Food Matters
- Company typePrivate
- Founded2008
- HeadquartersMooloolaba, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Food Matters firmographics
Firmographics- Name
- Food Matters
- Legal name
- Food Matters International Pty Ltd
- Website
- https://foodmatters.tv
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Food Matters industry classification
Industry- Product category
- Online Wellness Education
- NAICS
- Food (Health) Supplement Retailers (456191)
- akta.pro primary industry
- Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)
- akta.pro secondary industries
- Chronic Condition Lifestyle Education (Diabetes, Heart Health, Pain Management) (EDAAAHAJ), Nutrition, Special Diets & Wellness Cooking (EDAOAKAJ), Health Food & Supplement Stores (CRAHAEAC)
Keywords
Where Food Matters is headquartered
LocationHeadquarters
- HQ city
- Mooloolaba
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Food Matters business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Others
Revenue model
- Online Education Programs: Revenue from internationally accredited nutrition certification courses, food as medicine programs, wellness business courses, and various wellness packages. Programs are sold as one-time purchases or bundles with varying durations (average 3-4 months for certification, 10 weeks for business course).
- Film and Documentary Sales: Sale of documentary films including Food Matters, Hungry for Change, Transcendence 1 & 2, and Love Over Money. These films are available for purchase or streaming.
- Book Sales: Sales of The Food Matters Cookbook, a published wellness cookbook.
- Affiliate Program: Wellness Directory and affiliate partnerships generate referral revenue. The company has a dedicated /affiliate page indicating an affiliate program.
- Product Sales: Sales of wellness products through the Food Matters Shop, including supplements and wellness items.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Food Matters product offering
Product offeringCore offering
Food Matters sells online wellness education and content, including an internationally accredited Nutrition Certification Course, a Food As Medicine Program, a Wellness Business Course, and shorter lifestyle programs (Clean Eating, Juice Detox, Total Transformation Package). It also sells documentary films, a cookbook, and wellness products through its e-commerce storefront, supported by free content such as a podcast, recipes, and articles.
Product overview
Food Matters operates as a multi-platform wellness content and education company offering a portfolio of online courses, documentaries, podcasts, recipes, and wellness services. The core educational offerings center on nutrition certification and food-as-medicine programs delivered through the Food Matters Institute, complemented by business skills training via Wellcademy. The product portfolio includes structured courses (Nutrition Certification, Food As Medicine, Wellness Business, Clean Eating, Juice Detox), the Total Transformation Package summit bundle, documentary films (Food Matters, Hungry for Change, Transcendence 1 & 2, Love Over Money), The Food Matters Cookbook, a podcast featuring wellness experts, recipe libraries, and a wellness business directory. The company is co-founded by James Colquhoun and Laurentine ten Bosch, who use their personal health journey to drive the brand's mission of food as medicine.
Differentiator
Problem solved
Functional benefit
Brands
- Food Matters Institute: Educational platform offering internationally accredited nutrition certification courses and Food as Medicine programs.
- Wellcademy
Products and services
- Nutrition Certification Course An in-depth holistic nutrition, healing, and wellness program offering an internationally accredited certificate for those interested in personal health or a career in wellness. Covers nutrition science, detoxification, and mental wellness across 10 modules over an average of 3-4 months, delivered online at the learner's own pace.
- Food As Medicine Program A foundational nutrition program teaching principles of whole food nutrition, meal planning, and using food for healing to prevent and address health issues naturally. Designed for those wanting a foundational understanding of nutrition for personal health, with 5 modules over an average of 4-6 weeks, available online at own pace.
- Wellness Business Course An online business course that teaches the skills needed to create and grow an online wellness business, including attracting customers, making an impact, and creating financial freedom. Average duration 10 weeks with 10 modules, delivered online at the learner's own pace via the Wellcademy platform.
- Clean Eating Program A 21-day wholefood meal plan program with winter and summer options, including classic, vegetarian, and vegan alternatives, designed for transitioning to a healthier lifestyle with quick, easy, and affordable recipes.
- Juice Detox Program A 7-day juice-based detox program designed to help lose excess weight, increase energy, and reboot the system from the inside out. Includes hand-curated meal plans, shopping lists, and daily guided meditations.
- Total Transformation Package A comprehensive wellness bundle featuring 8 days of interviews, wellness classes, expert masterclasses, and guided meditations designed to help individuals reduce stress, improve sleep, balance hormones, and achieve sustainable weight loss. Includes CliffsNotes, transcripts, and recipes.
