Affinity Marketing

What Affinity Marketing does

Affinity Marketing is an Australian outsourced marketing agency headquartered in Brookvale, New South Wales, founded in 2008 and operated as a privately held, founder-led firm under Director Brianna Vidal. The company delivers a comprehensive suite of marketing services spanning strategy, digital marketing, social media management, branding and design, public relations (delivered via sister company Affinity Public Relations), healthcare and medical marketing, content marketing, AI workshops, and marketing health checks. Its operating model is built around 'T-shaped marketers' - cross-disciplinary generalists with deep specialisations - sold to clients as an alternative to hiring multiple in-house specialists or larger agency rosters. The firm emphasises flexible monthly retainer structures, cost-effectiveness versus full-time hires, and account director-led engagement for SME and mid-market clients.

Technically, Affinity Marketing positions itself as an 'AI-enabled' services firm rather than an AI platform developer. Its stack combines third-party marketing, social, search, and AI tooling with 'automated workflows' and AI integration workshops that teach clients which tools to use and how to connect them. The sister-company relationship with Affinity Public Relations extends delivery into media relations, crisis management, and corporate communications. There are no disclosed proprietary models, data assets, or AI patents; differentiation rests on human expertise, sector specialisation (notably healthcare), and operational integration across marketing disciplines.

The business model mixes subscription-style monthly retainers (outsourced marketing), project-based professional services (websites, brand development, marketing plans), and short-cycle professional engagements (workshops, coaching, health checks). Customer mix spans SMEs, mid-market firms, and select startups across healthcare/pharmacy, B2B professional services, eCommerce, and investment sectors in Australia and New Zealand. Pricing is not publicly disclosed. No funding rounds, M&A activity, or institutional ownership is indicated in available sources.

Name

Affinity Marketing

Legal name

Affinity Marketing

Website

https://affinitymarketing.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Affinity Marketing is an Australian outsourced marketing agency headquartered in Brookvale, NSW, founded in 2008. It provides strategy, digital, social, branding, healthcare marketing, and AI-enabled marketing services to SMEs and mid-market clients across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Outsourced marketing services
• Digital marketing agency
• Social media management
• Healthcare marketing services
• Brand strategy consulting

Headquarters

HQ city

Brookvale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Outsourced Marketing Retainer: Flexible monthly retainer structure providing access to a team of marketing specialists for ongoing marketing management. Clients receive strategy, campaigns, content, CRM, and reporting support under one monthly cost.
2. Project-Based Services: One-off projects including marketing plans, go-to-market strategies, brand development, website redesigns, and digital campaigns. Tailored to specific client requirements.
3. Workshops and Coaching: One-on-one or team workshops providing marketing education and guidance. Sessions are tailored to specific business challenges or marketing channel expertise development.
4. Marketing Health Checks: Evaluation of current marketing strategies with recommendations. Includes follow-up consultations and monthly progress reviews.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Affinity Marketing is an Australian outsourced marketing agency that delivers full-service marketing management to businesses, including strategic planning, digital marketing, social media management, branding and design, public relations, and AI-enabled marketing systems. Clients access a T-Marketing team of specialists under flexible monthly retainer or tailored project-based packages, effectively serving as an outsourced marketing department for SMEs, mid-market firms, and healthcare organisations.

Product overview

Affinity Marketing is an outsourced marketing agency offering a comprehensive suite of marketing services. Their portfolio includes Marketing Plans (strategic roadmaps), Outsourced Marketing (full T-Marketing team support), Medical and Healthcare Marketing (specialized sector expertise), Social Media Management, Online/Digital Marketing, Public Relations (via sister company Affinity Public Relations), Branding & Design, Marketing & Business Coaching, Marketing Health Checks, and AI Workshops. The agency positions itself as a one-stop marketing solution combining strategy, creative execution, and modern AI-enabled tools to help businesses attract audiences and scale sustainably.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Plans

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Affinity Public RelationscoreStrategic or Co-development PartnerAffinity Public Relations is a sister company that works in conjunction with Affinity Marketing to provide comprehensive public relations services. The PR firm handles media relations, corporate communications, media training, and crisis management while Affinity Marketing focuses on broader marketing strategy and execution. This integrated approach allows clients to receive both marketing and PR services through a coordinated team.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Howatson+Co: Australian independent creative and integrated marketing agency offering brand strategy, advertising campaigns, content production and digital execution. Comparable full-service, integrated agency positioning though typically serving larger brands.
• Soup Agency: Australian digital marketing agency providing SEO, paid media, social, content and web design services to SME clients. Overlaps Affinity's core digital marketing service stack and similar target segment of Australian small-to-mid businesses.
• Reload Media: Australian digital marketing agency delivering SEO, PPC, social media, content marketing and web design. Comparable service mix and mid-market/SME customer profile with similar Australian-based delivery model.
• Emote Digital: Australian digital marketing agency offering SEO, paid search, social media, web development and content marketing to mid-market and SME clients. Comparable full-stack digital offering and similar Australian geographic footprint.
• King Kong: Australian full-service digital marketing agency focused on lead generation, SEO, PPC, and content for small and mid-market businesses. Closely comparable in go-to-market (SME focused, results-driven) and service mix to Affinity's outsourced marketing retainer.
• Web Profits: Australian digital growth marketing agency of comparable size offering performance marketing, SEO, paid media and conversion-rate optimisation services to SME and mid-market clients — directly overlaps Affinity's digital marketing and outsourced CMO offering.

Broad incumbents

• Dentsu Australia: Global advertising holding company's Australian operations covering media, creative, digital and PR across all channels. Offers overlapping capabilities but as part of a much larger portfolio rather than an SME-focused specialised agency.
• McCann Australia: Global advertising network operating in Australia with creative, digital, content and brand strategy capabilities. Comparable broad service categories but serves primarily large enterprise clients rather than Affinity's SME base.
• Ogilvy Australia: Global creative network's Australian operations delivering brand strategy, advertising, PR, digital and customer experience. Overlaps Affinity's integrated offering but competes primarily for enterprise accounts at a very different scale.
• BBDO Australia: Global creative network with Australian operations providing advertising, brand strategy, digital and content services. Competes in the same broad agency category as Affinity but at significantly larger scale and enterprise tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/affinitymarketing
• LinkedInlinkedin.com/company/2302254/admin
• Instagraminstagram.com/affinitymarketing.au

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affinity Marketing