What Laghetto does

Laghetto (legal name: Laghetto Hotéis, Resorts e Experiências) is a Brazilian privately-held hotel chain founded in 1989 in Gramado, Rio Grande do Sul, operating 24 hotels and 1 resort across seven destinations (Gramado, Canela, Bento Gonçalves, Porto Alegre, Rio Grande, Rio de Janeiro, and São Paulo). The chain serves approximately 1.6 million guests annually under a tiered sub-brand architecture: Laghetto Hotéis (standard), Laghetto Resort (full-board family leisure), Laghetto Stilo (premium urban), and Laghetto Collection (luxury boutique), plus the Fidelize Laghetto loyalty program and pet-friendly accommodations developed with Nutrire.

The company's core technology is a third-party booking and distribution stack: the Laghetto website redirects reservation flows to Omnibees for booking engine, account management, and reservation processing, supplemented by a central 0800 reservations line, regional call numbers, and WhatsApp support. Marketing technology is similarly outsourced, leveraging Google Analytics, Hotjar, Facebook Pixel, and WeGlot (multilingual translation); no proprietary AI, APIs, or developer platform is offered. Operational technology is otherwise conventional for the segment, including online check-in, multi-criteria hotel filtering, and event-center configuration tools.

Laghetto's revenue model is multi-stream: primary income from nightly room bookings (rates starting at R$123.45 per night, with payment options including credit card installments, PIX, and bank deposit), supplemented by event-center rentals across multiple cities, third-party hotel management contracts (Locação and Administração models offered to property investors), and franchise/branding fees. Go-to-market combines direct-to-consumer booking via laghettohoteis.com.br with an extensive travel-agency distribution network (CVC, Azul Viagens, TAP, Bancorbras, FlyTour, Masterop, Abreu, ViagensPromo, Orinter, Copastur) plus OTA listings on Booking.com, Decolar, and Hotéis.com. Customer segments span leisure travelers (primary), corporate/business travelers, pet owners, event organizers, and hotel property investors. The company employs 1,001-5,000 staff, is audited by KPMG, and operates an active expansion pipeline of 12+ projects adding 2,242 apartments under construction.

Name

Laghetto

Legal name

Laghetto Hotéis, Resorts e Experiências

Website

https://laghettohoteis.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Laghetto is a Brazilian hotel chain founded in 1989 operating 24 hotels and 1 resort across seven Brazilian destinations under tiered sub-brands (Hotéis, Resort, Stilo, Collection), serving 1.6M+ leisure, corporate, and event guests annually with direct booking, loyalty, and travel-agency distribution.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Boutique & Lifestyle Resorts (THAGACAO), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation services
• Leisure hospitality network
• Event venue hosting
• Hotel franchise management
• Pet friendly hotels

Headquarters

HQ city

Gramado

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Bookings: Primary revenue stream from hotel room nightly rentals across 24 properties. Guests can book directly through the website, call center, or travel agencies. Payment options include credit card (up to 10x without interest), PIX, bank deposit.
2. Event Center Rental: Revenue from renting event spaces and conference facilities across their event centers in multiple cities, supporting corporate events, weddings, and celebrations.
3. Hotel Management Contracts: Two business models offered to investors: (1) Locação - Laghetto rents hotel structure from property owners; (2) Administração - Laghetto manages hotels on behalf of investors sharing results.
4. Franchise/Hotel Branding: Laghetto offers hotel owners the opportunity to brand their properties under the Laghetto name and benefit from the network's distribution and operational expertise.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Laghetto operates a network of 24 hotels and 1 resort across 7 Brazilian destinations (Gramado, Canela, Bento Gonçalves, Porto Alegre, Rio Grande, Rio de Janeiro, and São Paulo) under four sub-brands (Laghetto Hotéis, Laghetto Resort, Laghetto Stilo, Laghetto Collection). The company sells nightly hotel accommodations, event center rentals, pet-friendly stays, and operates the Fidelize loyalty program. It also offers hotel management contracts (Locação and Administração) and franchise/branding opportunities to property investors.

