Nirvana Shop
Nirvana Shop is a Netherlands-based cannabis seed bank founded in 1995 that breeds and sells 86+ marijuana seed strains directly to consumers worldwide and through 38+ wholesale distributors, serving hobbyist, medical, and commercial growers with traditional, non-GMO genetics.
- Company typePrivate
- Founded1995
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Nirvana Shop does
Nirvana Shop (legal entity: Pygmalion bv) is a Netherlands-based cannabis seed bank founded in Amsterdam in 1995 by Mau, now led by CEO Wilfred following Mau's retirement, with operational headquarters in Heemstede. The company breeds and sells cannabis seeds through a direct-to-consumer e-commerce storefront (nirvanashop.com) that ships globally, complemented by a wholesale program for seed banks and distributors. Its product portfolio spans 86+ strains across feminized, autoflower, high-THC, high-yielding, easy-to-grow, and USA-origin collections, with individual seed pricing from $2.01 to $6.72+ and bulk 100-seed packs available at 20-40% volume discounts. Genetic development relies on traditional, non-GMO breeding techniques, including hand-selected mother plants, backcrossing for stable IBL lines, and multi-generational stabilization.
The business model combines unit-priced DTC retail, tiered B2B wholesale, a loyalty rewards program (GrowMiles, powered by Smile.io), and an affiliate referral program. Customer acquisition runs through organic content (growing guides, blog, terpene-based strain finder), social channels (Facebook, YouTube, TikTok, X), email newsletter, and a network of 38+ official distributors across Europe, the Americas, and Africa. Award-winning genetics (High Times Cup, 2012 Sativa Cup) and 9,027 verified reviews at 4.74 stars support a brand built on 30+ years of consistency. The company accepts multiple payment methods (credit card, cryptocurrency, bank transfer, cash) and offers free US shipping on orders over $100. The team is small (1-10 employees) with specialized roles covering breeding, operations, security, development, and design.
Nirvana Shop firmographics
Firmographics- Name
- Nirvana Shop
- Legal name
- Pygmalion bv
- Website
- https://nirvanashop.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nirvana Shop is a Netherlands-based cannabis seed bank founded in 1995 that breeds and sells 86+ marijuana seed strains directly to consumers worldwide and through 38+ wholesale distributors, serving hobbyist, medical, and commercial growers with traditional, non-GMO genetics.
- Ownership category
- akta.pro rank
Nirvana Shop industry classification
Industry- Product category
- Cannabis Seeds
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)
- akta.pro secondary industry
- Cannabis Subscription & Membership Delivery Programs (CRANAGAI)
Keywords
Where Nirvana Shop is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Nirvana Shop business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Cannabis Seed Retail: Direct-to-consumer sales of cannabis seeds through e-commerce platform, including feminized and autoflower varieties with per-seed pricing ranging from $2.01 to $6.72+ depending on strain
- Wholesale Bulk Sales: Bulk seed sales to seed banks, retailers, and distributors with volume-based discounts starting at 20% off for 5+ packs, up to 40% off for 15+ packs
- Loyalty Program: GrowMiles rewards program where customers earn points on purchases that can be redeemed for discounts on future orders
- Affiliate Program: Commission-based revenue sharing with affiliate partners who drive customer referrals to the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual seed purchases from $2.01-$6.72+ per seed |
| Unit Pricing | Pay-as-you-go | Wholesale bulk orders with 100 seeds per pack |
| Subscription | Monthly | Newsletter subscription rewards |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Nirvana Shop product offering
Product offeringCore offering
Nirvana Shop is an online cannabis seed bank founded in 1995 in Amsterdam, selling in-house bred cannabis seeds directly to consumers and wholesale buyers worldwide. The catalog includes 86+ strains across Feminized Seeds (68 products) and Autoflower Seeds (18 products), offered as individual seed purchases or in 100-seed bulk wholesale packs. Curated collections target High THC, High Yielding, Easy-to-Grow, and USA genetics, with beginner starter packs and a loyalty program (GrowMiles) rounding out the offer.
Product overview
Nirvana Shop is an online cannabis seed bank founded in Amsterdam in 1995, operating as an e-commerce platform offering marijuana seeds bred in-house with stable genetics. The product portfolio centers on 86+ cannabis seed varieties across two main product types: Feminized Seeds (68 products) and Autoflower Seeds (18 products), available as individual strains or in curated collections. Collections include High THC Seeds (31 products), High Yielding Seeds (29 products), Easy to Grow Seeds (50 products), USA Strains (23 products), and Wholesale Bulk Seeds (83 products in 100-seed packs). Beginner Starter Packs bundle multiple seed varieties for new growers. The company also offers educational resources including growing guides, germination tutorials, and a terpene-based strain finder tool. GrowMiles is a loyalty rewards program powered by Smile.io, and an affiliate program is available for partners. Key strains include Original Glue, 5 Alive, White Widow, Northern Light, AK-48, Amnesia Haze, Apple Fritter, Bruce Banner, Gelato, OG Kush, and Runtz among others.
