koganmobile
- Company typePrivate
- Founded2020
- HeadquartersNorth Sydney, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
koganmobile firmographics
Firmographics- Name
- koganmobile
- Legal name
- Kogan Mobile Operations Pty Ltd
- Website
- https://koganmobile.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Ownership category
- akta.pro rank
koganmobile industry classification
Industry- Product category
- Prepaid Mobile Telecommunications
- NAICS
- Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)
- SIC
- Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)
- akta.pro secondary industry
- VoIP Access & ITSP Services (HDAIAHAD)
Keywords
Where koganmobile is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
koganmobile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Prepaid Mobile Plans: Recurring prepaid revenue from monthly, 90-day, 365-day, and 730-day prepaid mobile plans. Customers purchase airtime vouchers or auto-recharge with credit card. Plans include unlimited national calls/texts and tiered data allowances.
- Data Add-on Packs: Additional data packs available for purchase (2-day, 7-day, 30-day options) when customers exhaust their plan data allowance
- International Roaming Packs: Roaming packs for travel abroad including 1-day ($10), 3-day ($25), and 7-day ($45) options with data, call, and text inclusions
- International Call Packs: Add-on packs for international calls to selected countries (10 countries for $5, 15 countries for $10, 20 countries for $15)
- Premier Access Bolt-on: Optional bolt-on providing $14.90 credit for international video calls, call forwarding, directory assistance, and international SMS/MMS
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small Monthly - 20GB data, unlimited calls/texts |
| Subscription | Monthly | Medium Monthly - 60GB data, unlimited calls/texts |
| Subscription | Monthly | Large Monthly - 80GB data, 5G access |
| One time/ perpetual license | Pay-as-you-go | Small 365 Day - 140GB data |
| One time/ perpetual license | Pay-as-you-go | Medium 365 Day - 250GB data (Kogan FIRST exclusive) |
| One time/ perpetual license | Pay-as-you-go | Large 365 Day - 350GB data |
| One time/ perpetual license | Pay-as-you-go | Extra Large 365 Day - 500GB data (Kogan FIRST exclusive) |
| Subscription | Pay-as-you-go | Small 30 Day - 3GB data |
| Subscription | Pay-as-you-go | Medium 30 Day - 13GB data |
| Subscription | Pay-as-you-go | Large 30 Day - 20GB data |
| Subscription | Pay-as-you-go | Extra Large 30 Day - 40GB data |
| Usage-based | Pay-as-you-go | International Roaming - 1 Day Pack |
| Usage-based | Pay-as-you-go | International Roaming - 3 Day Pack |
| Usage-based | Pay-as-you-go | International Roaming - 7 Day Pack |
| Usage-based | Pay-as-you-go | Data Pack Add-ons |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
koganmobile product offering
Product offeringCore offering
Kogan Mobile provides prepaid SIM-only mobile services as a mobile virtual network operator (MVNO) in Australia, operating on TPG Telecom's Vodafone network. The core offering consists of monthly and 365-day prepaid plans with data allowances ranging from 20GB to 500GB, unlimited national calls and texts, eSIM support, VoLTE, Wi-Fi calling, and 5G access on eligible plans. The service is supplemented by usage-based add-ons including international roaming packs, data packs, international call packs, and a Premier Access bolt-on.
Product overview
Kogan Mobile is a budget-focused prepaid mobile virtual network operator (MVNO) operating on the TPG Telecom/Vodafone network in Australia. The core offering consists of prepaid mobile plans available in monthly and 365-day variants, with data allowances ranging from 15GB to 500GB. Plans are organized into tiers (Small, Medium, Large, Extra Large) and include features such as eSIM support, VoLTE, Wi-Fi calling, and 5G access (on eligible plans). The product portfolio is supplemented by add-on services including International Roaming Packs (1, 3, and 7-day options), Data Pack Add-Ons, International Call Packs (for calling selected countries), and the PREMIER ACCESS BOLT-ON for extended international calling capabilities. All plans include unlimited standard national calls and texts, with BYO number portability enabled. The company also offers a companion mobile app for account management.
Differentiator
Problem solved
Functional benefit
Products and services
- Kogan Mobile Monthly Prepaid Plans Recurring monthly prepaid mobile plans with data allowances ranging from Small (20GB) to Large (80GB with 5G access), including unlimited national calls and texts, BYO number portability, eSIM support, and data rollover up to 200GB. Targeted at value-conscious Australian consumers.
- Kogan Mobile 365 Day Prepaid Plans Long-expiry prepaid plans valid for 365 days, offering data allowances from 140GB (Small) to 500GB (Extra Large) with unlimited national calls and texts. Includes FLEX variants with data allocated upfront and exclusive Kogan FIRST member pricing on Medium and Extra Large tiers.
- Kogan Mobile 365 FLEX Plans 365-day prepaid plans with all data allocated upfront, available in Small (81,920MB), Medium (161,792MB), Large (248,832MB), and Extra Large (497,664MB) tiers for customers wanting the full data allowance available at activation.
- Kogan Mobile International Roaming Packs Add-on packs for international roaming available in 1-Day ($10), 3-Day ($25), and 7-Day ($45) variants, providing data, voice call minutes, and TXT allowances for use in eligible overseas countries.
