Tidy Casa
Tidy Casa is a Phoenix-based home cleaning marketplace connecting Arizona residential customers with independent cleaning contractors via a self-serve online booking platform. It offers flat-rate Care Clean, Deep Clean, and Move Clean services across Phoenix Metro and Tucson markets.
- Company typePrivate
- Founded2014
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Tidy Casa does
Tidy Casa is a Phoenix, Arizona-based home cleaning marketplace that connects residential customers in Arizona with independent cleaning service providers through a self-serve online booking platform. The company operates two regional service areas - the Phoenix Metro (Phoenix, Scottsdale, Mesa, Chandler, Tempe) and Tucson/Oro Valley - and per its Service Policy treats cleaners as independent contractors rather than employees. Per its own website the platform has served 15,411+ homes with a 4.8-star rating across 750+ reviews, and the company self-describes as the highest-rated home cleaning and maid service in Phoenix and Tucson. The legal entity is Tidy Casa LLC, an Arizona LLC headquartered at 1 W Campbell Ave #2058, with an additional operational address in Scottsdale. The company is BBB Accredited and carries General Liability ($1M per occurrence), Workers Compensation, and Motor Cargo insurance, with an active general liability policy effective 12/31/2025-12/31/2026.
The service lineup is structured as a three-tier stack plus add-ons. Care Clean is the standard offering covering kitchens, bathrooms, and common areas (sweeping, mopping, dusting, exterior appliance wipe-down, microwave, trash). Deep Clean adds AC vent dusting, light switch and outlet wiping, baseboard and blind detailing, and door/frame cleaning. Move Clean adds interior window pane cleaning and window track vacuuming for move-in/move-out situations. Beyond the core stack, the company has launched Commercial Office Cleaning, Home and Office Disinfection, Eco-Friendly Home Cleaning, and à la carte extras (refrigerator interior, oven, interior windows, cabinets, blinds, wall spot cleaning, "Extra TLC," and Heavy-Duty). All visits include cleaning supplies and equipment.
Revenue is generated per-transaction via flat-rate pricing keyed to home size and selected tier; revenue mechanics are described as a transaction fee / marketplace take on cleaner bookings rather than direct service revenue. The go-to-market motion is product-led and self-serve: tidycasa.com enables 60-second online booking with no estimates, quotes, or in-house inspections, supported by organic social presence (Facebook, X, Yelp, YouTube), SMS/email marketing, customer reviews, and promotional coupons. Customer acquisition is concentrated at the consumer end with no disclosed enterprise contracts; Tidy Casa also offers gift cards as a pricing/distribution channel. The company has no external funding, no parent company, no disclosed management team, no M&A activity, and no parent brand relationships identified, and ownership structure indicates a bootstrapped founder-led LLC.
Tidy Casa firmographics
Firmographics- Name
- Tidy Casa
- Legal name
- Tidy Casa LLC
- Website
- https://tidycasa.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tidy Casa is a Phoenix-based home cleaning marketplace connecting Arizona residential customers with independent cleaning contractors via a self-serve online booking platform. It offers flat-rate Care Clean, Deep Clean, and Move Clean services across Phoenix Metro and Tucson markets.
- Ownership category
- akta.pro rank
Tidy Casa industry classification
Industry- Product category
- Home Cleaning Services
- NAICS
- Janitorial Services (561720), Facilities Support Services (561210)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Whole-Home One-Time Cleaning (HSAEAFAA)
- akta.pro secondary industries
- Single-Family Home Turnover Cleaning (HSAEACAD), Apartment & Condo Turnover Cleaning (HSAEACAC)
Keywords
Where Tidy Casa is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tidy Casa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Home Cleaning Services: One-time transaction-based revenue from residential home cleaning services. Customers pay per cleaning session based on home size and selected service tier (Care Clean, Deep Clean, Move Clean). Add-on services available for additional fees. Uses flat-rate pricing model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Care Clean - Standard home cleaning service |
| Unit Pricing | Pay-as-you-go | Deep Clean - Enhanced cleaning service |
| Unit Pricing | Pay-as-you-go | Move Clean - Move-in/move-out cleaning |
| Unit Pricing | Pay-as-you-go | Add-on extras |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Tidy Casa product offering
Product offeringCore offering
Tidy Casa operates an online marketplace platform that connects residential customers in Arizona with independent, background-checked home cleaning service providers. Its service lineup is built around three tiered offerings — Care Clean (standard cleaning), Deep Clean, and Move Clean (move-in/move-out) — each priced at a flat rate based on home size with no estimates or in-house inspections needed. The platform handles end-to-end booking, scheduling, and payment, and pairs customers with independent contractors rather than employing cleaners directly.
Product overview
Tidy Casa is a marketplace platform connecting homeowners with independent cleaning service providers. The company operates as a platform, not a direct service provider, matching customers with cleaners. The core product lineup includes Care Clean (standard cleaning), Deep Clean (enhanced thorough cleaning), and Move Clean (for moving situations), with each tier building upon the previous. Add-on services include Commercial Office Cleaning, Disinfection Services, Eco-Friendly Cleaning, and various à la carte extras such as refrigerator, oven, and interior window cleaning. All services include supplies and equipment, flat-rate pricing, background-checked cleaners, and a 200% happiness guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Care Clean Standard home cleaning service for residential customers in Arizona, covering sweeping, mopping, dusting, bathroom cleaning, kitchen cleaning (including appliance exteriors, microwave, and garbage), and floor care across bedrooms, living rooms, and common areas.
