Fiore Legal

What Fiore Legal does

Fiore Legal is a Monrovia, California-based personal injury law firm founded in 1998 by attorney Mauro Fiore. The firm provides contingency-fee legal representation to individuals who have suffered injuries due to the negligence of another party, with practice areas organized into four core service lines: Motor Vehicle Accidents (car, truck, motorcycle, bicycle, pedestrian, rideshare, Amazon delivery, electric scooter, and cement truck collisions), Premises Liability (slip and fall, construction, daycare, workplace injuries), Workers' Compensation (work accidents, denied claims, permanent disability), and general Personal Injury matters (wrongful death, product liability, traumatic brain injury, dog bites, broken chair injuries). The firm also handles a growing set of employment-related claims (FMLA, wage and hour, workplace discrimination, sexual harassment). Cases are accepted on a no-win-no-fee contingency basis with free initial consultations, and the firm reports over $250 million in cumulative client recoveries, a claimed 99% success rate, and individual verdicts/settlements ranging from $420,000 to $5.2 million.

Fiore Legal does not develop or utilize proprietary technology products. Its digital footprint consists of a corporate website (fiorelegal.com) with a Settlement Calculator intake tool, a Spanish-language landing page, a blog, an Avvo attorney profile, a Super Lawyers profile, and organic social media presence on Instagram, Facebook, Twitter/X, and YouTube. Technology usage is otherwise limited to standard legal practice tools for case management and client engagement. The firm has no disclosed patents, no AI/ML capabilities, no APIs, and no SDKs.

The firm operates a direct-to-consumer go-to-market motion, acquiring clients through its website, digital marketing, the Settlement Calculator tool, organic search, social media, and word-of-mouth referrals. Distribution is anchored by eight physical office locations across California (Los Angeles, Monrovia, Pasadena, West Covina, Palm Desert/Inland Empire, Stockton, Fresno) and Seattle, Washington, supplemented by a 24/7 toll-free consultation line (1.800.440.4157) and local office numbers. Revenue is generated exclusively through contingency fees — clients pay nothing upfront and the firm takes a percentage of any settlement or jury verdict. The firm is privately held, founder-led, and reports over thirty team members, including founding partner Mauro Fiore, managing attorney Krystale Rosal, trial attorney Gilbert Perez III, and associates Yesenia Sanchez and Victor Cruz. Fiore Legal has been recognized by Super Lawyers as among the top 1% of personal injury lawyers in the U.S. for five consecutive years.

Name

Fiore Legal

Legal name

Fiore Legal

Website

https://fiorelegal.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Fiore Legal is a Monrovia, California-based personal injury law firm founded in 1998 that provides contingency-fee legal representation for motor vehicle, premises liability, workers' compensation, and employment-related injury cases through eight offices across California and Seattle, Washington.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Motor vehicle accidents
• Premises liability
• Workers compensation
• Wrongful death

Headquarters

HQ city

Monrovia

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Contingency Fee Legal Services: Fiore Legal operates exclusively on a contingency fee basis for personal injury cases. Clients pay no upfront costs and owe no fees unless the firm successfully recovers compensation. The firm's revenue is derived from a percentage of settlements or jury verdicts won on behalf of clients. This model aligns the firm's interests with clients and eliminates financial barriers to legal representation. Fresno sources note that attorneys work 100% on contingency, and workers' compensation claims are handled on the same contingency fee basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Fiore Legal is a personal injury law firm that provides legal representation to individuals injured due to the negligence of others, handling motor vehicle accidents, premises liability, workers' compensation, wrongful death, and product liability cases. The firm operates on a contingency fee basis — clients pay nothing upfront and no attorney fees unless the firm recovers compensation — delivering services through eight office locations in California (Los Angeles, Monrovia, Pasadena, West Covina, Inland Empire, Stockton, Fresno) and Seattle, Washington.