- Kogan Mobile Data Pack Add-Ons Additional data packs available in 2-Day (5GB for $5), 7-Day (3GB for $10), and 30-Day (2GB for $14.90) options for customers requiring extra data beyond their plan allowance.
- Kogan Mobile International Call Packs International calling add-on packs offering 250 minutes to selected countries: 10 Countries ($5), 15 Countries ($10), or 20 Countries ($15), valid for 30 days.
- Kogan Mobile Premier Access Bolt-On Add-on service providing $14.90 credit for international calls, video calls, call forwarding, directory assistance, and international SMS/MMS, with unlimited access to koganmobile.com.au.
Quantifiable outcome
- 50% off first month on Small Monthly plan ($10 instead of $20)
- +3 more outcomes
Companies that use koganmobile
Customer profileSegments2 records
Ideal customer profiles2 records
koganmobile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
koganmobile partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- TPG Telecom LimitedcoreTPG Telecom Limited (ABN 76 096 304 620) is the operator of Kogan Mobile services. The company owns and operates the Vodafone network infrastructure used by Kogan Mobile as an MVNO. Kogan Mobile is one of the brands within the TPG Group portfolio including Vodafone, TPG, iiNet, AAPT, Lebara Mobile, Felix Mobile, and others.
- Kogan.com Holdings Pty LtdcoreKogan.com Holdings Pty Ltd (ABN 87 943 264 807) owns the Kogan Mobile brand and trademarks. The Kogan Mobile website is owned by Kogan.com Holdings and operated by TPG Telecom. Brand licensing arrangement enables TPG to offer mobile services under the Kogan brand.
- QantasminorQantas Points loyalty partnership allows Kogan Mobile customers to earn 1 Qantas Point for every $2 spent on their mobile service. This provides a loyalty incentive for customer retention and attracts travelers who value Qantas status benefits.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
koganmobile competitors and assessment
Company assessmentBroad incumbents
- Optus: One of Australia's three major MNOs and a top-3 competitor across consumer mobile plans; offers prepaid and postpaid services competing for the same value-conscious segments.
- Vodafone Australia: Major MNO whose network infrastructure underpins Kogan Mobile's service; offers full postpaid/prepaid/enterprise plans and is the broader incumbent parent brand.
- Telstra: Australia's largest MNO with the country's most extensive network coverage; competes via its own brands and MVNOs (Boost, Belong) against Kogan Mobile's value proposition.
Direct peers
- Felix Mobile: Digital-first TPG Telecom-owned MVNO offering prepaid plans with a focus on app-based service and value. Closely comparable digital-only prepaid MVNO within the same parent.
- Belong: Telstra-owned MVNO offering simple, low-cost prepaid and broadband plans with a digital-first experience, directly competing for budget-conscious Australian consumers.
- Lebara Mobile: Mobile virtual network operator also operated by TPG Telecom in Australia, targeting value-conscious and migrant customers with prepaid SIM plans. Direct sibling brand within TPG's MVNO portfolio.
- Circles.Life: Digital-first MVNO offering customisable prepaid plans with rewards and data rollover features, targeting similar value-conscious segments in Australia.
- Boost Mobile: Telstra-network MVNO offering prepaid and postpaid plans across Australia, a primary direct competitor with strong network coverage and similar value positioning.
- ALDI Mobile: Telstra-network MVNO operated by Aldi, offering low-cost prepaid plans to Australian consumers, closely comparable on price-led value positioning.
Emerging players
- Tangerine Telecom: Australian MVNO/ISP offering mobile and NBN plans with digital-first distribution, a smaller emerging player in the prepaid budget segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
koganmobile social profiles
Digital presencekoganmobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
koganmobile leadership team
Management profileNumber of profiles
koganmobile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
koganmobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about koganmobile
What does koganmobile do?
Kogan Mobile provides prepaid SIM-only mobile services as a mobile virtual network operator (MVNO) in Australia, operating on TPG Telecom's Vodafone network. The core offering consists of monthly and 365-day prepaid plans with data allowances ranging from 20GB to 500GB, unlimited national calls and texts, eSIM support, VoLTE, Wi-Fi calling, and 5G access on eligible plans. The service is supplemented by usage-based add-ons including international roaming packs, data packs, international call packs, and a Premier Access bolt-on.
Is koganmobile a public or private company?
koganmobile is a private company. It is classified as corporate owned and is currently operating.
When was koganmobile founded?
koganmobile was founded in 2020.
Where is koganmobile based?
koganmobile is headquartered in North Sydney, Australia, in the Oceania region.
How does koganmobile make money?
Five revenue lines are on record. Prepaid Mobile Plans are the primary driver. The others are data Add-on Packs, international Roaming Packs, international Call Packs and premier Access Bolt-on.
Who are koganmobile's main competitors?
Broad incumbents on record are Optus, Vodafone Australia and Telstra. Direct peers are Felix Mobile, Belong, Lebara Mobile, Circles.Life, Boost Mobile and ALDI Mobile. Tangerine Telecom is listed as an emerging player.
Does koganmobile have an API?
No public API is recorded for koganmobile.
What industry is koganmobile in?
koganmobile's product category is Prepaid Mobile Telecommunications. Its primary akta.pro industry code is HDAIAAAD, Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs), with a secondary code of HDAIAHAD, VoIP Access & ITSP Services. Its NAICS code is 517121 and its SIC code is 4812.