What Moose Mobile does

Moose Mobile is an Australian privately-held telecommunications company founded in 2017 and headquartered in Fortitude Valley, Brisbane. It operates as a mobile virtual network operator (MVNO) wholesaling access to Vodafone's 4G and 5G networks, delivering SIM-only mobile plans to Australian consumers with no lock-in contracts. The company has expanded its core offering into NBN residential broadband via a retail service provider relationship with nbn Co, marketing four standard speed tiers (Value 25/10 through Elite 100/20) plus Fixed Wireless variants, and most recently entered adjacent hardware with the 2025 launch of the eero 7 Wi-Fi 7 mesh router at a promotional $175 price point.

The technology stack is intentionally lean: connectivity is leased wholesale rather than built, and customer-facing capability is delivered through a self-service mobile app (iOS/Android) covering usage monitoring, parental controls, payments, and invoice transparency, supplemented by separate web portals for mobile and NBN account management. Distribution is exclusively direct-to-consumer via the company's website (moosemobile.com.au), phone channel (1300 566 673), and app stores — there are no retail stores, resellers, or third-party channels. The number-porting process is positioned as a frictionless switching mechanism with same-day eSIM or mailed physical SIM activation.

Commercially, Moose Mobile runs a subscription-recurring revenue model on monthly mobile and NBN plans, with promotional pricing for the first six months of NBN service, modest international calling/SMS usage fees, and one-time hardware revenue from eero 7 sales. The end market is exclusively Australian residential consumers across household sizes from singles (1–2 users, Value NBN) through large families and remote workers (10+ users, Turbo NBN). Marketing is built on third-party review signals (ProductReview, Google, Trustpilot), earned-media awards (Canstar Blue 2025, MPCA 2024), and word-of-mouth rather than paid acquisition, consistent with the small (11–50 employees) operating footprint.

Name

Moose Mobile

Legal name

Moose Mobile

Website

https://moosemobile.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian MVNO and NBN retail service provider offering no-lock-in SIM-only mobile plans on Vodafone's 4G/5G network and home internet across multiple speed tiers, bundled with eero 7 Wi-Fi 7 router hardware, serving residential consumers nationwide from Brisbane.

Ownership category

akta.pro rank

Product category

Consumer Telecommunications Services

NAICS

Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Site Security, Monitoring & Remote Operations (NOC/IoT) (HDAIAKAH)

akta.pro secondary industry

In-Building Wireless & Neutral-Host Solutions (IBS) (HDAIAKAD)

Keywords

• SIM-only mobile plans
• NBN home internet
• Mobile virtual network operator
• Mesh Wi-Fi routers
• Telecommunications services

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mobile SIM Recurring Plans: Moose Mobile sells SIM-only mobile plans on a monthly subscription basis, with no lock-in contracts. Plans include unlimited data and a set allowance of international call credits. Revenue is generated through recurring monthly access fees, with optional add-on data packs and international calling charges as incremental upsell streams.
2. NBN Home Internet Plans: NBN residential internet plans billed monthly from the connection date (distinct from mobile billing which runs from the first of the month). Plans are offered at promotional rates for the first 6 months, reverting to standard rates thereafter. Additional charges apply for extra data packs, upgrades, and non-standard installations.
3. Hardware Sales (eero 7 Router): eero 7 mesh Wi-Fi 7 router sold as a one-time hardware purchase at promotional launch price of $175, including free shipping. Launch offer includes bundled free eero secure subscription. Additional leaf devices can be purchased separately to extend mesh coverage.
4. International Call and SMS Services: International calls charged per minute at varying rates per country. International SMS charged at AUD $0.50 per message (160 characters), international MMS at AUD $0.75 per message. International credit may be included in some plans; otherwise charged as add-ons to the monthly access fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Moose Mobile is an Australian MVNO and nbn retail service provider that sells SIM-only mobile phone plans on the Vodafone 4G/5G network and nbn home internet plans across FTTP, FTTC, FTTN, HFC, and Fixed Wireless connections, all on no lock-in contracts. The company also retails the eero 7 Wi-Fi 7 mesh router as hardware for home broadband customers and supports its services through an iOS/Android self-service app with usage monitoring, parental controls, and transparent billing.

Product overview

Moose Mobile is an Australian telecommunications company offering mobile SIM-only plans and home internet services. The product portfolio consists of two core services: Moose Mobile SIM Plans providing 4G/5G mobile coverage via the Vodafone network, and Moose nbn® Plans delivering home internet across multiple speed tiers. Supporting these core offerings are the Moose Mobile App for account management and self-service features, the eero 7 Mesh Router as a Wi-Fi 7 hardware accessory for home network optimization, and a Number Transfer Service enabling customers to retain existing phone numbers when switching providers. All plans feature no lock-in contracts.

