. The club targets families and individual members across age-tiered golf memberships (Class A for 35+, Class D for 30-34, Class D Super Junior for under 30) and social memberships (Family Social, Clubhouse Social), with family coverage extending to dependents up to age 24.

The facility spans golf, an Olympic-size swimming pool with the "Zeus" slide, two outdoor tennis courts, two bocce ball courts, a fitness center, and multiple dining venues (Main Dining Room, Diddel's Pub, pool-side grill), plus event spaces accommodating 4-200 guests. Technical infrastructure centers on the Teaching Academy, which integrates TrackMan launch monitors, Swing Catalyst video analysis with force plates, and WellPutt putting analysis for club fitting and instruction, complemented by an indoor golf simulator built in partnership with Carl's Place for year-round play. Ancillary partnerships with Carmel Racquet Club and Spire Wellness extend member benefits without capital outlay.

Revenue is generated through recurring membership dues, golf lessons ($50-$120 per session), dining across multiple venues, pro-shop merchandise (Peter Millar, Travis Mathew, Callaway, Titleist, TaylorMade, Mizuno, PING), event hosting, and a limited number of corporate and charity golf outings on Mondays. Distribution is direct to members and event prospects, with acquisition primarily driven by member referrals and word-of-mouth. Leadership includes award-winning PGA professionals Patrick White (Director of Golf, 2023 Indiana PGA Golf Professional of the Year) and Kenton Hobbs (Director of Instruction, 3,000+ lessons in 2023-2024).

Name

Woodland Country Club

Legal name

Woodland Country Club

Website

https://woodlandcc.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Woodland Country Club is a member-owned private country club in Carmel, Indiana, offering an 18-hole championship golf course, swimming, tennis, fitness, dining, and event facilities to age-tiered family and social memberships in the Hamilton County market.

Ownership category

akta.pro rank

Product category

Private Country Club / Golf & Recreational Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Golf membership
• Country club amenities
• Golf instruction
• Private event hosting

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual and monthly membership fees providing full access to golf course, swim facilities, tennis facilities, and clubhouse. Family members included up to age 24 as long as they are still dependents.
2. Golf Lessons and Instruction: Private and group golf instruction services provided by PGA professionals. Individual lessons offered at various price points ($80-$120/hour depending on instructor) and specialized programs through the Teaching Academy.
3. Dining Services: Multiple dining venues including Main Dining Room, Diddel's Pub casual dining, and pool-side grill generating food and beverage revenue from members and their guests.
4. Golf Merchandise Sales: Pro shop merchandise sales featuring premium golf apparel brands (Peter Millar, Travis Mathew, etc.) and equipment from major manufacturers (Callaway, Titleist, TaylorMade, Ping, Mizuno).
5. Corporate and Charity Golf Outings: Limited number of non-member corporate and charity golf outings hosted each season with event packages including carts, on-course beverage service, event scoring, and merchandise credit.
6. Golf Shop Operations: Golf shop operations including equipment sales, club fitting services, and driving range access fees. Pro shop hours vary seasonally.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Woodland Country Club is a private member-owned country club offering tiered Golf and Social memberships that grant access to an 18-hole championship golf course (designed by Bill Diddel, renovated by Pete Dye), a Teaching Academy with TrackMan, Swing Catalyst and WellPutt technology, indoor golf simulator, Olympic-size swimming pool, tennis and bocce courts, fitness facility, multiple dining venues, and event spaces. Revenue is supplemented by golf lessons, pro shop merchandise, dining, wedding/event hosting, and limited corporate and charity golf outings.

