GrowRoom
GrowRoom is a UK-based, bootstrapped digital marketing agency founded in 2022 that serves sustainable, purpose-led brands and charities with SEO, paid media, CRO, and low-carbon web design on retainer-based engagements.
- Company typePrivate
- Founded2022
- HeadquartersShrewsbury, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What GrowRoom does
GrowRoom is a UK-based, bootstrapped digital marketing agency founded in 2022 and headquartered in Shrewsbury. The firm serves sustainable, purpose-led brands and charities with an integrated service suite spanning SEO (including Generative Engine Optimisation), Paid Media (Google, Microsoft, Amazon, Meta, TikTok, LinkedIn), Conversion Rate Optimisation, and low-carbon Web Design & Development on WordPress/WooCommerce. Its core technical stack combines standard martech — WordPress CMS, Google Ads, Microsoft Ads, Meta Ads, Google Analytics, Microsoft Clarity heatmaps, and Snowplow — with proprietary service methodologies around website carbon reduction and answer-focused content for AI-powered search.
The business operates on a monthly retainer model with disclosed minimums of £2,100 for SEO and £1,050 for PPC, plus a £2,000/month overall client marketing investment floor; one-off project work is also accepted. Go-to-market is sales-led via direct consultations and a structured multi-step website enquiry form, supplemented by targeted regional landing pages for 18+ UK cities. The agency is co-owned by Sam Jacobs (CEO) and Will Bourne (SEO Director), with a named team of approximately 13 specialists across paid media, technical SEO, and digital PR, and is recognized as a Google Partner, 1% for the Planet member (donating 3% of revenue), and Clean Creatives pledge signatory. Service delivery is augmented by a six-partner specialist ecosystem covering email marketing, WordPress development, climate-focused design, video, and sustainable email platforms, enabling full-service scope without proportionate in-house headcount.
GrowRoom firmographics
Firmographics- Name
- GrowRoom
- Legal name
- GrowRoom Agency LTD
- Website
- https://growroom.agency
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GrowRoom is a UK-based, bootstrapped digital marketing agency founded in 2022 that serves sustainable, purpose-led brands and charities with SEO, paid media, CRO, and low-carbon web design on retainer-based engagements.
- Ownership category
- akta.pro rank
Where GrowRoom is headquartered
LocationHeadquarters
- HQ city
- Shrewsbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
GrowRoom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- SEO Retainer Services: Ongoing SEO services delivered on a monthly retainer basis with a minimum fee of £2,100 per month, including organic strategy, keyword research, technical SEO, on-page optimization, digital PR, and content creation.
- PPC Management Services: Paid media management services including Google Ads, Microsoft Ads, Amazon Ads, and paid social campaigns. Minimum retainer of £1,050 per month for ongoing PPC management, or £850 per month for PPC retainers.
- Project-Based Services: One-off projects including website design and builds, keyword research reports, and strategy development. Also includes CRO audits and website carbon reduction optimization.
- Charity and Non-profit Services: Discounted services for charities and community interest groups, plus pro-bono work for organizations needing extra support. Also manages Google Ads Grants for charities (up to £8,000/month in Google Ads spend).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ongoing SEO Retainer |
| Subscription | Monthly | Ongoing PPC Management Retainer |
| One time/ perpetual license | Pay-as-you-go | Project-Based Work |
| Subscription | Monthly | Charity/Non-profit Discounted Rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
GrowRoom product offering
Product offeringCore offering
GrowRoom is a sustainable digital marketing agency that delivers SEO, paid media (PPC) management across Google, Microsoft, Amazon, and social platforms, conversion rate optimisation, and low-carbon web design and development services. It also offers specialised support such as Google Ads Grants management for charities and the Green Web Project to help brands reduce website carbon emissions, all delivered on a retainer or project basis.
Product overview
GrowRoom is a sustainable digital marketing agency offering a coordinated suite of professional services. The core offering combines Digital Strategy & Data, SEO (including GEO Audits & Testing), Paid Media (PPC), Conversion Rate Optimisation (CRO), and Web Design & Development, all supported by ongoing Performance & Optimisation services. Specialised offerings include Google Ads Grants for Charities and the Green Web Project for sustainable web practices. These services work together as an integrated digital marketing framework: strategy informs all channels, SEO and paid media drive traffic, CRO converts visitors, web design provides the foundation, and continuous optimisation ensures improvement. The agency operates on a retainer model with minimum fees of £1,530–£2,100 per month depending on service type.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Strategy & Data Strategic planning and implementation service that helps responsible brands establish and grow their online presence through data-driven digital marketing approaches aligned with sustainability values. Includes data analysis, research, opportunity identification, and digital strategy formation.
- Search Engine Optimisation (SEO) Organic search optimisation including keyword research, technical SEO, on-page optimisation, link building, local SEO, and GEO (Generative Engine Optimisation) to increase website visibility and drive sustainable traffic growth. Delivered on a monthly retainer with a minimum fee of £2,100.
