Holtzman Medical Group

What Holtzman Medical Group does

Holtzman Medical Group is a private, founder-owned primary care and urgent care medical practice operating as an LLC out of a single location at 1180 Beacon Street, Suite 6B, in Brookline, Massachusetts. Founded by Dr. Justin Holtzman, the practice provides annual physicals, preventive screenings, chronic disease management, acute illness care, on-site rapid testing (flu, COVID, strep, urinalysis), and Saturday urgent care services to individual patients in the Brookline area and surrounding Massachusetts communities. The clinical team includes internal medicine and family medicine physicians, a psychiatrist, and nurse practitioners, supported by medical assistants, a practice manager, and a billing manager. The practice has also added psychiatry services via Neil Liebowitz, MD, extending into mental health evaluation and treatment.

The underlying technology is conventional for an independent medical practice and is built entirely on third-party platforms rather than proprietary infrastructure. Athena Health provides the patient portal (test results, prescription refills, messaging, follow-up scheduling) and primary care scheduling, while OurScheduling handles urgent care appointment reservations. The practice maintains a documented HIPAA compliance policy, transparent self-pay rates for uninsured patients, and a $50 no-show charge. There is no disclosed AI, ML, or proprietary software development.

The business model is fee-for-service healthcare delivery billed primarily through major insurance carriers, with self-pay rates available for uninsured or out-of-network patients. Distribution is direct-to-consumer via the Brookline storefront, walk-in urgent care availability, online and phone scheduling, and the patient portal. Patient acquisition relies on local search visibility, insurance referrals, and word-of-mouth in the Brookline community, with no formal sales or marketing function. Coverage is verified before visits to prevent billing surprises, and the practice excludes United HMO products for urgent care.

Name

Holtzman Medical Group

Legal name

Holtzman Medical Group, LLC

Website

https://holtzmanmedical.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Holtzman Medical Group is a private, founder-owned primary care and urgent care medical practice in Brookline, Massachusetts, serving individual patients with annual physicals, chronic disease management, on-site rapid testing, Saturday urgent care, and psychiatry services.

Ownership category

akta.pro rank

Product category

Primary and Urgent Care Medical Practice

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Value-Based Primary Care Organizations (Risk-Bearing) (HLAFAGAF)

Keywords

• Primary care services
• Urgent care services
• Patient portal access
• Preventive health screenings
• Mental health services

Headquarters

HQ city

Brookline

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Insurance-based Healthcare Services: Revenue generated through billing insurance carriers for primary care and urgent care visits. Accepts most major insurance plans. Does not accept United HMO products for urgent care.
2. Self-Pay / Cash Pay: Transparent self-pay rates offered for uninsured patients or those without coverage. Cost communicated upfront before visit.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Holtzman Medical Group operates a primary care and urgent care medical practice in Brookline, Massachusetts, delivering annual physicals, preventive screenings, chronic disease management, acute illness care, and same-day urgent care for non-emergency conditions. The practice supplements in-person care with a 24/7 Athena Health patient portal for test results, prescription refills, scheduling, and secure provider messaging, and it also offers psychiatric services through an in-house psychiatrist.

Product overview

Holtman Medical Group operates as a primary care and urgent care medical practice offering a unified suite of healthcare services. The core offerings consist of Primary Care (ongoing health management, preventive care, and chronic disease coordination), Urgent Care (same-day treatment for acute conditions with on-site testing), and a Patient Portal (digital access to test results, scheduling, and provider communication). The practice is physician-owned and designed to deliver individualized, evidence-based medicine through genuine patient-provider relationships. All services are accessible through integrated scheduling platforms (Athena Health for primary care, OurScheduling for urgent care) and the Athena Health patient portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Comprehensive primary care services including annual physicals, preventive screenings, chronic disease management, and acute illness care, coordinated by a provider who maintains ongoing patient relationships. Designed for individual patients and families in the Brookline, MA area.
• Urgent Care Same-day urgent care for respiratory illness, minor injuries, eye and ear issues, fever and infections, prescription needs, and on-site rapid testing (flu, COVID, strep, urinalysis). Available Saturdays 9am-5pm with walk-in and appointment options. Designed for patients with non-emergency conditions seeking a lower-cost, faster alternative to the ER.
• Patient Portal Web-based patient portal enabling 24/7 access to test results, prescription refill requests, follow-up appointment scheduling, and secure messaging with the care team, delivered through the Athena Health platform. Available to registered patients of Holtzman Medical Group.
• Psychiatry Services Mental health evaluation and ongoing psychiatric treatment provided in-house by psychiatrist Neil Liebowitz, MD. Available to patients seeking psychiatric care within the Holtzman Medical Group practice.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Major Insurance CarrierscoreOthersAccepts most major insurance carriers for urgent care visits. Coverage verified before patient is seen to prevent billing surprises. Does not currently accept United HMO products for urgent care. For primary care, accepts most insurances generally excluding ACO or MCO plans.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CareWell Urgent Care: Walk-in urgent care chain with multiple Greater Boston / Massachusetts locations. Most directly comparable on the urgent care side — same-day visits, on-site testing, transparent self-pay pricing — competing for the same walk-in patient base.
• Carbon Health: Hybrid urgent + primary care + virtual care clinic operator with a combined in-person/app model. Directly comparable service mix (urgent care, primary care, on-site testing, patient app) at much larger scale.
• Atrius Health: Large independent, non-profit physician group in eastern Massachusetts providing primary and specialty care. Closest comparable to Holtzman on multi-site primary care delivery in the same geographic market, but at substantially larger scale.
• Beth Israel Deaconess HealthCare: Hospital-affiliated primary care network with multiple Brookline-area practices. Directly competes for primary care patients in the same neighborhood with system-level EHR integration and broader specialty/referral reach.
• Charles River Medical Associates: Independent multi-specialty physician group with deep MetroWest/greater-Boston presence. Comparable as an independent primary-care-plus-specialty group serving Massachusetts communities with similar payer-driven economics.
• AFC Urgent Care: National urgent care franchise with several Massachusetts locations including Brookline-area sites. Directly comparable walk-in urgent care model with on-site rapid diagnostics and broad insurance acceptance.

Broad incumbents

• One Medical (Amazon): National membership-based primary care platform (now owned by Amazon) with a Boston presence. Broadly comparable on primary care + virtual care + app-driven patient experience, though backed by much larger capital and brand.
• CVS MinuteClinic: Retail clinic inside CVS pharmacies treating low-acuity urgent care needs (colds, flu, strep, vaccinations). Competes for the same walk-in, episodic-care patients in Brookline-area retail locations with extended hours and broad insurer acceptance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HoltzmanMed
• LinkedInlinkedin.com/company/holtzman-medical-group-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holtzman Medical Group