Differentiator
Problem solved
Functional benefit
Products and services
- Feminized Cannabis Seeds Cannabis seeds bred to produce only female plants, eliminating the need to identify and remove males. Nirvana offers 68 feminized strains spanning indica, sativa, and balanced hybrid genetics with THC content ranging from 14% to 29%, targeted at home growers and commercial cultivators seeking maximum yield and potency.
- Autoflower Cannabis Seeds Cannabis seeds that automatically transition from vegetative to flowering stage without light cycle changes, offering a quick 11-13 week grow cycle, compact plant size, and beginner-friendly cultivation. Nirvana offers 18 autoflower strains bred from AK-48, Amnesia Haze, and other parent genetics.
- High THC Cannabis Seeds Curated collection of 31 strains bred or selected for elevated THC content (typically 20-29%), including Bruce Banner (20-29%), Runtz (24-29%), and Do Si Dos (24-28%). Targeted at experienced recreational users and medical patients seeking maximum potency.
- High Yielding Cannabis Seeds Curated collection of 29 strains bred for maximum yield potential, featuring genetics known for heavy harvests, large buds, and outdoor production of 1200+ grams per plant (e.g., Original Glue). Targeted at commercial growers and high-volume home cultivators.
- Easy to Grow Cannabis Seeds Curated collection of 50 beginner-friendly strains rated "Easy" for grow difficulty, with resilient plant genetics, forgiving cultivation requirements, and minimal intervention needs. Targeted at first-time growers and hobbyists.
- USA Cannabis Strains Curated collection of 23 strains originating from the American market, including popular USA genetics like Girl Scout Cookies, Runtz, and Gelato derivatives. Targeted at growers seeking popular American cannabis cultivars.
- Wholesale Cannabis Seeds Bulk cannabis seed program offering 83 products in 100-seed packs to seed banks, retailers, and distributors with tiered volume discounts of 20% (5+ packs), 30% (10+ packs), and 40% (15+ packs). Targeted at B2B resellers optimizing margin.
- Beginner Starter Packs Curated seed bundles designed for first-time cannabis growers, including High THC Starter Pack (6 seeds), High Yielding Starter Pack, Quick and Easy Starter Pack, and Sativa vs Indica Starter Pack. Targeted at novice cultivators seeking a guided entry point.
- GrowMiles Rewards Program Customer loyalty program powered by Smile.io that lets customers earn points for every dollar spent and redeem them for discounts on future purchases. Includes review incentives (100 GrowMiles / €5 value per verified review). Targeted at repeat individual buyers.
- Original Glue Feminized Balanced hybrid strain (THC 17-22%) bred from Chem's Sister x Sour Dubb x Chocolate Diesel, known for high resin production, diesel/fuel/chocolate/coffee flavors, couch-lock effects, and yields up to 600 g/m² indoors and 1200+ grams per plant outdoors. Multiple High Times Cup winner.
- White Widow Feminized Indica-dominant classic (THC 14-18%) bred from Kerala x Manga Rose, known for snow-capped buds, multiple cannabis cup wins, and cerebral effects with sedating qualities. Sold as a flagship heritage strain.
- Amnesia Haze Feminized Cup-winning sativa-dominant strain (THC 16-20%, 80/20 sativa/indica) bred from South Asian Indica x Cambodian genetics, known for massive yields up to 650 g/m² and citrus/terpene profile. 2012 Sativa Cup winner.
Quantifiable outcome
- 4.74 star average rating from 9,027 verified reviews
- +2 more outcomes
Companies that use Nirvana Shop
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Nirvana Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nirvana Shop partnerships and signals
Strategic signalPartnerships
38 partnerships are on record, tiered core and minor.
- Nirvana Shop South AfricacoreOfficial distributor located in South Africa, serving the African market for Nirvana cannabis seeds
- Basil BushcoreOfficial distributor in England providing local access to Nirvana seeds
- Tigre Uno / SeedmanminorPartner distributor for Nirvana seeds
- Tangy GiftsminorPartner distributor for Nirvana seeds
- Herbies SeedscoreOfficial distributor located in Spain serving the Spanish market
- Avalon WholesaleminorWholesale partner for Nirvana seeds
- Essential SeedsminorPartner distributor for Nirvana seeds
- Coffee Shop SeedsminorPartner distributor for Nirvana seeds
- AB SeedyminorPartner distributor for Nirvana seeds
- Pick and Mix SeedsminorPartner distributor for Nirvana seeds
- PlantasurminorPartner distributor for Nirvana seeds
- La MotaminorPartner distributor for Nirvana seeds
- HipersemillasminorPartner distributor for Nirvana seeds
- HortitecminorPartner distributor for Nirvana seeds
- Garden Seeds TradingminorPartner distributor for Nirvana seeds
- Marijuana Grow ShopminorPartner distributor for Nirvana seeds
- BushdoctorcoreOfficial distributor located in Austria serving the Austrian market
- Mr. HanfminorPartner distributor for Nirvana seeds
- Lindsa SeedsminorPartner distributor for Nirvana seeds
- Seeds2GominorPartner distributor for Nirvana seeds
- ARI LogisticscoreOfficial distributor located in Netherlands
- IdrogrowcoreOfficial distributor located in Italy
- Hempatia HeadminorPartner distributor for Nirvana seeds
- Dynamite seedscoreOfficial distributor located in Germany
- Seed DropcoreOfficial distributor located in Canada
- NASBminorPartner distributor for Nirvana seeds
- GrowingocoreOfficial distributor located in Americas
- Marijuana Seeds SAminorPartner distributor for Nirvana seeds in South Africa
- Outlet seeds UKcoreOfficial distributor located in England, UK
- Seeds & ClonesminorPartner distributor for Nirvana seeds
- GrowBaratocoreOfficial distributor located in Chile serving the South American market
- KNB Master SeedsminorPartner distributor for Nirvana seeds
- Seeds24minorPartner distributor for Nirvana seeds
- FlorprohibidaminorPartner distributor for Nirvana seeds
- GrowRoom21minorPartner distributor for Nirvana seeds
- SEMENA CANNABIScoreOfficial distributor located in Czech Republic
- Medical SeedsminorPartner distributor for Nirvana seeds
- Discount Cannabis SeedscoreOfficial distributor located in U.K.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Nirvana Shop competitors and assessment
Company assessmentDirect peers
- Herbies Seeds: UK-headquartered cannabis seed bank with global shipping, multistrain catalog, and wholesale distribution — overlapping core offering (feminized/autoflower seeds via e-commerce) and even appears as one of Nirvana Shop's official distributors.