- Paid Media (PPC) Paid advertising management across Google Ads, Microsoft Ads, Amazon Ads, Meta, TikTok, LinkedIn, and other platforms including search ads, shopping ads, video ads, app promotion ads, and paid social campaigns. Minimum monthly retainer of £1,050.
- Conversion Rate Optimisation (CRO)
Quantifiable outcome
- 644% ROI achieved for Medik8 sustainable skincare brand
- +6 more outcomes
Companies that use GrowRoom
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
GrowRoom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
GrowRoom partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Claddagh CreativecoreFull-service email marketing agency helping ethically-driven brands with end-to-end email marketing campaigns. Provides start-to-finish email marketing, campaign testing, copywriting, and email design services for GrowRoom clients.
- Ultimately BettercoreSpecialist WordPress development agency helping purpose-driven organizations build low-carbon websites that perform quickly and convert better. Provides WordPress development, WooCommerce, platform migrations, and website performance optimization.
- Two Degrees StudiocoreClimate design studio helping ambitious organizations communicate sustainability with clarity and impact through strategic design. Provides video filming and production, social content, motion design, animation, and impact report design.
- Climate Acceptance StudioscoreExpert creatives specializing in video for climate and nature. Provides video content, virtual studio, workshops, event filming and photography, exhibition films, and animation services.
- EcoSendcoreEmail marketing platform where every email contributes to verified climate action projects. Helps brands reduce digital carbon footprint while running effective email campaigns. Provides email platform, audience segmentation, campaign automation, and platform integrations.
- Cream Brand StudiominorExperts in product development and brand strategy for health, beauty, and wellness brands. Helps take ideas from concept to shelf with new product development, packaging, compliance, and brand strategy services.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
GrowRoom competitors and assessment
Company assessmentDirect peers
- Rise at Seven: Sheffield-based digital marketing agency offering SEO, digital PR, content, and paid media. Comparable UK agency with similar mid-market positioning and SEO-led service mix.
- Polaris Media: UK digital agency offering SEO, PPC, and content marketing to mid-market and enterprise clients. Comparable service mix and UK regional agency profile.
- StrategiQ: UK full-service digital marketing agency offering SEO, PPC, content marketing, and CRO to mid-market clients. Closely comparable in size, service mix, and UK regional focus.
- Salt: Digital marketing agency offering SEO, PPC, content, and CRO across B2B and B2C clients. Comparable in service mix and digital-marketing agency model.
- Koozai: UK digital marketing agency offering SEO, PPC, content, and analytics services. Comparable in service breadth and UK-based mid-market positioning.
- Impression: Nottingham-based digital marketing agency providing SEO, PPC, programmatic, and CRO services to enterprise clients across the UK. Comparable in service breadth and enterprise client profile.
- Built Visible: UK SEO-focused digital agency offering technical SEO, content, and digital PR services. Comparable in scale, SEO depth, and UK-based mid-market client profile.
- Wholegrain Digital: London-based digital agency specializing in sustainable WordPress website design and development. Highly comparable for the sustainability positioning and WordPress/green web overlap with GrowRoom.
- Yard: UK digital marketing agency providing SEO, PPC, content, and paid social services. Comparable in service offering and UK mid-market focus.
Broad incumbents
- Croud: Larger UK-headquartered digital marketing and media agency offering paid media, SEO, content, and programmatic at global scale. Broader incumbent with overlapping services but significantly greater scale and headcount.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
GrowRoom social profiles
Digital presenceGrowRoom financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrowRoom leadership team
Management profileNumber of profiles
Profiles13 records
GrowRoom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrowRoom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrowRoom
What does GrowRoom do?
GrowRoom is a sustainable digital marketing agency that delivers SEO, paid media (PPC) management across Google, Microsoft, Amazon, and social platforms, conversion rate optimisation, and low-carbon web design and development services. It also offers specialised support such as Google Ads Grants management for charities and the Green Web Project to help brands reduce website carbon emissions, all delivered on a retainer or project basis.
Is GrowRoom a public or private company?
GrowRoom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GrowRoom founded?
GrowRoom was founded in 2022. It employs 1 to 10 people.
Where is GrowRoom based?
GrowRoom is headquartered in Shrewsbury, United Kingdom, in the Europe region.
How does GrowRoom make money?
Four revenue lines are on record. SEO Retainer Services are the primary driver. The others are PPC Management Services, project-Based Services and charity and Non-profit Services.
Who are GrowRoom's main competitors?
Direct peers on record are Rise at Seven, Polaris Media, StrategiQ, Salt, Koozai, Impression, Built Visible, Wholegrain Digital and Yard. Croud is listed as a broad incumbent.
Does GrowRoom have an API?
No public API is recorded for GrowRoom.