What OpenEdu does

OpenEdu B.V. is a Dutch private limited company founded in 2008 and headquartered in Eindhoven, Netherlands, specializing in open-source educational technology for educational institutions, healthcare organizations, government, and corporate training functions. The company provides a modular portfolio of premium extensions built on widely-adopted open-source platforms: Moodle Premium (learning management system with multi-branding, authoring, analytics, and gamification), Mahara Premium (e-portfolio with Smart Evidence for competency assessment), BigBlueButton Premium (web conferencing for virtual classrooms), and Odoo LXP (a Learning Experience Platform integrating Moodle with business processes for multi-tenant course management). Sub-products include the Authora course format, OpenEdu Inzicht analytics, the Boost PRO theme, programmatic assessment linking Moodle to Mahara, and OpenEdu Badges (50+ gamification badges available from Moodle 4.4+). These products are designed to interoperate, allowing customers to start with a standalone Moodle deployment and expand into a fuller learning ecosystem.

The business model combines annual per-user subscriptions (€4/user/year for Moodle Premium, €3/user/year for Mahara bundled with Moodle, €8/seat/year for BigBlueButton Premium, and a tiered Odoo LXP model starting at €1,500/year platform hosting plus €550/backend user/year and €1/portal user/year) with professional services revenue from instructor-led training (€700/half-day), Odoo implementation services (€2,400–€4,800 for 3–6 days), custom Moodle/Mahara development with 10% annual maintenance, and support block-hours. A 100-user minimum applies across the core products and a 30-day free trial is offered. Go-to-market blends product-led growth (self-serve trial and demo environments) with consultative enterprise field sales, supported by a documentation portal, content marketing, webinars, and presence at Dutch and European education industry events (Odoo Experience, SURF Onderwijsdagen, SETT, IPON).

OpenEdu serves over 200 customers including Dutch higher education institutions (Inholland, Zuyd, Nova College, University of Aruba), secondary schools (Keizer Karel College), vocational training (Bouwmensen), healthcare organizations (NVVP, Ravu, LRCB), non-profits and research bodies (Partij voor de Dieren, NLAIC, Taal-Universe), and corporate clients. The company differentiates through ISO 27001 and NEN 7510 certifications (the latter specifically for Dutch healthcare information security), GDPR compliance, a 99.9% uptime SLA, and proprietary extensions layered atop open-source cores. Operating with a lean team of 11–50 employees and no disclosed external funding, OpenEdu has remained a bootstrapped, independent entity while expanding its product surface from a single Moodle enhancement suite to an integrated LMS, e-portfolio, web conferencing, and LXP offering.

Name

OpenEdu

Legal name

OpenEdu B.V.

Website

https://openedu.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

OpenEdu B.V., a bootstrapped Dutch company founded in 2008 in Eindhoven, provides open-source educational technology — Moodle Premium, Mahara Premium, BigBlueButton Premium, and Odoo LXP — to over 200 educational institutions, healthcare organizations, non-profits, and businesses across the Netherlands and Europe through subscriptions and professional services.

Ownership category

akta.pro rank

Product category

Educational Technology / Learning Management Systems

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Educational Support Services (61171), Educational Services (611), Other Computer Related Services (541519)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Open-Source & Self-Hosted LMS (EDAFAAAL)

akta.pro secondary industries

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL), Learning Management Systems (LMS) & Academic Application Support (EDALAMAC), OER Authoring, Remixing & Publishing Tools/Platforms (EDAGAJAM), Open Homework Systems & OER-Integrated Courseware (EDAGAJAH)

Keywords

• Learning management system
• E-portfolio platform
• Virtual classroom software
• Learning experience platform
• Educational technology services

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Moodle Premium Subscriptions: Annual subscription model at €4 per user per year, with 1GB storage per user included. Minimum 100 users required.
2. Mahara Premium Subscriptions: Annual subscription at €4 per user per year standalone, or €3 per user per year when bundled with Moodle (25% discount). Includes 1GB storage per user.
3. BigBlueButton Premium: Annual subscription at €8 per seat per year, with minimum 100 seats and 2GB storage per seat.
4. Odoo Educatie Platform: Platform hosting at €1500/year plus €550 per backend user/year and €1 per portal user/year. Includes domain integration and SSL certificate.
5. Training Services: Instructor-led training services including functional administration courses (€700 per half-day), teacher/content developer training (€1200 for 2 half-days), and custom training programs.
6. Odoo Implementation: Implementation services for Odoo integration with Moodle, ranging from €2400-4800 for 3-6 days depending on complexity.
7. Custom Development: One-time development costs for custom Moodle/Mahara components, with annual maintenance at 10% of original development cost.
8. Support Strippenkaarten: Block hours for extra functional support, available in 20, 50, and 100 hour packages.
9. Premium Theme: Configurable theme add-on for Moodle Premium at €200 per year.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