- Green House Seeds: Amsterdam-based legendary cannabis seed bank/coffee shop brand — direct comparable on Amsterdam origin, in-house genetics, multiple Cannabis Cup wins, and global DTC/retail distribution.
- Crop King Seeds: Canadian cannabis seed bank selling globally via DTC with strong focus on US/CAN markets — comparable online ordering, feminized/autoflower catalog, and global shipping business model.
- ILGM (I Love Growing Marijuana): US-based cannabis seed bank (Amsterdam-founded) focused on beginner growers with extensive educational content and seed finder tools — comparable DTC e-commerce, beginner-pack offering, and growing guide library.
- Sensi Seeds: Amsterdam-based pioneering cannabis seed bank (founded 1985), one of the most established brands in the same heritage category as Nirvana Shop — comparable on in-house breeding, Amsterdam origin, and global DTC e-commerce.
- Dutch Passion: Amsterdam-based pioneering cannabis seed bank (founded 1987) with global DTC online sales — comparable on Amsterdam legacy, long-established breeding heritage, and online seed retail with global reach.
- Seedsman: Largest global cannabis seed bank selling 1,500+ strains from 100+ breeders via DTC e-commerce with global shipping — most direct comparable to Nirvana Shop's online ordering, geographic reach, and wholesale business model (Tigre Uno is listed among Nirvana's partners).
- Royal Queen Seeds: Amsterdam/Netherlands-based cannabis seed bank selling feminized, autoflower, and CBD seeds globally via DTC e-commerce — directly comparable business model, geographic origin, and strain catalog structure.
- Barney's Farm: Amsterdam-based award-winning cannabis breeder and seed seller — direct comparable on Amsterdam origin, in-house breeding program, and global seed retail operation (cup-winning strains comparable to Nirvana's Original Glue/Amnesia Haze).
- Fast Buds: International autoflower-specialist seed bank with global DTC sales — directly comparable on autoflower product focus, online-only distribution, and 30+ country shipping.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nirvana Shop social profiles
Digital presenceNirvana Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nirvana Shop leadership team
Management profileNumber of profiles
Profiles15 records
Nirvana Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nirvana Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nirvana Shop
What does Nirvana Shop do?
Nirvana Shop is an online cannabis seed bank founded in 1995 in Amsterdam, selling in-house bred cannabis seeds directly to consumers and wholesale buyers worldwide. The catalog includes 86+ strains across Feminized Seeds (68 products) and Autoflower Seeds (18 products), offered as individual seed purchases or in 100-seed bulk wholesale packs. Curated collections target High THC, High Yielding, Easy-to-Grow, and USA genetics, with beginner starter packs and a loyalty program (GrowMiles) rounding out the offer.
Is Nirvana Shop a public or private company?
Nirvana Shop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nirvana Shop founded?
Nirvana Shop was founded in 1995. It employs 1 to 10 people.
Where is Nirvana Shop based?
Nirvana Shop is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Nirvana Shop make money?
Four revenue lines are on record. Cannabis Seed Retail is the primary driver. The others are wholesale Bulk Sales, loyalty Program and affiliate Program.
Who are Nirvana Shop's main competitors?
Direct peers on record are Herbies Seeds, Green House Seeds, Crop King Seeds, ILGM (I Love Growing Marijuana), Sensi Seeds, Dutch Passion, Seedsman, Royal Queen Seeds, Barney's Farm and Fast Buds.
Does Nirvana Shop have an API?
No public API is recorded for Nirvana Shop.
What industry is Nirvana Shop in?
Nirvana Shop's product category is Cannabis Seeds. Its primary akta.pro industry code is CRANAGAC, Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect), with a secondary code of CRANAGAI, Cannabis Subscription & Membership Delivery Programs. Its NAICS code is 459991 and its SIC code is 2833.