What Gazeta FM does

Gazeta FM is a Brazilian FM radio station broadcasting on 88.1 MHz from São Paulo, operated as part of the Fundação Cásper Líbero nonprofit media group. The station positions itself as "A Primeira" (the first station on the FM dial) and programs a mix of Brazilian music — primarily sertanejo, pagode, and pop — alongside entertainment news, sports content, and listener engagement features. Its core product is the linear FM broadcast, supported by an extensive digital distribution footprint including a website with global live streaming (gazetafm.com.br), native iOS and Android applications, Amazon Alexa voice integration, and the "Gazeta FM SP Bastidores" podcast distributed on Spotify and YouTube.

The station's technology stack is a conventional digital broadcasting architecture extended across consumer endpoints rather than a proprietary platform: it relies on standard streaming infrastructure for web and mobile, third-party voice-assistant integration for Alexa, and major app-store distribution for mobile. Interactive features include a multi-channel song request system accessible via WhatsApp ((11) 99469-4112), telephone, email, and an online form tied to an extensive artist catalog, plus promotional mechanics such as the "Bolão da Torcida" sports prediction contest and meet-and-greet campaigns.

Gazeta FM is free to listen and monetizes exclusively through advertising and sponsorship, with commercial sales handled at [email protected] / (11) 3170-5858 across on-air spots, website, and social inventory. The target audience is a horizontal segment of Brazilian music listeners, with secondary audiences for entertainment news and live events. Ownership by Fundação Cásper Líbero — a nonprofit foundation that also controls TV Gazeta, Gazeta Esportiva, Agência Gazeta Press, and Faculdade Cásper Líbero — means there is no external equity capital, no funding events, and no conventional PE/VC investment angle; revenue and headcount are not publicly disclosed.

Name

Gazeta FM

Legal name

Fundação Cásper Líbero

Website

https://gazetafm.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Gazeta FM is a São Paulo-based Brazilian radio station broadcasting on 88.1 MHz, operated by nonprofit Fundação Cásper Líbero. It delivers free music and entertainment programming distributed via FM, web streaming, mobile apps, Alexa, podcast, and social platforms, monetized through advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorship: The radio station generates revenue primarily through advertising and sponsorship. Commercial contact information is provided for advertisers at (11) 3170-5858 and [email protected]. The station offers various advertising formats including on-air spots, website advertising, and social media advertising as indicated by available media kits for site and social networks.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Gazeta FM operates a 24/7 FM radio broadcast on 88.1 MHz in São Paulo, delivering Brazilian music (sertanejo, pop, pagode, rock), news, talk shows, and promotional campaigns to listeners. Programming is also distributed via live streaming on gazetafm.com.br, dedicated iOS/Android mobile apps, Amazon Alexa voice assistant, and podcast platforms including Spotify and YouTube. Revenue is generated through on-air advertising, website and social media sponsorships, and commercial partnerships, with listener interaction enabled through WhatsApp song requests, phone calls, web forms, and meet-and-greet promotional events.

Product overview

Gazeta FM 88.1 is a Brazilian FM radio station operated by Fundação Cásper Líbero, broadcasting from São Paulo. The station positions itself as 'A Primeira' (The First) on the dial, specializing in sertanejo and Brazilian pop music. The product portfolio consists of the core FM radio broadcast (88.1 MHz), a web streaming platform accessible globally via gazetafm.com.br, native mobile applications for iOS and Android, an interactive Web Stories content feature, the 'Gazeta FM SP Bastidores' podcast for exclusive artist interviews, a multi-channel song request system (WhatsApp, phone, email, web form), and promotional listener engagement campaigns. The station maintains a strong digital presence across Amazon Alexa (voice streaming), Spotify (podcast distribution), YouTube (video interviews), and major social media platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Gazeta FM 88.1 Radio Broadcast Core 24/7 FM radio broadcast at 88.1 MHz in São Paulo featuring sertanejo, pop, pagode, and Brazilian pop music, news, talk shows, and promotional campaigns. Operates under the brand 'A Primeira' (The First) and is the primary product offering for the station.
• Gazeta FM Mobile Application Native mobile application for iOS and Android that enables live streaming of Gazeta FM globally with integrated song request functionality. Distributed through the Apple App Store and Google Play Store.
• Gazeta FM SP Bastidores Podcast Podcast featuring exclusive artist interviews from Gazeta FM studios, hosted by journalist Neide Oliveira. Episodes include conversations with artists such as Thiaguinho, Hugo & Guilherme, and Anderson & Matheus, distributed via Spotify and other podcast platforms.
• Gazeta FM Website Live Streaming Online streaming platform at gazetafm.com.br enabling global listeners to tune into the live FM broadcast via web browser, with integrated song request form, news, promotions, and web stories content.

