Delorean

What Delorean does

Delorean is a Stockholm-based digital agency founded in 2000 that provides end-to-end digital services, including digital strategy, UX and design, web and system development, mobile app development, and marketing automation, to enterprise brands, public-sector bodies, and nonprofit organizations primarily in Sweden and the Nordics. The firm operates a CMS-agnostic model, working across Umbraco, WordPress, Craft CMS, Drupal, Sitevision, Strapi, Norce, and Optimizely, with particular strength in headless CMS architectures, React-based frontends, React Native mobile applications, and accessibility-compliant delivery to WCAG 2.0/2.1 AA and 2.2 standards. Its single proprietary technology asset is the Dynamic Studio CMS, a custom-built platform for automated, data-driven display advertising deployed with TUI Nordic across four Nordic markets.

Revenue is generated entirely through professional services engagements structured as project-based or retainer contracts following initial consultation and workshop-based scoping. Pricing is not publicly disclosed, and distribution runs through direct enterprise sales led by the CEO, COO, and Technical Director rather than through partner channels or digital self-service. Customer concentration is anchored on a small set of large, multi-year strategic accounts including Reitan Convenience (Pressbyrån and 7-Eleven loyalty programs), Liseberg (multi-year digital partnership tied to Oceana and the Grand Curiosa Hotel), Vogue Scandinavia, TUI Nordic, and public-sector clients such as Svenska Institutet (sweden.se), LO, Statens konstråd, and Nationalmuseum. The company has scaled organically from approximately 12 employees and 11 million SEK of revenue in 2020 to about 30 employees and over 30 million SEK in 2025, without external funding, while remaining privately held under CEO Joakim Slättegård and COO Avalon Curtis.

Name

Delorean

Legal name

Delorean AB

Website

https://delorean.se

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Delorean is a Stockholm-based digital agency founded in 2000 that delivers end-to-end digital strategy, UX design, headless CMS web and React Native app development, and accessibility-compliant digital solutions for enterprise, public-sector, and nonprofit clients across Sweden and the Nordics.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

Keywords

• Digital agency services
• Web development
• UX design services
• Digital strategy consulting
• Headless CMS development

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Strategy & Consulting: Delorean provides strategic digital consulting, workshops, and digital partnership engagements. These are typically project-based or retainer engagements involving strategy, UX analysis, workshops, and ongoing advisory.
2. Web & System Development: Custom web and system development services, including frontend/backend development, system architecture, integrations, performance and security, operations and maintenance. Typically delivered as fixed-scope projects or ongoing retainer engagements.
3. UX & Design Services: User experience and interface design services including servicedesign, usability testing, accessibility consulting, and A/B testing. Often bundled with development projects.
4. App Development: Mobile app development for Android and iOS using React Native, as demonstrated in the Nationalmuseum app project.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Delorean is a CMS-agnostic digital agency delivering end-to-end digital strategy, UX and design, web and system development, mobile app development, accessibility consulting, and digital marketing services for ambitious brands and organizations. The agency serves enterprise and public-sector clients primarily in Sweden and the Nordics through project-based engagements, retainer digital partnerships, and strategic consulting. Their proprietary Dynamic Studio CMS enables automated, data-driven display advertising campaigns.

Product overview

Delorean is a digital agency based in Stockholm offering a comprehensive suite of digital services rather than a standalone product. The core offerings span digital strategy, UX and design, web and system development, and ongoing digital partnerships. Their proprietary Dynamic Studio CMS represents their key technology product for managing dynamic display advertising. Service offerings include user testing, digital workshop facilitation, inclusive design consulting, marketing automation, and CMS evaluation and selection. The company specializes in headless CMS implementations, e-commerce solutions, mobile applications, and accessibility-compliant web development across platforms including Umbraco, WordPress, Craft CMS, and Optimizely.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Partnership Services Ongoing collaboration with client teams on both short- and long-term digital initiatives to future-proof client businesses, typically structured as retainer engagements.
• Digital Strategy Development Formulation of action plans to simplify digital processes, including MarTech consulting, user and technical analysis, research, workshop facilitation, and concept development.
• UX and Design User experience and user interface design services including service design, target group analysis, usability testing, interviews, accessibility compliance, and A/B testing.
• Web and System Development Frontend and backend development, system architecture, integrations, performance and security optimization, and ongoing operations and maintenance.
• User Testing Services Usability testing to reveal how visitors interact with websites or apps in reality, including test setup, participant recruitment, execution, data compilation, and presentation with recommendations.
• Digital Workshop Facilitation Digital workshops for strategy development, ideation, and team alignment using tools like Miro, Mentimeter, and collaborative exercises.
• Inclusive Design Consulting Consulting services to evaluate digital accessibility and develop strategies for inclusive design practices, expanding audience reach and promoting innovation, including WCAG 2.0/2.1 AA and WCAG 2.2 compliance.
• CMS Evaluation and Selection Advisory services for selecting appropriate Content Management Systems including analysis of needs, headless support evaluation, editor usability, multilingual capabilities, hosting options, integrations, and cost considerations.
• Mobile App Development Mobile app development for Android and iOS using React Native, demonstrated by the Nationalmuseum Visitor Guide app and 7-Eleven app for Reitan Convenience.
• Dynamic Studio CMS Proprietary content management system developed by Delorean for managing dynamic display advertising, enabling marketing teams to control ad appearance while automating content updates based on data signals, sales priorities, and clicks. Used by TUI Nordic across four Nordic markets.