OpenEdu provides enhanced open-source educational technology platforms — Moodle Premium (LMS), Mahara Premium (e-portfolio), BigBlueButton Premium (web conferencing), and Odoo LXP (Learning Experience Platform) — packaged with proprietary extensions such as Authora authoring, Inzicht analytics, and multi-branding. The company supplements these software products with consulting, training, implementation, custom development, and support services for educational institutions and businesses.

Product overview

OpenEdu is an independent provider of open source educational products and services, offering a modular portfolio built on established open-source platforms. The core offering consists of Moodle Premium (learning management system with advanced features like multi-branding, authoring tools, and analytics), Mahara Premium (e-portfolio and competency development), BigBlueButton Premium (web conferencing and virtual classroom), and Odoo LXP (learning experience platform that integrates with Moodle). These products can be used independently or combined: organizations can start with Moodle Premium as a standalone learning environment and expand to a broader platform where learning and organization logically converge. Additional sub-products include Authora (course authoring format), OpenEdu Inzicht (analytics), and custom themes.

Differentiator

Problem solved

Functional benefit

Products and services

• Moodle Premium

Quantifiable outcome

• Organizations can start with Moodle Premium at €4/user/year and expand to complete ecosystem
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature15 records

Partnerships

One partnership is on record.

• MoodlecoreTechnology or IntegrationOpenEdu builds Moodle Premium as an enhanced version of the world's most widely-used learning management system, adding proprietary features like Authora, Inzicht analytics, and multi-branding capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Totara: Totara offers an open-source learning and talent management platform (Totara Learn, Totara Engage) built on Moodle, targeting corporate and enterprise L&D buyers globally. Direct competitor with overlapping technology stack (Moodle), portfolio pricing model, and focus on regulated industries and large enterprises.
• Chamilo: Chamilo is an open-source LMS and e-learning platform focused on accessibility and simplicity, popular in Latin America and parts of Europe. Competes with OpenEdu at the open-source LMS layer for education institutions seeking low-cost, vendor-independent learning platforms.
• Open LMS: Open LMS (formerly Blackboard Open LMS) provides hosted and managed Moodle-based learning platforms to education and enterprise customers worldwide. Most direct competitor to OpenEdu — both wrap proprietary services around the same open-source Moodle core, target education institutions, and compete for the same Premium/LMS-services budget.
• ILIAS open source e-Learning: ILIAS is a long-standing open-source LMS widely adopted by German, Austrian, and Swiss education institutions. Direct competitor in the European open-source LMS space, particularly for higher education and government deployments where OpenEdu also sells.
• Sakai Learning Management System: Sakai is a long-running open-source LMS created by a consortium of universities and used by many higher education institutions worldwide. Comparable to OpenEdu's Moodle Premium at the technology and customer-segment level, especially in academic and research settings.

Emerging players

• Sana AI: Sana is an AI-native learning and knowledge platform targeting enterprise L&D buyers with generative-AI authoring and personalized learning. Emerging threat to OpenEdu's Premium authoring and analytics differentiators, particularly in the corporate segment where buyers are actively evaluating AI-first alternatives.
• LearnDash: LearnDash is a WordPress-based LMS plugin widely used by SMBs, course creators, and corporate training teams. Adjacent competitor for the smaller end of OpenEdu's customer base, especially businesses wanting a lightweight LMS without Moodle infrastructure overhead.

Broad incumbents

• Moodle Pty Ltd: Moodle Pty Ltd is the commercial company behind the open-source Moodle LMS, offering Moodle Workplace, certified Moodle Partner services, and a global partner network. Acts as both the upstream technology provider and a competing services entity to OpenEdu's Moodle Premium business.
• Docebo: Docebo is an enterprise AI-powered learning platform serving corporate L&D buyers globally. Overlaps with OpenEdu's Business/Corporate (Bedrijf) segment and competes for the same mid-market and enterprise training budgets, though with a proprietary SaaS model rather than open-source.
• Canvas by Instructure: Canvas is one of the largest proprietary LMS platforms worldwide, used heavily by higher education institutions in Europe. Competes with OpenEdu for the same Dutch and European education deals, but on a proprietary rather than open-source model and with much larger R&D and sales scale.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/2659282/admin/feed/posts
• Xx.com/openedu_nl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OpenEdu