Freight and Logistics

What Freight and Logistics does

Freight and Logistics, Inc. is a privately-held 3PL freight broker headquartered in Los Angeles, California, founded in 2013. The company arranges freight transportation — Less Than Truckload (LTL), Full Truckload/Drayage, White Glove, hazmat, temperature-controlled, tradeshow, and small parcel services — between shippers and a network of carrier partners, without holding, handling, storing, or transporting freight itself. It serves shippers and other 3PL providers across verticals including retail and consumer goods, automotive, manufacturing, food and beverage, energy and utilities, oil and gas, telecommunications, paper and packaging, and eCommerce, with service coverage spanning the United States and Canada.

The company's core technology asset is Primus, a proprietary Transportation Management System (TMS) offered free of charge. Primus aggregates nearly 100 carrier integrations, supports multi-carrier rating, batch quoting and booking, dynamic dashboards, an NMFC classification lookup, and shipment tracking across LTL, FTL, White Glove, and small parcel modes. Complementing the TMS, Freight and Logistics operates API Web Services that expose real-time quoting, booking, dispatching, and tracking to eCommerce platforms and partner 3PL systems, and includes integrations with FedEx, UPS, and USPS for small parcel volumes.

The revenue model is transaction-based brokerage: the company earns a spread on each shipment arranged, with rates calculated per commodity class, weight, dimensions, volume, NMFC code, and accessorial charges, under a pay-as-you-go billing cadence with prompt-pay discount terms within 15 days. Go-to-market is multi-pronged — direct sales via the website for mid-market and enterprise, a self-service TMS/PLG motion for SMBs and individual shippers, an API-first motion for high-volume shippers and eCommerce platforms, and a channel/partner motion targeting smaller 3PLs seeking competitive LTL rates and white-label support. Founder and CEO Felipe Liberman leads the firm, and the company discloses no external funding, parent company, or institutional ownership.

Name

Freight and Logistics

Legal name

Freight and Logistics, Inc.

Website

https://freightandlogistics.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Freight and Logistics, Inc. is a Los Angeles-based 3PL freight broker offering LTL, truckload, drayage, white glove, and small parcel services through a free proprietary TMS, API web services, and a 3PL partner channel. It serves shippers across retail, automotive, manufacturing, energy, and eCommerce across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Freight Brokerage Services

NAICS

Freight Transportation Arrangement (48851), Freight Transportation Arrangement (4885), Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Freight Brokerage (Truckload/LTL/Intermodal) (TLAIAEAC)

akta.pro secondary industries

Freight Brokerage (Truckload/LTL/Intermodal) (TLAIANAA), Transportation Management & Managed Freight (Dedicated Transport, Brokerage-Managed) (TLAIAAAE)

Keywords

• Freight brokerage services
• Less than truckload
• Transportation management system
• White glove delivery
• Logistics API integration

Headquarters

HQ city

Pico Rivera

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Freight Brokerage Services: As a freight broker, the company earns revenue by arranging transportation between shippers and carriers. The company does not hold, handle, store or transport freight itself. Revenue is generated through transaction fees based on shipment value, weight, dimensions, freight class, and accessorial charges.
2. Accessorial Services: Additional charges for specialized services including liftgate delivery, inside delivery, residential pickup/delivery, guaranteed transit time, detention time, and other accessorial services beyond standard dock-to-dock delivery.
3. 3PL Partner Services: Providing fellow 3PL providers with access to competitive LTL rates and logistics support through TMS or API integration, with revenue generated from shipment volumes booked through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Freight and Logistics, Inc. is a 3PL freight broker that arranges transportation services between shippers and carriers across the U.S. and Canada. The company offers LTL, full truckload, drayage, White Glove, and UPS small package services through a network of nearly 100 carrier integrations. They provide a proprietary free Transportation Management System (Primus) and API web services enabling automated quoting, booking, and tracking; the company does not hold or transport freight itself but earns transaction fees on arranged shipments.

Product overview

Freight and Logistics, Inc. operates as a 3PL freight broker offering a platform-plus-services model centered on their free Transportation Management System (TMS) called Primus. The core product enables users to quote, book, and manage shipments across LTL, Truckload/Drayage, White Glove, and Small Package services through nearly 100 carrier integrations. The platform is complemented by API Web Services for developer integration, a Free Quote Tool for instant pricing, and Shipment Tracking capabilities. The company also provides an e-Book resource ('Maximize Your Freight Efficiency') and serves diverse industries including Automotive, Energy, Food & Beverage, Manufacturing, Oil & Gas, Paper & Packaging, Retail, and Telecommunications.

Differentiator

Problem solved

Functional benefit

Brands

• Primus: A proprietary Transportation Management System (TMS) platform offered by Freight and Logistics, Inc. enabling multi-carrier rating, booking, automation, and dynamic dashboard for shipment management.

Products and services

• Transportation Management System (Primus)

Quantifiable outcome

• 20% increase in operational efficiency reported by companies utilizing TMS software

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

One partnership is on record.

• Eco-certified Carriers and VendorsminorOthersThe company partners with eco-certified carriers and vendors who adhere to green initiatives as part of their sustainable logistics commitment. These partnerships support environmental sustainability across the supply chain and help clients build green supplier networks.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RXO: Asset-light freight brokerage spin-off of XPO with a dedicated focus on truckload, last-mile, and managed transportation — competing in the same LTL/FTL brokerage market with mature technology.
• Hub Group: Intermodal and logistics services provider with brokerage capabilities and proprietary technology — comparable in multi-mode service breadth including drayage.
• Schneider Logistics: Logistics arm of Schneider National, offering managed transportation, brokerage, and intermodal with deep truckload capacity — overlaps directly on broker services and TMS.
• Coyote Logistics: UPS-owned asset-based and non-asset brokerage offering truckload, LTL, and intermodal across North America — a comparable multi-mode freight brokerage with significantly larger carrier network.
• CH Robinson Worldwide: Largest U.S. asset-light 3PL freight broker with national LTL/FTL/intermodal capabilities and proprietary Navisphere TMS — direct functional overlap with Freight and Logistics but orders of magnitude larger.

Direct peers

• Shippo: Multi-carrier shipping API serving eCommerce platforms with LTL/parcel rate shopping and label APIs — a direct functional parallel to the company's API-first go-to-market motion.
• Echo Global Logistics: Technology-enabled non-asset 3PL broker with a proprietary TMS (EchoShip) and similar mix of truckload and LTL services — most similar business-model twin in the peer set.
• EasyPost: API-first shipping rate aggregator offering real-time rates, label generation, and tracking across parcel and freight — the closest analog to Freight and Logistics' API Web Services product.
• GlobalTranz: Smaller asset-light freight broker with multi-modal LTL/FTL offerings and an agent-based partner channel model — directly comparable in scale and operating model.

Emerging players

• FreightPOP: Cloud TMS vendor offering multi-carrier rating, API integrations, and freight management for SMB shippers — closest in scale and product positioning to the Primus TMS offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/freightandlogistics
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freight and Logistics