Quantifiable outcome

• +99% more donations for Frälsningsarmén within one year of new website launch
• +5 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Google Marketing PlatformcoreTechnology or IntegrationOfficial Google Marketing Platform partner. Delorean leverages Google's advertising and marketing technology tools as part of their digital marketing service offerings for clients.
• UmbracocoreTechnology or IntegrationDelorean is an Umbraco partner with deep technical expertise in Umbraco CMS implementation, headless solutions, and migration. They have navigated customers through complex v7/v8 migrations to modern cloud solutions.
• WordPresscoreTechnology or IntegrationDelorean operates as a WordPress implementation partner, using it for headless CMS solutions as demonstrated in the sweden.se and Statens konstråd projects.
• Craft CMScoreTechnology or IntegrationCraft CMS is listed as a core platform in Delorean's technology partnerships, used for projects requiring flexible content management.
• FuturniturecoreStrategic or Co-development PartnerCreative partner (kompisbyrå) for the Sharing Sweden project. Futurniture created the visual graphic profile while Delorean handled technical implementation. Described as a close collaborative partnership.
• LisebergflagshipStrategic or Co-development PartnerMulti-year strategic digital partnership to develop the digital customer journey for one of Sweden's most beloved brands. Covers Liseberg's expansion with Oceana water world and Liseberg Grand Curiosa Hotel, building a comprehensive digital ecosystem.
• Reitan Convenience (7-Eleven & Pressbyrån)flagshipStrategic or Co-development PartnerLong-standing strategic partnership with Reitan Convenience in Sweden, producing digital customer channels and loyalty programs for Pressbyrån and 7-Eleven. Delorean has been instrumental in developing the Pressbyrån Kompis and 7-Eleven Corner Club loyalty programs.
• TUI NordiccoreStrategic or Co-development PartnerOngoing digital advertising partnership where Delorean developed automated display advertising solutions across four Nordic markets using their proprietary Dynamic Studio CMS.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• North Kingdom: Swedish creative technology agency headquartered in Skellefteå/Stockholm. Delivers similar CMS-agnostic web, app, and immersive experiences for enterprise and public-sector clients, operating in the same Nordic talent pool and competing for comparable RFPs.
• Curamando: Stockholm-based digital growth consultancy spanning strategy, analytics, martech, and CRO. Comparable in size and Nordic mid-market/enterprise focus, with adjacent overlap in performance-driven digital work.
• B-Reel: Stockholm-founded digital creative agency with offices in NYC and LA. Builds interactive digital experiences, brand platforms, and content for global brands — directly comparable in creative-tech craft and client tier to Delorean.
• Ustwo: London- and Stockholm-based digital product studio focused on UX-led product design, app development, and digital services. Comparable in size, CMS-agnostic delivery model, and enterprise/mid-market customer mix.
• Great Works: Stockholm digital agency offering strategy, design, and development services across web and mobile. Similar CMS-agnostic approach and competition for the same Swedish enterprise and public-sector RFPs.
• Netlight: Stockholm-headquartered Nordic consultancy with a strong digital and technology practice. Competes with Delorean on enterprise digital strategy and transformation engagements in the Nordics.

Others

• Futurniture: Stockholm creative partner explicitly named in Delorean's Sharing Sweden project as a 'kompisbyrå' (collaborative agency). Ecosystem participant in the same Swedish creative/digital cluster.

Broad incumbents

• MediaMonks (Monks): Global full-service digital production and agency network (S4 Capital). Offers overlapping capabilities in web/app development and digital experiences but at vastly greater scale and breadth than Delorean's 30-person Stockholm base.
• Dept: Amsterdam-based global digital agency with strong European enterprise footprint. Competes with Delorean on enterprise web/app builds and digital transformation, particularly for brands expanding across Europe.

Regional players

• Koto: London-based branding and digital design studio. Comparable in craft and enterprise client quality but focused primarily on UK/US markets with limited direct competition in Sweden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/deloreanab
• LinkedInlinkedin.com/company/1256710
• Instagraminstagram.com/deloreanab
• Xx.com/deloreanab

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delorean