Differentiator

Problem solved

Functional benefit

Brands

• Moose nbn®: NBN home internet plans offered by Moose Mobile, available in Value, Premium, Elite, and Turbo tiers.
• eero 7

Products and services

• Moose Mobile SIM Plans SIM-only mobile phone plans providing 4G and 5G coverage powered by the Vodafone network, sold with no lock-in contracts and unlimited data options for Australian consumers. Plans include international call credits and are billed monthly.
• Moose nbn Plans Residential home internet plans delivered over the Australian nbn network across all connection types (FTTP, FTTC, FTTN, HFC, Fixed Wireless) in multiple speed tiers suited to households of varying sizes, billed monthly with promotional pricing for the first six months.
• eero 7 Mesh Router Wi-Fi 7 mesh router system delivering whole-home wireless coverage compatible with high-speed nbn plans for Australian residential customers, sold as a one-time hardware purchase with a bundled eero secure subscription including content filters, internet pause, guest network, device management, and security updates.

Quantifiable outcome

• 98.5% Australian population coverage on Vodafone 4G/5G networks
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Vodafone AustraliacoreTechnology or IntegrationMoose Mobile operates as an MVNO using the Vodafone 4G and 5G networks to provide mobile coverage to 98.5% of the Australian population. This is the core infrastructure partnership underpinning the mobile product. Note: Services activated before 16 June are on the Optus network.
• eero (Amazon)coreTechnology or IntegrationMoose Mobile partners with eero (an Amazon company) to sell the eero 7 mesh Wi-Fi 7 router. The router is offered at a promotional launch price of $175 including free shipping and free eero secure subscription. Moose promotes eero 7 as compatible with the highest NBN speeds, supporting wired speeds up to 2.3 Gbps and wireless up to 1.8 Gbps.
• nbn Co (National Broadband Network)coreTechnology or IntegrationMoose Mobile is a retail service provider for the Australian Government's nbn network. It offers the full range of nbn connection types: FTTP, FTTN, FTTC, HFC, and Fixed Wireless. Moose participates in nbn's speed uplift program, upgrading eligible customers from 100/20 to 500/50 Mbps from September 2025 at no additional cost.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TPG Telecom: TPG Telecom is one of Australia's largest full-service telcos offering mobile, NBN, and entertainment bundles. It competes with Moose Mobile across both the mobile and NBN product lines, and is the parent company of Vodafone Australia — Moose Mobile's host network.
• iiNet: iiNet is a TPG-owned Australian ISP offering NBN and mobile services to consumers and small businesses, with overlapping NBN product portfolio and customer demographic to Moose Mobile.
• Aussie Broadband: Aussie Broadband is a top-3 Australian NBN retail service provider known for customer service and value, directly comparable to Moose Mobile's NBN portfolio and Canstar-recognised positioning.

Direct peers

• Circles.life Australia: Circles.life operates as a digital-first MVNO in Australia targeting similar D2C consumer segments with app-led self-service and customizable plans, comparable to Moose Mobile's mobile app and digital experience.
• Belong: Belong is a Telstra-owned MVNO/retail broadband provider offering mobile and NBN plans directly to Australian consumers, with a similar no-frills, low-cost value proposition to Moose Mobile.
• ALDImobile: ALDImobile is an Australian MVNO offering low-cost SIM-only plans to value-conscious consumers, directly competing with Moose Mobile's core mobile product on price and simplicity.
• Boost Mobile: Boost Mobile is an Australian MVNO operating on the Telstra network, offering SIM-only plans with no lock-in contracts — a direct head-to-head competitor to Moose Mobile in the same D2C consumer mobile segment.
• Kogan Mobile: Kogan Mobile is an Australian MVNO that uses the Vodafone network — the same host network as Moose Mobile — targeting price-sensitive consumers with SIM-only plans and direct online sales.
• Lebara Mobile Australia: Lebara Mobile is a Vodafone-network MVNO in Australia focused on international calling and multicultural customers, overlapping Moose Mobile's mobile and international calling product features.

Emerging players

• Dodo Services: Dodo is an Australian challenger telco offering NBN, mobile, and energy services to value-conscious households, competing on price and bundling in a similar segment to Moose Mobile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moosemobileau
• Facebookfacebook.com/moosemobile.au
• LinkedInlinkedin.com/company/moosemobile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moose Mobile