easyGolf Worldwide Travel & Tours

Name

easyGolf Worldwide Travel & Tours

Legal name

easyGolf Worldwide Travel & Tours Pty Ltd

Website

https://easygolfworldwide.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Golf Travel Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

akta.pro secondary industry

Golf Tours & Professional Circuits (MPAKAAAK)

Keywords

• Golf travel packages
• Golf tour operator
• Travel agency services
• Tournament travel packages
• Group golf travel

Headquarters

HQ city

Caulfield South

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Golf Travel Packages: Bundled packages combining accommodation, golf course bookings, transfers, and sometimes flights. Prices vary by destination from approximately AU$1,976 to US$7,313+ per person.
2. Travel Agent Services: As a licensed travel agent, commissions on flight bookings and travel insurance. Services include booking domestic and international flights including private charter services.
3. Group and Corporate Packages: Customized corporate or charity golf day packages, group travel arrangements with services spanning budget management, venue selection, accommodation and transfer management.
4. Tournament and Event Access: Exclusive access to major tournaments including US Masters with guaranteed patron badges, accommodation near ANGC, and tournament transfers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

easyGolf Worldwide Travel & Tours is a licensed Australian golf travel agency that sells customizable golf holiday packages bundling accommodation, golf course tee times, transfers, and flights across 58 countries. It also provides access to major tournaments (e.g., the US Masters), tailor-made golf holidays, group/corporate golf event management, travel insurance, and travel-agent flight booking.

Product overview

easyGolf Worldwide Travel & Tours is a licensed golf travel agency offering a comprehensive portfolio of golf travel services. The core offering consists of customizable golf travel packages to destinations across Australia and internationally (including Scotland, USA, Thailand, South Africa, and 14+ other countries), tournament packages to major events like the US Masters, and tailor-made golf holidays. The company provides group tournament organization, travel insurance, and payment flexibility through Zip Pay. The product is a service-based travel agency model rather than a software platform, with all offerings centered around golf travel expertise, course access (58 countries), accommodation booking, transfers, and tour management.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Travel Packages Customizable golf travel packages to destinations worldwide bundling accommodation, golf course bookings, transfers, and tour assistance, for individual golfers and groups.
• Golf Tournament Packages Travel packages to major golf tournaments including the US Masters with guaranteed patron badges, accommodation near the venue, and tournament transfers.
• Australian Golf Packages Golf travel packages across Australian destinations including Queensland, Tasmania, Victoria, and Western Australia featuring premium sandbelt and coastal courses.
• International Golf Packages Golf travel packages to international destinations including Abu Dhabi, Argentina, Bali, Dubai, Fiji, Malaysia, Mauritius, Scotland, South Africa, Spain, Thailand, USA, Vietnam, and Wales.
• Custom/Tailor-Made Golf Holidays Bespoke golf holiday planning service allowing clients to customize destinations, accommodation, golf courses, and activities to their preferences.
• Group Tournament Packages Group golf tournament packages including tournament organization, pro-am events, PGA coaching, and prize ceremonies, for clubs, societies and corporate groups.
• Travel Insurance Travel insurance services for international and domestic golf travel, offered as a complementary service to bookings.

Quantifiable outcome

• Access to golf courses in 58 countries
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• SportsLink TravelcoreStrategic or Co-development Partner · 27 April 2023Partnership announced April 27, 2023 to provide travel services for all International Golf Travel & Tours as well as corporate and social clientele. SportsLink provides flight and travel packages complementing easyGolf's golf tours to events including The Masters. Enables clients to have entire trip managed through a single supplier.
• SPORTSLINK travelcoreStrategic or Co-development PartnerEarlier reference to SportsLink partnership for organizing professional and memorable tours of any size.
• TaylorMademinorGTM or Marketing PartnerTaylorMade Pacific Players Club partnership - provides latest information and offers from TaylorMade golf brand. easyGolf connected through this partnership to bring Pacific Players Club closer to best golf destinations.
• Delta AirlinesminorGTM or Marketing PartnerPreferred airline for US Masters tournaments and travel to USA.
• Air AdventuresminorChannel Partner/ Reseller/ DistributorProvides private charter flights for Barnbougle and King Island tours including Air Adventure Outback Jet Cessna Conquest II.
• VirginminorGTM or Marketing PartnerPartner airline shown in logo section.
• MarriottminorGTM or Marketing PartnerPartner hotel brand shown in logo section.
• ZipminorGTM or Marketing PartnerZip Pay payment option for travel now, pay later. Allows customers to spread payments for golf travel packages.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Golfbreaks: UK-based golf travel company offering packaged breaks, tournament experiences (including The Open and Ryder Cup), and corporate golf days across Europe and beyond. Closest direct peer by scale, product mix, and tournament focus.
• Haversham & Baker: UK-based bespoke golf tour operator focused on high-end custom itineraries to the British Isles and beyond. Comparable to easyGolf on custom/tailor-made golf holiday positioning.
• Your Golf Travel: UK-headquartered online golf travel agency selling golf breaks, holidays, and tournament packages across Europe, Middle East, and beyond. Overlaps with easyGolf on packaged golf holidays and tournament access.
• PerryGolf: Long-established US-headquartered golf travel company that arranges escorted and custom golf tours to the British Isles, Ireland, South Africa, and other international destinations. Direct competitor to easyGolf in the high-end international golf holiday segment.
• International Golf Travel (Australia): Australian competitor offering international golf tours and tournament packages, including majors. Directly comparable to easyGolf on geography (Australian outbound golfer base) and product.
• A Golfing Experience: Specialist golf tour operator offering escorted and custom golf trips to Scotland, Ireland, and other premier destinations. Comparable to easyGolf in custom international golf holiday curation.
• Golfasian: Asia's largest golf tour operator, offering golf holidays across Thailand, Vietnam, Indonesia, Malaysia, and beyond. Comparable to easyGolf in destination coverage in Southeast Asia and tournament/holiday packaging.

Broad incumbents

• Trafalgar / Brendan Vacations: Large escorted-tour operators under the Travel Corporation umbrella offering guided vacations that often include golf experiences (e.g. in Scotland, Ireland). Competes for the same premium traveler but does not specialize in golf.
• TripMasters: US-based tour operator that packages multi-city, multi-country itineraries including golf-friendly destinations. A broader tour operator that includes golf in its catalog and competes for the same affluent traveler.

Emerging players

• SportsLink Travel: Australian travel company that announced a strategic partnership with easyGolf in April 2023 to provide flight and corporate travel services. Adjacent player now aligned with easyGolf in the golf travel value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/easygolfworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easyGolf Worldwide Travel & Tours