Fence Factory

What Fence Factory does

Fence Factory Corporation is a privately held, family-founded fence manufacturer, materials supplier, and installation contractor headquartered in California and operating continuously since 1972 when it was established by Robert and Myrna Bennett. The company runs five showroom and warehouse locations across Central and Southern California — Ventura, Goleta, Atascadero, Santa Maria, and Moorpark (Conejo Valley) — and serves homeowners, contractors and builders, HOAs and property managers, government and public-works agencies, and agricultural/ranch operators. It holds California State License #275524 covering both Class A (General Engineering) and Class C13 (Fencing) classifications, enabling it to bid on municipal and commercial projects.

The company's product portfolio spans vinyl, wood, chain link, ornamental iron and aluminum, custom-fabricated fence and gate systems, gate automation, and the proprietary ColorMax galvanized-steel fire-resistant privacy fencing aligned with California wildfire regulations. Underlying technology centers on physical fabrication — including ColorMax steel panels, PostMaster concealed steel posts for wood fences, and in-house custom gate fabrication — rather than software or AI capabilities. Ancillary offerings include pool-safety and pet-containment systems, industrial heavy-duty fencing, and farm/ranch perimeter solutions.

Revenue is generated through three streams: one-time retail and wholesale materials sales (with separate pricing tiers for DIY homeowners and contractor bulk accounts), professional installation services performed by licensed in-house crews, and contractor credit accounts that function as recurring B2B procurement relationships. The go-to-market combines direct showroom sales at the five California branches, on-site consultations, quote-based pricing with an online instant-quote tool, jobsite delivery, and contractor credit terms. The company sits within The Fence Group corporate ecosystem alongside sister companies Fence Factory Rentals (temporary fencing), Event Factory Rentals, and PSS Garage Doors and Gates, which extend its service range into adjacent verticals and lock in trade-customer relationships.

Name

Fence Factory

Legal name

Fence Factory Corporation

Website

https://fencefactory.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Fence Factory Corporation is a family-owned, California-based fence manufacturer, materials supplier, and licensed installation contractor operating five showroom and warehouse locations across Central and Southern California since 1972, serving homeowners, contractors, HOAs, government agencies, and agricultural operators with vinyl, wood, chain link, ornamental iron, and proprietary ColorMax fire-resistant steel fencing.

Ownership category

akta.pro rank

Product category

Fencing Materials and Installation Services

NAICS

Siding Contractors (23817), Siding Contractors (238170)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Fence Installation & Replacement (HSAIAJAA)

akta.pro secondary industries

Fence Installation & Replacement (HSAPALAC), Gate Installation (Manual & Automated) (HSAIAJAC), Fence Panel & Picket Repair/Replacement (HSAGAJAD)

Keywords

• Fencing materials supply
• Fence installation services
• Custom gate fabrication
• Vinyl and ornamental iron fencing
• Fire-resistant steel fencing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fence Materials Sales: Sale of fencing materials including wood, vinyl, chain link, ornamental iron, ColorMax steel, and accessories to both DIY homeowners and contractors. Contractors receive bulk/wholesale pricing while homeowners purchase at retail rates.
2. Professional Installation Services: Full-service fence installation by licensed, insured in-house crews. Includes permitting assistance, site assessment, and professional installation for residential, commercial, and government projects.
3. Contractor Credit Accounts: Fence Factory offers lines of credit for contractors and builders who regularly purchase materials, enabling ongoing business relationships and volume-based ordering.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Fence Factory is a California fence manufacturer, supplier, and installation company operating five showroom locations across Central and Southern California since 1972. The company sells fence materials including vinyl, wood, chain link, ornamental iron/aluminum, and proprietary ColorMax fire-resistant steel systems to homeowners, DIYers, contractors, HOAs, and government agencies. It also provides professional installation by licensed in-house crews, custom gate fabrication, and permitting assistance for residential, commercial, agricultural, and public works projects.