Product overview

Fiore Legal is a personal injury law firm offering comprehensive legal services through a unified practice model. The firm's core offering consists of personal injury legal representation organized around four main service lines: Motor Vehicle Accidents (including car, truck, motorcycle, bicycle, pedestrian, rideshare, and specialty vehicle accidents), Premises Liability (slip and fall, construction accidents, workplace injuries), Workers' Compensation (work accidents, compensation denial, permanent disability), and general Personal Injury matters (wrongful death, product liability, traumatic brain injury, dog bites). The practice also includes a Settlement Calculator tool for preliminary case evaluation. Services are delivered through eight physical office locations across California (Los Angeles, Monrovia, Pasadena, West Covina, Inland Empire, Stockton, Fresno) and Seattle, Washington, with attorneys handling cases from initial consultation through trial.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Vehicle Accident Legal Representation Legal representation for victims of car, truck, motorcycle, bicycle, pedestrian, rideshare (Uber/Lyft), Amazon delivery, electric scooter, and cement truck accidents, including case evaluation, negotiation with insurers, and trial litigation on a contingency fee basis.
• Premises Liability Legal Representation Legal services for individuals injured on someone else's property due to hazardous conditions, including slip and fall, construction accidents, daycare negligence, and workplace injury claims.
• Workers' Compensation Legal Representation Legal representation for work-related injuries, including work accident claims, compensation denial appeals, and permanent disability claims, handled on a contingency fee basis.
• Wrongful Death Legal Representation Legal representation for families seeking compensation when a loved one dies due to another party's negligence or wrongful conduct.
• Product Liability Legal Representation Legal services for injuries caused by defective products, holding manufacturers and designers accountable for unsafe products.

Quantifiable outcome

• Over $250,000,000 recovered for clients
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Jacoby & Meyers: Historically significant California-founded personal injury firm with multi-state presence. Comparable contingency-fee plaintiff practice, focus on motor vehicle and consumer injury cases, and similar mass-advertising GTM approach.
• Wilshire Law Firm: California-based plaintiff-side personal injury firm with offices in Los Angeles and other major metros. Comparable contingency-fee model, focus on motor vehicle and catastrophic injury cases, and aggressive litigation positioning.
• GJEL Accident Attorneys: California personal injury firm specializing in auto, motorcycle, and catastrophic injury cases. Comparable plaintiff-side trial-ready positioning, contingency fee model, and California-centric office footprint.
• Berg Injury Lawyers: California-based personal injury firm covering motor vehicle, premises, and wrongful death claims. Comparable contingency-fee model, multi-office California presence, and direct-to-consumer marketing approach.
• Panish | Shea | Boyle | Ravipudi LLP: Elite California plaintiff-side personal injury and catastrophic injury firm with a record of nine-figure verdicts. Comparable trial-first philosophy and California footprint, though positioned at the higher end of the PI market.
• The Barnes Firm: Personal injury firm with multiple California offices and a regional footprint. Directly comparable across practice areas (auto, premises, wrongful death), contingency-fee model, and mass-marketing-driven client acquisition approach.
• Downtown L.A. Law Group: Los Angeles-based personal injury firm with multi-location Southern California presence. Comparable contingency-fee model, plaintiff-side practice areas, and direct-to-consumer marketing approach targeting the same client demographics.
• The Law Offices of Larry H. Parker: Large California-based personal injury firm built on a strong founder brand and high-volume advertising. Directly comparable in plaintiff PI practice mix, contingency model, and TV/digital marketing-led acquisition strategy.
• Bisnar Chase Personal Injury Attorneys: Long-established California personal injury firm with a multi-office footprint across Southern California. Directly comparable in practice area mix (auto, premises, catastrophic injury), contingency-fee model, and trial-oriented positioning.

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury marketing firm with national footprint and heavy advertising spend. Comparable plaintiff PI practice and contingency model, but operates at significantly larger scale and competes aggressively for the same California leads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/maurofiorelegal
• Facebookfacebook.com/fiorelegallaw
• Instagraminstagram.com/fiorelegal

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiore Legal