Product overview

Laghetto is a Brazilian hotel chain operating under multiple sub-brands: Laghetto Hotéis (standard hotels), Laghetto Resort (full-board resorts), Laghetto Stilo (premium/upscale hotels), and Laghetto Collection (luxury boutique properties). The portfolio spans 24 hotels across 7 destinations in Brazil, including properties in Gramado, Canela, Bento Gonçalves, Porto Alegre, Rio Grande, Rio de Janeiro, and São Paulo, with additional locations under development. Key services include the Fidelize loyalty program, online check-in, event centers, pet-friendly accommodations, themed children's suites (Acampamento Sr. Laghettinho), and special experiences like Christmas dinners and the Laghetto Half Marathon. The booking is managed through Omnibees, while properties are promoted via major travel partners.

Differentiator

Problem solved

Functional benefit

Brands

• Laghetto Stilo: Hotel brand offering contemporary design accommodations in urban and leisure destinations.
• Laghetto Resort
• Laghetto Collection
• Fidelize Laghetto

Products and services

• Laghetto Hotéis Core hotel sub-brand offering standard hotel accommodations with comfort and quality across multiple Brazilian destinations including Gramado, Canela, Bento Gonçalves, Porto Alegre, Rio Grande, Rio de Janeiro, and São Paulo.
• Laghetto Resort Resort sub-brand offering full-board options, comprehensive leisure infrastructure, family entertainment, and all-inclusive experiences including the Golden Resort in Gramado.
• Laghetto Stilo Premium/upscale hotel sub-brand with modern design and high-quality accommodations, present in São Paulo, Barra (Rio), Porto Alegre, Caxias do Sul, Canela, and other locations.
• Laghetto Collection Luxury boutique hotel sub-brand including Château (Gramado), Lifestyle (Rio de Janeiro Barra), and specialty properties offering sophisticated premium experiences.
• Fidelize Laghetto Free-to-register loyalty program offering cashback, exclusive discounts, room upgrades, priority access to promotions, and best rate guarantee for registered members across the Laghetto network.
• Centros de Eventos Laghetto Event centers offering versatile spaces for corporate events, conferences, weddings, and celebrations in Rio Grande, Porto Alegre, Bento Gonçalves, Gramado, Canela, Rio de Janeiro, and São Paulo. Includes multiple layout configurations (U-shape, auditorium, classroom, banquet, fishbone, horseshoe).
• Hotéis Pet Friendly Pet-friendly hotel accommodations developed in partnership with Nutrire, allowing guests to travel with dogs and cats, including specialized pet food and amenities.
• Acampamento Sr. Laghettinho Themed children's accommodations on the fifth floor of Hotel Laghetto Gramado featuring themed suites including 'Aventura na Selva' with ball pit, climbing wall, tent-shaped beds, and panoramic city views. Capacity 4-8 people.
• Hotel Management Contracts (Locação and Administração) B2B hotel management services offered to property investors under two models: Locação (Laghetto rents hotel structure from owners) and Administração (Laghetto manages hotels on behalf of investors sharing results).
• Laghetto Franchise / Hotel Branding Franchise offering enabling hotel owners to brand their properties under the Laghetto name and benefit from the network's distribution and operational expertise.

Quantifiable outcome

• Over 1.6 million guests served annually
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, minor and major.