Product overview

Fence Factory is a fence material supplier and installation service company serving Central and Southern California since 1972. The company operates five locations (Ventura, Goleta, Atascadero, Santa Maria, and Conejo Valley/Moorpark) offering both DIY materials and professional installation services. The core product portfolio consists of multiple fence types: Vinyl Fences & Gates (privacy, semi-privacy, picket, ranch rail styles), Wood Fences & Gates (privacy, picket, ranch rail with PostMaster steel post options), Chain Link Fences & Gates (galvanized, vinyl-coated, security with barbed wire), Ornamental Iron/Aluminum Fencing & Gates, and the proprietary ColorMax Fire-Resistant Metal Privacy Fence designed for California's wildfire-prone areas. Additional offerings include Custom Fencing & Gates (mixed materials, architectural styles, specialty gates), Commercial Fences & Gates (heavy-duty industrial and municipal systems), Gate Automation Systems (automated swing/sliding gates with access control), Pool Safety Fencing (code-compliant barriers), Farm & Ranch Fencing, Pet Containment Fencing, and Industrial/Heavy-Duty Fencing. Services include material sales for both homeowners/DIYers and contractors/bulk orders, professional installation by licensed crews, custom fabrication, temporary fencing rentals (via partner company), and permitting assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Fences & Gates Low-maintenance vinyl fencing available in privacy, semi-privacy, picket, and ranch rail styles, designed for California's climate with UV stabilization and weather resistance. Targeted at residential homeowners seeking durable, low-maintenance perimeter and decorative fencing.
• Wood Fences & Gates Traditional wood fencing in privacy, semi-privacy, picket, and ranch rail configurations with customizable styles including cap & trim, lattice top, board-on-board, and dog ear. Designed for residential property owners seeking natural aesthetics.
• Chain Link Fences & Gates Affordable galvanized or vinyl-coated chain link fencing in multiple heights with privacy slats, screening, and security barbed or razor wire add-ons. Serves both residential and commercial/security applications.
• Ornamental Iron / Aluminum Fencing & Gates Decorative powder-coated steel or aluminum fencing featuring flat top, pressed spear, and multi-rail designs with custom gate options for swing, sliding, or rolling configurations. Targeted at homeowners seeking decorative security fencing.
• ColorMax Fire-Resistant Metal Privacy Fence Non-combustible galvanized steel privacy fencing engineered for California wildfire safety requirements, with fire-resistant, termite-proof, and rust-protected properties. Meets California regulations prohibiting wood or vinyl within 5 feet of homes in high-risk fire areas.
• Custom Fencing & Gates Tailored fence and gate solutions for unique property requirements including mixed-material fencing, decorative architectural styles, specialty gates, enhanced privacy features, and integrated landscape solutions. Built in-house by Fence Factory's custom fabrication team.
• Commercial Fences & Gates Heavy-duty commercial-grade fencing systems including chain link, ornamental iron, wood privacy, vinyl, and temporary fencing with custom fabrication and access gate solutions for industrial, municipal, and commercial applications.
• Gate Automation Systems Automated swing and sliding gate systems with keypad, remote access, and heavy-duty motor options for residential, commercial, and HOA applications requiring convenient and secure entry.
• Pool Safety Fencing & Gates Code-compliant pool and spa fencing with self-closing, self-latching gates available in ornamental iron, vinyl, and aluminum options meeting California pool barrier safety requirements for residential properties.
• Farm & Ranch Fencing & Gates Agricultural fencing solutions including ranch rail wood or vinyl, barbed wire, wire mesh, and split rail configurations with heavy-duty gates designed for livestock containment and large property perimeters. Targeted at farm and ranch operators.
• Pet Containment Fencing Pet-safe fencing solutions including climb-resistant vinyl, dog ear wood privacy, chain link with bottom rail or mesh, and ornamental iron with narrow picket spacing for dogs and pet containment. Designed for residential homeowners.
• Industrial & Heavy-Duty Fencing High-security industrial fencing with chain link security upgrades, ornamental steel/iron, and custom gate systems engineered for warehouses, distribution centers, and secured facilities. Targeted at industrial and commercial buyers.
• DIY Fence Materials for Homeowners Contractor-grade fencing materials available directly to homeowners for DIY projects including wood, vinyl, chain link, ornamental iron, with expert guidance on planning and installation. Sold at retail pricing with pickup or delivery.
• Contractor Bulk Materials Wholesale fencing materials and bulk orders for contractors and builders with volume pricing, fast delivery, jobsite-ready support, and ongoing credit accounts across five California locations.
• Professional Fence Installation Services Full-service fence installation by licensed, insured in-house crews. Includes on-site consultations, permitting assistance, site assessment, and professional installation for residential, commercial, and government projects across California.

