Riot
Riot is a full-service creative and marketing agency founded in 2016, serving enterprise clients in firearms, automotive, motorsports, and lifestyle verticals with branding, design, film production, and digital marketing services. Headquartered in Salt Lake City with a Philadelphia office, the firm operates a specialized Riot MOTION film production division.
- Company typePrivate
- Founded2016
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Riot does
Riot is a full-service creative and marketing agency founded in 2016 and headquartered in Salt Lake City, Utah, with a secondary office in Philadelphia. The firm operates as part of the Arson family of brands and employs between 11 and 50 people across branding, creative, content, strategy, and digital marketing disciplines. Its service portfolio spans brand identity development, print/digital/UI-UX design, film and photography production, marketing and digital strategy, and digital marketing execution including SEO/SEM, email, social, and analytics.
The agency is vertically integrated around specialized production assets, most notably its Riot MOTION division, which operates pursuit vehicles, arm cars, and stabilization systems (Motocrane HYPER/RADICAL, Mōvi XL, Ronin 2, Freefly Alta 8 drones, RED and Canon C700 camera packages). A standardized Run & Gun content package line offers two-day shoots starting at $6,500 (local photo) or $7,000 (local video), with travel-based shoots priced at $10,500–$11,000. Underlying technology is primarily professional creative tooling (Adobe Creative Suite) and physical production equipment rather than proprietary software.
Riot generates revenue through project-based professional services, with no disclosed long-term contracts required and no published revenue figures. Its go-to-market is sales-led direct engagement (website forms, Calendly, [email protected]) supplemented by industry presence through AIGA. Named enterprise clients include Barrett Firearms, Radian Weapons, SilencerCo, GMC, Autozone, Kraus Motor Co, Velocity Restorations, Slab Audio, and Anglepoint, with a pronounced concentration in firearms, automotive/overlanding, and motorsports verticals.
Riot firmographics
Firmographics- Name
- Riot
- Legal name
- Riot LLC
- Website
- https://weareriot.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Riot is a full-service creative and marketing agency founded in 2016, serving enterprise clients in firearms, automotive, motorsports, and lifestyle verticals with branding, design, film production, and digital marketing services. Headquartered in Salt Lake City with a Philadelphia office, the firm operates a specialized Riot MOTION film production division.
- Ownership category
- akta.pro rank
Riot industry classification
Industry- Product category
- Creative and Marketing Agency Services
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Guerrilla & Street Marketing (MPAAAGAH)
- akta.pro secondary industry
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)
Keywords
Where Riot is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Riot business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Services: Project-based creative and marketing services including branding, film production, photography, digital marketing, and content creation
- Run & Gun Content Packages: Fixed-scope content packages offering photography or videography services over 2-day periods with optional editing upgrades
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Local Photo Shoot Package |
| Unit Pricing | Pay-as-you-go | Local Video Shoot Package |
| Unit Pricing | Pay-as-you-go | Traveling Photo/Video Shoot |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Riot product offering
Product offeringCore offering
Riot is a full-service creative and marketing agency that provides branding, content creation, film production, photography, digital marketing, and strategic services to enterprise clients. The company operates specialized divisions including Riot MOTION for film production with pursuit vehicles and camera stabilization equipment, and Run & Gun for budget-conscious content packages. Riot serves established brands in firearms, automotive, motorsports, and lifestyle sectors, focusing on authentic storytelling and brand transformation.
Product overview
Riot is a full-service creative and marketing agency offering a comprehensive suite of services including Branding, Creative (print/digital/UI-UX), Content (film/photography), Strategy, and Digital Marketing (SEO/SEM/email/social/analytics). The agency operates specialized divisions including Riot MOTION for film production with pursuit vehicles and camera stabilization equipment, and Run & Gun for budget-conscious content packages. Additional specialized services include Apparel Design, Print Design, Web Design, Photography, and Graphic Design. The company is headquartered in Salt Lake City, UT with an additional office in Philadelphia, PA, and serves clients across various industries including firearms, automotive, motorsports, and lifestyle brands.
Differentiator
Problem solved
Functional benefit
Brands
- Riot MOTION: Full service production hub with pursuit vehicles, arm cars, and stabilization systems for film and television
- Riot Motorsport
Products and services
- Branding Services
Companies that use Riot
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Riot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Riot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Arson (Parent Company)coreRiot is part of the Arson family of brands, a parent company relationship providing corporate structure and shared brand portfolio
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Riot competitors and assessment
Company assessmentBroad incumbents
- Anomaly: Multi-office independent creative agency with integrated advertising, content, and brand strategy offerings, comparable in service mix but operating at meaningfully larger scale than Riot.
- Barkley: Kansas City-based independent full-service agency with branding, creative, content, and media capabilities, comparable in service breadth but larger in scale than Riot.
- Wieden+Kennedy: Iconic independent creative agency with deep integrated brand storytelling capabilities, comparable in creative reputation and brand-building philosophy but operating at global scale well beyond Riot's footprint.
- Mother: Globally distributed independent creative network offering advertising, brand strategy, and content production, comparable in creative-led culture but materially larger than Riot.
Direct peers
- Preacher: Austin-based creative agency with an irreverent, anti-corporate tone and full-service creative + content + strategy offering that closely parallels Riot's brand personality and integrated service model.
- Madwell: Brooklyn-based independent creative agency offering strategy, creative, content, and media planning with a similar full-service model and challenger brand focus to Riot.
- Mekanism: San Francisco-based independent creative agency known for challenger brand storytelling and integrated creative + content + media offerings, with a comparable size and 'authentic brand voice' positioning to Riot.
- Tool of North America: Bicoastal commercial production company combining creative content with technical production capabilities, comparable to Riot's Riot MOTION division in equipment depth and pursuit-vehicle-led production.
- Noise: LA-based creative agency with a sports/lifestyle focus and similar integrated branding + content approach to Riot; comparable in vertical focus and creative culture.
- Hawkeye Agency: Dallas-based agency specializing in sports, outdoor, and active lifestyle brands with deep vertical expertise, directly comparable to Riot's firearms, automotive, and outdoor client concentration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Riot social profiles
Digital presenceRiot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riot leadership team
Management profileNumber of profiles
Profiles7 records
Riot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riot
What does Riot do?
Riot is a full-service creative and marketing agency that provides branding, content creation, film production, photography, digital marketing, and strategic services to enterprise clients. The company operates specialized divisions including Riot MOTION for film production with pursuit vehicles and camera stabilization equipment, and Run & Gun for budget-conscious content packages. Riot serves established brands in firearms, automotive, motorsports, and lifestyle sectors, focusing on authentic storytelling and brand transformation.
Is Riot a public or private company?
Riot is a private company. It is classified as corporate owned and is currently operating.
When was Riot founded?
Riot was founded in 2016. It employs 11 to 50 people.
Where is Riot based?
Riot is headquartered in Salt Lake City, United States, in the North America region.
How does Riot make money?
Two revenue lines are on record. Creative Services are the primary driver. The others are run & Gun Content Packages.
Who are Riot's main competitors?
Broad incumbents on record are Anomaly, Barkley, Wieden+Kennedy and Mother. Direct peers are Preacher, Madwell, Mekanism, Tool of North America, Noise and Hawkeye Agency.
Does Riot have an API?
No public API is recorded for Riot.
What industry is Riot in?
Riot's product category is Creative and Marketing Agency Services. Its primary akta.pro industry code is MPAAAGAH, Guerrilla & Street Marketing, with a secondary code of MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO). Its SIC code is 7311.