• OmnibeescoreTechnology or IntegrationTechnology partnership for reservation management and booking platform. Laghetto redirects customers to Omnibees to finalize reservations securely. Omnibees provides the booking engine, customer account management, and reservation processing infrastructure.
• KPMGcoreOthersFinancial auditing partnership ensuring transparency and security in all financial processes related to hotel management operations. Laghetto is audited by KPMG, a global Audit Consulting firm.
• NutrireminorStrategic or Co-development PartnerPet food partnership for the pet-friendly hotel program. Nutrire, one of Brazil's largest pet food manufacturers, developed special food for Laghetto's pet-friendly accommodations, tested and approved by Malcon Salsicha (Brazil's biggest pet influencer).
• Azul ViagensmajorChannel Partner/ Reseller/ DistributorMajor travel agency distribution partnership. Azul Viagens is one of Laghetto's key sales partners, with Laghetto serving as official hospitality partner for Azul Viagens events and supervisor gatherings.
• CVC ViagensmajorChannel Partner/ Reseller/ DistributorOne of Brazil's largest travel agency networks distributing Laghetto hotel rooms to their extensive customer base across the country.
• FlyTourmajorChannel Partner/ Reseller/ DistributorMajor travel agency partner distributing Laghetto accommodations to travelers throughout Brazil.
• BancorbrasmajorChannel Partner/ Reseller/ DistributorTravel and tourism services company partner distributing Laghetto hotel bookings.
• TAP Air Portugal (Viagens)majorChannel Partner/ Reseller/ DistributorTravel agency partner leveraging TAP's airline customer base for hotel distribution.
• MasteropminorChannel Partner/ Reseller/ DistributorTravel agency partner in Laghetto's distribution network.
• AbreuminorChannel Partner/ Reseller/ DistributorEstablished travel agency partner distributing Laghetto accommodations.
• OrinterminorChannel Partner/ Reseller/ DistributorTravel agency partner in Laghetto's commercial distribution network.
• CopasturminorChannel Partner/ Reseller/ DistributorTourism and travel agency partner in the Laghetto distribution network.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bristol International Hotels: Brazilian hotel group with resort, full-service and express brands across southern and southeastern Brazil, plus resort-format products. Comparable multi-tier brand structure and presence in Gramado/Canela-style leisure corridors.
• Bourbon Hotéis & Resorts: Brazilian hotel and resort chain with full-service and convention-oriented properties in leisure destinations. Comparable operating model in resort markets and overlapping event/corporate demand.
• Slaviero Hotels: Long-established Brazilian hotel chain operating full-service and resort properties across southern Brazil and key urban markets. Closely comparable in regional concentration, leisure/resort focus, and tiered brand portfolio.
• Blue Tree Hotels: Brazilian chain operating full-service and resort hotels in business and leisure cities. Comparable size, brand positioning, and reliance on direct + agency distribution channels.
• Nobile Hotels: Brazilian hotel chain with midscale and upscale properties across leisure and urban markets, including resort destinations. Comparable sub-brand structure, distribution through OTAs and agencies, and asset-light growth model similar to Laghetto.
• Tauá Resort Group: Brazilian resort operator focused on all-inclusive leisure experiences with multiple properties. Comparable resort sub-brand, leisure tourism focus and event hosting capabilities similar to Laghetto Resort.
• Atlantica Hotels: One of Brazil's largest hotel operators, managing multiple full-service and resort brands across leisure and corporate destinations. Directly comparable to Laghetto as a multi-brand domestic chain pursuing expansion through management contracts and franchising.

Broad incumbents

• Accor (Brazil operations): Global hospitality giant operating ibis, Novotel, Mercure, Pullman, Sofitel and Fairmont across Brazil. Larger incumbent in the same mid-scale-to-luxury leisure segments Laghetto targets, with much broader geographic and brand footprint.

Regional players

• Atlantica (Rede) / Othon Suites / San Raphael comparison group: Brazilian regional hotel chain with urban and resort properties, overlapping with Laghetto in the southern/southeastern corridor and competing for the same leisure and corporate traveler segments.

Others

• FOHB (Fórum de Operadores Hoteleiros do Brasil): Industry association representing major Brazilian hotel operators including Atlantica, Accor, Bristol, Nobile and similar chains. Useful ecosystem peer for understanding the competitive and operational context around Laghetto.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@laghettohoteis
• Facebookfacebook.com/laghettohoteis
• LinkedInlinkedin.com/company/laghetto
• Instagraminstagram.com/laghettohoteis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laghetto