Quantifiable outcome

• Years of sustained leadership as top FM station in São Paulo segment
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fundação Cásper LíberocoreOthersFundação Cásper Líbero is the parent organization operating Gazeta FM along with other media properties including TV Gazeta, Gazeta Esportiva, Agência Gazeta Press, and Faculdade Cásper Líbero. The foundation owns and operates the radio station and maintains the headquarters at Av. Paulista 900 in São Paulo. Copyright extends from 2001-2026.
• Amazon AlexacoreTechnology or IntegrationIntegration with Amazon Alexa allows listeners to stream Gazeta FM using voice commands such as 'Alexa, ouvir Rádio Gazeta FM', 'Alexa, tocar A Primeira', or 'Alexa, sintonizar Rádio Gazeta FM'. This enables hands-free listening through Alexa-enabled devices.
• TV GazetacoreOthersSister television station within the Fundação Cásper Líbero media group, sharing synergies in content and audience reach across multiple platforms.
• Gazeta EsportivaminorOthersSports media portal within the Fundação Cásper Líbero media group, providing sports content that complements Gazeta FM's entertainment programming.
• Apple (App Store)coreChannel Partner/ Reseller/ DistributorDistribution partnership for Gazeta FM mobile application through Apple App Store, enabling iOS users to download and stream the radio station globally.
• Google (Google Play)coreChannel Partner/ Reseller/ DistributorDistribution partnership for Gazeta FM mobile application through Google Play Store, enabling Android users to download and stream the radio station globally.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jovem Pan: Jovem Pan is a major São Paulo-based radio network with multi-platform distribution (FM, streaming, apps, YouTube). It directly competes with Gazeta FM for São Paulo listeners and advertisers, operating a similar music/news/talk format with strong digital presence.
• Rádio Kiss FM: Rádio Kiss FM is a São Paulo-based FM radio station targeting similar demographics with music programming and interactive listener engagement. It competes directly with Gazeta FM in the São Paulo market for both listeners and advertising revenue.
• Alpha FM: Alpha FM is a São Paulo FM radio station with multi-platform streaming capabilities, competing with Gazeta FM for São Paulo music listeners. It operates a similar business model with advertising-supported free streaming and traditional FM broadcast.
• 89 FM - A Rádio Rock: 89 FM is a São Paulo-based rock music radio station with digital streaming and podcast offerings. It competes with Gazeta FM in the broader São Paulo music radio market, though focused on rock rather than sertanejo.
• Rádio Mix: Rádio Mix is a Brazilian radio network with stations in major cities including São Paulo, offering music programming with streaming availability. It competes with Gazeta FM for Brazilian pop music listeners and digital advertising budgets.

Others

• TuneIn: TuneIn is a global audio streaming service aggregating thousands of live radio stations including Brazilian outlets. It serves as a distribution channel and competitive platform for radio streaming services similar to Gazeta FM's streaming offerings.

Broad incumbents

• iHeartRadio: iHeartRadio is a major US-based radio broadcasting and streaming platform offering live radio, podcasts, and music. While US-focused, it represents the digital transformation model that Brazilian radio stations like Gazeta FM are pursuing with their multi-platform streaming strategies.
• Rádio Globo: Rádio Globo is part of Grupo Globo, Brazil's largest media conglomerate, operating multiple radio stations across major markets. As an established incumbent with broader media resources, it competes with Gazeta FM for national advertising budgets and audience share.

Regional players

• CBN (Central Brasileira de Notícias): CBN is a major Brazilian news radio network operated by Grupo Globo with stations in multiple cities. While primarily news-focused rather than music, it competes with Gazeta FM for São Paulo radio advertising budgets and listener attention during commute hours.
• BandNews FM: BandNews FM is a Brazilian news/talk radio network from Grupo Band with São Paulo presence. It competes with Gazeta FM for São Paulo advertisers and represents a different format approach to the same radio advertising market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/GazetaFMSP
• YouTubeyoutube.com/user/GazetaFMSP
• Facebookfacebook.com/GazetaFMSP
• Instagraminstagram.com/gazetaFMSP
• TikToktiktok.com/@gazetafmsp
• LinkedInlinkedin.com/company/gazeta-fm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gazeta FM