Product overview

Woodland Country Club is a private country club and recreational facility offering a comprehensive portfolio of member services centered around its 18-hole championship golf course originally designed by Bill Diddel and renovated by Pete Dye. The club operates as a unified membership product with multiple tiers (Golf Memberships in Class A, Class D, and Super Junior for different age groups, plus Social Memberships including Family Social and Clubhouse Social) that provide graduated access to amenities. Core facilities include the Indoor Golf Simulator (powered by Carl's Place), the Teaching Academy with TrackMan, Swing Catalyst, and WellPutt technology for club fitting and instruction, the Golf Shop with equipment and apparel, Olympic-size swimming pool with 'Zeus' slide, tennis and bocce courts, fitness center (partnered with Spire Wellness), and multiple dining venues including the Main Dining Room, Diddel's Pub, and private event spaces. The club also offers ancillary services including golf lessons, weddings and events hosting, and corporate golf outings.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Country Club Membership

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Carl's PlacecoreTechnology or IntegrationPartnership with Carl's Place for indoor golf simulator design and installation. The simulator, located in the Golf Shop building, provides members with year-round practice and play space. Through this partnership, members also have the opportunity to bring a similar setup into their own homes.
• Carmel Racquet ClubminorStrategic or Co-development PartnerThrough a relationship with Carmel Racquet Club, Woodland members receive a 40% discount off of posted Racquet Club rates for indoor and outdoor tennis, racquetball, squash, platform tennis, and childcare services.
• Spire WellnessminorStrategic or Co-development PartnerWoodland has partnered with Spire Wellness to provide a variety of discounted health and fitness services for club members including personal training, fitness classes, personal golf conditioning, and stretching.
• Swing CatalystcoreTechnology or IntegrationThe Teaching Academy is presented by Swing Catalyst, utilizing their video analysis system with integrated force plates to capture detailed swing video and measure ground force interaction throughout the swing.
• WellPuttcoreTechnology or IntegrationThe Teaching Academy is presented by WellPutt, providing an innovative putting platform with interactive drills, training games, and detailed performance feedback to enhance distance control, alignment, and consistency.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Seminole Golf Club: Highly exclusive private golf club in Juno Beach, Florida where PGA Director of Golf Patrick White previously worked. Comparable elite private club model with strong architectural heritage, though at a higher prestige and price tier than Woodland.
• Oakmont Country Club: Historic, elite private golf club in Oakmont, Pennsylvania where Patrick White also previously worked. Comparable private-membership model centered on a championship golf course, though at a substantially higher prestige and national profile than Woodland.

Direct peers

• Plum Creek Golf Club: Golf and country club in the Carmel area serving the same Indianapolis north-side market. Comparable in scale, course quality focus, and member profile.
• Orchard Ridge Country Club: Private country club in Fort Wayne, Indiana where Woodland Assistant Golf Professional Ben Lemke previously worked. Comparable full-service private club model (golf, dining, events, swim) in Indiana's broader private club market.
• Meridian Hills Country Club: Long-established private country club in the Indianapolis metropolitan area offering golf, dining, pool, tennis, and event hosting. Comparable private-membership model and full-service amenity mix serving a similar affluent Indiana member base.
• Crooked Stick Golf Club: Private golf club located in Carmel, Indiana, in the same Hamilton County market as Woodland. PGA Director of Golf Patrick White previously worked here as Head Golf Professional (2010-2013), making it directly comparable in geography, member profile, and service offering.
• The Hawthorns Golf & Country Club: Private country club in Fishers, Indiana, also in Hamilton County. Targets the same family-oriented, affluent Indianapolis-area demographic with comparable golf, swim, tennis, dining, and event hosting offerings.
• Country Club of Indianapolis: Historic private country club in Indianapolis offering championship golf, dining, swimming, and event facilities. Direct competitor for Indianapolis-affluent private members with comparable amenities and pricing tier.
• Bridgewater Club: Private golf and country club in the Carmel/Westfield area of Hamilton County, Indiana. Directly competes with Woodland for the same affluent suburban Indianapolis member base with similar golf, dining, pool, and event amenities.
• Bloomington Country Club: Private country club in Bloomington, Indiana where Woodland Director of Instruction Kenton Hobbs began his apprenticeship in 2006. Directly comparable full-service private club serving an Indiana member base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/woodlandcountryclub
• LinkedInlinkedin.com/company/woodland-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodland Country Club