- Food Matters Documentary Films Documentary films including Food Matters, Hungry for Change, Transcendence 1 & 2, and Love Over Money, available for purchase or streaming and focusing on nutrition, food industry practices, and personal transformation themes.
- The Food Matters Cookbook A published cookbook featuring nutritious recipes aligned with the Food Matters philosophy of using food as medicine, available for purchase through the Food Matters storefront.
- Food Matters Podcast A wellness podcast bringing together top experts to share evidence-based health insights, covering topics from gut health to hormones and simplifying complex health topics and latest wellness trends. Hosted by Laurentine ten Bosch.
Companies that use Food Matters
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Food Matters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Food Matters partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Food Matters competitors and assessment
Company assessmentDirect peers
- Precision Nutrition: Direct peer offering online nutrition coaching certification (Precision Nutrition Level 1/2) plus free content ecosystem (blog, podcast, articles). Competes head-to-head for the same aspiring wellness professional and consumer audience.
- Wellness Mama: Major wellness content and recipe platform with courses, podcast, and a supplements line, built on a single founder voice. Closely matches Food Matters' content-to-product monetization arc and target wellness-seeker persona.
- Wellcoaches: Accredited health and wellness coach certification organization, operating in the same professional credentialing category as Food Matters Institute with school/institutional partnerships and a coach directory.
- AFPA (American Fitness Professionals & Associates): Accredited online certification provider for nutrition, health coaching, and holistic wellness, selling self-paced courses to aspiring professionals — a direct overlap with the Food Matters Institute offering.
- Health Coach Institute: Online nutrition and health coaching certification provider offering integrated health coach and holistic nutrition programs. Direct competitor for aspiring wellness professionals in the same price and duration band.
- Institute for Integrative Nutrition (IIN): Largest direct competitor in the nutrition/health coaching certification space, offering an online Health Coach Training Program that mirrors Food Matters Institute's Nutrition Certification. Both target aspiring wellness professionals with accredited, self-paced online curricula and similar pricing tiers.
- mindbodygreen: Wellness content platform with courses, recipes, articles, podcasts, and a wellness directory, founded with a similar 'food as medicine' editorial thesis. Comparable content-to-product funnel and target audience of health-conscious consumers.
- Dr. Berg: Wellness education and supplement brand built around a single founder-expert, selling courses, supplements, and free YouTube content. Highly comparable content-led, vertically integrated wellness model with similar GTM mechanics.
Broad incumbents
- Goop: Broader lifestyle and wellness brand spanning content, products, supplements, and courses. Overlaps with Food Matters in editorial mission and consumer base, but operates at a much larger, more diversified scale.
- eCornell (Cornell University): University-affiliated online certificate provider offering nutrition and wellness certificates with stronger institutional branding. Competes for the same professional-development dollars from the same aspiring-cohort persona.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Food Matters social profiles
Digital presenceFood Matters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Food Matters leadership team
Management profileNumber of profiles
Profiles2 records
Food Matters subsidiaries and ownership
Company hierarchySubsidiaries2 records
Food Matters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Food Matters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Food Matters
What does Food Matters do?
Food Matters sells online wellness education and content, including an internationally accredited Nutrition Certification Course, a Food As Medicine Program, a Wellness Business Course, and shorter lifestyle programs (Clean Eating, Juice Detox, Total Transformation Package). It also sells documentary films, a cookbook, and wellness products through its e-commerce storefront, supported by free content such as a podcast, recipes, and articles.
Is Food Matters a public or private company?
Food Matters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Food Matters founded?
Food Matters was founded in 2008. It employs 11 to 50 people.
Where is Food Matters based?
Food Matters is headquartered in Mooloolaba, Australia, in the Oceania region.
How does Food Matters make money?
Five revenue lines are on record. Online Education Programs are the primary driver. The others are film and Documentary Sales, book Sales, affiliate Program and product Sales.
Who are Food Matters's main competitors?
Direct peers on record are Precision Nutrition, Wellness Mama, Wellcoaches, AFPA (American Fitness Professionals & Associates), Health Coach Institute, Institute for Integrative Nutrition (IIN), mindbodygreen and Dr. Berg. Broad incumbents are Goop and eCornell (Cornell University).
Does Food Matters have an API?
No public API is recorded for Food Matters.
What industry is Food Matters in?
Food Matters's product category is Online Wellness Education. Its primary akta.pro industry code is EDAAAHAA, Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking), with a secondary code of EDAAAHAJ, Chronic Condition Lifestyle Education (Diabetes, Heart Health, Pain Management). Its NAICS code is 456191.