Quantifiable outcome

• Fire-resistant fencing complies with California regulations prohibiting wood or vinyl within 5 feet of homes in high-risk fire areas
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Fence Group (Parent Company)coreOthersFence Factory is the parent company of many fencing-related companies, combining the strength of a large-scale supplier with the accessibility of a local partner. Strategic position includes competitive pricing through bulk supply and support for both large contractors and homeowners.
• Fence Factory RentalscoreChannel Partner/ Reseller/ DistributorSister company providing temporary fencing rentals for construction sites, events, and short-term projects. Installation and removal services available.
• Event Factory RentalsminorChannel Partner/ Reseller/ DistributorRelated company providing event-related rental solutions, featured as a partner company.
• ColorMax (Steel Technology Provider)coreTechnology or IntegrationColorMax is a proprietary fire-resistant steel fencing system featuring galvanized steel construction with interlocking panels. Fence Factory is an authorized dealer/installer of ColorMax products for California wildfire applications.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• The Home Depot: Home Depot is a national big-box home improvement retailer carrying fence materials, panels, and installation services. Overlaps with Fence Factory in DIY material sales and installed-sales services, but operates at massive scale and breadth rather than a fence-specialist niche.
• Lowe's: Lowe's is a national home improvement retailer selling fence materials and offering professional installation. Comparable to Fence Factory's DIY and installed-sales channels but as a broad-line incumbent rather than a fence specialist.

Direct peers

• Long® Fence: Long Fence is a regional fence, decking, and outdoor-structure installer serving the Mid-Atlantic with material supply plus in-house installation crews. Closely comparable to Fence Factory's combined materials-supply + in-house-installation model and multi-segment customer base.
• Ameristar Fence Products: Ameristar is a major U.S. manufacturer of ornamental steel and aluminum fence and gate systems widely used in residential, commercial, and high-security applications. Comparable to Fence Factory's ornamental iron and ColorMax product lines in materials, fabrication approach, and target end markets.
• ActiveYards: ActiveYards is a U.S. manufacturer of vinyl and aluminum fencing systems sold through dealer/installer networks. Directly comparable to Fence Factory's vinyl fence offerings and dealer-based distribution model serving both DIY and professional installer channels.
• Specrail: Specrail manufactures ornamental aluminum pool, residential, and commercial fence systems distributed through fence dealers and installers. Comparable in product mix, dealer-channel distribution, and overlap with Fence Factory's ornamental iron and pool safety categories.
• Master Halco: Master Halco is one of North America's largest wholesale distributors of fence, gate, and access solutions, supplying contractors and providing installation services. Highly comparable to Fence Factory in product breadth (chain link, wood, vinyl, ornamental iron), wholesale + installation model, and multi-region branch network.
• Jerith Manufacturing: Jerith is a long-established U.S. manufacturer of ornamental aluminum fences and gates. Comparable to Fence Factory's ornamental iron/aluminum residential and commercial fence product line, with overlap in HOA and residential aesthetic applications.

Emerging players

• Cedar Supply (Cedarbrook): Regional lumber and outdoor-building-materials supplier serving contractors and DIYers in select U.S. regions. Comparable to Fence Factory's contractor wholesale and DIY material sales channels but with a narrower product focus and smaller branch footprint.

Regional players

• Cascade Fence & Deck: Cascade Fence & Deck is a Pacific Northwest-based regional fence and deck installer. Comparable in residential/commercial fence installation model and customer mix, but serves a different geography (Oregon/Washington) than Fence Factory's California footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FenceFactCA
• YouTubeyoutube.com/@fencefactory
• Facebookfacebook.com/111015788927477
• Instagraminstagram.com/fencefactory_official
• LinkedInlinkedin.com/company/fence-factory

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fence Factory