- Deep Clean Enhanced residential cleaning service that includes every Care Clean task plus AC vent dusting, light switch wiping, power outlet dusting, baseboard dusting, and door, door frame, handle, and blind dusting.
- Move Clean Comprehensive cleaning service for moving scenarios including everything in Deep Clean plus interior window pane cleaning and vacuuming of window tracks.
- Commercial Office Cleaning Standalone professional cleaning service for commercial offices and small businesses in Arizona, delivered through the same self-serve marketplace platform used for residential jobs.
- Disinfection Services Standalone home and office disinfection service targeting sanitization needs, offered through the Tidy Casa marketplace platform.
- Eco-Friendly Home Cleaning Standalone residential cleaning service using environmentally conscious products and methods for customers in Arizona who prefer green cleaning.
Companies that use Tidy Casa
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Tidy Casa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tidy Casa partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Tidy Casa competitors and assessment
Company assessmentBroad incumbents
- TaskRabbit: Marketplace connecting consumers with independent taskers for cleaning, moving, and home projects. Comparable to Tidy Casa on the independent-contractor-plus-online-booking model, but spans many service categories and operates at national scale (owned by IKEA).
- Merry Maids: National residential cleaning brand owned by ServiceMaster offering recurring home cleaning under a franchise model. Comparable as a household-name residential cleaning service competing for the same homeowner customer base, though delivered through W-2 employee teams rather than an independent contractor platform.
- MaidPro: Residential cleaning franchise with a recurring-service focus and a proprietary booking platform. Comparable to Tidy Casa on the recurring-residential-cleaning category and on running a tech-forward booking experience, but uses a franchise distribution model.
- Thumbtack: Online home-services marketplace connecting consumers with local pros across many categories including house cleaning. Comparable to Tidy Casa on the marketplace-plus-online-booking distribution model, but operates as a horizontal marketplace across many service categories rather than specializing in cleaning.
- Care.com: Online marketplace for household services including house cleaning, pet care, and senior care, matching customers with independent providers. Comparable to Tidy Casa on the platform/independent-provider model for in-home services, but operates as a horizontal household-care marketplace rather than a single-category specialist.
- The Maids: National residential cleaning franchise operating a 22-step cleaning system with team-based service delivery. Comparable to Tidy Casa as a recurring residential cleaning brand competing in many of the same US metros, but operates via franchised W-2 cleaning teams rather than an independent-contractor marketplace.
- Molly Maid: National residential cleaning franchise owned by Neighborly, offering recurring and one-time home cleaning with upfront pricing. Comparable to Tidy Casa as a direct residential cleaning service operating in Phoenix-area metros, but distributes through a franchise model rather than an independent-contractor marketplace.
- Maid Brigade: National green-certified residential cleaning franchise offering recurring home cleaning services. Comparable to Tidy Casa on eco-friendly and recurring home cleaning, but franchise-based and primarily W-2 staffing.
- Angi (formerly Angie's List): National home-services marketplace and provider network that includes house cleaning as a flagship category. Comparable to Tidy Casa on the marketplace model for home services, but spans dozens of categories and is owned by Angi Inc. with national marketing scale.
Direct peers
- Handy: Marketplace platform (formerly Handy, now part of Angi Inc.) connecting consumers with independent cleaning and home-service professionals via online booking. Closely comparable to Tidy Casa on marketplace/independent-contractor model, online self-serve booking, and home cleaning as anchor category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Tidy Casa social profiles
Digital presenceTidy Casa compliance and trust
Trust signalCompliance4 records
Tidy Casa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tidy Casa leadership team
Management profileNumber of profiles
Tidy Casa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tidy Casa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tidy Casa
What does Tidy Casa do?
Tidy Casa operates an online marketplace platform that connects residential customers in Arizona with independent, background-checked home cleaning service providers. Its service lineup is built around three tiered offerings — Care Clean (standard cleaning), Deep Clean, and Move Clean (move-in/move-out) — each priced at a flat rate based on home size with no estimates or in-house inspections needed. The platform handles end-to-end booking, scheduling, and payment, and pairs customers with independent contractors rather than employing cleaners directly.
Is Tidy Casa a public or private company?
Tidy Casa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tidy Casa founded?
Tidy Casa was founded in 2014. It employs 1 to 10 people.
Where is Tidy Casa based?
Tidy Casa is headquartered in Phoenix, United States, in the North America region.
How does Tidy Casa make money?
One revenue line is on record: home Cleaning Services.
Who are Tidy Casa's main competitors?
Broad incumbents on record are TaskRabbit, Merry Maids, MaidPro, Thumbtack, Care.com, The Maids, Molly Maid, Maid Brigade and Angi (formerly Angie's List). Handy is listed as a direct peer.
Does Tidy Casa have an API?
No public API is recorded for Tidy Casa.
What industry is Tidy Casa in?
Tidy Casa's product category is Home Cleaning Services. Its primary akta.pro industry code is HSAEAFAA, Whole-Home One-Time Cleaning, with a secondary code of HSAEACAD, Single-Family Home Turnover Cleaning. Its NAICS code is 561720 and its SIC code is 7340.